Reality Monopoly

Chapter 59 Isn't it just limited to words?

Zhang Yiming looked at Yang Tian in disbelief: "Make the internal jokes into social software? Or like prestige?"

"That's right." After Yang Tian nodded solemnly, he explained: "Mr. Zhang, in my opinion, if you want to make the future of Connotation Duanzi more broad, just rely on Duanzi alone. At that time, the user's viscosity was far from high enough. And the user does not have a high viscosity. If one day the user gets tired of it or can't find the happiness he wants on the internal jokes, it is very likely that there will be a kind of saying no It’s no longer necessary.”

"Oh." Zhang Yiming responded, quickly digesting what Yang Tian said in his mind. It seemed calm on the surface, but Zhang Yiming's heart had already set off a turbulent storm.

Make inner jokes into social software like Weixin?

Obviously, Zhang Yiming would not think that Yang Tian's proposal was just a whim when Yang Tian mentioned it in such a grand manner.

Therefore, what surprised Zhang Yiming was that he never imagined that Yang Tian's plan for inner jokes would be so ambitious from the very beginning. Is this to compete with Weixin for the market?

On the other hand, Yang Tian saw that Zhang Yiming was silent, so he was not in a hurry, and stretched out his hand to pick up the teacup on the table and took a sip with a leisurely expression.

After a while.

After recovering, Zhang Yiming coughed first, and then said: "Mr. Yang, I have to say, you are a very ideal person."

"Ideal?" Hearing this word, Yang Tian raised his eyebrows quite unexpectedly.

Listening to this, why do you feel something is wrong?

And Zhang Yiming on the side continued to say: "But I have to say, there is still a big gap between ideal and reality."

really.

Hearing this, Yang Tian frowned suddenly.

What does Zhang Yiming mean by this, is that he feels that he is too whimsical?
"Mr. Yang, don't be angry when I say that. After these few contacts, you must have understood my character. As far as matters are concerned, I have always spoken directly. This problem will probably not be corrected in a while." Note Seeing the change in the expression on Yang Tian's face, Zhang Yiming quickly added, with an apologetic expression.

"Well, I know, it doesn't matter." Yang Tian smiled noncommittally, and said: "What's more, since it is a discussion, there will definitely be different opinions. This is a very normal thing. Mr. Zhang, you might as well Tell me what you think."

"Well, I knew Mr. Yang that you can understand." Zhang Yiming nodded with a smile, and after a pause, he continued to explain: "Mr. Yang, as a shareholder of Fujixun, you must know three points in your heart better than me. That's right."

"First, who is behind Weixin? It's Tengxun! If you want to say which Internet company in China has the highest user traffic and user stickiness, Tengxun will definitely rank first!"

"Second point, I don't need to talk about Fujixun's cash flow, right? With Fujixun's current annual profit, it is no exaggeration to say that they are not short of money at all."

"The third point, how did Fujixun start its business back then? As we all know, Fujixun made its fortune in the field of instant messaging, which is what Mr. Yang just said about social networking! After many years of deep cultivation in the social field, Fujixun has made a fortune in the field of instant messaging. Unrivaled experience in the field.”

"To sum up, given that the other party has money, traffic, and rich experience, Mr. Yang, what do we have to compete with them for the social networking market?"

"That's why I just said that there is a gap between ideals and reality, and I didn't just talk about it casually."

After listening to the other party's words seriously, Yang Tian nodded noncommittally.

I have to admit that the basis of Zhang Yiming's judgment is well-founded.

But what about that?
Tengxun is very strong, and its prestige is also very strong. However, Momo, which is also a mobile social product, has broken through the siege, and has a market value of 80 billion U.S. dollars?
As powerful as Tengxun, isn't its prestige also unable to rule the entire mobile social field?
More importantly, is the internal joke worse than a running product?
Regarding this point, Yang Tian did not believe it from the bottom of his heart.

After a pause, Yang Tian thought for a while, and then said: "What you said is the truth, and I don't deny Fujixun's dominant position on the PC side, but Mr. Zhang, some of your words are too absolute. Nowadays, the mobile Internet has just emerged, and most people have not yet used smartphones. Under such circumstances, even Weixin has only tens of millions of users. Compared with QQ, Weixin is still It’s a big gap, and it’s far from a dominant position, so there must still be opportunities.”

"Hehe, there is no chance." Hearing this, Zhang Yiming smiled and shook his head, and continued: "Mr. Yang may not know something, but Internet entrepreneurs now have a taboo in private, or a tacit understanding." Consensus, do you know what it is?"

"Tell me." Yang Tian said lightly.

Zhang Yiming nodded: "In the Internet circle, as long as it is a field or project that BAT focuses on, entrepreneurs have formed a consensus that no one will touch it, because everyone knows it well, even if they go It is also dead, and it is a waste of time. Therefore, usually the entrepreneurial projects that everyone chooses are to find deeper subdivided fields, and to do some fields that BAT has no energy to do.”

Hearing this, Yang Tian waved his hand: "I know what you said, but the inner jokes are different."

"What's the difference?" Zhang Yiming sneered immediately, in his opinion, Yang Tian seemed to be sticking to his idea after he said so much, which was a bit too naive.

"Because the core of Neiyin Duanzi is still Duanzi itself, social networking is just an extension function to increase user stickiness, and the premise of building social functions is to wait for the number of users of Neihan Duanzi to increase." Yang Tian said lightly: "You Think about it, if those users can cultivate their own social circle in the internal jokes, by that time, even if they don’t read the jokes, this social circle will still give him some affection? With this There is a layer of factors, and their reliance on internal jokes will only increase."

"Mr. Yang, you take it for granted." Zhang Yiming shook his head: "For a product, the positioning of the product is the most important point. Based on this, since the positioning of Neihan Duanzi is a joke, then we should not To do those insignificant functions, what we should consider now is how to add more joke display forms, rather than just being limited to the current text form.”

Not just limited to text?

Hearing this, Yang Tian looked at Zhang Yiming in disbelief.

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ps: Ask for a recommendation ticket on Monday.

(End of this chapter)