All-round money-making expert

Chapter 83 Hunger Marketing (recommended)
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The launch event of Angel Wings series new energy vehicles was a complete success!From this day on, Li Miracle has been called the father of new energy, of course, this is not mentioned for the time being!
In order to celebrate the success of this press conference, Sima Rulong specially booked a big hotel and invited all relevant personnel to hold a big celebration!
"Brother, the car you designed is so amazing, it completely left those people speechless! Just thinking about their shocked expressions makes me want to laugh!" Sima Rulong said.

"Although they have nothing to say now, I don't know how many people are waiting for us to make mistakes! You must supervise the production side, and the quality and safety performance must be strict! There must be no mistakes!" Li Michelle Said.

"Understood, brother, I have already prepared for the production side. I have arranged personnel to supervise all aspects of quality and safety! Nothing will go wrong, and the design drawings you gave me are so perfect. As long as you follow the above, there will be no problems!" Sima Rulong said.

"Well, that's good! There is also a need to do a good job of keeping secrets. Now I don't know how many car manufacturers have set their sights on the design drawings of our cars. You must not have the intention of harming others, and you must be cautious. !” Li Miracle said.

"Well, brother, don't worry! I've ordered people to strengthen protection measures!" Sima Rulong said.

Don't mention the celebration banquet on Li Miracle's side!
After the press conference, various reports related to new energy vehicles fell to the ground like snowflakes. For a while, whether it was on the Internet, TV, or newspapers, there were all reports about the energy vehicles of Angel Wing Company. It occupies the headlines of all pages!

The news about new energy vehicles continued to heat up the next day. The car factory has received orders from large car stores all over China. The car stores do not produce cars but only sell cars for various car manufacturers!That is, as the saying goes, agents!Act as an agent to sell products and earn profits by earning the price difference!

After discussing with Li Miracle, Li Xiaoqian, Sima Rulong and related personnel, Li Miracle did not directly receive a large number of orders as people imagined. Although the production capacity of the automobile factory is sufficient to complete those tasks, Li Miracle did not Do that, but just choose to sell in both Kyoto and Tianjun!
In Kyoto, Li Miracle is very relieved. Sima Rulong has a sales team under him, and Li Miracle does not need to worry about it. However, Li Miracle in Tianjun City chose a strong car sales store to cooperate with!In other cities, Li Miracle did not choose any partners!
Although Li Miracle did not choose to sell Angel Wings elsewhere in China!However, a total of 1 cars of various grades were sold in Kyoto and Tianjun within one month!After deducting all operating expenses and costs, the net profit in a month is [-] million!
Of course this is all for later!At this time, Li Michelle and the others had just finished formulating the plan, and it was about to be implemented!

"Boss, why are you only selling in Kyoto and Tianjun? Large car stores all over the country have requested to cooperate with us! This is a good opportunity!" Li Xiaoqian asked.

Li Miracle shook his head with a smile, and said to everyone: "Xiaoqian, have you heard of hunger marketing?"

"Hunger marketing? What is that?" Sima Rulong asked.

"Hunger marketing is a means of controlling supply and demand to increase product prices, and the ultimate role of hunger marketing is not only to increase prices, but also to generate high added value for the brand, thereby establishing a high reputation for the brand. The image of value. Moreover, our new energy vehicle is a new means of transportation. Although the potential is very huge, and the masses have a certain concept of new energy vehicles, it still needs a process to fully accept new energy vehicles! We are now All we need to do is to give the masses some time to adapt to this process!" Li Michel said.

"Brother, do you mean to increase the price of the Angel Wing car?" Sima Rulong asked.

"Wrong, we will not increase the price, and we also revealed the price at the press conference, how can we raise the price casually! And the profit of each car we earn is half of the sales price , although you can earn more by raising the price, but don’t be too greedy, I think it’s enough to earn half of it!” Li Michelle said with a smile, a full-fledged profiteer!
"Brother, if you don't increase the price, I don't think hunger marketing will be effective!" Although Sima Rulong came from a big family and has been in contact with a lot of things, after all, he still has some things before he is young!

Li Xiaoqian looked at Li Miracle at this time, her eyes were full of admiration. It was really amazing that her boss could propose a hunger marketing method. Li Xiaoqian had completely understood Li Miracle's intention at this time!

Li Miracle shook his head and said: "Little brother, you still don't understand what I mean! Raising the price is not our goal, and we don't need to raise the price of Angel Wings! Our main goal is to increase the price of our Angel Wings for a period of time." Brand value! Let consumers recognize our products within a certain period of time! As long as they think of new energy vehicles in the future, the first thing they think of is our angel wings! This is enough!"

"But brother, we are the only ones that are facing the market with new energy vehicles now! I don't think there is any need to engage in hunger marketing!" Sima Rulong understood Li Miracle's intentions, but he still felt that it was unnecessary!

"It would be great if it is what you said. We really have no competitors in the field of new energy vehicles, but will we really have no competitors as we expected? Haha, no! It's just that we have sprung up too quickly It was so accidental that everyone was caught off guard! Do you think those powerful automakers really have not made any achievements in the field of new energy vehicles? I think it is impossible! Brother, your family is also involved in the auto industry! Do you believe Does your family really have no research on new energy vehicles?" Li Miracle said.

Sima Rulong scratched his head, "Well, I really don't know much about cars in this family, but after you said that, I really remembered something. I have started research and development of new energy vehicles before, and I would not believe it if there is no breakthrough at home! Brother, you are doing the right thing! I support you unconditionally!"

"Hehe, thank you for your support, little brother! Well, as I said, powerful car manufacturers in various countries in the world have already started research and development of new energy vehicles, but they haven't revealed much important news. And their achievements will not be small. Even if they can't reach our level, the gap will not be very big. If we don't show up, I think they will launch new energy vehicles in five to eight years! And our The emergence will greatly speed up this process, and major automakers will launch their new energy vehicles every year at most!" Li Miracle said.

"One year? Will the boss really be as fast as you said?" Li Xiaoqian said.

"According to my guess, it should be like this. They should have made breakthroughs in many aspects, and maybe they are only a little short of the technology to be fully mature! And our appearance is equivalent to giving them a way, although they can't get us. design drawings, but they will still learn something from our car, and it may be a success all at once! It can be produced!" Li Miracle said.

"Well, according to what you said, boss, our potential threat is still very large! After all, they are all established car manufacturers, and their brand value far surpasses our Angel Wings! As long as they develop new energy vehicles To the market will win the recognition of consumers!" Li Xiaoqian said.

"That's right, what we have to do now is to use this time to increase our brand value! Using hunger marketing means, consumers outside of Tianjun and Kyoto can hear, but can't touch our angel wings !” Li Miracle said.

"Then what exactly are we going to do boss? How long will the hunger marketing last?" Li Xiaoqian asked.

"One month to two months is all right, not too long and not too short! We have to carry out overwhelming publicity during this period, don't begrudge money, I want to have our angels on the large TV stations in every province and city Advertisement for Wing Motors! And at this stage, the Chinese media will also report on it, which can save a lot of money!" Li Miracle said.

"Well, I see. I wonder if director Xiao Ziteng should be brought back to make some commercials?" Li Xiaoqian said.

"Well, I'm thinking about it. I'll call him later. I don't know if their promotion is going well?" Li Miracle said.

"Okay!" Li Xiaoqian nodded and said.

"Oh, by the way, little brother, let the car factory go all out to produce cars, and produce more low-end and mid-range cars! We can stock up now, and as soon as the hunger marketing plan is over, we will carry out angel wings all over the country." sales, when the time comes there will be an explosive growth in sales!" Li Miracle said.

"Well, I will give the order!" Sima Rulong nodded!

"That's good. By the way, you tell the personnel in the R&D department not to be idle, and hurry up to study the next generation of engines and batteries. I will give them a surprise when their research has achieved certain results! When we crush our opponents, when they launch new energy vehicles, we will launch the second generation!" Li Miracle said, his voice was full of confidence!

(End of this chapter)