After getting Shidi at the start

Chapter 96 2 Music Interview [-]
In order to boost the sales of the song "Rainbow", Tiantian Music also joined forces with "All People Sing" to hold an online singing competition "Sing the Rainbow".

The main thing is to let everyone record their respective works and upload them to the music community launched earlier by Jingting every day, and then after voting, screening, and summarizing, the top 32 will be selected.

There will be a second round of voting, and PK will advance to the top [-].

Then to the finals, the quarter-finals, the semi-finals...the top three will be determined, and each will receive a large bonus.

In fact, being able to enter the top 32 has certain rewards, otherwise how could so many people actively participate in it.

There must be brave men under heavy rewards. Although most of them belong to the level of public executions, maybe just to join in the fun, but some are really not bad.

Especially considering that their recording equipment may only be a mobile phone, those who can stand out under such conditions are indeed quite good.

Of course, in this way, the music community of Tiantian Jingting naturally has a lot more people, and the popularity has risen a lot compared to the tepid after the launch.

These days, if there is no app, we don’t want to build a community. After all, the profit margin will be bigger after such expansion. Tiantian Jingting obviously has this intention.

So this can be regarded as an aboveboard way to help attract traffic to the music community. The effect cannot be said to be very good, but it can be regarded as meeting even small expectations.

At least it did receive a lot of submissions, and the voting process was in full swing, but in the end it was still limited to some popular users, and it was a pity that they couldn't get out of the circle.

What is even more troublesome is how to sustain this momentum.

First of all, to be a community, there must be special places that can attract people, just like those long-established community forums on the Internet, they all have their own labels and attract people, such as the basketball home of straight men, and the rotten women. Our gossip group etc.

And they are still unable to compete with them in this aspect, and there is no outstanding function, so they can only continue to work hard in terms of topicality and traffic.

When the degree of discussion increases, more people can see and retain more people, and then we can expect to develop further based on them.

At this time, a senior executive had a new proposal.

"Why can't we do our own draft?"

Yes, as a music manufacturer, although they do not produce music but are just transporters of music, they are fully capable of hosting a music program about themselves.

And these days, whether it's professional music programs or simple competitions, they are far less attractive than talent show variety shows.

Of course, the draft is a lot blurred, especially since the fatigue in the domestic market for the draft has not dissipated, and they have no experience in doing this, so the risk they have to take may not be small.

But once it succeeds, the benefits will be huge, and the attention and potential influence it brings are what they want most.

Otherwise, why would the two largest video manufacturers be so keen on trying out the draft once or even several times a year?
You may fail if you try, but you will never succeed if you don't try.

With their current size, they can afford to lose once or twice.

So after discussion by the board of directors, there is this planning letter in front of the CEO.

And Mr. Wei, the CEO of Tiantian Jingting, now took it out and showed it to Li Mingji who was on the opposite side, and his intention seemed to be obvious.

After turning over slightly, Li Mingji asked, "You mean, you want me to be a guest?"

This is interesting, although he is an actor now, he can barely be considered a singer—well, he just released a new song, and he also came from a talent show, plus his current super popularity.

Thinking about it this way, he is indeed qualified to be a guest or even a mentor.

Mr. Wei said with a chuckle: "There are two choices, one is a resident guest, that is, a mentor, and the other is an away guest, who comes to play a guest role when there is a schedule. But no matter which one you choose, during the preparation process of this show, Mingji, you are always our first choice..."

The implication is that if you disagree, there are alternatives, but what we value and hope most is you.

Li Mingji immediately shook his head and smiled wryly, "I feel that if you ask me to be someone else's mentor, wouldn't that be a mistake?"

It’s not like it was back then. In the past, the talent show could be auditioned, and most of the participants were real amateurs—after all, there had been no similar competitions in China before. The quality of the players must be mixed, but the original ecology is also very rare.

Plasticity is very important for an artist born in a talent show. Although Li Mingji was favored based on his face at the beginning, his typhoon and temperament are also very important.

And with these innate conditions, singing and acting skills that can be cultivated can be put aside first.

This is plasticity!
But now most variety shows in China have broken away from this level and become a real show.

The draft in the past was an election, but the current draft is just a show.

The emergence of many "twice-cooked pork" makes this stage more professional and standardized, but it always feels like something is missing.

Li Mingji just saw the variety show plan that Tian Tianjing listened to. It also planned to take this path, that is, to go around and invite some potential "amateurs", whether you were a resident singer in a bar or an underground singer. The dance troupe is also a hobby.

Of course, in order to be favored, they usually have a certain amount of competition experience, and it's not like the top ten campus singer competitions, but those who can get the rankings in more formal competitions.

Of course, if the face value is good enough, like Li Mingji, then the other things are not important, after all, "beautiful waste" is also a very popular character design now.

Seeing that Li Mingji was still thinking, Mr. Wei said again: "No matter what, we respect your opinion Mingji, but I still hope you can participate. I know you are concentrating on working in the film and television industry, but our program Overall, it doesn't take up too much time.

"You can come to participate in the recording during the filming gap, and you can also just come to play and rest at that time, anyway, entertainment, don't have to have such heavy worries and burdens."

Li Mingji said: "Then I'll go back and think about it..."

"Alright, it will take a long time for us to prepare, so Mingji, you don't need to be in such a hurry, think about it carefully."

"Okay," Li Mingji nodded with a smile, stood up and said, "Thank you, Mr. Wei!"

"Haha, I want to thank you Mingji. This effort also gave us a good publicity opportunity. I hope you won't forget us when you have good songs in the future."

"Of course, next time."

After saying goodbye to Mr. Wei, Brother Wang leaned over and asked, "Are you talking about their new variety show?"

Li Ming was very surprised and said: "How do you know?"

"Hey, as an agent, I'm a master at scouting news."

Li Mingji could only nod his head, and said helplessly, "Now everyone really wants to get a piece of the variety show. Is the talent show so profitable?"

"Not necessarily, it depends on the situation. But I feel that Tiantian Company has a higher probability of hitting the street with this draft." Of course, he couldn't say this out loud. After all, he was still in someone else's territory, and he was attached to Li Mingji's ears. Talking while laughing.

Li Mingji raised his eyebrows, and quietly asked in a low voice, "Why?"

If you don’t think about it, other than TV stations, those who engage in variety shows now, can those platforms such as video apps be the same as Tiantian Jingting’s platform? They don’t change jobs.

It feels a bit whimsical, is it so easy to create a community from scratch?

"So you mean that no one will watch this variety show by then?"

"That's not the case. Since Tiantian Company is going to vigorously promote it, there will definitely be people attracted by the publicity offensive. But what do they think? Do they all watch it in the community, or do they go to the music player to watch it? It would be better to just build a video APP...

"What's more, the few companies that engage in variety shows every year will not allow such a sudden rush to grab the market, as long as they deliberately perform together at the same time and squeeze it a little bit."

Li Mingji nodded involuntarily. When he listened to what Mr. Wei said in the room before, he had indeed considered it, but now he heard what Brother Wang said, and felt that there was no need to think about it.

It's not that he is Muqiang, but that there is no need to participate in a project that is doomed to failure.

The gap between platforms cannot be simply smoothed out by money, Tiantian Jingting is a bit whimsical this time.

Of course, he can participate in variety shows and be an audition instructor. At present, the two most powerful video apps have related audition programs every year. On the contrary, there are fewer TV stations doing this, so it is probably not worthwhile.

If he took the initiative to contact those video companies, they would definitely welcome him.

"Then let's have a look again. Maybe they have other preparations that we don't know about." Li Mingji smiled, but he had already given up in his heart.

Then the group came to the recording studio again. Sure enough, the filming team that had been listening every day was already waiting here, and the on-site interview was about to begin.

Having also experienced it once, Li Mingji seemed much more natural when facing it.

This time the host was still a lady who looked about thirty, with short hair, professional attire, trousers, and no glasses. She looked neat and capable.

"Hello, Mr. Li Mingji, I'm Lu Shumin, the interview editor of Tiantian Jingting."

"Hello..." Li Mingji shook hands with her, and then they did it together face to face.

The interview officially begins:
In the beginning, Lu Shumin faced the camera and made the opening introduction: "Recently, the song 'Rainbow' that has become popular all over the Internet, I wonder if everyone has not heard it? Some people say that this song is a decadent lovelorn single, but More people think that this is to persuade everyone to still have a rainbow after breaking up...

"This time we also invited the original singer and creator of this song, Mr. Li Mingji, to let him share with us, what is the creation process of this song like?"

Then the camera began to deflect, facing Li Mingji, and Li Mingji also greeted the camera: "Hello everyone, I am Li Mingji."

(End of this chapter)