I'm a big star after the funeral

Chapter 32
Of course, regarding being an artist, Li Chenglan should be regarded as one of the rare artists in her era who focused on acting, and only in movies.

Many people acted and were excellent and sang, or acted and excellent then directed, or acted and excellent then wrote, this was actually because there were not many ways to realize their popularity in that era, and they could only turn around in these few professions. able to maximize benefits.

To put it bluntly, it is to use your fame to make more money.

After all, it's time to eat...

However, Li Chenglan has never done anything other than filming, except for participating in the design of clothes and personally taking care of company management.

But she was able to be so successful only by relying on this. This not only shows her ability and vision in this area, luck is also indispensable, just like being able to meet Yang Taihe and the others is rare luck .

And if Li Chenghao really had any family-inherited talent for entertainment, he would probably be filming.

Li Chenghao didn't know if he really had a talent in this area. When he was a student, he had only acted in some textbook plays. He had never been on any serious stage and had no chance to prove himself.

Taking the guest appearance just now as an example, Li Chenghao felt that his main problem was nervousness, and he couldn't tell the rest, neither good nor bad, just an ordinary rookie.

Speaking of guest appearances, after all, this is to promote the drama invested by the company. Of course, Li Chenghao can distinguish the priority, so he immediately said: "Speaking of it, I also used my 'power' a little this time. , arranged myself into the crew, and experienced the happiness of an actor.

"So when it airs, maybe everyone can see how I am doing on the screen..."

Of course, Director Zhang didn't give any guarantees, maybe it might be deleted directly in the post-editing, so of course Li Chenghao wouldn't talk too much.

This kind of cameo happens from time to time, and the reporters are not surprised.

Then the interview continued for a while, and they asked a few more related questions, and Li Chenghao also picked out a few that could be answered, and it ended hastily.

With Yang Taihe watching, these reporters didn't dare to mess around, even if they wanted to make a big news in their hearts, they didn't have the guts to implement it.

In fact, big managers like Yang Taihe still have a certain deterrent effect on them. If they really offend the other party face to face, they won't be able to please them, so it's better to cooperate with each other.

It is naturally not worth it to tear your face for a so-called big news that is unlikely to be obtained, and it is better than a long stream of water.

After getting rid of these reporters, after Li Chenghao returned to the car, he breathed a sigh of relief and immediately said, "I felt so stressed when those microphones were handed over..."

Not only the microphone, but also the camera, Li Chenghao can be regarded as realizing how strong the psychological quality of those stars who can cope with the reporters freely is.

Yang Taihe couldn't help laughing and said: "So you have to practice more, and you will naturally get used to it after facing a lot. Even in front of the camera, you can still talk freely."

But what Yang Taihe said next made Li Chenghao stunned for a moment, "You mean, there are endorsers looking for me now?"

"What's so strange about this?" Yang Taihe put on a strange expression, and then began to explain to Li Chenghao.

Li Chenghao really doesn't know enough about endorsements. Although his company is engaged in advertising and publicity business, he is involved in the production of advertisements, promotional copywriting and planning, and he doesn't know much about the contracts between enterprises and celebrities. up.

This is also because he is also new to this industry. If the old fried dough stick has experienced a lot, he will gradually know more, and he will always know something after hearing and seeing.

According to Yang Taihe, he now has enough traffic to make many people jealous. If there is traffic, there will be popularity, and if there is popularity, people will naturally want to find him.

What is an advertisement?
Advertisements are for publicity, for publicity, and the reason why they sign contracts with celebrities, celebrities, Internet celebrities, etc. is to allow more people to see and notice them.

After all, stars and celebrities have their own halo and attention. It seems that two similar brands are placed in front of them at the same time. The probability of choosing a celebrity endorsement seems to be higher.

To put it bluntly, celebrities are a part of advertising, and their fame is used to achieve the purpose of publicity and the effect of publicity.

However, for many current traffic stars, these rules are actually not applicable, because it is difficult to have an accurate estimate of the cashing ability of traffic stars.

For example, the endorsement remuneration of celebrities is generally linked to their popularity, and their popularity, from the dissemination of their works and their usual income, has a very good unified quantitative standard in the industry.

But like the kind of leeks that idols can harvest some fans, but it's hard to say how much.

Similarly, it is hard to say how long the popularity of these idols will last.

Not to mention that traffic changes very quickly. It may be replaced by others soon, or it may collapse first. This kind of rapidity is all created by creating a personality, marketing and using rice circles. Consumer "products" are obviously incomparable with artists who have works.

Because the uncertainty is too great, and it is really impossible to treat them with the way of thinking in the past.

Of course, these brands are not stupid, they are just trying to gain popularity, so naturally it is impossible for them to get involved.

Perhaps at the beginning, they were still confused by the false data created by the traffic, but now, they have already seen clearly that most of the so-called traffic belongs to meteors, and when the heat passes, it becomes a passing cloud.

Especially in the rice circle, they will always have their own "husband and wife", but they can only pay one share. If the brand puts everything on one person, it is tantamount to tying itself to death, and the brand will naturally not Do this kind of thing.

The so-called popularity is not in vain, but it also requires technical content, and some operations, such as a certain beverage, do not directly find traffic as a spokesperson, but a certain flavor under its banner can be used as a "recommendation officer" , and then use the benefits of this popularity to increase sales.

And the signing contract can also be talked about, for example, first sign for one or two years, add some restrictions in the contract, but also add some sweetness, for example, if the sales volume increases, the status of the spokesperson can be improved, and the endorsement fee will also increase.

And this increase in sales, isn't it their own decision?
Of course, the teams and companies of these traffic artists may not be clear, but they themselves also eat this benefit. If they have money, they don’t make money for nothing. Both parties, no, the three parties get what they need, and only fans are cut Chinese chives.

There are also those who finally jumped out of the traffic and got on the right track. For example, Bai Yu is one of them. Although his traffic at the beginning was not comparable to that of another "partner", he undoubtedly made a wise choice later.

After all, the lifespan of an idol is not as long as that of an actor, even a singer. After all, a singer depends on his physical function. Maybe he worked too hard when he was young, and then his voice will be completely ruined, or his physical function will decline as he ages. , Once the peak is over, it may be dead.

But as long as an actor has been filming in a serious manner, he is willing to put in the effort. It is impossible to make no progress at all. As long as there is progress, relying on the accumulated contacts, he can continue to mix in this circle.

It's like so many people who were criticized as idols when they were young, how can they become "old actors" when they get old?
Although this has made the term "old opera bone" a bit too much, in fact, not everyone can meet the definition of this word, and some people may really be "old".

But it can also be regarded as pointing out a clear path for some people. They can all walk along this path, and there will always be someone who can succeed.

As for the criticism of acting skills, Liu Dezhong, the king of film, television and singing, has won so many actor titles for so many years. Isn't it the same that people think he can only be handsome but has no acting skills?

Not to mention the natural discrimination against comedy and action stars in this industry is inherently prejudiced.

So as long as you have a market and a work, sometimes you don’t need to pay attention to some critical parts of the public opinion at all. You must know that those who like to criticize are always more likely to make voices and show their presence than those who praise.

(End of this chapter)