Stars start from saving facial paralysis

Chapter 399 The New Profit Line of Prosperous Tang Cinemas
"What is the current situation in theaters?"

After Chen Fan listened to the financial statement, he turned his head and asked Song De, who is currently in charge of the theater line.

Song De opened his notebook. Since he took over the theater, he has done a good job in this area.

"Mr. Chen, there are currently three profit points for movie theaters."

"Box office, advertising and snack bar."

"The [-] movie theaters in Southeast Asia we each have a general manager, and they are currently operating according to the original model. We mainly provide them with film sources."

"The 116 movie theaters in China are basically on the right track after our unified transformation."

"Our cinemas have different numbers of auditoriums. In first-tier cities, such as Hangzhou, there are basically about 10-15 auditoriums in cinemas. In second-tier cities, there are about 7-10 auditoriums. In county towns, Most movie theaters basically only have about six halls.”

"Our film source, in addition to the domestically released films, also purchased some foreign film festival award-winning or nominated films and some previous classic films."

"It's just that the movies we introduce ourselves need to be reviewed by our company's film and television department and the Ministry of Culture before they can be filmed and released. It takes a lot of time, so overall, there are not many movies released in this area. There are not many movies scheduled, after all, they are not popular movies, and they are almost all to satisfy the needs of some movie fans."

"The ratio of these two movies to the schedule is about 10:1. As for whether this ratio needs to be changed, we plan to wait for a while and make adjustments after we get specific attendance and box office data."

"The average number of seats in one of our halls is about 120, and the market ticket price is about 30 yuan. The time for showing movies in one hall every day is from 09:30 to [-] o'clock in the morning. There are about six movies in one hall. This will be adjusted according to the time of the hot and cold season."

"There are no major festivals in June, and the days with high passenger flow are naturally weekends. On average, the box office revenue of one hall this month is about 10 yuan, and the occupancy rate is 13%."

"The income of the canteen, the average monthly income of each movie theater is about 30 yuan, and the advertising income is more or less different for each movie. The local advertising income in Hangzhou is about 10,000+ yuan per month. "

"This is the detailed source of our theater income."

Chen Fan nodded. Song De's data was well prepared, and laymen like himself could understand it immediately.

"Manager Song, what do you think can be improved in terms of theater revenue?"

"Mr. Chen, there are a few points that I think can completely increase the income."

Song De was obviously well prepared.

"The first point, of course, is publicity. Movie theaters in the same city compete with each other, but the customer base in each area will hardly change. For example, customers in the eastern district of Hangzhou rarely go to shopping malls in the western district, because everyone Pretty much the same."

"And the publicity I'm referring to is to cooperate with the shopping mall where our movie theater is located, and hold some interesting activities, such as some exhibitions, sales promotions, etc., to attract customers from far away."

"However, this method has a disadvantage, that is, the activities of the shopping mall need to be carried out for a long time, otherwise the customers will return to the place where they work and live. In short, there are many difficulties. At present, the publicity can only be carried out during holidays."

"As I said just now, the revenue of movie theaters mainly comes from three aspects. The purpose of doing activities is to increase the customer base and increase the occupancy rate. Another way to increase the occupancy rate is to screen the quality of the films."

"This requires a review team that understands the market and movie fans very well."

"Let's take August's Battle of the Gods as an example. In the current situation where there is no shift in gear, we need to carefully consider which movie to schedule more and reduce the movie schedule."

"The only problem now is that there is only one movie invitational viewing session for those production companies. If you want to find out whether this movie can cater to the market in one session, the requirements for moviegoers are a bit big."

"I hope, Mr. Chen, you can let the film and television department set up such a team. The people in it understand all kinds of films, and they are even fans of commercial films and literary films. Then every time the film and television company invites an appointment, we will call Take it with the team and analyze it when you come back.”

"I believe that as long as we have the right people, we will get a crucial advantage in the first week of filming. After all, if you want to temporarily change the filming schedule of each movie, it will take at least a week, and the first Weekly box office is often the most important!”

Difficult, really difficult.

When Chen Fan heard Song De say this, he felt very difficult.

After all, what kind of qualities does a movie-watching team need to accurately grasp the laws of the movie market?
If there were such people, the major film and television companies would have recruited them long ago. After all, making movies needs such people even more.

"You can give it a try, Manager Song. You will be in charge of this matter, and Zixuan will assist you. This team can be controlled to four or five people. It is mainly composed of all kinds of film lovers, preferably those very powerful film critics. , Their sharp eyes can often tell whether the film is good or not at the first glance."

"Wonderful!"

Song De obviously had more ideas.

"Mr. Chen, we can actually form an advisory team with film critics as the core. Every time they review a film, they will definitely think whether it is good or not."

"They think the movie is good, after it is released, they will definitely post some good movie reviews, so that the probability of the movie box office failure will be much smaller."

Song De shook his head for a while, then coughed twice and continued:
"What I just talked about is the problem of occupancy rate. The advertising revenue can only rely on the local marketing team to run the business. I think another point that can increase revenue is the canteen!"

"In each of our movie theaters, we can open a figure shop next to the canteen, which sells more popular film and television figures and peripheral objects. People who come here to watch movies must like these things, and our main promotion is authentic products. This concept!”

"Clap clap clap!"

Chen Fan applauded unconsciously. Song De's point is very important.

He had thought of making a fuss about the canteen before, but this time Song De proposed to open a handicraft shop next to the canteen, which made him think more.

"Manager Song, the idea you mentioned is very good, and I have something to add."

"Our figure factory can not only produce figures of our own film and television characters, but also discuss cooperation with other film and television companies to produce figures of their popular characters, so that our store's products will be enriched."

"After our hand-made stores have a certain reputation in the future, we can even recruit franchisees in shopping malls across the country, and we can also open this kind of hand-made stores in shopping malls."

"This is not only a profit point for theaters, but also a new profit point for Shengtang!"

Lin Zixuan was also amazed at this time, when he was making "Iron Man", he was worried about money.

At this time, when I heard about new ways to make money, my eyes gleamed.

"That's right, the Tang Dynasty Cinema's figurine store can be directly operated. After all, we have clerks at our canteen."

"As for those franchisees' hand-made stores, we can become suppliers, so there is no entrepreneurial risk. Wonderful, wonderful!"

(End of this chapter)