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Chapter 43 The Advertising Dilemma
Chapter 43 The Advertising Dilemma
In the evening, Ye Xia couldn't shirk Lu Jun's enthusiasm, so he accepted the invitation of the heavy machinery factory and had a meal together.
Moreover, the leaders of the heavy machinery factory also came a lot. Ye Xia had already emphasized before that no alcohol, no alcohol, but when this kind of scene really happened, he still drank.
After eating, the heavy machinery factory sent a driver to take them to the hotel, but the hotel was booked by Ye Xia and the others before they came, and the hospitality fee from the heavy machinery factory was not used. Ye Xia thought it was okay to have a meal. It is not appropriate to stay in the hotel arranged by the heavy machinery factory.
After three days of interviewing and filming at the heavy machinery factory, Ye Xia announced that work could be called off. Overall, the filming went very smoothly.
Compared with the smooth progress of Ye Xia's side, Lin Xiaoming's side is not going well again. This time, it is the advertising company that gives him a headache.
Tianma Advertising Company is the No. [-] advertising company in Shenning, with a very strong strength and background, and it still looks like an official and businessman. Lin Xiaoming has been arguing with the people in the advertising company for the past three days, even quarreling.
The reason is the price of advertisements. Since Shenning Satellite TV does not have a morning column at all, let alone any morning advertisements, there is no standard for advertisements to refer to.
The Golden Horse Advertising Company proposed that the price should be lower, so that it is easy to get the advertisement, and gave a reference price of 5000 yuan/30 seconds. After a simple calculation, Lin Xiaoming found that the price was too low After a while, I strongly disagree.
The two parties have been arguing over the price issue, and then Tianma Advertising Company raised another question, that is, should their advertising company guarantee the bottom line, that is, if the 5-minute advertising time is not filled, who should be responsible?
The advertising company has a clear attitude, that is, as much as they can get, they can't contract all the 5 minutes of advertising time, of course Lin Xiaoming will not do it, if this is the case, then the income will be even more insecure.
The two sides had a strong dispute again, and they talked for three days, almost every day was spent in the quarrel, which made Lin Xiaoming feel very depressed.
When Ye Xia's team returned to the TV station, only Han Xueguang was in the office, and his section material did not need to be prepared too long in advance, so he was in the office at the moment, while Sun Tian and Jiang Sha were not there.
Regarding Chen Shanzhi's [People] section, Ye Xia plans to broadcast it in two episodes. After all, the time is limited. His [People] section is 18 minutes long, the [Social News] section is 22 minutes long, and [Music TV] is 10 minutes long. Minutes, [life service] 5 minutes, plus 5 minutes of advertising time.
The post-editing work is handled by a specialized department. Ye Xia only provides some opinions. It is impossible for him to follow the post-production work because he will soon have a new interview task, which is the second material. A single mother who trained five PhDs.
After another three days of busy work, Ye Xia felt that this kind of life was very fulfilling, and there was a trace of excitement in the exhaustion, but just after finishing the interview with the single mother of five doctors, Lin Xiaoming came to him again.
"Xiaoye, you are more flexible in mind, tell me about the current advertising problem, what should we do?" Lin Xiaoming said straight to the point.
Ye Xia thought for a while and said, "Our program hasn't launched yet, and there is no convincing data. Advertisers also need to see the data to speak."
Lin Xiaoming said irrefutably: "That's right, but if we wait until the show starts to air, our capital chain will definitely be broken, so don't think about it, and think about whether there are other ways."
Ye Xia hesitated for a while and said: "In this case, let's hold the determination to break the boat and talk directly to the advertising company again. We must guarantee everything, or change to another advertising company. Of course, this is just a drastic method. It really won't work." We can only compromise and lower advertising prices.”
Lin Xiaoming lit a cigarette, sat on the chair and thought about the plan that Ye Xia said, after smoking one cigarette, Lin Xiaoming made a decision and did it like this.
Tianma Advertising Company is more cautious about the provincial TV program. After all, there is a provincial TV station signboard. His attitude softened a bit.
In terms of price, Lin Xiaoming won 1 yuan/30 seconds.
When the representative of the advertising company was leaving, he just said that he would do his best. If the representative of the company who can make this kind of official businessman say such a sentence, he already knows their attitude.
In the end, Tianma Advertising Company compromised and promised to guarantee a minimum advertisement for the column. However, disagreements arose once again regarding the signing time.
Lin Xiaoming's explanation is based on Ye Xia's proposal, and it can only be two months. If one month is better, the advertising company thinks that your column team is crazy.
However, Tianma Advertising Company has taken a step back. After some debate about the contract period, they were once again shocked by Lin Xiaoming's momentum. All advertising issues have been resolved, and the rest depends on Tianma Advertising Company. of operation.
During the busy break, Ye Xia waited for the recording notice from [Super Anchor].
The notice had Yu Manshan's signature and Lin Xiaoming's signature at the same time. He didn't expect that the speed of Li Bingyu's side was much faster than that of his column.
Soon Ye Xia saw the announcement about [Super Anchor] from the official Weibo of Shen Ning TV Station, and became the star creator to fill the spot.
In fact, this variety show has entered into the production of the last few columns, but it is also the most critical time. Ye Xia doesn’t know how Li Bingyu convinced the column team. He has already shared his situation with [Lan Jun Entertainment] Li Bingyu was informed of everything.
Since their column team is not afraid, then Ye Xia has nothing to be afraid of. He will soon participate in the recording of his group of eight anchors fighting for two spots.
He needs to comment on each contestant's performance and score. Of course, his score can only be regarded as a small part, and the votes of the on-site jury and the live broadcast platform are the most important.
Ye Xia also inquired about the celebrity creator Wu Jiahao who quit. After entering the entry search, it was full of gossip about Wu Jiahao, the most deadly of which was the photo of the man who had a private marriage.
It was a photo of two people kissing. I didn't expect it to be very clear. Although Wu Jiahao had the support of [Lan Jun Entertainment], he couldn't help him to commit suicide. Faced with this situation, it would be very difficult for Wu Jiahao to come back again. One can imagine.
Then Li Bingyu came over again, personally invited him to the office of the [Super Anchor] program team, and talked with him carefully about the recording of the program.
Listening to Li Bingyu talking about the precautions when recording the program, Ye Xia felt a long-lost sense of familiarity. Five years ago, he also frequently visited major TV stations, and he did not know how many variety shows were recorded, so Ye Xia just simply Communicate with Li Bingyu, and there is no problem in terms of precautions.
(End of this chapter)
In the evening, Ye Xia couldn't shirk Lu Jun's enthusiasm, so he accepted the invitation of the heavy machinery factory and had a meal together.
Moreover, the leaders of the heavy machinery factory also came a lot. Ye Xia had already emphasized before that no alcohol, no alcohol, but when this kind of scene really happened, he still drank.
After eating, the heavy machinery factory sent a driver to take them to the hotel, but the hotel was booked by Ye Xia and the others before they came, and the hospitality fee from the heavy machinery factory was not used. Ye Xia thought it was okay to have a meal. It is not appropriate to stay in the hotel arranged by the heavy machinery factory.
After three days of interviewing and filming at the heavy machinery factory, Ye Xia announced that work could be called off. Overall, the filming went very smoothly.
Compared with the smooth progress of Ye Xia's side, Lin Xiaoming's side is not going well again. This time, it is the advertising company that gives him a headache.
Tianma Advertising Company is the No. [-] advertising company in Shenning, with a very strong strength and background, and it still looks like an official and businessman. Lin Xiaoming has been arguing with the people in the advertising company for the past three days, even quarreling.
The reason is the price of advertisements. Since Shenning Satellite TV does not have a morning column at all, let alone any morning advertisements, there is no standard for advertisements to refer to.
The Golden Horse Advertising Company proposed that the price should be lower, so that it is easy to get the advertisement, and gave a reference price of 5000 yuan/30 seconds. After a simple calculation, Lin Xiaoming found that the price was too low After a while, I strongly disagree.
The two parties have been arguing over the price issue, and then Tianma Advertising Company raised another question, that is, should their advertising company guarantee the bottom line, that is, if the 5-minute advertising time is not filled, who should be responsible?
The advertising company has a clear attitude, that is, as much as they can get, they can't contract all the 5 minutes of advertising time, of course Lin Xiaoming will not do it, if this is the case, then the income will be even more insecure.
The two sides had a strong dispute again, and they talked for three days, almost every day was spent in the quarrel, which made Lin Xiaoming feel very depressed.
When Ye Xia's team returned to the TV station, only Han Xueguang was in the office, and his section material did not need to be prepared too long in advance, so he was in the office at the moment, while Sun Tian and Jiang Sha were not there.
Regarding Chen Shanzhi's [People] section, Ye Xia plans to broadcast it in two episodes. After all, the time is limited. His [People] section is 18 minutes long, the [Social News] section is 22 minutes long, and [Music TV] is 10 minutes long. Minutes, [life service] 5 minutes, plus 5 minutes of advertising time.
The post-editing work is handled by a specialized department. Ye Xia only provides some opinions. It is impossible for him to follow the post-production work because he will soon have a new interview task, which is the second material. A single mother who trained five PhDs.
After another three days of busy work, Ye Xia felt that this kind of life was very fulfilling, and there was a trace of excitement in the exhaustion, but just after finishing the interview with the single mother of five doctors, Lin Xiaoming came to him again.
"Xiaoye, you are more flexible in mind, tell me about the current advertising problem, what should we do?" Lin Xiaoming said straight to the point.
Ye Xia thought for a while and said, "Our program hasn't launched yet, and there is no convincing data. Advertisers also need to see the data to speak."
Lin Xiaoming said irrefutably: "That's right, but if we wait until the show starts to air, our capital chain will definitely be broken, so don't think about it, and think about whether there are other ways."
Ye Xia hesitated for a while and said: "In this case, let's hold the determination to break the boat and talk directly to the advertising company again. We must guarantee everything, or change to another advertising company. Of course, this is just a drastic method. It really won't work." We can only compromise and lower advertising prices.”
Lin Xiaoming lit a cigarette, sat on the chair and thought about the plan that Ye Xia said, after smoking one cigarette, Lin Xiaoming made a decision and did it like this.
Tianma Advertising Company is more cautious about the provincial TV program. After all, there is a provincial TV station signboard. His attitude softened a bit.
In terms of price, Lin Xiaoming won 1 yuan/30 seconds.
When the representative of the advertising company was leaving, he just said that he would do his best. If the representative of the company who can make this kind of official businessman say such a sentence, he already knows their attitude.
In the end, Tianma Advertising Company compromised and promised to guarantee a minimum advertisement for the column. However, disagreements arose once again regarding the signing time.
Lin Xiaoming's explanation is based on Ye Xia's proposal, and it can only be two months. If one month is better, the advertising company thinks that your column team is crazy.
However, Tianma Advertising Company has taken a step back. After some debate about the contract period, they were once again shocked by Lin Xiaoming's momentum. All advertising issues have been resolved, and the rest depends on Tianma Advertising Company. of operation.
During the busy break, Ye Xia waited for the recording notice from [Super Anchor].
The notice had Yu Manshan's signature and Lin Xiaoming's signature at the same time. He didn't expect that the speed of Li Bingyu's side was much faster than that of his column.
Soon Ye Xia saw the announcement about [Super Anchor] from the official Weibo of Shen Ning TV Station, and became the star creator to fill the spot.
In fact, this variety show has entered into the production of the last few columns, but it is also the most critical time. Ye Xia doesn’t know how Li Bingyu convinced the column team. He has already shared his situation with [Lan Jun Entertainment] Li Bingyu was informed of everything.
Since their column team is not afraid, then Ye Xia has nothing to be afraid of. He will soon participate in the recording of his group of eight anchors fighting for two spots.
He needs to comment on each contestant's performance and score. Of course, his score can only be regarded as a small part, and the votes of the on-site jury and the live broadcast platform are the most important.
Ye Xia also inquired about the celebrity creator Wu Jiahao who quit. After entering the entry search, it was full of gossip about Wu Jiahao, the most deadly of which was the photo of the man who had a private marriage.
It was a photo of two people kissing. I didn't expect it to be very clear. Although Wu Jiahao had the support of [Lan Jun Entertainment], he couldn't help him to commit suicide. Faced with this situation, it would be very difficult for Wu Jiahao to come back again. One can imagine.
Then Li Bingyu came over again, personally invited him to the office of the [Super Anchor] program team, and talked with him carefully about the recording of the program.
Listening to Li Bingyu talking about the precautions when recording the program, Ye Xia felt a long-lost sense of familiarity. Five years ago, he also frequently visited major TV stations, and he did not know how many variety shows were recorded, so Ye Xia just simply Communicate with Li Bingyu, and there is no problem in terms of precautions.
(End of this chapter)
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