Gastronomy God

Chapter 198
The female reporter Liu Xiao is very looking forward to the various novel and unique dishes in the restaurant. She has seen a lot of dining experiences showing off the dining experience of the restaurant in the circle of friends before. Friends praise the restaurant from all angles. The dishes and various behaviors of the shop made Liu Xiao unforgettable.

Today, after a hard day of interviews, she also had the opportunity to have dinner at the Magic Kitchen, and Liu Xiao was looking forward to it.

Moreover, the person who cooks for her is Mr. Genius Chef, Master Cheng Xin. I can't exaggerate this honor. After eating, I post it on Moments, and it is very easy to get more than [-] likes in minutes. matter.

After finishing the interview with Cheng Xin, Liu Xiao obviously felt that today's working condition is very good, her efficiency has improved a lot, and she won't feel tired anymore.

Her body spontaneously expressed a desire for delicious food, looking forward to her finishing work and eating delicious food sooner.

"Headquarters, I've finished the interview with Mr. Cheng Xin, and I've sorted out the relevant interview drafts and sent them over. Is there anything else I need to do?"

Liu Xiao asked respectfully.

"The report of this interview is very important. Recently, the response of our Sun Daily has not been very good. We haven't made any major news for a few weeks, and it hasn't attracted much attention. Even the ratings of our online TV programs have dropped. Quite a lot. Cheng Xin is such a topical character, if the report is completed, it will definitely bring us a lot of ratings. Therefore, you need to sort out some topics that the public is interested in, and put them in tomorrow's newspaper Publish it and catch the reader's eye. Got it?"

Sun Daily editor-in-chief He Jiwen said seriously.

Although the Sun Daily is currently the largest newspaper in China, this advantage is not great. There are also two newspapers, Tanshui Daily and Tiantian Daily, competing with the Sun Daily.

Whose newspaper can provide readers with the most accurate and useful daily news, and at the same time, it can mix some interesting articles in the news, so that readers can relieve their boredom after reading the daily events, Then whose newspaper is the most popular newspaper among the people.

For the past five years, the Sun Daily has always been the favorite daily of the people across the country, because its reports are very accurate, and there will be no false or random reports.Therefore, the Sun Daily is highly authoritative in the eyes of the public.

But one embarrassing thing is that ordinary people actually don't like news that is too serious.

The macro narrative is too far away from the lives of ordinary people. Most ordinary people will not realize that a piece of news or a policy issued by the state will affect everyone's life in the next few decades.

What ordinary people are most concerned about is how many babies a certain celebrity has given birth to, who the certain celebrity is cheating on, and even the fact that the celebrity's dog is lost can arouse everyone's strong attention.

As the editor-in-chief of the Sun Daily, He Jiwen knew that if he reported more gossip about entertainment stars, it would be easier to gain public attention, but he was unwilling to do so.

He Jiwen still retains his original intention of being a journalist.

Back then, He Jiwen graduated from a well-known university with a master’s degree in sociology. He had a deep understanding of the suffering of the people. What he wanted was to let more people pay attention to the lives of ordinary people through media reports. Through news, Let everyone pay attention to society.

This is his purpose of running a newspaper. By accident, with the support of chance and noble people, the Sun Daily has become the largest newspaper in the country.Sun Daily's profit has never been He Jiwen's first consideration.

Literati still have a sense of pride, and scholars, after reading some books, hope to make a contribution to society after all.

In the past five years, the Sun Daily has also experienced the ups and downs of major social hot issues, providing readers with the most comprehensive perspective of news observation.

No newspaper does this better than the Daily Sun.

However, with the advent of the self-media era, those who are in the media now pay attention to whoever has no bottom line can make money.

Not many people read the news about the professional and in-depth analysis of hot social events, but the news about the private life of celebrities has a follow-up rate of over 90.00%.

The other two newspapers that have emerged in the self-media era, Tanshui Daily and Tiantian Daily, are well aware of this, and they push this kind of lace news to readers every day. Readers follow their curiosity and click on this kind of news frantically. Spending a lot of time on this kind of "meaningless" news every day has made the two newspapers a lot of money.

In the age of self-media, traffic is money.

As a self-media, the more people who follow your article, the more advertising fees you will get through the article.

Different from the previous paper media announcements, people now mainly read news on mobile apps, and read news through various news apps.

When a person swipes his mobile phone, the time passes quickly. Before he knows it, an hour or two passes.

For those who read news on the Tanshui Daily and Tiantian Daily news client apps, the time spent on news every day is converted into advertising fees for the two major daily newspapers.

You put in the time and end up forgetting all the tidbits you read.

And the two newspapers received astronomical advertising and marketing fees from various advertisers.

He Jiwen felt that news companies like Tanshui Daily and Tiantian Daily were cancers of the industry.

Such a media does not deserve to be called a media.

Media people should still have some perseverance. This is He Jiwen's original intention of being a media.

But the current situation is that original intentions cannot be eaten.

Without the siege and interception of Tanshui Daily and Tiantian Daily, He Jiwen might still be able to stick to it.But now with the advent of the mobile era, self-media has emerged.

As the editor-in-chief of the Sun Daily, he must make changes to save the newspaper's follow-up rate.

Of course, He Jiwen is not that vulgar. Like other newspapers, he uses the weakness of human nature to make the editor write some soft articles to make money.

But He Jiwen knew that he had to make changes to cater to the changes in the form of media communication in the new era, otherwise the company would go bankrupt sooner or later if he continued to resist.

At that time, he will not be able to write his favorite sociological in-depth news and analyze social phenomena, and the employees of the company will have to find another job because of the company's bankruptcy.

And the whereabouts of these employees are likely to be the editors of these unscrupulous self-media companies.

If your company does not embrace the change, it will be swallowed up by two companies, Tanshui Daily and Tiantian Daily.

The kind that doesn't even have a bone scum left.

For this reason, He Jiwen thought of a good method, which is to keep up with the hot spots, interview some famous and popular people on the Internet recently, and ask them some questions that netizens are interested in.

Then put the interview video and content on the Sun Daily client to attract readers to watch.

Facts have proved that He Jiwen's tactics are very effective. Most of the users are very fond of this method. They are very concerned about the current hot people. Such interviews are very popular.

Because of this program, Sun Daily's traffic has steadily increased, and it has also attracted a large number of new users, people who are interested in interviews with people on hot events.

Do something that the public is interested in, and then make news content that you want to do. This is He Jiwen's response to the self-media era.

The Sun Daily, or the Sun Daily, has an unshakable place in the hearts of the people.

Its news, authority, it, not kitsch, just objectively report the things in life.

Recently, there have been no interesting hot events on the Internet, so the Sun Daily wanted to interview some amateurs, but they couldn't. The traffic of the Sun Daily news client plummeted, and anyone who read it would be anxious.

Taking advantage of this opportunity, Tiantian Daily and Tanshui Daily launched the activity of "Watching News and Sending Gold Coins". Users can get a certain amount of gold coins after reading a piece of news.

The more the better, there is no upper limit.Every ten thousand gold coins can be exchanged for one dollar.

Watch the news, but still get free money?
As soon as the new advertisements of these two self-media news companies came out, most people were attracted.

You can get money for nothing, why not?This is the truest portrayal in the hearts of most people.

Usually, many people get off work 12 hours during the day and finally get off work. The biggest relaxation and entertainment item in bed is watching the news.

Swipe the news app, and time flies by like this.

Now you can still get money, and you can get money for leisurely watching news, who would not be happy?
As soon as this ad came out, the number of users of the Tanshui Daily and Tiantian Daily news client apps surged, attracting a large number of new users whose time is not so precious.

These people are rushing to read the news and the advertisements that can make money.

The top executives of Tanshui Daily and Tiantian Daily have caught the weakness of human nature and used it to make money.

These two companies have no sense of corporate responsibility and mission, they just want to make money.

When He Jiwen saw this competitor's approach, the first thing he thought of was, are these colleagues crazy?
Using advertisements to promote news, these colleagues really have big brains.

By taking advantage of the time when users watch the news, they are forced to promote advertisements to users. In this state, the quality of the news can be imagined.

They make news centered on corporate profits. The news from the news APP source is compiled by some unqualified editors, and the volume is large, and many of the news are obviously wrong.

Doing so is meaningless to the readers.

What's the point of readers wasting their time off, getting a bunch of innocuous entertainment celebrity gossip, a bunch of unverified false news, and putting up with ads?
In the end, I insisted on watching the news for a few hours every day for a month, and I got that insignificant dozens of dollars.

These two companies make news with the idea of ​​operating advertisements, which will only destroy the public's sense of trust in news.

It is just a beautiful fantasy to make money by watching the news, and it is also a news advertisement for phishing. Whoever falls for it is a fool.

These two Yuetanshui Daily and Tiantian Daily app downloads surged, which is enough to show that there are still many greedy fools in the world.

He Jiwen is not willing to succumb to all this. What he wants is to make money in an upright manner, and get the value recognition of every reader through high-quality news, instead of using the idea of ​​Internet marketing and advertising to start a business and make the news media industry stink.

Cheng Xin is the best person that He Jiwen pays close attention to. Cheng Xin is very bright. He Jiwen has been following him for a long time, because Cheng Xin has so much to say about him.

A talented chef, who dropped out of school when he was young, joined a wealthy family, and was silent for several years. Once he came out, he challenged ten long-established master chefs, established his status in the culinary world in one fell swoop, and let the world know his cooking skills.

Then Cheng Xin opened the Magic Kitchen Shop to provide diners with the highest quality catering services and the most delicious food.

He adheres to the principle of "preserving lack without excess", and resolutely does not blindly expand the God's Kitchen Store. The manager of each branch of the God's Kitchen Store must be a master chef.This is the core guarantee for diners to enjoy first-class dishes.

From this perspective, He Jiwen admired Cheng Xin very much.

From He Jiwen's point of view, Cheng Xin is a man of great integrity, sticking to the bottom line of being a chef.

Chefs are working hard to provide diners with the best dining experience, and every dish they cook must meet diners' expectations.

From the behavior of opening the store and the selection of store managers, Cheng Xin has achieved this. He is sincere and considers every diner personally.

The same is true of He Jiwen's original intention of doing news.He sticks to the bottom line of a news writer, providing every reader with the most authentic and high-quality news, and does not spread fake news or harmful content.

He Jiwen believes that most people will be moved by the quality of Cheng Xin's dishes.

Cheng Xin is doing practical things sincerely, and he is also doing practical things seriously.

In an era where everyone is thinking about how to maximize the company's interests, with such a person, the story and topicality are very strong.

Cheng Xin's story is sure to attract the attention of many people.

This is beyond doubt.

This is why He Jiwen asked Liu Xiao to interview Cheng Xin.

Teenage dropout, chef master, two completely different identities, which are very topical at the same time.

He Jiwen hoped that through this interview with Cheng Xin, he could pull out the statistics of the Sun Daily.

He Jiwen believes that most people are not stupid after all, they are just deceived.

After a while, those who watch the news to make money will understand that they have been cheated.

There is no free lunch in the world.

The cheaper things, even free things, are often the most expensive.

Making money by watching the news sounds good, but it doesn’t work in practice.

Spending so much time in a month watching bad news and not getting any correct and useful news is a waste of my time and energy after all.

At that time, most people will understand that they should still read news apps like Sun Daily that have a bottom line, temperature and conscience to get information.

For Liu Xiao's side, she thought of many words to describe Cheng Xin, a chef genius, and a business master. She found that Cheng Xin was multi-faceted and could not be described with a single word.

She has sorted out the relevant interview drafts and sent them to the editor-in-chief for the company to polish.

Liu Xiao used positive words to praise Cheng Xin, and her first impression of Cheng Xin was very good.

With the help of the big platform Sun Daily, Cheng Xin will get the maximum exposure tomorrow.

Tomorrow, Cheng Xin will be known by middle-aged and elderly people to the greatest extent.

Now the most important problem of Shenchu ​​Xiaodian is that it has a great influence among young people, but it is not well-known among middle-aged and elderly people.

I believe that after tomorrow's report and interview is broadcast, Cheng Xin's popularity will become very high.

Unlike previous lives, the elderly in this world quickly embraced the Internet and learned how to use Internet software.

The development of the Internet in this world has therefore developed rapidly, and many APP applications specially targeted at the elderly have been launched.

People in this world who use mobile apps to read news are mainly elderly people, and the number of people is still very large.

……

The second floor of the God's Kitchen Building, the God's Kitchen shop.

"Mr. Cheng Xin, then I will be disrespectful and start!"

Looking at the pile of ingredients in front of him, the food with all the colors, flavors and flavors, Liu Xiao's eyes almost burst into stars.

Twice-cooked pork, mapo tofu, boiled fish slices, lotus mushrooms, steamed eggs with shrimps, Cheng Xin made five dishes for Liu Xiao that she was most interested in.

When making these five dishes, Cheng Xin made full use of his peak cooking skills and used various cooking skills to control the heat of each dish to the extreme, and the oil temperature control also reached an artistic level. level.

Liu Xiao gently picked up a piece of twice-cooked pork, which tasted fat but not greasy, soft and delicious, which was different from any twice-cooked pork she had eaten before.

Frankly speaking, Cheng Xin's cooking standards are top-notch. Cheng Xin has his own understanding of making twice-cooked pork. He skillfully solved the problem of getting greasy after eating too much twice-cooked pork by seasoning it with happy sweet sauce.

Cheng Xin also has a deep understanding of the ratio control of oil and salt.

"How do you like these dishes I made?"

Cheng Xin asked with a smile, expecting the female reporter Liu Xiao's answer.

"It can be said that the twice-cooked pork is absolutely perfect. In my more than 30 years of life, it is the first time I have eaten such a delicious twice-cooked pork. I will not feel greasy at all. I think it is very good. Others Dishes, such as steamed eggs with shrimps, are also unique, fresh and delicious, with first-class flavors. Shenchu ​​Xiaodian is worthy of being a cooking restaurant that has recently stood on the cusp of the storm. It is worthy of its name and is a super-class restaurant.”

"Master Cheng Xin personally entertained me today and cooked for me. I feel extremely honored. Master Cheng Xin, I believe that in the days to come, there will be more people who will be conquered by the charm of the magic kitchen shop. Truly People who cook delicious food will definitely be recognized by foodies. Come on!"

Liu Xiao gave her highest evaluation.

In her opinion, Shenchu ​​Xiaodian was a very mysterious restaurant. It was established less than a year ago, but it caused a lot of waves on the Internet and caused many people to discuss it.

At the beginning, Liu Xiao doubted the quality of the dishes of the God's Kitchen, because the marketing of the God's Kitchen made her doubt whether there were really master chefs in the God's Kitchen and were serious about cooking food.

With the gradual development of follow-up news, Liu Xiao knew that all this was true.

The food in Shenchu ​​Xiaodian is all made by master chefs, and there is no act of deceiving customers.

Today, after personally eating the meal cooked by the founder Cheng Xin, Liu Xiao was completely convinced, and no longer had any doubts.

The magic kitchen shop deserves its name.

"Thank you for your evaluation. I hope that Reporter Liu will come to our Magic Kitchen restaurant to eat more in the future. We will provide you with the best quality food."

Cheng Xin was naturally happy and proud when he heard Liu Xiao's high evaluation of the Magic Kitchen.

"Mr. Cheng Xin, then I can't afford it. The price of your dishes here is indeed beyond what ordinary people can afford."

Liu Xiao smiled helplessly. As a reporter, her salary is not that much. The monthly salary is about 3 yuan, which is not enough to eat at the Magic Kitchen for a week.

"Reporter Liu can rest assured that our corporate strategy in the early stage is like this. In the later stage, we will introduce more dining strategies, and we will launch affordable packages to serve more diners and provide the best dining services for more people."

Cheng Xin was a little embarrassed. The current prices of the dishes in the magic kitchen shop are indeed a bit higher.

After exchanging pleasantries, Cheng Xin sent Liu Xiao off.

After carefully thinking about what he has done recently and the box office of Li Yang's Redemption, Cheng Xin decided to give benefits to the customers who come to the God's Kitchen.

From today onwards, customers who come to the God's Kitchen will receive movie rolls for the number of diners, Li Yang's exclusive movie roll of redemption, as a benefit for their support of the God's Kitchen.

Although for those who came to the restaurant of God's Kitchen, there is no shortage of money to watch movies, but Cheng Xin's attitude must still warm the hearts of many people.

Things that are given for free can still make some people feel good after all.

From a larger perspective, this also demonstrates the strength of Shenchu ​​Xiaodian.

We opened the God's Kitchen, and we also filmed the most popular movie, Li Yang's Redemption.

This is enough to illustrate the strength of the company behind our Shenchu ​​Xiaodian. The future development of Shenchu ​​Xiaodian will be better and better. As a customer who supported Shenchu ​​Xiaodian in the early days, he will feel more and more involved in the future .

It is their consumption and support that allow the store to develop at such a fast speed, and it is they who have witnessed the development and growth of the store little by little.

This gives the diners a feeling of playing a game of cultivation, and gives them a sense of participation and identification with the magic kitchen shop.

For Cheng Xin, this sense of recognition is the best gift.

After sending a message, Cheng Xin thinks that he can ask his assistant Chen Wen to optimize the ordering program of the Magic Kitchen and develop some new functions. The program will record every customer's consumption record, and when it reaches a certain amount, such as 100 million , 1000 million, Cheng Xin will personally send a customized cake and a small gift as a thank you.

Don't underestimate this small gift, small cake, this is also a proof of the support of these diners for the magic kitchen shop.It is because of their support that the present God's Kitchen shop is established.

Everything about them is remembered by Shenchu ​​Xiaodian.

Shenchu ​​Xiaodian is a restaurant with warmth.

In the future, more and more people will realize this. Gradually, God's Kitchen will form its own unique corporate culture, attracting more people to eat, or talents from the catering industry to join.

(End of this chapter)