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Chapter 278 Li Yuezhu

In the afternoon, Zhang Lun personally went to the airport to pick up Li Yuezhu.

When Ye Xia saw Li Yuezhu, he felt capable.

He has short ear-length hair, a decent slim uniform, and very fair skin. Especially with a pair of high heels, he walks really steadily and quickly.

After all, he was here to help, so Ye Xia didn't want to neglect him. He stood up directly and said, "Miss Li, welcome to your arrival."

Li Yuezhu looked at Ye Xia with a hint of curiosity in her eyes. As the head of public relations of Jingang Entertainment, Xiao Mi's love affair has already been reported to her, for the follow-up public relations work after the sudden exposure.

So she knew the relationship between Xiao Mi and Ye Xia very well.

She knows exactly who Xiao Mi is, even Ye Xia is now popular because of the album and variety shows, but she is still several years away from Xiao Mi's coffee position like Ji Bingyan.

Taking a closer look at Ye Xia, he was not handsome at all, and he couldn't compare with those little fresh meats, but it was not without advantages, the sharp-edged face looked very stylish.

"Hello, Mr. Ye." Li Yuezhu said with a professional smile: "Let's talk about public relations directly."

Ye Xia personally prepared a cup of tea for Li Yuezhu. For Li Yuezhu's character, she also felt a little from her attire, which was a typical workaholic attribute.

Li Yuezhu didn't touch the tea in front of him, and said directly: "Theoretically, the prime time for crisis public relations is 24 hours. This is not just public relations for entertaining negative news. Now the theoretical crisis public relations time for negative news in our entertainment industry should be even shorter. Top entertainment companies generally respond within 2 hours, large entertainment companies in 2-6 hours, and the rest vary."

Ye Xia didn't know much about public relations matters, and the same was true for Zhang Lun. Now when he heard Li Yuezhu say this, he couldn't help but sigh. Three or four days have passed since the negative news.

Li Yuezhu continued: "But I have seen all the negative news about [The Voice] on the plane. Fortunately, they are all minor problems."

"Then what should we do now?" Ye Xia asked.

Li Yuezhu thought for a while and said, "First of all, you should let the people from Xiaomi Entertainment's public relations department listen to my arrangements. This was also proposed by Ms. Xiao. By the way, I am also familiar with some public relations processes and methods."

Zhang Lun said at this time: "That's great, there is no problem, I will arrange people to come here and let them listen to Miss Li."

Originally, Zhang Lun wanted to arrange Li Yuezhu in the company's conference room, but Ye Xia considered that Li Yuezhu had made a flight, so he asked Zhang Lun to call all the people from the PR department to his house, since the place was big enough anyway.

By the way, Li Yuezhu could also be given a rest first, but Li Yuezhu didn't say anything about it.

More than an hour later, a few more people came from Xiaomi Entertainment, and the leader was Yang Xinjing, the person in charge of the PR department of Xiaomi Entertainment.

Everyone sat down around the long table, and Ye Xia and Zhang Lun were also preparing to listen. After all, Li Yuezhu was considered a big shot in the public relations department of a top entertainment company, and it would be beneficial to listen more and learn more.

In addition to helping Ye Xia deal with this matter when Li Yuezhu came here this time, Xiao Mi also gave her a task, which was to help Xiaomi Entertainment with training.

"When dealing with negative news, there are five basic frameworks, or processes." Li Yuezhu said directly.

First, rely on the appeal of the guests and the purpose of the organization to establish social credibility.

Second, carefully arrange the channels and content of information dissemination.

Third, truthfully explain the situation to the public in the shortest possible time.

Fourth, always maintain a candid, responsible and realistic attitude.

Fifth, seek the support of influential figures.

Li Yuezhu's words were clear and well-founded.

Yang Xinjing and the others listened to Li Yuezhu's words and took notes all the time.

"Then I will make the following arrangements in response to the negative news in this column. The first is the first one. The four mentors are all first-line superstars and have a very wide influence."

When I said this, I don't know if it was Ye Xia's illusion, but I felt that Li Yuezhu glanced at him, and felt that the words were a bit forced.

Ye Xia understood when he thought about it. Compared with the other three, only he was slightly less famous.

"Then first, contact the media and the author of the Weibo V account to report on the program, especially the production team behind the scenes, such as the sound engineer, mixer, chief sound engineer, and chairs worth 100 million each. Wait, it proves the high-precision production of the column."

"Second, immediately set up [Good Voice]'s public relations platform, Weibo account, Feige official account, and video website playlist. You must have a concept, that is, every fan is a potential public."

"Third, when faced with questions from the audience, players should immediately conduct internal interviews, rush for true reports, and respond quickly."

"Fourth, in the face of the public, you must not hesitate, make false claims, let alone cover up and distort the facts, and shirk responsibility. We must try our best to let the public and the media know the truth of the matter and be open and honest."

"Fifth, the impact of events can be expanded by enlisting influential celebrity stars."

……

Li Yuezhu spoke loudly and said 12345 in an instant, which made Ye Xia admire him very much, and nodded frequently when she heard Yang Xinjing and others over there.

Following Li Yuezhu's arrangement, Xiaomi Entertainment has also started to act.

As a result, there were more and more news about [The Voice] on the Internet in an instant.

The first wave is the promotion of positive energy.

The [Voice of China] chair is worth millions?
The luxurious team behind [Good Voice] is shocking!

[The national treasure-level chief sound engineer is actually doing this! 】

[The most beautiful tuner of The Voice of China]

[This Hesheng team seems to be extraordinary]

……

There has been too much news about The Voice recently. Because the show is so popular, it has attracted much attention.

There are countless comments in it, and most of them are surprised.

"My God, that chair actually costs 100 million?"

"This tuner with a good voice is so beautiful."

"Fuck, the sound engineer for this show is actually Xiao Mi's queen sound engineer, no wonder the sound quality is so sharp."

"This is amazing, the chief sound engineer for the opening ceremony of the Olympic Games is actually in [The Voice], my God~"

"How much did Ye Xia spend to produce this column?"

"No wonder the column is so popular, there is a reason for it."

"I was blinded, and I thought that just four mentors were a luxurious lineup. I didn't expect that the team behind the scenes was also so luxurious."

……

All of a sudden, all kinds of news about The Voice suddenly popped up like mushrooms after a rain. Whether it was on Weibo, entertainment magazines or TV, major video websites and portals were almost all about news about The Voice.

Of course, Ye Xia paid more than one million dollars for this, and published it on newspapers, videos, and TV.

(End of this chapter)