Reading as a god

Chapter 101 Information Cocoon Room?

After the [-] holiday, the physical test will be carried out. It can be said that the time is quite tight.

Zhang Shan began to think about why he didn't know that the men's running in the physical test was 3000 meters until now?
Zhang Shan looked at the message sent by Gu Zijin just now - "Did no one tell you about the physical test?"

This question was like a slap in the face.

Generally speaking, the amount of information a person obtains is positively related to wealth.

Zhang Shan now has a lot of wealth, regardless of all kinds of cash cows, according to Zhang Sen's thinking not long ago, only counting the real estate occupied by Zhang Shan's name and replacing it with CNY, starting with 10 billion yuan.

But what's the use?It's just a sports test information, after all, Zhang Shan didn't know it before.

Zhang Shan complained to Luo Changhui, but Luo Changhui was not surprised at all~
"No matter how high a person's wealth and social status is, it's impossible for a person to know everything. Besides, the information a person learns has a lot to do with their own interests. Let's find out about it in the information cocoon room~"

One of the great benefits of the information age is that it breaks the traditional model of knowledge dissemination. Zhang Shan easily found the content about the information cocoon room online.

The information cocoon room refers to the phenomenon that the information field that people pay attention to will be habitually guided by their own interests, thus shackling their lives in a "cocoon room" like a silkworm cocoon.

Because information technology provides a more self-conscious thinking space and a huge amount of knowledge in any field, some people may further escape from various contradictions in society and become isolated people isolated from the world.While the communication within the community is more efficient, the communication between the communities is not necessarily smoother and more effective than in the era of information scarcity.

In such an open space as the Internet, has it formed a closed "information cocoon" that shackles thinking?
Zhang Shan actually had a feeling of terrified thinking about it.

The concept of "information cocoon" comes from the book "Information Utopia" written by Sunstein.

When Sunstein proposed the "information cocoon", the algorithm was still a vague concept.

When algorithmic technology gradually matured and became a common rule for content distribution, people were surprised to find that "information cocoon" seemed to be a more appropriate description of the impact of algorithms.

But Zhang Shan thinks that the “dailyme” phenomenon described by Sunstein in his book “The Republic of the Internet” is more like a projection of the “information cocoon”.

According to the description in this book, in the Internet age, with the development of network technology and the rapid increase of network information, we can freely choose the topics we care about from the massive amount of information, and we can customize newspapers and magazines according to our own preferences. Everyone has the possibility to tailor a personal daily (daime) for themselves.This "personal daily" information selection behavior will lead to the formation of network cocoons.When an individual is imprisoned in the information cocoon built by himself for a long time, as time passes, his personal life becomes stylized and programmed.Long-term excessive self-selection, immersed in the satisfaction of personal daily, lost the ability to understand different things and contact opportunities, unknowingly created an information cocoon for myself.

The term "information cocoon" is not a new concept.

"Personal daily" is not a new term.

As early as 1995, Bill Gates predicted that in the future world, tailor-made information will naturally increase, and everyone can compile a "daily" that fully suits their interests.In the book "Digital Survival" published the following year, the scholar Negroponte also predicted that the personalized "My Daily Me" (The Daily Me) would appear soon.

It can only be said that Bill Gates is really awesome, Zhang Shan has also realized that information and wealth are positively correlated, but most of the time information can bring massive wealth, but wealth may not be able to exchange for information.

Zhang Shan unknowingly read about this aspect for half an hour.

"The host studied for 30 minutes in total, accumulatively gained 2700 yuan in money, and accumulatively gained 4050 experience points (including 50% of the No. [-] badge bonus)"

"The current system level is level 9, and the experience required to upgrade is 6/743"

The system suddenly popped up two reminders, but Zhang Shan didn't care.

Speaking of information cocoons, Zhang Shan feels that the information cocoons created by users are understandable, and everyone has the right to choose their own access to information.

However, some companies take this as an opportunity to forcibly build an information cocoon room through enterprise-level operations, is it a bit unreasonable?
Zhang Shan subconsciously thought of Toutiao. When you just opened this software, you might use it just to look around, and occasionally to look at places of interest.

While you pay attention to your interests, the big data algorithm is also quietly following your "interests", and pushes your news at any time, and the information is slowly tailored for you.

You think this is very comfortable, but when you admire the supernatural power of "big data", you have actually fallen into the "information cocoon" created by "big data" for you.

In the "information cocoon room" full of personal interests, everything is in line with your "taste" - including low-level tastes, you can see what you want to see, hear what you want to hear, and play what you want to play... …all information is generated for you, literally the perfect outward expression of your inner world.

Under the influence of "big data" computing power, these information are constantly bombarding you, and the homogeneous content has an echo effect, which is repeated again and again, strengthening your interest and making you deeply "indulge" in having yourself In the information "comfort zone" of the sense of belonging, and this "information comfort zone" is forming an "information cocoon".

Zhang Shan feels that the information cocoon room is insignificant from a micro perspective.

But from a macro point of view, the formation of information cocoons is harmful but not beneficial.

Users who have been "besieged" by information cocoons for a long time, because their own information channels are monopolized by personal interests, and the communication channels left for public issues are squeezed and constantly excluded, it is difficult to attract users' attention.

With the help of the filter mechanism of the algorithm recommendation technology, the information cocoon room keeps users addicted and enjoys it.The continuous emergence of self-personal content squeezes the media space of public issues, making public issues submerged in the flood of information.

Under the influence of the information cocoon, billions of people are turning into pupae bit by bit, but some Internet giants still like to do this.

Not only the headlines, but also the scumbags, and the garbage ferries who are keen on eating human blood steamed buns.

The enterprise-level construction of the information cocoon room must collect user information.

Although many companies do that, not all business bosses can say it brazenly:
"Chinese people are more open or less sensitive to privacy issues. If they exchange privacy for convenience or efficiency, in many cases they are willing to do so."

If an Internet company wants to grow, it must either enlarge the market, or occupy the market space of the original company.

Zhang Shan thinks that if he really wants to occupy the space of other companies in the future, the first choice is to pull the ferry into the water~
If that day really comes, it is impossible to do it in person, and the only way to make a fortune is to make a fortune in silence.

Some domestic giants euphemistically say that the purpose of building information cocoon rooms is to cultivate user stickiness and improve user experience.

Is it impossible to make products without relying on information cocoons?

(End of this chapter)