Gastronomy God

Chapter 87 The Significance of Luxury Goods
"Sir, what do you think of this shirt?" Sales manager Chen Ruanwen specially selected a DNA series short-sleeved shirt worn by young people for Cheng Xin.

The style of this shirt is simple and fresh. At first glance, it looks like a shirt worn by a vibrant college student series. There is a DNA double-stranded helix structure in the lower right corner of the shirt, and there is Gucci's exclusive logo in the ink splash.The overall low-key luxury has connotations.

People who don't understand luxury goods may think that this is an ordinary college student style shirt, which looks good and has a sense of design.

People who understand know that this is the DNA fashion series of Gucci, a world-renowned luxury brand. A shirt and shirt cost 33000 yuan, which is quite expensive.

This is the salary of an ordinary college student half a year after graduation, and ordinary people cannot afford it.

Chen Ruanwen looked at Cheng Xin's youth, speculated that he might be a college student, and specially recommended Gucci's special clothing DNA series.

"Just pack it up, and I think it's pretty good."

Cheng Xin looked at the Gucci DNA series clothing with such beautiful and youthful design style, and recalled when he was young.

With no money and no education, he could only learn to cook from his father and master as many cooking recipes as possible. At that time, Cheng Xin was only sixteen or seventeen years old.

It has to be said that this is what a high-end design luxury brand is all about.Good clothing design can always give people a sense of beauty and affect people's emotions.

In Cheng Xin's mind, Gucci has achieved this, and it is worthy of being a leading luxury goods company in the global industry, which is commendable.

After one operation, Cheng Xin spent a total of more than 80 yuan on autumn men's-related clothing.

Chen Ruanwen swiped Cheng Xin's card respectfully and took the order.

Today, she met Cheng Xin's kind of hero, and she has achieved a month's performance. With sales of more than 80 yuan, she can get a sales commission of 2W, which is equivalent to her monthly basic salary.

So she called Cheng Xin more and more respectful and considerate, for fear that Cheng Xin would be dissatisfied or have any opinion on their Gucci.

Just kidding, as a sales manager, you are such a high-quality customer. If you don’t provide good service and provide the service level that a luxury store should have, are you waiting for the customer to lose?
Cheng Xin had a very good experience of the entire shopping process today, and the clerks in the luxury store were really attentive.

"Sir, thank you for your support of Gucci. Thank you for your consumption in the store today. Do you want me to help you carry these clothes to your car?"

Chen Ruanwen asked with a smile.

Cheng Xin looked at the package of more than a dozen pieces of clothing that he bought, his head grew big, of course he agreed.

Cheng Xin readily accepted.

So Chen Ruanwen took two beautiful sales girls and followed Cheng Xin with Cheng Xin's big and small bags, acting as porters.

Along the way, three enchanting, beautiful professional sales girls with bags of various sizes followed behind Cheng Xin, forming a beautiful landscape.

Countless ordinary onlookers were dumbfounded, and the male compatriots salivated enviously. People who understand luxury goods know that these are Gucci clothes, and look at Cheng Xin with jealousy and envy.

Opening the trunk, Cheng Xin watched the three girls who were protruding from the front and back were stuffing the clothes he bought into the Porsche, and felt like a winner in life for a moment.

Chen Ruanwen has sharp eyes and knows that this car is a Porsche 911 turbo, a top luxury car.

Be good, it really is as I guessed, it is not the one who is short of money, Chen Ruanwen looked at Cheng Xin with fiery eyes.

Turning her eyes, Chen Ruanwen had an idea in her heart, and she came up with a way to increase Cheng Xin's trustworthiness.

Got it!

"Sir, I wish you a happy life. If you have any dissatisfaction or suggestions about our Gucci clothes, you can give us feedback through our dedicated sales consultant Weixin. You can add my Weixin, and I will give you any questions you have. fixed."

"Okay."

Cheng Xin didn't think much, if the beautiful sales consultant wants to add his Weixin, then add it.

After going through the entire shopping process today, Cheng Xin discovered several characteristics of luxury brands.

First, the sense of clothing design is unique and unique, forming its own unique design style language.

Second, the service is in place. The sales staff in each store have high professionalism and considerate service attitude.

Three, brand value.Although Gucci's clothing is expensive, the clothing design connotation and comfortable wearing experience contained in it are very valuable to Cheng Xin.He endorses Gucci's clothing pricing.

Cheng Xin reflected on the difference between his corporate store, Magic Kitchen, and a luxury brand like Gucci.

First of all, there is no doubt that the taste of the dishes in Shenchu ​​Xiaodian is first-class.Now there is a shop where Cheng Xin is in charge, and the taste of the dishes is even more top-notch, and the taste of the dishes made is the best in the country.

Then there is the issue of the pricing of the dishes. The vegetarian dishes in Shenchu ​​Xiaodian are generally priced at 998 yuan, and the meat dishes are 1998 yuan. Cheng Xin's special self-developed menu is priced independently, which is in line with the image of Shenchu ​​Xiaodian as a luxury and high-end catering brand.

The downside is that apart from He Anyang and Cheng Xin, there is currently no third master in the Divine Kitchen.

Now there are four stores in NY City.The Divine Kitchen Shop on the second floor of the Divine Kitchen Building is the brand headquarters of the Divine Kitchen Shop, and Cheng Xin is in charge.He Anyang was in charge of the old shop.The other two Magic Kitchen shops are staffed by professional chefs hired by assistant Chen Wen. The taste of the dishes prepared by the chefs in the shops is indeed not as good as that of Cheng Xin and He Anyang.

Cheng Xin is already working on solving this problem.

In less than a month, some of the 200 students trained by Cheng Xin can serve as the manager of the branch of the magic kitchen and cook delicious dishes.

For the waiters in the Magic Kitchen, Cheng Xin recruited his assistant Chen Wen at twice the wages in the market. The quality of the selected waiters is relatively high, and the service of these waiters generally does not dissatisfy the diners.

To improve the service awareness of these waiters, there is a long way to go. It is not a one-day job. It needs service teachers in the catering industry to teach them. Cheng Xin plans to ask his assistant Chen Wen to recruit teachers in this field to train the employees of his own small kitchen shops .

After doing these things well, there is no reason why the brand of Shenchu ​​Xiaodian should not be a luxury brand like Gucci.

Cheng Xin is ambitious and full of fighting spirit.

The meaning of a luxury brand is to let customers feel the best service and experience at all costs.

Gucci, let Cheng Xin wear the most fashionable clothes and experience a good experience service.

The magic kitchen shop will also allow customers to experience the world's best food and the meticulous care of the waiters.

……

"Why don't you take me when you are going to buy clothes? I also want to change into new clothes."

Cao Wanjin questioned Cheng Xin with a smile, and watched Cheng Xin go home with big and small bags.

"I'm going to meet a client this afternoon, so I went to Gucci to buy some clothes on the spur of the moment. Of course, I can't dress casually like before when I'm talking about business with others. I can't wear a chef's uniform every day, that's not a problem either. Look at it. Among these clothes, which one is more suitable for me?"

Cao Wanjin rummaged through the clothes that Cheng Xin had just bought, and carefully matched them with Cheng Xin's figure and temperament, and immediately fell in love with Gucci's DNA series of men's clothing.

Cheng Xin happily put on the Gucci DNA series suit under the guidance of Cao Wanjin.

(End of this chapter)