The strongest brain in entertainment

Chapter 424

Amid applause from the audience, Li Fan quickly stepped onto the stage.

"Hi everyone, hello investors, nice to meet you all."

Host Xu Feng applauded and came to Li Fan. He said: "Warmly welcome Li Fan. Li Fan is the most important entrepreneur in the three seasons since the launch of our program.

Let the time be handed over to Li Fan and the four investors. "

After Xu Feng made a "please" gesture, he walked to the side of the stage.

Ma Liang, founder of 59.com, said: "Li Fan's appearance really shocked me. I just asked Mr. Gu, and it turns out that Mr. Gu didn't even know you were coming.

Are you sure you're not joking?Don't you want to sit between the four of us? "

Li Fan was delighted, "How dare I make a joke in front of all the big guys? I am really here to attract investment."

Yu Cheng asked: "Are you sure you are serious? Are you really short of money?"

"Well, I'm serious!"

"Okay, let's get down to business."

Ma Liang: "The 'Million Prize Pool Plan' that has shaken the industry these days is indeed a genius-like idea. The marketing this time is very brutal, crazy and powerful, and the effect is too remarkable!
And your content on Lezhi.com is full of highlights and has the attribute of automatically attracting attention. This entrepreneurial direction is very accurate.It has opened up new markets and accurately grasped the psychological needs of the general public.

Regardless of others, I must vote for you. At present, I am only worried about your profit model. Can you make money? "

When Li Fan was about to answer, Gu Wanli said, "Don't worry, let's talk step by step."

Ma Liang grinned: "Seeing such a good project, I can't control it. Well, you Lezhi.com is a joint venture of three people, right?"

Li Fan nodded: "Yes, besides me, there are also Professor Song Hang from Chenhua University and Professor Cheng Yong from Peking University."

Victoria: "Li Fan, what is your shareholding ratio?"

"I am 4, and the other two professors are 3 respectively."

Ma Liang suddenly frowned, "Hey, you didn't set up an option pool?"

"Ah."

"why?"

"After the equity restructuring, it will naturally be established."

"Oh, how much is the option pool?"

"20%."

Yu Cheng asked: "I'm curious, how much money did you burn to establish Lezhi.com? The results are so good, 2000 million, right?"

Li Fan: "Not so much, we have a super-class team to operate, and the preparation time is extremely short, so the money was spent wisely, and we spent 900 million before and after.

Our start-up capital was only 900 million, and each of our three co-founders contributed 300 million.Isn’t this all spent? Let’s ask the big guys for help. "

Ma Liang joked: "I found the problem. They also invested 300 million yuan. Why are you 40%, 10% more than the two of them? Where is the 10%?"

Li Fan responded with a joke: "Maybe, it's more in terms of appearance?"

There was a lot of laughter at the scene, and Niu Benben in the backstage lounge at this time, he remembered one thing in his heart: make jokes, enliven the atmosphere, and show his calmness.

Niu Benben intends to learn from Li Fan.

Yu Cheng said in surprise, "It's only 900 million start-up capital? Then why don't you own it? 900 million is too easy for you, isn't it?"

Li Fan: "I believe that sharing is the main theme of this era and the future. Only by sharing can people make the best use of their talents and promote the rapid development of the company.

This is no longer the era of misers and family businesses. If it is for the development of the company, I don't mind at all if my shares are less than 10% in the future. "

The four investors nodded after hearing this. Everyone was very satisfied with the answer.

Yu Cheng asked: "What is your motivation for starting a business? After all, you are already well-known in many fields. Why did you set foot in business?"

"To do a meaningful thing, the establishment of Lezhi.com is regarded as a commercial activity by many people, but in my mind, it is a public service activity, providing interesting knowledge for the people and guiding people's lives. This is the essential attribute of our website .”

"But it is a business after all. Regarding this venture, have you ever thought about what will happen if it fails?"

Of course Li Fan thought about it. Frankly speaking, if you fail, you fail. What else can you do?If this road doesn't work, just go another road!
But you can’t say this to investors, you have to brag to them, so that they can see their indomitable courage and self-confidence beyond ordinary people. Investors most want to see the temperament of entrepreneurs, including these two points.

Li Fan said: "Failure in starting a business? I'm sorry, I haven't considered it. I always think that there are only two endings for our Lezhi.com future: successful or very successful."

Li Fan's words were plain with a hint of domineering, which aroused thunderous applause from the audience.

In the background, Niu Benben nodded silently: Well, I will also brag when the time comes!
Gu Wanli finally spoke, he said: "Celebrities often have a drawback when starting a business. They are very accustomed to using the fan economy to make profits, but currently, it seems that many celebrities have failed.

We also know that individual stars have achieved commercial success, but they have a distinctive feature: de-stardom.

Have you considered this question? "

Li Fan nodded: "Mr. Gu, of course I've considered it. I'm also trying my best not to become a celebrity. For example, the million-dollar prize pool plan. The video we recommended was made by a college student. Many people proposed to promote myself, but I rejected it. gone."

Ma Liang: "The current traffic of Lezhi.com is very good. What is your future profit model?"

"At present, it is the reward function, and we share [-]-[-] with the creators."

"A drop in the bucket, what about the future?"

"We can discuss the future in detail in private." Li Fan refused.

"Then what marketing plan do you plan to carry out? The million-dollar prize pool plan is already excellent, so what plan will you have next?"

Li Fan refused with a smile: "You can't say this on stage."

Yu Cheng nodded, "Yes, commercial secrets."

(Niu Benben in the background memorized another one: learn to refuse.)
The four investors had an in-depth understanding of Lezhi.com for about 10 minutes, and then they talked about financing.

Victoria asked, "What's your valuation? How much are you raising?"

Li Fan: "The valuation will be 10 billion within this year, and the financing will be 8000 million."

As soon as this remark came out, the recording room was stunned, and the scene was in an uproar:

"how much is it?"

"8000 million? Oh my god, I remember that in the show, the most investment amount was only 2000 million."

"Can investors invest easily? 8000 million is 1 million less."

……

After the four investors looked at each other, Ma Liang took the lead and said: "I believe in one sentence: a person's excellence is a habit. Since Li Fan can achieve great success in other fields, then on the road of business, he can also will go forward.

Moreover, I especially appreciate the marketing talent shown by Li Fan, and I admire the strictness of Lezhi.com's content review.I voted! "

The audience gasped, really voted?
Ma Liang continued: "The valuation is 10 billion, and the financing is 8000 million. You sell 8% of the equity. I invested 8000 million, but I want your 20% equity."

Li Fan smiled lightly: "Thank you."

"8000 million, this..." Yu Cheng frowned, and added up, "Well, don't let 8000 million, I'll vote [-] million."

The audience was blown away, [-] million!This is [-] million!
Although there is not much difference between 8000 million and [-] million, the concept is different!This [-] million is for many homeboys, how many mobile hard drives can they buy!

Li Fan felt that nothing good happened, and as expected, Yu Cheng said again: "But I want 22% of your shares."

Facing the big piece of fat Lezhi.com, everyone is salivating. Lezhi.com has too many inherent advantages. If nothing else, just the business philosophy of Lezhi.com will definitely be supported by the government. Not to mention the vigorous vitality that Lezhi.com has shown.

Victoria is bound to win and said: "Lezhi.com, I'm sure. No matter how you compete, I will add 10% to your best offer."

Applause broke out instantly.

The audience thought to themselves, this foreign girl is so rich!
Yu Cheng asked: "Did Mr. Gu vote?"

Gu Wanli waved his hand, "I won't vote for my family."

Ma Liang: "Li Fan, which one of us do you choose? Victoria doesn't have to think about it. As you just said, the purpose of your financing is not only for money, but also for resources. Victoria has no resources in the country!"

Victoria smiled and said, "Not necessarily!"

The investors looked at Li Fan with burning eyes, waiting for his response.But Li Fan said calmly and calmly: "Financing 8000 million, only selling 8% of the shares."

"Too few shares are given."

"Didn't you say it before, you need to know how to share, so let me give in, 8000 million, 18% of the shares."

Li Fan smiled and reiterated: "Sorry, only 8% of the shares can be sold."

"This is too far away, it's not right to talk about it!"

"Your current valuation is obviously too high, about 3 million."

……

Faced with the price reduction, Li Fan continued to smile lightly: "Dear bosses, I can only sell 8% of the shares. This is unshakable."

Ma Liang: "Then I can't vote."

Yu Cheng: "I don't approve of this share either."

Victoria was sure that no matter who had the highest bid, she would directly add 10% more.So, she didn't participate either, so she just waited until the net was closed.

Li Fan suddenly bowed, "Okay then, since this is the case, I will give up today's financing, thank you everyone."

The four investors looked at each other in blank dismay. This was a bit beyond their expectations. They had never encountered such a tough entrepreneur before.

How can it be said that financing depends on the entrepreneur's fixed price?It is usually entrepreneurs who regress repeatedly. After all, they depend on others for their survival.

Everyone suddenly looked at Gu Wanli, and realized in an instant that there is still a big tree here, and it is impossible for Li Fan to be in a desperate situation. This is a typical example of being confident!
In fact, he didn't need to rely on Gu Wanli. Li Fan could afford the money by gritting his teeth, so he didn't have the urgency of a financial crisis and wasn't eager to get investment immediately.

As soon as the three investors were surprised, Li Fan moved to the side of the stage.

Ma Liang: "Wait a minute, don't worry, it's easy to discuss!"

Yu Cheng: "15% of the shares, 8000 million, will it work?"

Ma Liang glanced at Yu Cheng and said, "Li Fan, 1 million, I want 15% of the shares."

Li Fan stopped and asked, "Is there any lower one?"

Just when Ma Liang and Yu Cheng looked at each other, Victoria said: "I said, based on their highest offer, I will add 10%, that is, 1.1 million, 15% of the shares."

"Thank you guys, I can only offer 8% of the shares!" Li Fan said, bowed and left the stage.

Ma Liang got up and waved: "Mr. Li, let's talk in detail under the stage."

Yu Cheng got up and left the table, trotted to the aisle, held Li Fan's hand and said, "Let's discuss again, after the show, I really, really want to vote for you, let's study it!"

The host Xu Feng came to the center of the stage and said: "Boss Yu, please come back and take a seat, everyone calm down, good things take time, don't be in a hurry.

Please invite the last entrepreneur of this issue! "

Backstage, Niu Benben learned another trick from Li Fan: advance with retreat!If you handle it properly, it will have a miraculous effect.Look at classmate Li Fan, "hooking up" several investors is indeed miraculous!

In the confrontation with the investment tycoons, Li Fan was very comfortable and had a strong control, and Niu Benben also learned a "mess".

The staff said: "Niu Benben, please introduce yourself to the camera."

Niu Benben recalled his "learning experience" and said: "My name is Niu Benben, and I am the founder of Orange Mall. At present, I own a Taobao Two-Crown Store and a physical store specializing in health products...

My goal is: the annual sales will exceed [-] million, and the company will go public within three years.Orange Mall will become the largest health care product mall in Asia in the future!
……

Dear investors, may we set sail together and create brilliance together! ! "

Investor seats:
Ma Liang shook his head: "How can this kid be so bragging?"

Yu Cheng sighed: "Young man is a bit impractical."

Then, boom!boom!Two red lights come on.

Niu Benben was startled when he saw this, he couldn't speak anymore, what's going on?I learned from Brother Fan!
(End of this chapter)