I am a writer
Chapter 79 A Beautiful Turnaround 【Recommendation】
Chapter 79 A Beautiful Turnaround 【Recommendation】
When Qin Chuan returned to his residence, all the cardboard boxes and bags in the corridor had disappeared, but the trash can at the corner was full of unnecessary things.
As a modern person, he feels that communication is a very laborious thing.
Don't want to make new friends if you don't have to.
He lived here for nearly two months, but Qin Chuan didn't know any of his neighbors. At most, when they met each other when they went out, they would just glance at each other, and they didn't even want to meet their eyes.
It doesn't matter if you move out or move in, as long as you don't disturb the people in the middle of the night.
The community is diagonally opposite the university campus, and the food street in the university town is 300 meters away. It is especially convenient to order takeaway!
Qin Chuan intends to straighten out "Zhu Xian" thoroughly today, and then try to get into the writing state as soon as possible.
Before December 12th, the opening part can be sent to the open book publishing company for proofreading and review, so that the physical book does not have to wait too long.
The publication review of books by old authors will be accelerated a lot, and both sides can maintain a similar speed.
But he is not bound to Kaijuan Publishing Company, and whether the physical book of "Zhu Xian" should be handed over to this company has not yet been determined, and it is just a matter of investigating through the publishing and listing of old books.
While waiting for the takeaway, Qin Chuan turned on the computer to see how the promotion of his last book "Life Grows and Hates Water Changdong" is going, whether he has intentions and resources.
If a book wants to sell well, it must be advertised.
Now this has become a consensus in the book industry. On the basis of excellent book quality, with proper publicity, good books can go further.
But what kind of media to choose for book advertising is very important for publishers!
Professional books, such as books for lawyers, accountants, and engineers, will not be advertised in the mass media, and have their own dedicated advertising channels.
Popular books like novels need to be on mass media with a wide readership.
There are many reasons for Kaijuan Publishing Company's poor performance in recent years. Qin Chuan wants to see if they can make "Life Grows and Hates Water Changdong" into a bestseller.
It is said that the marketing and publicity department of Kaishu has already determined the target market of this book. For these potential consumers, it is Zhihu, Douban Group, Weibo, Kaiyan APP, Weichat official account, TT soft article and major online books Sales outlets bombed indiscriminately.
"Life Is Growing, Hateful and Flooding" is written for young people. Naturally, I will not bother to place advertisements or soft articles in some newspapers and magazines, nor will I go to some basketball forums and football forums.
Different from previous book reviews, book reviews, book advertisements, new book previews, bibliography promotions, publication news, exhibition promotions, and oral presentations, it is now the Internet age!
What’s important is to go from internet celebrity to reality.
It is not difficult to publicize Qin Chuan's novel, because it already has a lot of popularity among some online groups, and it has distinctive characteristics.
The first printing volume of 50 copies can be regarded as an upper-middle level in the Chinese book industry.
If it wasn't for the purpose of catching Qin Chuan, or for the sake of the original movie, Kaijuan Publishing Company wouldn't dare to issue 50 first prints to a newcomer in the physical publishing industry!
Most newcomers can only have [-] first impressions, and they dare not print too many at once, otherwise they will be hit in their hands.
Even the masters of Internet literature didn't have too many volumes when they were first published, and they made a little bit of money with sales performance.
It is estimated that more than half of the 50 volumes are placed in online bookstores, and only a small part is used for goods in physical bookstores.You can't buy it in a slightly smaller city!
The distribution personnel of Open Book Publishing Company cannot cover everything and distribute products in all cities.
Unless the books are popular, those bookstores will ask distributors or publishing houses to ship them, so there is no need to work hard.
Qin Chuan discovered the advertisement for "Life is Long and Hate Water is Long East" on the homepage of Yuandian Bookstore, the largest online book shopping website in China, and there are still two spots!
One is a large banner on the homepage, and the other is displayed in "Coming Soon" for consumers to check easily.
The pre-sale of the book has been opened. If you book now, the delivery will be arranged on New Year's Day, and there will be gift bookmarks and ultra-high-definition posters.
The books of Yuandian Bookstore are all self-operated. It has large warehouses near major cities in the whole country and some overseas countries. Many cities can enjoy the treatment of same-day delivery, and suburban or remote cities can rely on big cities to achieve next-day delivery.
The logistics speed is amazing!
"There are only [-] reservations now, and most of them are probably readers of my novels."
Many publishing companies require authors to sign an electronic channel royalty discount clause, and pass on their discounted costs to the author.However, under the mediation of Xingzhe Culture and agent Shen Xu, Qin Chuan did not agree to this clause at all.
A newcomer's work can have thousands of reservations before it goes on the market. In fact, the results are not bad.
It was far less miserable than Qin Chuan thought.
Under the details of the physical book in Yuandian Bookstore, there are many users asking. They are very curious about this novel and have doubts before buying it.
"Is this book good?"
"What is the final outcome of the protagonist Yang Jian?"
"I see that the most common sentence in pushing books on the Internet is joyful, warm and refreshing. Is this true?"
"It ranks very high on Longteng. Is the content suitable for children to read?"
"Is it signed by the author?"
Although physical books and online novels belong to the same big circle, there are still some barriers between them.
Many consumers of Yuandian Bookstore are too lazy to search for information on the Internet, and just ask under the book details. It seems that such questions and answers are more in line with their appetite.
Qin Chuan wanted to answer one by one, but the original owner had never bought books online, so he naturally had no account.
In addition to Yuandian Bookstore, a website dedicated to selling books, many online bookstores have added new products on Taoduoduo, the world's largest shopping platform.
You can also search for "Life Grows and Hates Water and Changdong" directly on Taoduoduo, and you can see that the pre-sale volume is tens or hundreds, and the prices are similar, anyway, it is cheaper than the price of the physical store.
On Zhihu, there have been more than 600 replies to the question "How to evaluate Qin Chuan's work "Life Grows and Hates Water and Changdong"", some of which are witty answers, some are answers from readers, and some are invited by the open-book publishing company Trust.
Otherwise, it wouldn't be on Zhihu's hot discussion list two or three days after finishing the book, even if it's just wandering around a dozen or so, it's enough to attract the attention of netizens.
Not to mention on Weibo, Douban groups, and WeChat public accounts, things that are already popular in their own right are heated up a little, and attention is immediately gained.
After looking around, Qin Chuan was very satisfied with the investment of Open Book Publishing Company. The effect is not yet known, but these channels are indeed spending money and time to get it done!
*********************
It’s so difficult for Xiaobao!
Don't be surprised if you see an extra copy of "This Is a Writer" in the bookshelf, that is the title of this book to be changed.
This name was originally in the range of candidates, but it just happened to be used now.
Although the title of the book has changed, but the content remains the same, Xiaobao still insists on writing with positive energy!
(End of this chapter)
When Qin Chuan returned to his residence, all the cardboard boxes and bags in the corridor had disappeared, but the trash can at the corner was full of unnecessary things.
As a modern person, he feels that communication is a very laborious thing.
Don't want to make new friends if you don't have to.
He lived here for nearly two months, but Qin Chuan didn't know any of his neighbors. At most, when they met each other when they went out, they would just glance at each other, and they didn't even want to meet their eyes.
It doesn't matter if you move out or move in, as long as you don't disturb the people in the middle of the night.
The community is diagonally opposite the university campus, and the food street in the university town is 300 meters away. It is especially convenient to order takeaway!
Qin Chuan intends to straighten out "Zhu Xian" thoroughly today, and then try to get into the writing state as soon as possible.
Before December 12th, the opening part can be sent to the open book publishing company for proofreading and review, so that the physical book does not have to wait too long.
The publication review of books by old authors will be accelerated a lot, and both sides can maintain a similar speed.
But he is not bound to Kaijuan Publishing Company, and whether the physical book of "Zhu Xian" should be handed over to this company has not yet been determined, and it is just a matter of investigating through the publishing and listing of old books.
While waiting for the takeaway, Qin Chuan turned on the computer to see how the promotion of his last book "Life Grows and Hates Water Changdong" is going, whether he has intentions and resources.
If a book wants to sell well, it must be advertised.
Now this has become a consensus in the book industry. On the basis of excellent book quality, with proper publicity, good books can go further.
But what kind of media to choose for book advertising is very important for publishers!
Professional books, such as books for lawyers, accountants, and engineers, will not be advertised in the mass media, and have their own dedicated advertising channels.
Popular books like novels need to be on mass media with a wide readership.
There are many reasons for Kaijuan Publishing Company's poor performance in recent years. Qin Chuan wants to see if they can make "Life Grows and Hates Water Changdong" into a bestseller.
It is said that the marketing and publicity department of Kaishu has already determined the target market of this book. For these potential consumers, it is Zhihu, Douban Group, Weibo, Kaiyan APP, Weichat official account, TT soft article and major online books Sales outlets bombed indiscriminately.
"Life Is Growing, Hateful and Flooding" is written for young people. Naturally, I will not bother to place advertisements or soft articles in some newspapers and magazines, nor will I go to some basketball forums and football forums.
Different from previous book reviews, book reviews, book advertisements, new book previews, bibliography promotions, publication news, exhibition promotions, and oral presentations, it is now the Internet age!
What’s important is to go from internet celebrity to reality.
It is not difficult to publicize Qin Chuan's novel, because it already has a lot of popularity among some online groups, and it has distinctive characteristics.
The first printing volume of 50 copies can be regarded as an upper-middle level in the Chinese book industry.
If it wasn't for the purpose of catching Qin Chuan, or for the sake of the original movie, Kaijuan Publishing Company wouldn't dare to issue 50 first prints to a newcomer in the physical publishing industry!
Most newcomers can only have [-] first impressions, and they dare not print too many at once, otherwise they will be hit in their hands.
Even the masters of Internet literature didn't have too many volumes when they were first published, and they made a little bit of money with sales performance.
It is estimated that more than half of the 50 volumes are placed in online bookstores, and only a small part is used for goods in physical bookstores.You can't buy it in a slightly smaller city!
The distribution personnel of Open Book Publishing Company cannot cover everything and distribute products in all cities.
Unless the books are popular, those bookstores will ask distributors or publishing houses to ship them, so there is no need to work hard.
Qin Chuan discovered the advertisement for "Life is Long and Hate Water is Long East" on the homepage of Yuandian Bookstore, the largest online book shopping website in China, and there are still two spots!
One is a large banner on the homepage, and the other is displayed in "Coming Soon" for consumers to check easily.
The pre-sale of the book has been opened. If you book now, the delivery will be arranged on New Year's Day, and there will be gift bookmarks and ultra-high-definition posters.
The books of Yuandian Bookstore are all self-operated. It has large warehouses near major cities in the whole country and some overseas countries. Many cities can enjoy the treatment of same-day delivery, and suburban or remote cities can rely on big cities to achieve next-day delivery.
The logistics speed is amazing!
"There are only [-] reservations now, and most of them are probably readers of my novels."
Many publishing companies require authors to sign an electronic channel royalty discount clause, and pass on their discounted costs to the author.However, under the mediation of Xingzhe Culture and agent Shen Xu, Qin Chuan did not agree to this clause at all.
A newcomer's work can have thousands of reservations before it goes on the market. In fact, the results are not bad.
It was far less miserable than Qin Chuan thought.
Under the details of the physical book in Yuandian Bookstore, there are many users asking. They are very curious about this novel and have doubts before buying it.
"Is this book good?"
"What is the final outcome of the protagonist Yang Jian?"
"I see that the most common sentence in pushing books on the Internet is joyful, warm and refreshing. Is this true?"
"It ranks very high on Longteng. Is the content suitable for children to read?"
"Is it signed by the author?"
Although physical books and online novels belong to the same big circle, there are still some barriers between them.
Many consumers of Yuandian Bookstore are too lazy to search for information on the Internet, and just ask under the book details. It seems that such questions and answers are more in line with their appetite.
Qin Chuan wanted to answer one by one, but the original owner had never bought books online, so he naturally had no account.
In addition to Yuandian Bookstore, a website dedicated to selling books, many online bookstores have added new products on Taoduoduo, the world's largest shopping platform.
You can also search for "Life Grows and Hates Water and Changdong" directly on Taoduoduo, and you can see that the pre-sale volume is tens or hundreds, and the prices are similar, anyway, it is cheaper than the price of the physical store.
On Zhihu, there have been more than 600 replies to the question "How to evaluate Qin Chuan's work "Life Grows and Hates Water and Changdong"", some of which are witty answers, some are answers from readers, and some are invited by the open-book publishing company Trust.
Otherwise, it wouldn't be on Zhihu's hot discussion list two or three days after finishing the book, even if it's just wandering around a dozen or so, it's enough to attract the attention of netizens.
Not to mention on Weibo, Douban groups, and WeChat public accounts, things that are already popular in their own right are heated up a little, and attention is immediately gained.
After looking around, Qin Chuan was very satisfied with the investment of Open Book Publishing Company. The effect is not yet known, but these channels are indeed spending money and time to get it done!
*********************
It’s so difficult for Xiaobao!
Don't be surprised if you see an extra copy of "This Is a Writer" in the bookshelf, that is the title of this book to be changed.
This name was originally in the range of candidates, but it just happened to be used now.
Although the title of the book has changed, but the content remains the same, Xiaobao still insists on writing with positive energy!
(End of this chapter)
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