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Chapter 148 Resume Production, Develop New Products
Yan Hongyuan is considered a relatively capable person, although he has never been a factory manager before, and he has only worked as a middle-level manager at the highest.

But now I feel completely comfortable dealing with these things.

In less than half a month after taking office, he solved a lot of problems, such as improving the factory's unreasonable areas and improving worker safety.

Another example is the contract issue last time. He tried his best to do everything that was unreasonable.

The factory has resumed production and is now specializing in the production of this driving recorder, so the stock will be available soon.

Shen Yi also invested more money in purchasing raw materials, and those suppliers lowered the prices a little bit.

Taken together, it is estimated that the cost of a driving recorder will save 5 yuan.

Don't underestimate the five yuan. According to the previous stock of 50 yuan, this reduction directly reduces the cost of about [-] yuan.

The [-] driving recorders have all been shipped out of the warehouse and have arrived at dealers and online orders.

Users who shop online can basically make a profit of 200 yuan per item.

But offline, it has to be distributed to dealers, and the profit is less than [-].

There are a total of 3000 units, and the manufacturing cost is more than [-] million. If they are all sold, the profit with capital is over [-] million.

If the money for the acquisition of the factory is included in this, there is basically no profit.

After acquiring the factory, he no longer needs to limit his stocking to one person, and even in his spare time, the foundry can also process it for others.

But Shen Yi felt that this was still for a long-term plan.

Although this project does not make much profit in a short period of time, who can guarantee that his project will make a lot of money as soon as it comes up?
There's still a lot he wants to do that he hasn't done yet.

But even so, Tianmu's record is something to be proud of.

After all, this is just the beginning.

In the future, Shen Yi plans to get in touch with a series of things related to monitoring, such as driving test equipment, home monitoring, and shopping mall monitoring.

For this reason, he has to invest a lot of money in research and development and recruit more talents.

If you really want to occupy this market, it will be difficult.

Although Shen Yi had a lot of money, it was not enough to spend.

Facing the menacing economic crisis recently, the country launched a package plan.

With the size of my factory and enterprise, I should be able to apply for a loan.

Now this business is really booming, and the few advertisements I shot are like extremely real cases.

They may have touched some sympathetic drivers, thus letting them know the importance of such things.

Although the factory is rushing to produce every day, the supply is still in short supply.

Other manufacturers have also seen the prospect of this industry. There have been manufacturers selling this driving recorder for a long time, which is very difficult to sell.

Because the masses don't know this kind of thing, and they don't know what it's useful for.

Even if some people know what it's useful for, they won't use it.

Because I think this thing is too expensive.

Nowadays, any manufacturer of driving recorders will sell this product for more than 1000 yuan.

Shen Yi stepped in with a strong price of 400 yuan, and also made advertisements that are easy to understand and allow consumers to understand the functions of the driving recorder at a glance.

This was like a thunderclap, bringing light to a market whose prospects were temporarily dark.

Before that, this industry basically had no prospects at all, because ordinary people didn't pay much attention to it.

They make driving recorders, but the annual sales are only a handful.

In fact, making this kind of thing known to the masses opens up the market.

It was also because someone was blackmailed by the old man, and this person had a driving recorder. After he presented the evidence, it aroused widespread public attention in the society.

Only then did people realize how important this kind of thing is.

Now that Shen Yi has made such an advertisement, it is equivalent to bringing forward the era when everyone needs driving recorders.

Moreover, the state has long made it compulsory for passenger cars and trucks to install them, but there is no compulsion for civilian cars.

The incident of touching porcelain, no matter in ancient or modern times, in China and abroad, when people encounter this incident, most of them can't justify it, because there is no evidence to prove that they did not hit people.

Shen Yi's widely circulated advertisement, although in the eyes of some people, is a bit low-level.

But it must be said that this is the best way to market this item.

Countless people have seen this advertisement and feel that it would have been great if they had had such a driving recorder on their cars, and they would not have been blackmailed.

This must be avoided in the future.

Isn't it just 399?purchase!
Some people feel that one is not enough, one is not enough?Then install both front and back.

To exaggerate, these advertisements are the fuse that detonated the entire industry.

Even these few advertisements may be included in the textbooks of advertising because of this matter.

Those manufacturers who already have driving recorders are also scrambling to cut prices, lowering their products to a suitable position, and then selling them to people.

There are also some manufacturers who have taken a fancy to this business opportunity and want to join at this time, so they immediately invested a lot.

After all, this thing really doesn't have much technical content.

This can be seen from their disassembly of the Tianmu driving recorder.

The only thing that can keep them back is the price of raw materials.

They all know that the price of this kind of thing is generally very high, and making hardware means high profits.

Especially those new and fresh-looking electronic products will definitely be the most expensive when they come out in the first wave.

However, a third eye appeared halfway!

They only sell the driving recorder for 399 yuan, and according to their understanding, the cost should be 200 yuan.

In other words, Shen Yi can only earn 200 per unit. If the profit is given to the dealer, he can only earn [-].

After all, they have also learned about this channel.

Such costs and profits are definitely not cost-effective, and there is no way to make a lot of money.

With this guy Shen Yi selling it for 399, who else can sell it at a lower price than him?

This is basically gone.

If the price is not as low as him, how can you compete with them?

Ordinary people are not fools. People have advertised 399 on TV, and consumers will see your driving recorder selling for 800 or 1000.

Will people choose your thing?
Moreover, Shen Yi's business is not all online, he buys goods and sells them all over the county.

It is estimated that he will expand his business nationwide in the near future, and the location of the advertisement will be on CCTV.

In this way, a large number of manufacturers who want to flood into this industry have been dissuaded.

Because they don't have the confidence to do better than Tianmu, and it's cheaper than them.

It can be said that in a price war, they can hardly beat Shen Yi.

Therefore, most manufacturers that have not yet started have chosen to wait and see.

It’s rare to see the broad prospects of this market and jump right in.

Instead, those manufacturers who already have driving recorders have decided to make this product line a strategic focus.

The next thing to focus on is to study the strategy, and it is very possible to fight with Shen Yi's Tianmu driving recorder.

It turns out they were right.

Because in the future, this will be an extremely huge outlet, and in the future, it will almost reach half of car sales.

That is, the annual sales are tens of millions, and the scale is tens of billions.

Shen Yi's strategy is not just the recorder, he has his eyes on the surveillance system.

The monitoring systems all over the country are no joke. Before criminals want to commit crimes, they must first consider the issue of monitoring.

After all, with monitoring, they can be recognized immediately and their whereabouts can be tracked.

It can bring better help to the police in solving crimes.

After the monitoring system spreads all over the country, the crime rate will definitely drop.

This is a good thing.

If Shen Yi combined the market of driving recorder, public monitoring and home monitoring, the prospect would be tens of billions.

Even hundreds of billions are possible.

But it wasn't just Shen Yi who discovered the business opportunities.

Many bigwigs also know the prospects of this industry.

(End of this chapter)