Sports Almighty King

Chapter 669 Li Ning wants to sign a lifetime endorsement contract with Wang Fei?

And this also made Wang Fei's popularity in Hua country skyrocket again.

If it is said that Wang Fei won the NBA championship, only those who love basketball will pay attention. Now, people in the whole country are talking about the fact that the Huaguo men's basketball team has advanced to the Men's Basketball World Cup final for the first time in history.

This is an honor at the national level!
The world's three major balls, football, basketball and volleyball, so far, only women's volleyball and women's football in China have ever played well in the world.

The Chinese women's volleyball team was extremely glorious in the 80s, winning five consecutive world championships!

Even the Huaguo women's volleyball team won the Olympic champions in 1984 and 2004.

In addition, women's football lost to the US women's football team on penalty kicks in the 1999 World Cup in the United States and finished second in the World Cup.

However, the men's three major goals have never been brilliant.

Although men's basketball has dominated Asia for a long time, but in the world arena, the best score is only No.8!

Now, under the leadership of Wang Fei, the Huaguo men's basketball team has rushed to the final in one fell swoop!

This also set a record!
An unprecedented record.

Therefore, the enthusiasm and enthusiasm of the people across the country have been mobilized.

The second day after the Huaguo men's basketball team advanced to the World Cup finals, it is the headquarters of the famous Huaguo sports brand Li Ning.

Chairman Li Ning is sitting in his office and reading the newspaper.

The pile of newspapers in front of him are all important media such as party newspapers at all levels.

Without exception, the headlines on the front page of these media are all about the Huaguo men's basketball team reaching the Men's Basketball World Cup finals.

And Wang Fei's dazzling performance in defeating the Serbian men's basketball team has also been written in great detail.

Li Ning was very excited when he saw the news.

He sighed, fortunately, Wang Fei was signed last year as the spokesperson of the Li-Ning brand!

This endorsement contract is really worth it.

Although the endorsement fee plus the commission for Wang Fei is indeed a large sum of money, this endorsement contract also brought Li Ning the opportunity to take off.

According to the reports in recent months, the Li-Ning brand has developed very rapidly, and the monthly sales increase starts at least 30%.

Especially the Flying Wing series of sneakers are very popular.

Although it has only been a year since Wang Fei was signed, the Feiyi series has already launched twelve items, and each item has sold very well.

The signature shoe Flying Wing 2 just launched for Wang Fei sold more than 2 million US dollars in goods!

Li Ning was reading the newspaper, his mind was also spinning rapidly.

Li Ning is a successful athlete, but he is also an excellent businessman.

He has a very keen sense of smell.

Just like during the 2008 Olympic Games, Li Ning also wanted to sign an Olympic sponsor.However, they were not strong enough and their brand influence was not enough. In the end, they were not able to sign a sponsor for the 08 Olympics.

However, Li Ning became the igniter of the Olympic torch at the Olympic Games.

At the opening ceremony of the 08 Olympic Games, Li Ning flew over the main torch and lit it, which became the focus of the world.

This also helped the Li Ning brand gain huge brand publicity exposure.

The Li-Ning brand took advantage of the wind from the Olympics, and later entered a period of rapid development.

Now, Li Ning is thinking, Wang Fei is the image spokesperson of the brand, and Wang Fei has performed so well, so he should do something to attract the public's attention to the Li Ning brand.

Li Ning was thinking, so he picked up the phone on the table and called Chen Yadong, vice president and marketing director of Li Ning Group.

He asked Chen Yadong to come to his office.

Chen Yadong was previously the marketing director of Li Ning.

But because he did a good job in signing Wang Fei and using Wang Fei for marketing and promotion, which helped the company significantly increase sales, Chen Yadong was also promoted to the position of vice president.

"Dong dong!"

There was a knock on the door.

"Please come in!"

Li Ning shouted.

The door opened.

Chen Yadong walked in with a happy face.

"Mr. Li, I was looking for you. Unexpectedly, you asked me to come to you. There are a few things I want to report to you." Chen Yadong said.

Li Ning raised his eyebrows: "Really? What do you want to say?"

Chen Yadong sat down on the chair in front of his desk: "That's it. Now Wang Fei has almost become a national hero. He helped our men's basketball national team enter the finals of the Men's Basketball World Cup! Now, almost everyone across the country has There is a lot of talk about him. I think we must take action to catch Wang Fei's popularity."

"Really? You and I wanted to go together. Tell me what you think." Li Ning said with a smile.

Li Ning still admires Chen Yadong very much.

Take this World Cup as an example.

Before the start of the World Cup, Chen Yadong asked Li Ning stores across the country to replace Wang Fei's promotional posters, and the content of the posters was replaced with the content of Wang Fei's participation in the World Cup.

It also launched the second generation of Flying Wings sneakers and Flying Wings basketball equipment, including jerseys, sportswear, socks, hats, etc.

During the competition, under the leadership of Chen Yadong, Li-Ning stores and online stores across the country also launched the activity of guessing the score between the Huaguo men's basketball team and the opponent to win the Feiyi basketball equipment.

The activity was very lively.

Chen Yadong said with a smile: "I think we should act now to do the following things: First, negotiate with Wang Fei and sign a lifetime endorsement agreement with him! The total amount of the contract should be explosive. , For example: $10 billion lifetime buyout! This news will definitely spread all over the world and cause even greater repercussions in China.”

"A $10 billion lifetime buyout? Is this just a gimmick? Or, are you going to sign it into a real deal?" Li Ning asked.

Chen Yadong smiled and said: "Of course it must be signed as a lifetime cooperation agreement! If we can successfully buy out Wang Fei for 10 billion US dollars, then for us, this is absolutely super value. We only signed Wang Fei for one year That’s it, our monthly sales have more than doubled that of the same period last year. Sales have reached 2 billion Chinese dollars! Half of this sales are driven by Wang Fei alone. In addition, we have been We all want to expand overseas markets. After signing Wang Fei, he also helped us achieve good sales in overseas markets. You know, before that, our sales in the United States were only a few million US dollars, and Now, our sales in the United States have reached more than 214.32 million U.S. dollars. The growth rate is really too fast, and the sales have increased by more than 9000 times than before! If Wang Fei leads the Huaguo Men’s Basketball Team to win the men’s If we become the champion of the Basketball World Cup, then our performance can definitely go up. I think our sales performance can reach more than 20 billion U.S. dollars!"

Chen Yadong was very ambitious.

In the world sports brand market, there are two major sports brands that are very successful.

One is Nike, which is an American brand, and their annual sales have reached more than 400 billion US dollars!This is an absolute monster.

Another giant is Adidas.

Adias is a German brand, and its annual sales have reached more than 300 billion US dollars.

The way for Nike and Adidas to succeed is to sign the top superstars in various sports fields as spokespersons.

Like Nike, the reason why this brand can develop so rapidly is that they signed Jordan as their spokesperson back then.

Jordan was No.90 in the world basketball in the 1s. He successfully promoted the NBA to the whole world and made the NBA the largest basketball league in the world.

With the help of Jordan's prestige, Nike also developed rapidly. In the end, Nike had become the world's number one sports brand by the beginning of this century.

Li Ning nodded and said, "You're right! Wang Fei has indeed helped us greatly improve our performance! If we sign him for a long time, it is of course a very good thing! However, the amount of 10 billion US dollars Can you really impress Wang Fei? After all, sports brand endorsements are exclusive. Wang Fei has the potential to become the No.1 strongest basketball player in history. If his achievements can reach the height of Jordan, then, a $10 billion lifetime contract Maybe it won't make Wang Fei's heart move."

Li Ning considered something more profound.

Like what Jordan signed with Nike is a lifelong agreement.

Until now, Jordan can still get hundreds of millions of dollars in income from Nike every year.

This income is Jordan's commission.

The Nike sub-brand named after Jordan has become a famous brand with an annual sales revenue of 30 billion US dollars.

And Wang Fei also has such a potential.

Chen Yadong blinked: "President Li, what do you mean: 10 billion US dollars is still too little?"

"It's a bit too little. In addition to the lifetime endorsement fee of US$10 billion, I think we can also give Wang Fei Feiyi a 5% share." Li Ning said, "The endorsement fee of US$10 billion can be divided into 30. The payment is paid year by year. In this way, it is about 3 million US dollars per year, which can also reduce our financial pressure. The sales share of the Feiyizi brand is paid every year according to the sales. I believe Wang Fei will be moved of."

Chen Yadong nodded, and he shook his head again: "Mr. Li, I think we should have a good talk with him, and don't give out such a good condition all at once, which may stimulate Wang Feishi to open his mouth. You know, people's hearts It's all greed!"

Li Ning nodded appreciatively and said, "That's right. Look, when will you go over and have a good chat with Wang Fei? Talk about signing a lifetime endorsement contract with him."

"Come sooner rather than later! I'll fly to the capital now. But now, can I meet Wang Fei's people? After all, the World Cup is not over yet." Chen Yadong said.

"Haha! Let's call him first. I think it should be fine." Li Ning said with a smile.

"Okay! Then I'll call Wang Fei first." Chen Yadong nodded and said.

Chen Yadong went to call Wang Fei.

However, what Chen Yadong didn't know was that at this moment, the people from Nike were also eager to have a good talk with Wang Fei.

(End of this chapter)