Sports Almighty King

Chapter 543 Supporting a National Brand

The endorsement fee of US$100 million is less than one-tenth of Wang Fei's current market price for endorsement fees.

It is estimated that Cheng Haifeng also knows that it is a bit unreliable to say this price by himself.

But what can be done?

Jindi's current situation is not good.

As an old chocolate brand in China, under the pressure of foreign brands, the market sales can only be said to be mediocre.

Even when the Jindi brand was at its best, it only sold 7 million Huaxia coins a year.

After all, this brand is poor.

When Wang Fei mentioned the brand name Jindi at the press conference a few days ago, Cheng Haifeng was worrying about the difficulties in the development of the company.

Because the sales situation in the market is really poor.

But as if all of a sudden, the sales situation suddenly improved.

In just two or three days, dealers all over the country began to call to ask for goods, saying that Jindi chocolates are now on sale, and many customers are asking to buy.

What is going on here?
After a little research, Cheng Haifeng discovered that it was Wang Fei who said at the press conference after the first victory against the Warriors in the Western Conference Finals that he likes to eat Jindi chocolate to replenish his energy.

Just such a sentence caused an uproar among netizens.

Many fans of Wang Fei began to want to buy Jindi chocolate.

Cheng Haifeng was so shocked!

He really didn't expect that a word from the NBA superstar Wang Fei could make his half-dead brand go viral.

This is incredible.

Therefore, Cheng Haifeng hesitated for a while, and decided to go to the United States to meet Wang Fei to see if he could invite Wang Fei to be the image spokesperson of his brand.

Wang Fei just said something casually and made Jindi chocolate sell well. If Wang Fei directly endorsed it, wouldn't his own products be sold like crazy?
So, Cheng Haifeng came over.

Wang Fei smiled when he heard Cheng Haifeng say the offer.

Of course he understands that this offer is absolutely unacceptable!

If he accepts, then his endorsement market is estimated to decline.

Accept endorsements, or not too much.

Now that I am the number one player in China's sports industry, it's better to only accept endorsements from big brands.

Wang Fei then said with a smile: "Mr. Cheng, the price is probably too low. You know, when I accept endorsements, it usually starts with tens of millions of dollars."

"I know, I know! It's just, Mr. Wang, our Golden Emperor is quite special. We are just a small brand with very little annual sales, only three or four million Huaxia coins." Cheng Haifeng said with a bitter face. .

Wang Fei was very surprised.

Does this famous chocolate brand in China have such a small annual sales?
That was really a bit miserable.

Wang Fei shrugged and said, "Mr. Cheng, then don't sign any endorsements with me. You should save a little money."

"But you are already using practical actions to speak for us. Because of your promotion for us, our sales have increased significantly recently. We can't help but express our opinions no matter what, right?" Cheng Haifeng said.

"You don't need to express it, you should develop well!" Wang Fei waved his hand.

When he said the name Jindi, he said it casually, because he didn't want to advertise for European and American chocolate brands.

"Oh!"

Cheng Haifeng scratched his head.

He felt very embarrassed.

He hesitated for a moment, and then tentatively said: "Mr. Wang, how about this, I still give you 100 million US dollars in endorsement fees every year, but you can take 5% of our annual sales profit as your income supplement, you Can you see it?"

Wang Fei smiled.

According to what Cheng Haifeng said just now, Wang Fei estimated that the other party's profit must be negligible.

Even, whether there is profit or not is ambiguous.

Therefore, the profit margin is just a gimmick, and you will definitely not get any money.

But then he thought about it, his influence is so great, if he endorses Jindi Chocolate, he might be able to make this chocolate brand the favorite of the Chinese people.

In that case, it won't be a big problem if the annual sales reach billions, right?
However, Wang Fei really doesn't know how big China's domestic chocolate market is.

But chocolate is a kind of food that young people prefer.

Why is there more than [-] billion in the market?

Coupled with the fact that he now has considerable influence all over the world, it is possible that Jindi can develop into an international brand, and the sales volume may be even greater.

The most important point, in fact, Wang Fei feels that if he can turn a small Huaxia chocolate brand into a world-class brand, it will be a very fulfilling thing, isn't it?
When Cheng Haifeng saw Wang Fei smile, he knew that his proposal was not taken seriously by Wang Fei.

However, Cheng Haifeng very much hoped to sign Wang Fei.

He felt that if he could sign Wang Fei, perhaps the brand he ran would be able to seize the opportunity for great development!

At present, the scale of the domestic chocolate market is about 200 billion Huaxia coins.

The high-end chocolate market has basically been occupied by foreign brands.

The top 3 sales are all European and American brands, and their market share is as high as nearly 70%!

As long as Wang Fei can be signed, driven by Wang Fei's spare no efforts, I believe that the sales of his brand will increase rapidly.

Even if it can occupy 20% of the domestic chocolate market, Jindi's sales will reach a scale of 50 billion.

In addition to foreign sales, even if the sales volume is less than 80 billion, how can it be increased to [-] billion?
Then Jindi can really become a world-class brand.

This is an opportunity!
If you catch it, Jindi can turn salty fish over!

If you can't catch it, you can only continue to hold on like half-dead.

Therefore, Cheng Haifeng gritted his teeth and said: "Mr. Wang, how about it, I will give you a commission based on the sales volume. After you endorse, I will give you a 5% commission for the increase in our sales! You I also know that we are a small brand, the price cannot go up, the profit is very thin, and the 5% commission is already our limit."

Wang Fei raised his eyebrows.

It's interesting.

"Mr. Cheng, are you serious?" Wang Fei asked.

Sales commission and profit commission are completely different.

Profits can be made negative.

However, according to market statistics, the sales volume will not be too fake.

Don't look at the 5% commission that doesn't seem to be high.

However, even if the sales of Jindi Chocolate only increased by 10 billion after he endorsed, Wang Fei can still raise 5 million!
Again, it's not about money, one is that personal value cannot decline.

Second, being able to develop a small Chinese brand into a world-class brand gives you a great sense of accomplishment.

Wang Fei nodded and said, "Okay! For the sake of Mr. Cheng's sincerity, I will ask my agent to have a good talk with you, and we will sign a cooperation agreement, Shay."

"Good, good!" Cheng Haifeng was very pleasantly surprised.

It turned out that he was really worried that he would not be able to take down Wang Fei at all.

After all, he is now a world-class NBA superstar, and his endorsements are all world-class big brands.

With such a small brand as myself, the other party may not be able to take a fancy to it.

Even if he could catch his eye, he might not be able to make a deal with the little endorsement fee he gave.

After sending Cheng Haifeng away, Wang Fei called Alisa, gave Cheng Haifeng's mobile phone number to Alisa, and asked Alisa to call Cheng Haifeng to discuss the signing of the contract.

Time flies.

In a blink of an eye, it was evening.

The Rockets finished their meal early and took the bus to Oracle Arena, the home of the Warriors.

Oracle Arena is named after Oracle, a well-known software technology company.

This arena has been in use for decades.

Although it has been remodeled several times, it is still slightly old and backward.

However, the Warriors will move to a new arena, Chase Center, next season.

The Warriors have performed well in recent years, and the team has naturally made a lot of money.

That's the main reason the Warriors were able to build a new, bigger and better arena.

The Rockets bus arrives at Oracle Arena.

Wang Fei saw that there were already a lot of people gathered here, and most of the people passing by in the square were wearing Warriors jerseys.This shows that there are quite a lot of die-hard Warriors fans who came to watch the game tonight.

As soon as the Rockets' bus drove near the square, many Warriors fans ran towards the bus.

Wang Fei saw that some fans were holding cards high in their hands, and some people were holding banners.

"Drug-addicted bastard, you should get out of the NBA!"

"Resolutely boycott Wang Fei who takes prohibited drugs to participate in the competition!"

Seeing the content on the cards and banners that these people held up high, Wang Fei frowned immediately.

wipe!
The alliance has clarified!He is absolutely not suspected of taking prohibited drugs.

But these people are still slandering themselves!
This is too shameful.

Of course, these people are all die-hard fans of the Warriors, and their purpose of doing this may just be to harass Wang Fei and achieve the purpose of making Wang Fei mentally disturbed.

"Wang, don't pay attention to these mad dogs! They just don't want you to continue to perform well and eliminate the Warriors." Gary Clark, who was sitting next to Wang Fei, said.

Wang Fei smiled and said: "I know, it is absolutely impossible for them to influence me!"

Just as the two were talking, the bus stopped.

It turned out that the Rockets' bus was surrounded by Warriors fans.

These fans were shouting and jumping there, cursing obscenely.

This is really crazy.

This was definitely beyond Wang Fei's expectation.

He had never been treated so rudely before.

Fortunately, the police responsible for maintaining order came and dispersed the fans who besieged the Rockets bus.

Only then can the Rockets' bus continue on its way.

However, when the bus came to the parking lot, it was frantically surrounded by reporters.

Wang Fei heard that quite a few reporters were asking questions about stimulants. This is really just for fear that the world will not be in chaos!

Wang Fei ignored it.

It wasn't until entering the locker room that it finally became a little cleaner.

(End of this chapter)