Gastronomy God

Chapter 195 The audience skyrocketed
Movies may not be the necessities of everyone’s life. A large number of people don’t like watching movies, and some people are forced by economic pressure and survival pressure. They would rather watch free movies on the Internet than go to the cinema. Watch an original movie.

This is also the reason why the movie box office has not been able to reach a satisfactory level.

Most movies end up losing money.

Not only in China, but also in foreign countries, many films are produced every year, but among them, there are very few high-quality 7 and excellent award-winning works, and among them, there are even fewer films that can sell well and earn enough box office.

So the smart filmmaker has to define the portrait of his target audience when he first starts making a movie.

For example, if you make a romance film, the audience of your film must be young people.

The thing you have to think about when making this movie is how do you bring this love story to the hearts of young audiences.

The elderly are generally not interested in this kind of romance.

Older people may prefer movies about history and some movies with depth.

The audience of Li Yang's Redemption movie is many outstanding senior intellectuals. These elderly people have high pursuit of the quality of the movie, and they absolutely do not allow obvious flaws in logic to appear in the movie.

But not many young people are interested in the movie Li Yang's Redemption.

Young people mostly focus on movies like eating, drinking and having fun, and love between boys and girls.

Young people are still young, full of hope for the future, and are not willing to think about some too heavy issues.

No matter who thinks of the three questions of life philosophy, there will be a deep sense of powerlessness.

Why do people live?

Thinking about such headaches is better than playing two games, which makes people happy.

This is what most young people think.

Li Yang's redemption has been recognized by many middle-aged and elderly intellectuals, but among young people, the waves are not big.

Young people are not very interested in this kind of literary and artistic movies.

Young people prefer to watch love movies that travel through time and hug you, which are silly, white and sweet.

The main consumer groups of movies in the market are young people.

When making a movie, exclude young people from the target audience, and the box office of this movie is bound to not do well when it is released.

This is why most filmmakers are reluctant to shoot films that are too heavy and too deep.

Making films is both an art and a business.

What directors have to do is to achieve a balance between art and business.

A movie that is too commercial, talking about love and love all day long, is destined to be superficial and meaningless.Audiences will also feel bored after watching too many such movies, and the box office of such movies will get lower and lower in the long run.

Therefore, directors will work hard on the scripts of youth love movies, and come up with more unexpected youth-related themes to ensure the freshness of the audience.

Only those who are truly devoted to art and want to contribute their meager strength to the development of the film industry will have the courage to make a profound movie and a movie with artistic value.

Cheng Xin considers himself not an artist.

He shoots movies and invests in movies more to expand his influence.

Although Shenchu ​​Xiaodian is already famous enough, Cheng Xin wants more than that.

What Cheng Xin wants to create is a business model of catering + entertainment empire.

In addition to eating to ensure their own survival, people also have to work, and the rest of the time is all for entertainment and recreation.

Whoever masters the spare time of people is destined to obtain the greatest profit in the business model.

When it comes to catering, even if Cheng Xin's culinary skills have reached an unprecedented level, it is impossible for him to cook a delicious fish-flavored shredded pork for everyone in the world.

But film novels and music are different.

The marginal effect of such entertainment products is 0.

As long as it is produced, it can be provided to everyone in the world and let them experience it.

In return, they also pay for these entertainment products.

One person may not pay a lot for this type of product, but the sum of what everyone pays for this kind of product is a considerable sum.

His wife Cao Wanjin's father's company, Cao's Catering Group, is a well-known chain catering company across the country. It has branches of major physical restaurants across the country, and its annual profit does not exceed 100 billion.

As for Cheng Xin's small restaurant in NY, the annual net profit easily exceeds 100 billion.

When Cheng Xin expands the magical kitchen shop to the whole country, the annual profit can reach an astonishing scale of hundreds of billions.

And then, there is no then.

The development of the catering industry has certain limits.

Moreover, not everyone can afford to spend in the magic kitchen shop.

Shenshou small store is facing high-end people, and the proportion of rich people is only so much. The more stores are opened, the later the profit of the small store is saved, the growth rate will be lower and lower.

Opening a restaurant, just like making a movie, also has the problem of audience.

Now that Blue Lotus is recognized by young people, more young people are interested in the movie Li Yang's Redemption, which is a process of expanding the audience of the movie.

Originally, only high-level intellectuals who were interested in movies with deep meaning would watch movies like Li Yang's Redemption.

Now, after the influence of the song "Blue Lotus" on freedom, many young people who usually only watch popcorn movies are also interested in Li Yang's redemption, and they are interested in ordering and buying tickets online to watch.

"Xiao Li, have you listened to Sun Jingqiu's new song Blue Lotus? It's super nice. I heard it's the promotional song and theme song of the movie Li Yang's Redemption. I'm very interested in this movie. Why don't we go together this weekend? Go and have a look?"

"The song Blue Lotus is very fashionable. I must watch Li Yang's Redemption."

Cheng Xin cleverly used the music he produced to redeem Li Yang, and promoted the connotation of this movie, so that everyone can understand that the movie itself may be very interesting through the emotions conveyed in the song.

Invisibly, the audience of Li Yang's Redemption movie has expanded to young people.

It can be said that anyone who has heard the song Blue Lotus will be deeply impressed by Sun Jingqiu's singing voice yearning for freedom.

"Nothing can stop"

"Your Longing for Freedom"

The simpler the lyrics, the more able to attract people's hearts and make people yearn for beautiful things.

Cheng Xin's method of film promotion and the method of counterattacking against the overwhelming black drafts cannot be replicated by any other film production companies and investors.

Because they don't have the ability to make a song that fits so well with the theme of the movie they released.

(End of this chapter)