Heterogeneous star

Chapter 142 [Advertising sparks hot debate! 】

With the passage of time, there have been more and more voices about the milk tea advertisement on the Internet. From the overwhelming praise at the beginning, to some negative comments later, and finally those in the advertising industry swarmed to find fault with this advertisement, It's useless to say this milk tea advertisement.

Liu Huanan, a famous advertising planner: "From my professional point of view, this advertisement violates many common sense things. What is the purpose of advertising? Isn't it just to promote your own products? But looking at this milk tea advertisement , except for mentioning the name of the product, there was no promotion of other features of the product, but the advertisement was filmed as a love story, can such an advertisement be called an advertisement? Personally, I don’t think it can be called an advertisement!”

Chen Zhiqiang, a new star advertising planner: "I agree with Senior Liu's point of view. I have also studied advertising planning for so many years, and I am still very familiar with the basic core of advertising. Senior Liu is right. When you advertise, you don't give the characteristics of your products to others. After introducing it, how do consumers know what is so good about your product? Why should they buy your product? It’s ridiculous!”

Zhu Tianyang, the core advertising planning consultant of a certain company: "I think it's better to change this advertisement. The general form is that Youlemei milk tea is made of something, absolutely no preservatives are added, and it tastes delicious and can also moisten the intestines." , to achieve the goal of losing weight. If you like the proposal I mentioned, please contact me, my price is not expensive, give me 20 yuan, and I can sell this advertising plan to you."

Netizens who have always admired the uniqueness of milk tea advertisements are not happy to see these insiders in the advertising industry say that the advertisement is worthless, and have a real fight with these insiders !

Drifting like floating water: "Hehe, you look at your faces, don't look at me professionally all day long, if you are really professional, you won't make the kind of TV that we are annoyed at the first sight and want to turn off the TV directly. The disgusting ad came out."

Desperately Thirteen Oranges: "That's right, the current advertisements are just a few sentences all day long. Our products use high-quality materials and absolutely do not contain any preservatives. What's wrong with our products? Let's see these useless things What are you doing? You have praised your products so well, and now there are still so many products that have been exposed to have quality problems, it’s really ridiculous!"

Sheep pen otaku: "That's right, you advertisers are black-hearted, and you insist on boasting shit-like products that are rare on earth and unparalleled in the sky. If the TV commercials first came out decades ago, maybe we would still be there." Believe me, but now I have been fooled so many times, do you think we are Shabi, easy to deceive?"

Those well-known planners in the advertising industry were also very angry when they saw their views were criticized as shit by netizens, and some couldn't help it, and directly scolded them.

Zhu Tianyang, the core advertising consultant of a certain company: "Fuck you guys, I have been in the advertising industry for more than ten years, and the advertisements I produced are widely praised by the industry. You laymen who have never even had a detailed understanding of advertising know nothing!"

Liu Huanan, a famous advertising planner: "Although what Mr. Zhu Tianyang said is a bit harsh, it is true. You have never understood advertising, so you have no capital to question us on this point!"

Chen Zhiqiang, a new star advertising planner: "The two seniors are right, and I agree with them."

Seeing that they were in a panic, netizens fought back again!
An arrow came from the west: "I bought a watch last year! Who is the advertisement for? Isn't it for us consumers? Isn't the advertisement good? Isn't it we who have the most say?"

He hit the nail on the head: "I despise you people in the industry. You don't admit to the rubbish you make, and you still show off how good your advertising creativity is? I see that the level of advertising is so low nowadays, and you guys in the advertising industry The scum can't get away from the relationship."

Flowers are red and willows are green: "It's really pathetic for such an advertiser to ignore consumers' evaluations at all!"

Just as people in the industry started a tug-of-war with netizens, a big brother in the advertising industry appeared.

The first brother's name is Jiang Tianxia. He is very worried about the exaggerated mentality of today's advertising industry. He has been devoting himself to the innovation of advertising, trying to find ways to implant advertisements to consumers in a novel and peaceful way.

The advertisement produced by Jiang Tianxia includes all kinds of characteristics of the advertisement, but it does not have the traditional and single didactic nature.

It is not only praised by the industry, but also highly evaluated by the audience. It can be called a giant in the advertising industry!

Jiang Tianxia posted on Weibo: "I also saw the advertisement of Youlemei Milk Tea. After watching it, I felt a little bit emotional and wanted to tell everyone. Strictly speaking, what they said is correct. This advertisement does violate many The common sense of advertising, if the advertisement does not focus on introducing the product, but spends the main space on introducing other products, then the advertisement will lose its original value. You see this advertisement, the whole article is about girls Expand all kinds of memories, recall all kinds of good times with your boyfriend. As for the so-called milk tea, except for its name, other product attributes are not mentioned at all. It seems to be reduced to a foil. This is a very dangerous way! "

Due to the limitation of the number of words, Weibo ended here. Many netizens saw that the first brother was also belittling the milk tea advertisement, and were hesitant to fight back, but at this moment, Jiang Tianxia posted another Weibo.

I saw this Weibo said: "However, because of these warm and romantic scenes, this kind of emotion is combined with the product, which evokes the same emotion in the hearts of consumers, so that they have a certain understanding of its brand image. , let milk tea You Lemei become the endorsement symbol of emotional care, which has achieved a publicity effect that other advertisements cannot achieve! It can be said that it is contrary to the common sense of advertising that it has created its success!"

Netizens were taken aback for a moment and immediately replied.

"Mr. Jiang is lucky that even if you posted the next meager post, otherwise I would have scolded you too!"

"Teacher Jiang's analysis is very good. Sometimes, changing the method can achieve unexpected results."

"Yeah, no matter what you do, you can't be too formal, as long as you have the desired effect."

"Teacher Han Shuo taught us a lesson!"

"I'm really convinced. I didn't expect Mr. Han Shuo, who has never studied advertising, to be able to produce such a heaven-defying advertisement!"

1 minutes.

2 minutes.

5 minutes.

The topic of this ad is still rising, and it can be predicted how much everyone likes this refreshing Yorumi ad.

Han Shuo saw it in his eyes and was happy in his heart. Next, it depends on the sales of milk tea?This is the most important!
　Tomorrow five more, tickets and rewards, so be sure to be ready!

　　
　
(End of this chapter)