The three-point line is really too close

Chapter 86 Signing with Under Armour!special request!
He looks handsome, plays football and attracts fans, and is still in the star-studded megalopolis of Los Angeles, so he will never lack exposure.

In addition, there is an extremely huge Chinese market behind him, and his popularity in the lighthouse country is also soaring day by day.

In the eyes of Under Armour's executives, Zhang Bolong, who is shining brightly in BlingBling, is the company's destiny choice, a choice not to be missed no matter how you look at it.

The media's attack on Zhang Bolong during this period may make the two major companies, Adidas and Nike, feel that they can take the opportunity to lower prices.
Because for Adidas, which owns the "Five Tigers of Adidas" and Nike, which has the "combination of Kezhan", Zhang Bolong's level of tomorrow's star is not a high-priority goal.

But Under Armor felt that this was his chance to show his sincerity.

They are not afraid of your controversy, they are only afraid that you are not popular.

If you are not popular, it means that no one cares about everything related to you, and their investment in you will not get greater returns.

And the more controversial it is, the more it represents a strong topicality. With Zhang Bolong's gorgeous on-court performance and Zhang Bolong's outspoken and fearless character, this is what the teenagers in the Beacon Country still eat.

Before the formal signing, UA's operation, business, design and other departments have already started a series of planning work on Zhang Bolong's promotion and publicity.

It can be said that for Under Armor, everything is already ready, and only the east wind is owed.

So, under Freeman's negotiations, a five-year, 5 million signed sneaker contract was put on the table.

……

NBA sneaker contracts can be roughly divided into three categories:

The first category is commodity contracts, which are generally provided by sneaker sponsors to marginal players on the team.

This kind of contract is signed once a year to prevent the player from being unable to appear on the team's roster in the next year.

The fringe players who signed the "commodity contract" will receive the team's basic sneakers provided by the sponsors, whether they are in normal training or official competitions.

The second type of contract is a cash contract. The vast majority of players in the league sign cash contracts with sneaker brands.

The amount of the contract varies from person to person. Generally speaking, when a rookie just enters the league, he will sign a 3-4 year endorsement contract with a sneaker brand. When the contract expires, the brand will have priority in matching.

In the cash contract, there is also a type of "player special" contract sneakers, that is, personal PE version sneakers. Players can have their own custom colors, slogans and even personal logos on the sneakers, and they can own PE version sneakers. The players are often all-star players.

As for the last one, it is also the most well-known to fans, and that is the signature sneaker contract.

Signature sneakers are the highest level of sneaker sponsorship contracts and are generally the privilege of the NBA's top players.

Their signature sneakers are directly named after the players themselves, and have their own exclusive trademarks. The sneaker brand chamber of commerce will appoint the top sneaker designers to ensure the publicity and promotion resource budget of the sneakers.

In fact, this kind of signature shoes is not only available to top players, but only because only top players can sell so many shoes.

In Zhang Bolong's previous life, many stars who signed contracts with China's domestic brands would also have their own exclusive sneakers, and because of the relatively low price and good quality, they were very popular among China's fans.

In other words, as long as a player is popular enough to "bring goods", even if he is not a top player or even an All-Star player, he will still have a sneaker contract to come to his door.

For example, Zhang Bolong right now.

There is also the "little emperor" James of the year and the super rookie of next year-Kevin Durant.

When the two didn't play an NBA game, they signed 7-year 9300 million and 7-year 6000 million super contracts with Nike respectively. The former even set the largest sneaker contract in history at that time.

(For the time being, the original brand like the old gangster will not be listed...)
Of course, Zhang Bolong's prospects at this time are far from being comparable to the two who came with a halo. Even if Under Armor is optimistic about him, he will not mindlessly offer an outrageous price.

5 million in 3000 years, with an average salary of 600 million, the price of UA is already generous enough, and it is obvious that he is going to be built as the company's top brand in the basketball field.

Excluding the two big and small kings of the alliance in the future, let's compare the current situation of the alliance:

Just this year, the average salary of the contract signed by AJ and "Queen Bee" Chris Paul is 400 million US dollars, the average salary of the contract between Stoudemire and Nike is 300 million US dollars, and the contract signed with Nike in 2003 can get 900 per year. million dollars.

Even in Zhang Bolong's previous life, when UA signed with Curry, who had not exploded at the time, the average salary was only 400 million US dollars.

Under Armour's quotation is full of sincerity.

Opposite Zhang Bolong, sitting is a business man wearing black-rimmed glasses, who looks very smart and capable.

His name is Patty, and he is one of the senior decision makers of Under Armour, responsible for this signing.

Patty happily introduced the content of the contract to Zhang Bolong, such as the number of years, remuneration, and the company's emphasis on him.

Before coming, Zhang Bolong had already heard the details of these contracts from Freeman and the legal counsel, but at this time he still listened carefully to Patty's narration.

"Long, our entire company is your fan, and your first signature sneaker will definitely be the top masterpiece of our UA."

Patty put down the contract with a smile, her gentle tone and words of praise made her feel good.

"I'm flattered by Mr. Patty's compliment, you know, I only played ten games in the NBA."

"It's been long enough. If this number doubles, I'm afraid our company won't be able to invite you here so smoothly."

Patty shook her head, and said again:

"When we decided to sign you, we looked at everything you did.

We have watched all your CBA games, and also watched the disciplinary films released by your country's CCTV.

To be honest, your performance in the CBA is really unmatched...that shocked us a lot.

But now, you are still outstanding. After this contract expires, I have every reason to believe that we will give you a more lucrative contract. "

"Thank you. I believe we will have a wonderful cooperation experience. I think this contract is completely fine."

Zhang Bolong picked up the pen,
"However, I have one last requirement, which needs to be added to the contract. If your company can do this, then I can sign this contract."

"any request?"

Seeing Zhang Bolong's seriousness, Patty also became serious.

"I hope that at least during the time I signed with your company, Under Armor and its subsidiaries will not smear Huaxia in any way, otherwise I will apply for termination of the contract."

"Long, you are really a high-quality idol and an outstanding patriotic youth."

Patty admired sincerely,
"You can rest assured about this. Under Armor has always firmly opposed discrimination, unfairness and disrespect. We will ask the legal affairs to add it later."

"Thank you, Patty."

"Oh, and a little whisper."

Patty lowered her voice and said, "Actually, I think you can practice your defensive footwork more..."

"Oh……"

(End of this chapter)