I'm a big star after the funeral

Chapter 176 Chapter 170 One endorsement and crew

Celebrity endorsement is indispensable, and it must be dealt with specially.

After all, it's all wasted money, who would think it's too much money?
What's more, the endorsement is not without benefits for Li Chenghao personally. For example, after he endorsed Canali men's clothing, although his so-called global spokesperson status is mainly aimed at the Asian market, especially the domestic market, he can still see it in Europe and the United States. To some of his promotional screen.

For example, Li Chenghao's personal image appears in some magazines, car scenes, road photos, etc. of Canali's base camp.

The dynamic is wearing a Canali suit and filming a runway show, and the static is the frontal and sideways photos of the individual.

Because people who don’t know Li Chenghao’s appearance will misunderstand and feel that he has a bit of mixed-race characteristics-this is also the reason why some people thought he was not suitable for ancient costumes, but in fact Li Chenghao’s appearance in ancient costumes has proved to have little influence.

And the people in Kanali also think that his body proportion is comparable to that of a male model. He is tall and has long legs. Now that he has trained, he only has a body that can support his clothes. The photos and videos he released make Europeans and Americans who don’t know him think him. It's a male model in East Asia, so I don't feel any sense of disobedience.

Of course, these are actually written in the contract.

Although Li Chenghao and Yang Taihe are not very interested in going abroad for development, and the current epidemic situation overseas, they don't even want to travel, let alone work abroad.

But it is always good to have more publicity. If someone sees it in a foreign country and sends it back to China, it may improve the style.

Although the trend of worshiping foreigners and fawning on foreign countries is not as strong as it used to be, the idea that "foreign moons are rounder" is still deeply rooted in some people's minds.

Subconsciously, many people still feel that if even foreigners recognize it, it means they have achieved results.

As for another group of people who overcorrected, thinking that what foreign countries think is good must be bad, let alone.

Li Chenghao personally has no way or the ability to change this trend. He can only adapt to it for the time being and use it to gain some benefits for himself.

On the contrary, it was supposed to be the biggest benefit, that is, the opportunity to go to fashion week to make an appearance, but now it is impossible to do it because of the epidemic, and Li Chenghao didn't think it was a pity.

Of course, he also brought Kanali a lot of exposure in China. Although the men's clothing is a world famous brand, not many people know about it in China.

Although this has something to do with Kanali's own promotion strategy, Li Chenghao's popularity is definitely helpful.

And Li Chenghao currently has time for endorsements other than Canali. The two endorsement deals, such as Lay's and Nutrition Express, have actually expired, and of course they have not renewed their contracts.

It was only temporary, giving money while giving popularity, and whether it was Layshi or Nutrition Express, it has already passed the period when it needs to rely on a star to increase their popularity.

At least, not necessarily.

There was no agreement on the price, and there were no conditions that would make Li Chenghao's heart flutter, so naturally it was easy to get together and break up.

In this way, besides men's clothing, Li Chenghao can accept other brand endorsements, whether it is food, drink, clothing, entertainment, daily necessities, luxury goods, covering all aspects.

Of course, those brand owners also tried their best to win him over.

Now everyone can see that Li Chenghao is definitely a great potential stock, or has already cashed in part of the potential stock, when is it not time to make a move?

They didn't do it when they had a chance to get it cheaper. Now it's useless to regret it, and the right thing to do is to act quickly.

If they can win Li Chenghao, it will not only be useful for them now, but also a chance to fight for the future.

Not to mention those big names, brands that are on the rise and want to expand the market pay more attention to this point.

In addition to the benefits brought by Li Chenghao, on the one hand, capturing him will enhance his brand power, and on the other hand, it will also indirectly hit his opponents.

How could Yang Taihe let go of such a good opportunity, he had already started to operate these things years ago, and at that time he used the dragging formula.

Of course, he actually talked to Li Chenghao about these things, but on the one hand, Li Chenghao didn't understand much, and on the other hand, he also believed in Yang Taihe's ability, so he left it to him to deal with.

After all, it is not easy for him to do his job well. After all, he is not the kind of natural omnipotent wizard, and he has not been in this industry for a long time. It is still early if he wants to be completely independent on his own.

At the very least, Yang Taihe has not let him down so far, and he has enough reasons to trust him.

Indeed, Yang Taihe did not disappoint him, and he has already won five endorsements for him, including two for luxury, one for daily necessities, one for food, and one for automobiles.

The longest term is four years, and the last year can be renewed first; the shortest is two years, but there are some additional conditions.

Generally speaking, the benefits of the five-point endorsement contract are very lucrative. This wave of Li Chenghao alone can win 5000 million, and this is just the beginning.

In other words, the most profitable thing is always advertising. For example, "A Tale of Two Cities" Li Chenghao's salary is 50 yuan per episode, and only 600 episodes appeared. After three months in the crew, including the subsequent publicity, he only got it [-].

Part of the reason for this is that he is a rookie. After all, there was only one "Heartbeat Love" at that time, and the results can't be said to be very good. At least for his development in film and television, there are no side effects but not much. promote.

As for the short play mode of "Heartbeat Love", Li Chenghao only received 20 for one episode. Even because of the different formats, it is impossible to jump to 200 million here all at once.

Of course, it’s okay if the crew pays a high salary. Some traffic is not because of lack of acting skills or popularity, but they can still call out high prices.

Regardless of whether there is any hidden secret, if they dare to ask for it, someone will really dare to give it to them.

However, although Li Chenghao also took the route of marketing traffic, but only in terms of publicity, serious filming is still done step by step.

The endorsement contract is different from filming, you don't need to look at his status in the circle, just look at his current popularity, popularity, stickiness of fans, purchasing power, and his market value.

From the previous sales of Li Chenghao's singles, it can be seen that there are still many passers-by, and more of them are still fans, so the purchasing power is very considerable, although it may not be as good as the peak traffic of the fan circle. , but considering his consistency throughout last year, it's worth them trusting him once.

"Phew, this feels more disturbing than going to a commercial performance..." After all the final negotiations, the charter was finalized and the formal contract was signed, Li Chenghao stretched his waist, feeling a little tired.

He spent the whole day in the office listening to Yang Taihe leading his team to argue with the opposite party. The people on the opposite side changed one after another. However, the energy of the company's legal department had always been maintained very well, and Yang Taihe was even more energetic. .

This also let him know that it really wasn't that easy for Yang Taihe to be able to take the helm of this company. The main reason why his aunt was so relieved of him was because he did have this ability.

And compared to being a broker, it is actually more appropriate for him to be in charge of the company now.

Yang Taihe immediately rolled his eyes and said: "I told you, don't use dialect when talking to me, I don't understand."

Li Chenghao raised his hands to express that it was his own fault, but he was also a little proud. In terms of perseverance in doing things, even Yang Taihe would like to praise him for doing what he said. He said he would practice dialect, and he directly integrated into his life.

Now I dare not say how standard it must be, at least it won’t be as offensive as it was at the beginning, as soon as I heard it, I knew that it was a foreigner learning the dialect, and the accent was a bit messy.

Of course, how effective it will be depends on whether we can communicate more smoothly with the locals when we go to the mountain city later.

Li Chenghao felt that there should be no problem if they could understand his words without barriers.

In fact, if an actor is not in his original dialect when filming, it is not so easy to fully learn to speak it well. The audience may have requirements, but the requirements will not be so high.

At least, in the case of ensuring that the acting skills are not stretched, the dialect can only be used to add luster and interest, and it cannot be decisive.

Hearing Li Chenghao speak in Mandarin again, Yang Taihe said with a smile: "There are two more over there who are coming to an end, and the negotiation is about to be settled, and there are three more who are in preliminary contact. At least before the end of this month, they should be able to let you Like other top-notch celebrities, he has more than a dozen endorsements on his back."

Of course there is a gap between top stream and top stream.

For example, Li Chenghao is very popular, but when it comes to fan circles and fan cohesion, it is still worse than those who specialize in this.

It's not that Yang Taihe doesn't know how to do it, but that he didn't want Li Chenghao to follow this path completely, just to make a good start, and it would be good if he didn't directly use the powder washing operation.

Now I am eating and doing marketing and part of the benefits of the fan circle, and even the relationship will not be exposed at will.

When Li Chenghao's status stabilizes in the future, and then he gets older, there is no need to be so careful without this worry.

Of course, compared to most of the so-called top streamers, Li Chenghao now has out-of-the-box works no matter whether he is a singer or an actor, which is enough for him to set him apart from others.

Of course, there is a gap in the endorsement. They also have more than a dozen contracts on their backs, but there must be differences in quality.

Li Chenghao's current endorsement quality is still far behind the top part, but the gap will not be very big, but his start is far behind them, so it is hard to say what the result will be.

Maybe we can snatch all their endorsements in the future?
After all, in the entertainment industry, someone might turn over one day.

"Okay, the endorsement work has been concentrated, which can be regarded as reducing your workload. Next, go to the crew to meet them well..."

Bringing Li Chenghao here is not all about being a mascot. After all, he doesn't understand it now, but he still needs to get in touch with it, and gradually understand it, and he will understand it later.

It's still Yang Taihe's usual way of guiding, don't ask him to cover everything, but at least have to dabble, so that he won't be easily deceived.

This can be regarded as a good job. If he can't provide help in the future, Li Chenghao needs to be prepared when he is on his own.

Although Li Chenghao didn't know why, Yang Taihe seemed to be very eager to let him "take over" - but after all, he started from scratch, and it was difficult to get up quickly if he wanted to, so although he was anxious, he had to be suppressed. A very contradictory and strange idea.

Li Chenghao had a strange feeling. He didn't want to think about it, but he couldn't. He could only keep his thoughts in his heart, and was going to find a chance to test it out, or ask other people.

But for now, his most important task is to do his job well first.

After the off-court business is over, it's time to get back to my job.

Flying to the mountain city with Xiaowen, Li Chenghao was late because of the delay in the endorsement. At this time, the rest of the crew had already arrived.

Just wait for him to come together, and then prepare to hold a press conference.

Everyone stayed in the same hotel, and Li Chenghao came late and just made a fortune, so naturally he asked everyone to have a meal as an "apology", and had a good talk with Yang Qing during the dinner.

He has read the script several times and has basically memorized it. Of course, he has to memorize some lines on the spot.

Fortunately, according to Yang Qing's arrangement, after the filming started, he had to take the filming crew to various places to shoot some scenes. At this time, the main actors were given some parkour training, and Li Chenghao and the others could continue to familiarize themselves with the script during this time.

When he was in "A Tale of Two Cities" before, Li Chenghao realized one thing, that is, just to memorize the lines dryly, it is still easier to memorize the lines, and it is also easier for him to find his own state.

But it turned out that in that crew, everyone would take care of him and would be willing to take him with him, but that may not be the case here.

Moreover, many people have different habits, and Li Chenghao cannot guarantee that his opinions will be accepted.

Of course, it is necessary to learn about his style from the director. For example, some directors like to slowly improve their state during the shooting process, such as Wang Zheng before, but some directors habitually put all actors Even the staff gathered together to unify their thinking first.

For example, script seminars, script scripts, the basis of a play, and the director is the helm of the crew, so if you can unify your thoughts through a seminar, especially implement your own ideas, then during the shooting process, It can also avoid a lot of trouble.

Obviously Yang Qing belongs to the latter, but he decided to put the seminar after the completion of the preparatory work, and jokingly said to Li Chenghao: "Let's let you cultivate your relationship during this time, although it is a company, But I guess we seldom see each other, don’t we?”

For some reason, upon hearing his words, Li Chenghao subconsciously looked at Zu'er next to him.

And she was talking to another actress in the crew, as if feeling something, she also turned her head to meet his gaze.

(End of this chapter)