my app store

Chapter 209 From small to large
For recruiting talents, Shen Yi chose the method of personal contacts, that is, high-end talents who have entered the job, and made a list for him, with people they are familiar with and think the position is suitable for.

So in the process of poaching people, Shen Yi's understanding of this industry became clearer.

Shen Yi also listed his own business model long ago, and discussed with those talents when recruiting.

His business model is very simple, even somewhat similar to the blue-green factory, that is, "encircling the city from the countryside", making mobile phones and opening up a wide range of offline channels.

Let every town have his mobile phone stores, and at the same time let the dealers profit, so that those who sell mobile phones are willing to sell his mobile phones.

After all, there is enough profit to sell his mobile phone, who would not want to sell it?

Blue-green factories are like this. In the first few years of the development of smartphones, they worked hard without saying a word. When Xiaomi reached the top and became the number one in China, they were still working hard to open up offline channels.

Then when Xiaomi's sales declined and fell to the number one position in the country, their sharpness began to show. For a long time, Xiaomi, which was suppressed in China, could not hold its head up.

The clerk of the blue-green factory basically greets the customer very enthusiastically as soon as they enter the door, asking what price do you want, who is it for, and if you don’t want to buy it, can you leave a phone number?

And the vast majority of people who enter the store are so foolish, boasting a few words about a mobile phone.

Then send a rice cooker, hair dryer, soybean oil, etc., as well as a lot of gadgets such as tempered film, earphones, etc., and the customer thinks they have earned it.

In contrast, Xiaomi's model was not suitable for offline sales at the beginning, even in 2021, they will extensively develop the offline market.

But the profit of mobile phones is still very low, and the commission that can be brought to the salesperson by selling one is very low. Even for a high-end model like Mi 11 U, the price reaches 150 yuan, and the commission is only [-] yuan.

The commission of this machine is not as high as that of the blue and green 2000 yuan machine.

Even the shopkeepers don't really want to do it...

In a word, they are too cheap.

Xiawei and blue-green manufacturers actually sell very expensive mobile phones, and they have enough profit margins to support the offline market.

While making money, they can also launch a sub-brand, and use the sub-brand to compete in the cost-effective model to seize the market with Xiaomi.

So in China, Xiaomi is doing very poorly.

But looking at the whole world, it is different, the domestic market is quite special.

The cost-effective model, Shen Yi also intends to play, but not now, his current strategy is a boutique strategy.

That is to say, just like Apple, only a few phones are released every year, with good quality and high price.

But it can’t be ridiculously high. The same configuration can be slightly lower than the price of foreign mobile phone manufacturers such as Four Star and Ham Sausage.

After all, in the early days, smartphones were a very profitable industry.

Not long after this model runs, the company has embarked on a normal path, and he can learn from other manufacturers to create a sub-brand, and then engage in a cost-effective strategy.

A few months later, Shen Yi recruited people and finally assembled a relatively complete team, including hardware R&D experts, software R&D experts, and mobile phone design experts.

And with the large office building of Mengyuan Technology, they will not move in the next few years.

There is no shortage of funds and talents.

All is ready except for the opportunity.

Projects to develop mobile phones are also underway.

For Shen Yi, a start-up company, the most important thing is capital flow and supplier relationship.

However, there is no need to worry about the flow of funds, because he has more funds now than when Xiaomi was founded.

The only thing to worry about is the supplier relationship.

The Tianmu security created by Shen Yi has fully proved his ability to make hardware. The first generation of Tianmu driving recorder is still on sale, and the sales volume has reached a terrifying 700 million, which is 28 billion in sales.

But the profit is just over one billion, and this is still gross profit, and the net profit is about 5 million.

At the same time, the sales volume of the Tianmu monitoring he made is also very high, and it has also been purchased by the Jiankang City Government. There are also many other cities in Wu County that purchase Tianmu monitoring.

The monitoring system involves chips, lenses, hard drives, CMOS, etc. Shen Yi can still contact these hardware suppliers.

Moreover, Yan Sheng, who switched jobs not long ago, is an expert in the internal structure of mobile phones. As a structural engineer, he has dealt with many hardware suppliers, which is equivalent to a comrade in the trenches.

A phone call can locate the acquaintances of the year, and they have a good chat.

After all, the current boss of Yan Sheng is Shen Yi. It seems that it only took a year and a half to make the driving recorder and monitoring system, and the total sales are about 50 billion.

This is indeed a partner that can be cooperated with, not those miscellaneous copycat manufacturers outside.

They need to think carefully, the chance of success is very high.

And Shen Yi's record in the software industry goes without saying. The launch of Feishu broke Polar Bear's monopoly in the field of instant messaging.

Such talents are indeed worthy of cooperation. The only thing they worry about is Shen Yi's capital chain.

Although these suppliers recognized Shen Yi very much, their attitude towards cooperation was still very cautious.

Shen Yi's situation is much better than Xiaomi's. It was the most difficult for Xiaomi to talk about the supply chain, because at that time no one could understand what it was like to use Internet thinking to make a mobile phone.

Moreover, the founder, Rebs, has no hardware-related experience. Coupled with the novel model, he is a clear stream among mobile phone manufacturers.

Therefore, it is very difficult to find a stable supplier without being recognized.

In fact, this is not to blame these suppliers, they are not so arrogant, the most fundamental reason is that many domestic suppliers have suffered from counterfeit machines.

After all, the relationship between making a mobile phone and the supply chain is not as simple as that of a driving recorder, because many components of making a mobile phone are often exclusively customized, and require joint development by mobile phone manufacturers and the supply chain.

Many counterfeit manufacturers often order hundreds of thousands of goods at every turn, but there is no way to guarantee the sales of these counterfeit manufacturers.

When the due date comes, they don't repay the debt, so those supply chains often lose all their money and pay back the money.

Therefore, these supply chains are very cautious in their cooperation attitude, and they need to be careful when choosing partners.

Shen Yi has some advantages in making hardware. When he was making driving recorders, he managed a large number of supply chains, from small to large. With this experience, suppliers all chose to believe.

So it is relatively easy to obtain the industrial chain.

It’s different with Xiaomi. Rebs, the big boss, needs to go to the home base of various large suppliers to negotiate, and talk to them over and over again about his business model, before finally being able to reach an agreement. hardships.

So Shen Yi's behavior of making Tianmu driving recorder is very correct.

Because of the recorder, he has already accumulated a group of suppliers, such as CMOS, and he can get hundreds of thousands of raw materials from Sony at a time.

And the screen can also be obtained from Sharp, but a touch screen is required to make a smartphone, and a simple display screen will not work.

.........

In the Zhuxia market, the popularity of smartphones is clearly visible. After iPhone 4 entered the Zhuxia market, it created a wave of craze.

HTC officially announced to enter the mainland market, instead of Dopod to fully take over its related business in the Zhuxia mainland market.

And domestic mobile phones have also entered the competitive territory equipped with Android system one after another. Lenovo, Kupai, and Zhuxing each have smart phone products on the market.

In terms of software, these manufacturers mostly use their own developed systems, of course, these manufacturers' own "deeply optimized" Android systems.

And companies that simply try software also emerged at this time.

But Shen Yi knew that if he only made software, he would be limited by hardware, so paralleling software and hardware is the best way.

Stronger than Google, it is obvious that the Android system has become the world's largest mobile phone operating system. They can charge while lying down, but they are still making their own mobile phones.

(End of this chapter)