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Chapter 267 Battle for Offline Payment

In fact, domestic mobile payment has been done for a long time, but Shen Yi's QR code scanning payment has not developed much.

Alifubao launched barcode payment in 2011, but this application scenario is very small, so they have not developed much over the years.

With the change of time, the application of QR codes has been widely popularized, and there are more and more scenarios where it can be used, thanks to the contribution of Jianxin.

Jianxin has cooperated with many softwares, and on the one hand, it focuses on strengthening the role of QR codes. It is basically an advocate of the use of QR codes in China.

Therefore, Shen Yi's star payment adopts the payment method of QR code scanning, which is more convenient than simple bar code payment.

But StarPay does not only use QR codes, it also has barcodes. After all, many machines now only use barcodes, and it will take some time for machines that scan QR codes to become popular.

In the future, Star Payment will also use the two codes of QR code and bar code together.

Time flies very fast, and the Spring Festival of 2014 is coming soon. Since 2013, StarPay and SMS have launched a red envelope grabbing activity on several major TV stations, and also launched the function of sending red envelopes.

Many Internet companies are following up, such as Zhifubao, Weibo, CC...

StarPay, the first crab-eating software, has been highly affirmed by users. The growth of users and active users have proved the success of the function of sending red envelopes!
Therefore, those software keep up with the function of grabbing red envelopes and sending red envelopes, and the benefits obtained are far less than StarPay.

This time, Shen Yi still cooperated with the TV station, and gave out more red envelopes, about 50% larger than last year's amount.

So this time, he still sponsored those TV stations. In fact, he directly signed a three-year contract when he sponsored the TV stations.

At that time, the event will still be held as last year, and those Internet companies who want to cooperate with CCTV can only wait slowly until Shen Yi's contract expires.

Three years is enough for Shen Yi, and three years is enough for him to directly make the third-party payment platform the number one in China, which is equivalent to eating the meat in the soup.

Then give the remaining soup and bones to other Internet companies.

These platforms, if they can't get cooperation with several important TV stations such as CCTV, they will retreat and cooperate with other TV stations.

Although it is not as good as CCTV and other TV stations with high ratings, no matter how small a mosquito is, it is still meat. These companies pay special attention to the remaining TV stations.

Therefore, the remaining TV stations have been robbed by major companies, and the prices are simply outrageous, which has caused headaches for all major Internet companies with payment platforms.

These companies all hate Jianxin a little bit, and it’s fine to play the red envelope tactics a little earlier than them, but they have directly contracted for three years!
This means that for the next two years, all the red envelopes will be sent by Jianxin and Xingpay, which are the TV stations with the highest ratings in China.

Is the current Mengyuan company so rich and powerful?
Can you do whatever you want with money?
This is a normal business operation. According to the contract, the increase is increased every year, and the contract will be completely terminated in 2015.

This year's red envelopes are extraordinarily large, and Shen Yi's red envelopes last year tasted the sweetness. More and more Internet companies want to use this to increase their popularity and users.

Users were all too excited to grab the red envelopes, and some even stopped attending family gatherings. Instead, the whole family gathered in front of the TV to grab the red envelopes!

After robbing this TV station, those who robbed another TV station basically couldn't stop. Although some people got less than 10 yuan in the end, the exciting and tense feeling made them feel very comfortable.

But I am still a little lucky. In this red envelope battle, I got hundreds of dollars, and even sent them to my space or circle of friends to show off to others.

The total number of red envelopes issued by major Internet companies should have reached 70 billion. This scale can be imagined.

But in the end, it was Shen Yi's Mengyuan Company that benefited the most, and CC was almost the second.

However, Zhifubao did not do this. They directly launched the activity of collecting five blessings. Users can scan the "Fu" characters around them, and after collecting all 5 different styles of blessing characters, they can share red envelopes in Zhifubao.

Many people even opened several small accounts in order to collect the five blessings and divide up the red envelopes in Alipay.

Behind these Fukas, there are Internet companies that cooperate with Zhifubao, or directly Aba-based applications.

These apps also brought them a lot of advertising fees, so their five blessings collection activity this time not only consumes less, but also increases the number of active users a lot.

Apart from Mengyuan Company, they have gained the most in this 70 billion red envelope war.

The Aba Aba employee who proposed the idea of ​​Jifu Card not only got promotions in succession, but also received a lot of cash rewards, so he was very happy to go home this year.

When faced with relatives asking about salary, savings, whether there is a partner or whether there is a house, he smiles like a war god with a crooked mouth.

Abba Abba didn't sponsor a single TV station, but achieved even better results than those sponsored TV stations. This is a lesson for those Internet companies.

This is the consequence of not innovating, but wanting to follow suit.

After this lesson, they turned their attention to Jifuka again. They felt that the activities of Jifuka were not bad, after all, they could activate users.

So many companies are planning to launch a similar event next year.

They never change...

2014 is here, this is the second year of the 4G era, countless risks and opportunities are facing countless companies.

For example, taxi-hailing is a particularly good opportunity. At the end of 2013, Shen Yi cooperated with several taxi-hailing software and let them use StarPay.

In 2014, the taxi-hailing war should start. After Shen Yi cooperates with these taxi-hailing software, he just waits to sit and collect money.

……

Shen Yi established a data center with an investment of 180 billion in Jiankang. The project started last year, and the company processes data exclusively.

You must know that Aba Aba's data center is only 122 billion, and Shen Yi built this data center entirely for future users.

Because the number of users in his future is terrible. . .

This is an indisputable fact. In the future, they will have to process a lot of data, so such a large data center is very necessary.

Shen Yi bought a piece of land in Jiankang a long time ago, and planned to build a new headquarters building of Mengyuan Group at a suitable time.

But this is all for later.

In the new year, Mengyuan will bring more products, including various fans, air conditioners, refrigerators and the like.

And this year, their mobile phone sales are expected to hit the second place in the world.

According to calculations by well-known institutions, they accounted for about 2013% of the world's mobile phone sales in 10, which is about 1 million mobile phones.

Apple is 12%, and the difference between the two is only 2%.

In 2014, surpassing Apple should be a certainty, and they will be far behind.

Their next opponent is the four-star group with the world's largest market share.

The market share occupied by the four-star group is very terrifying. Even in the IDC report, the remaining four of the top five are only a little more than the four-star group.

Shen Yi knew that this number one in the world had occupied the number one smartphone share for eight consecutive years before he was reborn, and basically no manufacturer could shake it.

They use the machine-sea tactics, which means that they produce a lot of mobile phones.

But Shen Yi is not afraid, what's the big deal if you have more mobile phones abroad?

Anyway, most of the low-end mobile phones in foreign countries use the Android system, a batch of slow response, and Apple mobile phones are so expensive.

Those users basically didn't choose, so they can only choose four-star cars with three grades of medium, low and high all over the country.

Now Shen Yi's Mengyuan system, the four-star mobile phone is still not used, and Mengyuan has entered the Indian market recently.

India is a populous country with a population of 13 billion, and the market here is also very considerable. Shen Yi vigorously develops the Indian market and cooperates with many foundries there.

The low-end mobile phone equipped with the Mengyuan system is not only cheap, but also smooth to operate. In addition to Shen Yi's marketing, I believe Indian fans will vote with their feet.

This year, the sales of Xinghuo mobile phones are bound to grow by leaps and bounds.

However, this is indeed the case, because users at home and abroad generally have a very high degree of recognition of Xinghuo mobile phones, and the after-sales service of Xinghuo mobile phones is also relatively thoughtful. If you encounter any quality problems, most of them can be exchanged directly, and before use The hardware damage caused by users within 4 months is also free of charge. This strategy has been loved by many people.

But the facts seem to disappoint them, because the quality of the Xinghuo mobile phone seems to be a bit good, and basically there is nothing wrong with it if it is dropped.

Especially the back cover, the glass covers of other mobile phone manufacturers that use glass back covers are all broken, but the Xinghuo mobile phone uses high molecular polymer, which is basically unbreakable, and because of the material, it is also very wear-resistant, which is better than plastic. It is much more wearable.

They are talking about the large plastic back cover of the four-star mobile phone. Their mobile phones have been using plastic back cover for several years, but the plastic back cover is particularly easy to wear, and it has also been dissatisfied by many users.

I don't know when they will change it.

Anyway, Shen Yi would not change the back cover 15 years ago. The polymer technology is getting more and more mature, so the back cover can also be made, and it is getting more and more fancy, and its wear resistance is better.

Whether it can be used in low-end, mid-range or high-end, Shen Yi directly uses tempered glass for ultra-high-end mobile phones such as explorers.

In terms of competing for the market, Shen Yi has never disappointed his opponents, relying on his own hard power and control over consumers' psychology.

But he spent a lot of time researching the mobile phones of major mobile phone manufacturers, and even the mobile phones produced by various mobile phone manufacturers have a clear understanding of the needs of users.

Regarding this point, other mobile phone manufacturers are relatively conservative, and they have not yet summed up their experience. After all, the trend of smartphones has only been a few years old.

In China, Shen Yi's market share has even reached 40%. It can be said that he has made a lot of money, pushing aside big manufacturers such as Xiawei Four Star.

Especially those pirated manufacturers are being squeezed even more miserably. The big domestic manufacturers are eating them up bit by bit. The most ruthless one is Xiaomi. Xiaomi recently launched a brand called Redmi.

This brand focuses on 800-yuan phones, that is, phones that cost [-] yuan, and they are also very cost-effective, with very smooth performance, and they are equipped with such a heaven-defying thing as the Mengyuan system.

Therefore, their impact on pirated mobile phone manufacturers is very large. Even this year, many pirated mobile phone manufacturers have closed down.

Rebs said that the disappearance of domestic pirated mobile phone manufacturers seems to be almost realized.

They also developed well this year.

The domestic sales volume of high-end four-star mobile phones is no longer comparable to that of Explorer mobile phones. It is generally believed that Explorer mobile phones are a real high-end mobile phone.

Four-star flagship phones are expensive, and they are even worse...

Moreover, the number of users of the Mengyuan system has increased from about 60% to 70%.

So many users will bring more income to Shen Yi.

Mengyuan Group's research and development expenses are basically the limit of domestic private companies. The total research and development expenses for this year are 600 billion, and Xia Wei, who ranks No.2, has 320 billion.

Not to mention other companies, Xia Wei is a company that pays great attention to research and development.However, in terms of research and development funds, it is still inferior to Mengyuan, which shows a certain problem.

The next scientific achievements of Mengyuan Company will be very scary.

However, Shen Yi kept a very low profile and did not announce Mengyuan Group's R&D expenditure of 600 billion to the public. He claimed that it was only about 100 billion.

Anyway, there is no listing, and there are no shareholders, so he can report as much as he wants, strategically flickering, and confusing those manufacturers at home and abroad.

He is trying to hide the truth. Many aspects of technology research and development are kept secret, and even the relatives of these research and development personnel do not know what they are doing.

One of them is a lithography machine.

Lithography machine can be said to be the most difficult technology. Western lithography machine technology is the crystallization of the scientific wisdom of several European countries.

So things like lithography machines are the crystallization of human wisdom and a relatively high embodiment of human wisdom.

Mengyuan just wants to develop quietly and then amaze everyone.

The new generation of Spark mobile phone released in August 2014 will have many technologies developed by Mengyuan company unveiled.

Domestic users will definitely love it very much.

(End of this chapter)