Chapter 196 196. Complex

In fact, it is understandable for the people in Guzhai that they can’t give opinions and suggestions on the matter of building a shopping mall.

Because just two years ago, they were all big bosses. Although they made money later, most of them followed Jiang Chongshan's plan.

But Jiang Chongshan still let them participate, just to raise their awareness.

Since the last time he saw Secretary Peng's information, Jiang Chongshan has felt a sense of urgency. He now needs the people in Guzhai to grow up and be able to stand on their own.

Today, the performance of Jiang Bailei, Wang Baihua, He Baizhou and Wei Changjun made him a little disappointed. He felt that they made progress too slowly.

What they talk about most is a sense of pride: our village can build a large commercial plaza in the city, that commercial plaza is our village's industry, our Guzhai is very powerful, etc.

What he is thinking now is, should we let them go out and wander around, and stay here all the time, how can we make progress?

Even if sufficient aura has improved their basic quality a lot.

Fortunately, I have great talents like Zheng Xiaobei and Hou Kexin under my command, as well as people like Meng Pinghui who have seen the world, so I don't make myself so tired.

Cui Jie's words not only made Jiang Chongshan attach great importance to it, but also strengthened his belief in letting the villagers go out.

"Can we build a shopping mall? I don't know how to build a shopping mall." Cui Jie participated in such an important meeting for the first time, and she couldn't help being a little nervous, but she knew that this was a good opportunity to integrate into the Guzhai, even though she grew up in the Guzhai She grew up, but because of her father, she has almost no friends in Guzhai.

"I'm thinking about how to use this shopping mall to truly establish our Guzhai brand."

“Whether it’s our jade honey, red-toothed amaranth, royal jelly, Mingdeng stuffed rice, native chicken eggs, Guguan spoon, or Nian paste are all good things, but only we know this, and others don’t know much about it. This creates a problem. Our visibility is very low.”

"Of course, I'm not targeting Yule, drinking beverages and Youcheng nursing care. These are our own industries, but since we can make a name for ourselves with our products as raw materials, there should be no problem with our own products. "

"So, I thought, why don't we integrate these products and build a complex that belongs to our isolated village?"

"Complex?" Jiang Chongshan seemed to understand what Cui Jie meant, but he didn't seem to understand.

"You see, it stands to reason that there are not many products in our village, but not many in Zhonghe actually know that they are ours. This is not good for the development of our various industries in the future, because we are still developing alone, without any Relevance, if we have a place where we can put all these things together and form the impression in people's minds that 'things in Guzhai are good', it will be much more beneficial to our future development."

"You mean that we gather all the products of Guzhai together and open a big store or a small shopping mall?" Zheng Xiaobei understood Cui Jie's meaning and said with a sparkle in his eyes.

"That's right, that's what I mean!" Cui Jie quickly nodded and said, "Look, now that Hui Drinking Drinks and Youcheng Nursing are well-known in Zhonghe and even Qijun, if we put these two points together Together, and then launch our jade honey, twist paste, local eggs, bright lantern stuffing, and spoons, isn't that much better?"

"This method is good!" Hou Kexin also said excitedly, "Our products have different audiences, but one thing in common is that the customers are relatively high-end, such as nursing care workers, and their families must also need to eat eggs. It’s not just an ordinary egg, you need to drink, you need to use a spoon, and they believe in our mask, which means they also believe in our other products to a certain extent, which is much better than doing promotion alone!”

"However, we currently have a lot of stores for Huiyin Beverage and Youcheng Nursing. If they are gathered together, it will inevitably cause the loss of many customers. After all, these two products of ours are for consumption nearby." Meng Pinghui said with some hesitation.

"Mr. Meng, we are not saying that we should abandon the existing stores. We should open branches, but we also need to build our flagship store in a suitable place. This flagship store can contain all our products." Zheng Xiaobei has already started to imagine, "For example, if we build a flagship store in the city center, there is no conflict with building a nursing store at the entrance of the community!"

Cui Jie nodded: "Yes, no matter where the customer recharged the card, they can use it as long as they go to our store, and we can even make a one-card card. As long as all our stores can be used for consumption, this will virtually give Customers have more options, and they can also lock up customers' funds in advance, preventing them from spending with our competitors to the greatest extent!"

"The only question now is whether our flagship store can make a profit!" He Baizhou said, "For example, milk tea belongs to young people's consumption, nursing care belongs to housewives or professional women's consumption, bright lantern brewing belongs to successful men's consumption, spoons and local eggs belong to Family consumption, this is a hodgepodge!"

"Let's not talk about profitability, if it can only improve the image of our Guzhai Guguan products, it is worth losing money!" Zheng Xiaobei said firmly, "Mr. Jiang, I think we can give it a try!"

"Yes, I think you can try it too!" Hou Kexin also said, "In this way, our customers can share. Who said that young people can't use facial masks? Don't drink bright lanterns? Who said middle-aged people can't Drinks? Who said men don’t need to buy household items?”

Meng Pinghui also wanted to understand this point, but from the perspective of enterprise management, this problem is not small.

So she said: "Then what we have to do is to integrate our several companies first, including Huidrink Drinks, Youcheng Nursing, Guzhai Liquor, Guzhai Foods, Nian Gao and Spoon to establish companies as soon as possible, and then establish A group company, in this case, it will be easy to manage.”

"Also, before that, we need to develop other products as soon as possible. If we set up a complex, our current products are still a bit thin, and we need to make a good positioning. Now that we have decided to make mid-to-high-end products, don't think about it anymore. Low-end things, even if there are low-end things, should not be included in this complex."

"After the next year!" Jiang Chongshan made a decision, "After the year, we are discussing to terminate the cooperation with some partners or not to increase the number of partners. In the future, the primary products produced by Guguan Guzhai will only be supplied to our own company, such as jade. Honey, local eggs, etc., and then add some other products to enrich our product library.”

"As for the establishment of a group company." Jiang Chongshan thought for a while, "Mr. Zheng, I leave this matter to you."

"Okay, no problem!" Zheng Xiaobei nodded.

Then, Jiang Chongshan looked at everyone: "If Mr. Zheng goes to you to discuss the establishment of a group company, no one should push it away. This is a big deal for us!"

(End of this chapter)

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