Cultivate a black technology god

Chapter 163 Online Dating
Liu Rongyan, director of the game department, stood up and concluded:

"Developing "Oasis" with our existing game development model is not something that can be solved overnight by a team.

We should change our thinking to solve this problem.

In recent years, a number of sandbox games represented by "Minecraft" have sprung up. Although it is still difficult to compete with mainstream game types, such as RPG or FPS, players can create a variety of strange and gorgeous worlds through a game. , or even projecting the real world onto the virtual game world, is indeed unprecedented since the birth of video games.

And this type of game has an obvious feature, that is, the relationship between game developers and game players is very special.

Like traditional RPG or any other type of game, game developers are producing game content as content producers, while players are consuming content as game consumers.

Therefore, in many cases, players can only passively consume game products.Game designers will pre-design the game experience, and all players have to do is to passively accept these settings.This is indeed a very common game design idea in modern video games, and players are familiar with this model.

The advantage of this is that if the game is good enough, players are willing to pay and play the game;

But the problem is that if it's not a good game, players will complain about the game.

Players and game developers stand on opposite sides.

In the era of online games, this contradiction has evolved into the main contradiction between game players and game operators and developers.

Game officials and game players are always on opposite sides. In a good situation, players praise the game official’s conscience, and in a bad situation, gamers scold the game official and quit.

This antagonism is even worse in today's era of operations-oriented mobile games.

Our game operators are racking their brains to find charging points, while trying to please players;
And gamers are constantly trying to find ways to fight wits and courage with operators, and spend as little money as possible for their excellent game experience: everyone gradually forgets their original intention of playing games.

Looking back, sandbox games such as "Minecraft" have actually reversed the relationship between game developers and game players.

That is to say, the relationship between game developers and game players has changed from an antagonistic relationship of "production-consumption" to a cooperative relationship of "cooperation and win-win". Producers, the two sides work together to build a "harmonious and friendly" game ecosystem.

It's not like we don't have games like this.

For example, the well-known cosmic sandbox game "EVE" is a fairly typical example.Players are the creators of game content. They form their own legions and alliances, fight with others instead of game officials, and swim in the virtual universe.

Aside from the core gameplay and lack of shocking visual experience, it is actually a simplified version of the "Oasis" model.

And the closest thing to Oasis is probably Second Life.

This once glamorous virtual world game allows players to do anything in it, uploading virtual characters, buildings, and even gameplay made by themselves. At that time, many real big companies settled in this virtual world one after another. "Oasis".

But "Second Life" is really a failed game.Perhaps it is because of the lack of core gameplay, or the extremely high threshold of game operation, or the lack of a VR technology that makes people unable to immerse themselves. In short, there are many reasons for the failure.

Therefore, the development of "Oasis" cannot be completed by a single team. It should be an ever-expanding virtual world, and the content producers will be in the hands of players. Players can build their own game characters, game maps or gameplay, To continue and enrich the world.What the game official needs to do is only provide a common interface and formulate basic game rules.

In this way, the game will develop with natural social growth just like a real society. "

Xia Zhi raised a question:

"Are there any Metaverse games on the market now?"

"some."

A high-level executive projected the information found on his computer to the screen, and at the same time explained:

"When it comes to metaverse games, I must mention that Zhongqingbao plans to launch a metaverse game called "Brew Master".

""Brew Master" is a business simulation game, which can realize the linkage between virtual reality and reality.

"Brew Master" can map the virtual to reality, and users can touch the game in reality.In the game, the wine brewed "by hand" by the players themselves can be picked up offline at the winery brand management store.

The mode is very interesting, coupled with the popularity of the Metaverse, the market value of the game has been raised all the way. "

"In this regard, the Management Department of the GEM Company of the Shenzhen Stock Exchange issued the "Letter of Concern about Shenzhen Zhongqingbao Interactive Network Co., Ltd.", requiring Zhongqingbao to verify and explain the Metaverse-related game "Brew Master" currently under development. The specific content, as well as its relevance to the metaverse concept, and asked to explain the financial impact on 2021 and the following years."

"Zhongqingbao said that starting from March 2021, the company began to think about the feasibility of the game "Brewer Master".

The company's controlling shareholder SZ Baode Technology Co., Ltd., its subsidiary SZ City Lidelian Technology Co., Ltd., and its cooperative enterprise Guizhou Jinsha Ancient Wine Co., Ltd. have participated in the preliminary discussion and setting of the entire product at different levels, and from the computing power (Cloud computing), cloud service, wine entity brewing, VR and other technical aspects have given 100% technical support.

In addition, Zhongqingbao also specifically described that the company has been paying attention to and dabbling in VR technology and industry, and has always invested in VR products.

In 2017, the company's VR reality project "The Last Shot" was launched.

In June 2018, the Shuiguan Great Wall "Leaping the Great Wall" project was officially launched. It uses VR/AR as the underlying technology to build a dome video display, and provides users with an immersive experience in naked-eye 6D to showcase the history and culture of the Great Wall.

At the beginning of 2021, the project "Jinsha Ancient Wine Past and Present: Time Tunnel" jointly launched by Zhongqingbao and Jinsha Ancient Wine was officially launched, which also uses VR/AR technology as the core.

In addition to self-development, Zhongqingbao said that the company also invests externally.Since 2016, the company has successively invested in projects in the field of VR, with a total investment of 950 million yuan.

Projects include "Super Captain" and "Heat Planet".

After such an explanation, the stock price of Zhongqingbao continued to advance. On November 11, the stock price rose by the limit again, and hit a new high in four and a half years.

其公众号发布的消息是9月6日，从9月7日算起至11月1日，中青宝共计实现214.02%的累计涨幅，股价从8.2元飙升到25.75元，市值膨胀了46.16亿元。”

Xia Zhi asked again:

"What is the membership structure of this game studio?"

Staff response:

"Master of Wine plans to set up a special research and development team of 48 people.

Among them, the main members of the group (planning, front-end development, back-end development, art) total 30 people;
There are 13 people in the related research and development team (LeaderChain); 5 people are computing engineers and architects of cloud computing;
Other relevant support personnel including Baode Cloud Computing, Cloud Services and Jinsha Ancient Wine also participated in the project, and the possibility of formally incorporating it into the project based on actual conditions cannot be ruled out. "

Xia Zhi was surprised and said:
"There are not many people, and the investment in developing this game should not be much. It is interesting to be able to create such a large value."

Employees chimed in:

“根据测算，《酿酒大师》计划研发投入500—1500万元，整体规划4大版本，H5版本、2D版本、3D版本及海外版本。

The first version (H2022 version) is expected to be completed in March 3.

The maximum planned investment for the above-mentioned games is 1500 million yuan, which shows the magic of the capital market. "

Xia Zhi has not only seen the bubble of Internet companies, but also created it himself.

He thought that this game company also has a physical industry, which is the offline wine industry mentioned earlier, and he asked:
"What kind of wine is an offline winery?"

The staff pulled out the information and answered Xia Zhi:

"Jinsha Ancient Liquor, which cooperates with the game official, shows on its official website that the company has a complete industrial chain layout and has become a liquor company in the sauce-flavored liquor industry integrating production, brewing, packaging, brand operation, modern logistics, and sales. .

The factory covers an area of ​​300 mu, with six winemaking workshops and more than 410 standard wine cellars. According to traditional techniques, it can produce more than 3000 tons of high-quality Daqu sauce-flavored liquor annually, and store more than [-] tons of original wine in the cellar.

The company has established two marketing platforms in Shenzhen and Guiyang, and has completed the market layout in more than 2 provinces and cities across the country, including Guizhou, Guangdong, Guangxi, Hunan, Fujian, Henan, Shandong, Jiangsu, and BJ.

It has become one of the few sauce-flavored liquor enterprises in Guizhou Province that has completed the national layout.

Statistics show that the sales of Jinsha Ancient Wine from January to August this year reached 1 million yuan, and it is striving to reach 8 billion yuan for the whole year.

Jinsha Gujiu and Zhongqingbao are controlled by the same controller. "

Xia Zhi found it interesting, and asked Sun Shiliang:
"After the meeting, contact the person in charge of the game company to see if there is any opportunity for acquisition or investment."

Sun Shiliang nodded, indicating that he understood.

Xia Zhi looked at Liu Rongyan again:

"Have you heard about this brewing game?"

Liu Rongyan answered honestly:

"I don't know much about it. The market research I did before involved this game company. After the meeting, I will arrange for someone to do an in-depth investigation."

Xia Zhi nodded and asked again:
"Based on your current understanding, do you think it is worthwhile and necessary to acquire this game for secondary development?"

Liu Rongyan paused before saying:
"To be honest, this game has stepped on the wind, and it is not superior in terms of technology and creativity. If we Zhixia Technology decides to make the metaverse concept, we can surpass them by doing whatever we want."

Xia Zhi thought for a while and said:

"However, it can have the current market value, which shows that there are still some bright spots."

Liu Rongyan replied:

"Mr. Xia, if you don't want to start from scratch, you might as well cooperate with Incite's West World project. Director Sun introduced the situation just now, and I know about Incite before. Their West World project is very promising."

Xia Zhi's eyes lit up, and he asked:

"Details."

Rongyan Liu:
"As far as I know, Incite's Westworld project has a large and experienced design department. The props, characters, plots, etc. of Westworld are all designed at a high price. Many people in the department are well-known Hollywood screenwriters. , they are much better designed than brewing games.”

Xia Zhi nodded, motioning for Liu Rongyan to continue.

"We cooperate with Incite to create an online West World, which complements Incite's offline West World real scene. The first shot of the metaverse will definitely be launched."

Xia Zhi nodded and said:
"This proposal is also good, you and Sun Shiliang will do it together."

As he spoke, he glanced at Sun Shiliang.

Sun Shiliang continued to nod.

At this time, a female middle-level leader at the meeting raised her hand to signal:
"Mr. Xia, I have an idea about the concept of metaverse."

Xia Zhi looked at the other party, but he didn't remember this person in his memory, so he looked at Liu Rongyan.

Liu Rongyan introduced to Xia Zhi:
"This is Jin Jingxian, who works as a project manager in my department and is currently in charge of a game that is in operation."

Xia Zhi nodded and looked at Jin Jingxian:

"Xiao Jin, what do you think?"

Jin Jingxian said:
"The popularity of the Metaverse concept cannot be separated from online dating. There are many dating software on the market, but due to various reasons, they are not accepted by the public. Many people think it is not serious."

The people at the meeting nodded in agreement.

Jin Jingxian continued:

"In the final analysis, the safety and transparency of dating software is not high enough, which leads to rampant criminals. In the Metaverse, we verify the user's identity and project the whole person into the software as a virtual character for making friends."

Liu Rongyan interrupted and said:
"We can realize this technology. We built a smart city in Chernobyl before, and this technology is available in the light and shadow experience hall."

Xia Zhi remembered that when he went to the Light and Shadow Experience Hall with the bodyguard Ren Feizhou and the others.

As soon as you enter, the surrounding cameras collect your body information and project it on the curtain wall. The accuracy of information collection is comparable to a mirror.

According to Jin Jingxian's idea, through such a device, user information will be collected into the Metaverse database.

Users log into the system and use their real body images to make friends online.

The idea is not bad.

It is equivalent to putting offline blind dates on the Internet, saving the trouble of offline transportation, and avoiding some scams caused by offline transactions.

Xia Zhi affirmed:

"There's something going on."

Before Jin Jingxian finished speaking, she continued:

"Through the successful case of the brewing game, we can find that a piece of software is rooted in the real industry, and only by developing offline business can we go far. Our online dating site naturally also needs to develop such an offline industry. My initial thoughts are as follows :
First of all, similar to other dating software on the market, there must be an offline store, which is responsible for handling online affairs and acting as a middleman for netizens. This is also a gap in our charging profit.

Then we develop the travel guide project to provide references for couples to date offline.

Then you can also do weddings and other industries. "

After hearing Jin Jingxian's eloquent speech, Xia Zhi waved her hand:
"That's right, you submit the application for this project, and after an agreement, if there are no major problems, the project will be established as soon as possible and implemented."

"Your name is Jin Jingxian, right? You will be solely responsible for this project for the time being."

Jin Jingxian stood up and bowed, thanking her and said:
"Thank you Mr. Xia for trusting me. I will prepare the materials as soon as possible and submit them to you."

Xia Zhi nodded, glanced at the other people in the meeting, and asked:

"Do you have any other good ideas? Zhixia Technology is not short of money, and you can invest in any promising company."

(End of this chapter)