China Entertainment please answer! 1997

Chapter 130 "Hero" and "Detective Chinatown", who is more invincible?

On December 2002, 12, Zhang Yimou's blockbuster "Hero" was released, and it directly swept all major theaters across the country with a daily box office score of over 17 million.

On December 2002, 12, which is Christmas Day, the movie "Mobile Phone" directed by Feng Xiaogang also began to be officially released after avoiding the edge of "Hero" for a week.

而2003年1月5号也就是在冯晓刚这部手机上映No.11天，终于完成了全部后期特效制作以及配乐过程的《唐人街探案一》也开始延续着冯晓刚《手机》的脚步，以全国平均院线排片率32.7%的大规模放映节奏是强势登陆各大电影院。

At this time, the blockbuster "Hero" directed by Zhang Yimou only earned 1.52 million at the box office, and the "Mobile Phone" directed by Feng Xiaogang only earned 2815 million at the box office. The total score is less than a fraction of "Hero". , It can be said that Zhang Yimou stepped on his feet and repeatedly crushed.

That is to say, under such circumstances, the movie "Detective Chinatown [-]" directed by Cao Qing, like its theme song "Sawadika", is extraordinarily lively, jumping, and enthusiastically rushing into Zhang Yimou, Feng Xiaogang, the two top directors in Huaguo, is in the film battlefield.

Facing the addition of Cao Qing, the two directors, Zhang Yimou and Feng Xiaogang, have completely different attitudes. For Zhang Yimou, who is currently invincible with the blockbuster "Hero", he is not only not nervous at all about Cao Qing's joining the battlefield, he is even a little nervous. Eager to try, I really want to see the strength of this junior.

But for Feng Xiaogang, who was severely crushed by Zhang Yimou, although his current film performance is not bad, it is still quite difficult under the suppression of "Hero".

Seeing that the movie "Hero" gradually began to retreat at this time, Feng Xiaogang, who had hoped to take this opportunity to let his movie "Mobile" breathe a little bit and get a little improvement in the daily box office, had no choice but to see Cao Qing "Detective Chinatown [-]" has also begun to be released, which makes him start to worry about the final box office results of his movie "Mobile Phone".

And soon, with the official premiere of the movie "Detective Chinatown", the box office performance of his movie "Mobile" was as expected. It was affected a lot and was directly robbed by "Detective Chinatown" For many viewers who bought tickets randomly, the box office dropped sharply from yesterday's 211.53 million yuan to an outrageous 139.75 million yuan. The box office drop reached a terrifying 1/3 level.

And among the news of this decline, probably the only news that can bring comfort to Feng Xiaogang is that Zhang Yimou's blockbuster "Hero", which has been crushing and trampled on his movie "Mobile Phone" before, achieved box office results on January 1th. The diving mode was also turned on, and the box office of the day dropped directly from yesterday's 5 to 687.75 in one fell swoop.

As for the box office decline of the movie "Hero", although it is slightly better than "Mobile Phone", only 1/6, but due to the large base, his blockbuster "Hero" lost on January 1th. The box office is even bigger than Feng Xiaogang's "Mobile Phone", which directly lost more than 5 million yuan.

However, there is no way to enjoy such a kind of bitterness. If there is a way to surpass Cao Qing's "Detective Chinatown" movie, Feng Xiaogang will naturally not be so passive.

In fact, the first-day box office results of Cao Qing's "Detective Chinatown" were too terrifying. It was not even much worse than the first-day box office results of the blockbuster "Hero". Feel powerless.

After all, "Detective Chinatown" is not only the same as "Hero", it just got a super good score of 1121.38 million yuan on the first day of its release, becoming the second super movie after the blockbuster "Hero" to break [-] million on its first day. Movie.

And what makes people feel the most desperate is that in the following week, the movie "Detective Chinatown" was as successful as the blockbuster "Hero" with a daily box office of over 8000 million. With a terrifying box office score of [-] million RMB, the growth rate of the box office is obviously much faster than that of Cao Qing's last film "Cohabitation in Time and Space", and it is not half a point inferior to "Hero" at all.

At the same time, compared with the horror production cost of the blockbuster "Hero", which was as high as 3000 million US dollars, the production cost of Cao Qing's "Detective Chinatown" is obviously much lower, even less than 2/3 of it. Only about $1900 million.

Calculated in this way, based on the total production cost of "Detective Chinatown" production + publicity totaling 1900 million U.S. dollars, Cao Qing's film "Detective Chinatown" only needs to earn about 6000 million (that is, close to 5 million) global audiences. Box office performance, you can start to make a profit at the box office.

If you count the various peripherals, original soundtrack CDs, and DVDs that can be produced based on "Detective Chinatown" as a template, and other profitable content, "Detective Chinatown" can even reach a global box office of 4 million yuan (no to $4900 million), the movie won't lose money.

Judging from the current trend of "Detective Chinatown" sweeping the domestic box office and the potential of Cao Qing's films in the overseas market, Cao Qing's "Detective Chinatown" will definitely have more box office than that, and it will most likely make money. crazy.

Originally, in the mouths of the major theater chain owners across the country, Cao Qing has always been a "crazy director" and a "magic director" because every movie has never failed and every movie has been making crazy money. "Director" and "Money Stealing Director". Now that "Detective Chinatown" is released, he has directly locked into such a title that sounds full of money and miracles.

However, Cao Qing is a young director after all, and except for one "The Grandmaster", the rest of his works are all standard young people's style, so although his "Detective Chinatown" is popular in major theaters across the country The film is playing in full swing, but the vast majority of audiences his film can attract are still young audiences.

As for the older generation of moviegoers, the vast majority of them still choose Zhang Yimou's blockbuster "Hero" or veteran director Feng Xiaogang's "Mobile Phone" first, and only a small number of them choose to go into the movie first. In the screening room of "Detective Chinatown", I watched the film made by the young director Cao Qing.

But fortunately, in the year of 2003, the vast majority of those audiences who would actually buy tickets to go to the cinema to watch movies would still be those young people with unrestrained ideas and trendy ideas, those middle-aged moviegoers. Not many.

Moreover, Cao Qing's "Detective Chinatown", as a family comedy, is suitable for the whole family to watch together during the Chinese New Year, so the box office performance of the movie "Detective Chinatown" will be very good for a long time to come. Well, even more slowly than the box-office decline of blockbuster "Heroes."

Even when the movie "Detective Chinatown" was broadcast in theaters across the country until the 26th day, that is, on New Year's Eve in 2002, this super movie, which had already successfully achieved a box office of 2.01 million yuan, miraculously succeeded in welcoming the audience. The second box office increase came, and in one fell swoop, the film's daily box office performance, which had already fallen to less than 400 million yuan, was successfully increased by nearly half, reaching a daily box office of almost 600 million yuan.

Moreover, during the entire Spring Festival that followed, the movie "Detective Chinatown" dropped very little. Until the Lantern Festival on February 2, the daily box office of this movie was still close to 15 million.

Until the movie "Detective Chinatown" was finally released on March 3, its box office total in the last week was still 2 million, and it was already the 300th week of its release. In 8, an era when piracy was rampant, the vitality was really booming.

And not only the box office in China is blooming, when the movie "Detective Chinatown" is released in the overseas global film market on March 3th, the final box office results created by it will not even be able to direct the movie. Qing himself couldn't help being a little dumbfounded.

When the movie "Detective Chinatown" finally settled on March 3th, although it did not catch up with Zhang Yimou's blockbuster "Hero" in the global box office market, in mainland China, "Detective Chinatown" However, this movie managed to surpass "Hero" by nearly 15 million yuan, and achieved a terrifying final box office score of 5000 million yuan.

At the same time, in the Hong Kong Island area, the film finally earned 2193.45 million RMB, becoming the most successful box office film in the Hong Kong Island area in 2002 except "Infernal Affairs" and "Heroes", ranking third in the year.

As for the overseas box office in Europe and the United States, although the movie "Detective Chinatown" is not as ideal as "Hero" and only received a box office of 1675.2 million US dollars, it has successfully set off a box office frenzy in Southeast Asia. They achieved outstanding results of 7.25 million yen and 103 billion won in Japan and South Korea respectively.

In this way, adding up the overall box office results of the movie "Detective Chinatown" in various regions of the world, the total is about 6.22 million yuan, which is far less than the 7 million yuan box office achievement that Cao Qing wanted to achieve. Not much.

Moreover, compared with the global box office performance of this movie, the movie "Detective Chinatown" has gained a lot of influence for Cao Qing all over the world. Cao Qing's fanatical fans in many countries are cheering for him. The movie calls like crazy.

Not only are they obsessed with this top comedy movie from the East, they even fell in love with the filming location of "Detective Chinatown" in Bangkok, Thailand. In just a few months, the filming location of "Detective Chinatown" in Bangkok, Thailand The number of tourists in the mainland has directly increased by 1/10. In the mainland of China, many Chinese people who were originally going to Japan and South Korea have deliberately diverted to Thailand for tourism.

Regarding the phenomenon created by Cao Qing, not only the domestic media widely reported, but also in Japan and South Korea, which were also seriously affected by the movie "Detective Chinatown", quite a lot of media conducted research on the influence of Cao Qing's movie. Sigh, call him a great director of Huaguo, and an oriental phenomenon-level director who has a great influence on young people in Southeast Asia.

But it was at this time that the SARS virus also began to break out on a large scale, directly bringing the vitality of the movie that was just inspired by the two super movies "Hero" and "Detective Chinatown" The child fell to freezing point again.

Throughout the period of 2003, the film industry in Huaguo entered a complete winter.

However, since the 1997th National Congress of the Communist Party of China proposed the concept of cultural industry in [-], and the [-]th National Congress of the previous few months officially included the vigorous development of the cultural industry in the report, it was the first time that something like film was officially positioned in mainland China. It has become an industry.

At this time, Huaguo's film industry has finally entered its golden period, and it no longer needs to abide by various rules and regulations and cannot be commercialized normally as before.

The film industry, these simple four words, after being defined, will directly lead to the dramatic development of the Chinese film industry in the next few decades.

And this year, the "Film Industry Promotion Law" began to brew, which made the Huaguo film industry start to accelerate violently after the reform of the theater system. Originally, it was monopolized and distributed by the top ten film studios, and successfully gained great market vitality.

And since then, the movie theaters in Huaguo have finally become deserted as in previous years, except for a few movie theaters. Instead, there is a rare phenomenon of large-scale queues to buy tickets.

At the same time, in terms of specific reform measures, in order to encourage the development of the film industry, the state has also officially issued a series of policies, such as returning all the film special funds collected by the state to newly built theaters, etc., all of a sudden let countless movie theaters in 2004 directly It rose from the ground, and the number of big screens in Huaguo increased by more than 1000 in an instant.

This also led to the rapid growth of the box office of mainland China movies in 2004. Zhou Xingchi's "Kung Fu", Zhang Yimou's "House of Flying Daggers", and Feng Xiaogang's "A World Without Thieves" all reached 1 over RMB 2003 million, far exceeding the average movie level in [-].

(End of this chapter)