Frost Shooter of Greenery

Chapter 262 Pepsi Cola
Wu Jiawen has been very busy recently.

His state is pain and happiness.

Because Zize, the new Asian brother in his hands, is not only a celebrity in the media now.

He also received emails from many companies, hoping to sign Qi Ce as the spokesperson for their company's products.

Just a few days ago, Zhou Feng personally rushed to Dortmund and discussed the final result with Dortmund's football director Zorc about Zize's portrait rights.

Zhou Feng won 60% of the portrait rights for Qi Ce, which is the highest in the Dortmund team. Generally, the team is [-]-[-], and some players have [-]% of the portrait rights. Basically, they have no objections. Dortmund is Germany. The team, most of the players are German, they are not very famous stars in Germany, and the part of portrait rights is almost negligible.

These players basically don't have any personal endorsement products, and it doesn't matter how much portrait rights they give to the team.

But Qi Ce is different. His nationality is bound to bring him a lot of income outside of football. Recently, many companies and enterprises have actually been eyeing Qi Ce, a popular niche. This year, many quotations have been sent to Zhou Here is the peak.

Zize's reply was to wait until the end of the season. Many stars are like this. Most of the endorsement ads are arranged in the summer after the end of the season.

That is to say, now, there are nine emails sent from Zhou Feng to Wu Jiawen's computer, and the schedule of all of them may be relatively full in the future. After all, it is the first time to cooperate. Let's check the situation first. Wu Jiawen keeps calling every day. Keep in touch with several businesses at the same time.

Most are sneaker, apparel and sports drink brands.

After analysis, the most violent demand is PepsiCo.

Since Qi Ce started to emerge, Pepsi has been eyeing Qi Ce. They think Qi Ce is a tailor-made star for Pepsi.

There are two reasons.

PepsiCo has Gatorade, a functional sports drink, which is the world's leading sports drink. It entered the Chinese market in 2006. The current sales share of sports drinks in the Chinese market is not optimistic. A representative figure is needed to help They, Zize was regarded by them as a task with great potential.

The other is Coke itself, which is also the most important reason.

The story of PepsiCo’s biggest competitor, Coca-Cola, falling in love and killing each other has been circulating for a hundred years. It is no longer possible to meet the opponent from the highly similar taste. It is too difficult to adjust the taste, so Pepsi has adjusted its strategy.

Starting from consumers, youthful vigor and visual effects are the layout of Pepsi. It is well known that Pepsi's impression color is blue, which complements the title of Qi Ce's Ice Cube Kid. The young Qi Ce will be liked by PepsiCo.

Pepsi is taking a trendy, unique, and cool route. Zize’s style on the court is calm, and the celebrations are not big, but always cool. The German media often uses words like the cold killer-Ice Cube Kid. Describe Qi Ce.

They have not made a move for a long time, just waiting for an opportunity.

Qi Ce has the opportunity to make a name for himself in China and Germany, and that is now.

Pepsi's biggest competitor, Coca-Cola, is also paying attention to Qice, but their disadvantages are obvious. Coca-Cola does not have its own sports drink brand. Although Coca-Cola has begun to plan this project internally, it has not yet been implemented.

As for Gatorade, a subsidiary of Pepsi, although the parent company is Pepsi, Gatorade is independently operated, which means that Pepsi wants Qi Ce to endorse Gatorade and Pepsi at the same time, and it has to pay twice.

For Zize, is it two money or one money?

It's not difficult to choose. The endorsement fee of Coca-Cola alone is almost the same. With Gatorade, the offer from Coca-Cola is much higher.

Unless Coca-Cola is willing to pay more than double the endorsement fee, Qi Ce will consider making this money.

Of course, there is a price for earning two sums of money, even if you shoot an advertisement, you have to shoot two copies, and you can only choose drinks from these two brands in public.

After the transfer was settled, Wu Jiawen started to handle these businesses. In addition to PepsiCo, several domestic manufacturers also hoped to find Qi Ce to endorse their products.

This summer will be extraordinary, and it will also be the most important development opportunity for the company and Qi Ce himself.

They need to find a balance, which is to do these off-court things without affecting their state.

After all, Zize's current fame is given by football. Once his state on the court declines, these endorsements will also be affected.

It's also for this reason that Qi Ce's endorsement fees are not that high compared to long-established superstars or some actors and singers. Most companies come here for Qi Ce's potential.

Gatorade is a good proof. As an athlete, it is very important to endorse sports products. Gatorade has used the influence of its parent company, PepsiCo, to attract all strategies, and it is also the first to grab a potential in sports drinks. Unlimited Nova.

The endorsement of these two products can earn hundreds of thousands of euros, but the work is coming soon, and Qi Ce can't really go on vacation for a while.

Just to make an ad.

Since the mission of Pretty Girl DreamWorks is still in progress, Qi Ce's temporary skills are still effective. The physical coordination of professional dancers and the photographer's sense of lens are very important for shooting commercials.

At least it was much better than when Qi Ce was interviewed by a bunch of reporters. The process of filming the commercial was very smooth, and PepsiCo couldn’t wait to announce on their official Facebook account that they had signed a new spokesperson. Background image It is the moment when the crystal clear ice cubes fall into the cola.

This picture also made many people guess that it was Qi Ce. Now Qi Ce is not only famous in China, but also a rising star in Europe and even the world.

After filming an advertisement for Pepsi and Gatorade, Qi Ce also sneaked in to visit and study after finishing the exam. As a model, Irene may have more opportunities to shoot commercials than Qi Ce in the future.

Irene was very unconvinced about this, because Qi Ce did a lot better than her in facing the camera and shooting commercials.

This is of course not her fault. Irene has not made her official debut until now, and the shooting is mainly static photos. It is normal that Qi Ce, who has a certain foundation, is better than her.

It's just that Qi Ce is a football player, and she has been trained in this kind of project in the agency company for a long time. On the contrary, Qi Ce adapts to this scene before her, which makes Irene a little unconvinced.

From this point of view, the two brothers and sisters still have similarities, but Meier is very direct, and Irene is more reserved.

In addition to Pepsi, there are some domestic enterprises next. After completing these tasks, Qi Ce is ready to return to China, and there are still many businesses in China.

The last thing is Berlin Fashion Week, and Irene's activities are over.

It should be said that there are many good things this summer, maybe it really is "Pepsi"!

On the eve of Berlin Fashion Week, Irene took a group of impressions for the famous German women's clothing brand ETAM, and there were some warm-up activities, mainly working as a model in a clothing store.

ETAM mainly focuses on women's clothing in the 20s and 30s. Irene also has girls' fashion, but it's not the main one. But being recognized by a company of this level shows that Irene does have this potential.

After strict selection, ETAM selected three girl models aged 15-18, and Irene was one of them.

Before that, Irene cut her hair short to match the effect of the clothes. Although it is a pity to lose her blonde hair like a waterfall, Qi Ce found that the bob hair is also very suitable for Irene, which is better than before. More of a girly feeling.

(End of this chapter)