Chapter 402 Fire
Divide up the million-dollar prize pool?
Paid reposting of content?

Throwing money out like a local tyrant before earning a penny?
For this ingenious marketing plan, everyone obviously felt a little nonsense the first time they received the news.

Li Fan swiped the mouse, and the PPT changed to a page. This page was a brief introduction and precautions of the marketing plan.

Li Fan pointed to the computer screen and said: "The so-called million-dollar bonus pool plan, for example, there is an interesting science popularization experiment on our website, we set it as the plan, and then use Weibo, WeChat, Qzone and other social tools to , carry out nationwide forwarding, and rapidly expand the influence of our Lezhi.”

Song Hang asked doubtfully: "Will they forward it?"

"Yes! First of all, there are two points. The first point is the spirit of sharing. People have a spirit of sharing. For example, some people like to share interesting videos, and some like to repost strange histories. Attention and recognition.”

"And the second point, Mr. Li."

"The second point is the principle of grabbing red envelopes. When it comes to 'grabbing red envelopes', everyone understands that it's not about the amount of money, but about participation.

Will grabbing a few cents substantially improve everyone's life?They can't even afford a piece of ice cream, but people still hold their mobile phones and stare wide-eyed, fighting at any time.

So, to divide up the million-dollar prize pool, each person will randomly get one or two cents to tens of yuan. As long as our content is positive and healthy, many people will forward it.

On the road, you would not pick up a few dime coins when you see them, but when it comes to grabbing red envelopes, everyone is eager to grab them.

Therefore, the plan of a million-dollar prize pool is feasible, both in terms of gimmick and operability, and I think it will cause an uproar! "

Everyone thought about it together, and then nodded one after another:
"Makes sense!"

"Ms. Li's idea is not only novel and full of gimmicks, but also simple to operate and huge rewards. I agree!"

"I also agree that this marketing plan is very good."

……

They were not flattering, although at first they thought it was a bit of nonsense, but after Li Fan explained clearly, everyone quickly understood the essence.

In the Huaguo market, there has never been such a naked marketing plan of spending money, or everyone's traditional thinking is still on the traditional marketing plan, and has not turned to the concept of social marketing.

Tan Qian asked: "Mr. Li, I think this plan has a drawback."

"What malady?"

"There is no possibility of sustainable development. The 100 million bonus has been divided up. What should I do next? Another 100 million?"

Li Fan nodded: "Yes, yes!"

Everyone broke into a cold sweat immediately, big brother, how much is our initial venture capital?You spend money like water!

Li Fandao: "It can be opened every Monday and closed on Sunday, and so on, until its advertising effect declines, and then we will continue to do other marketing plans."

Wang Bo bared his teeth, "This is really burning money."

"Don't worry about money. Entrepreneurship is burning money. As long as it is reasonable, we advocate burning money."

Someone said: "It's a million, it doesn't matter if we set the bonus pool to 20—"

Before he finished speaking, Li Fan's face turned cold, and his slightly angry and disgusted eyes instantly frightened the man to swallow the next words in his stomach.

Li Fan said solemnly: "The foundation of the company's foothold, the first motto is: do business in a hurry and do things well.

I just talked about this in the PPT. Could it be that this is deaf to you? "

The atmosphere in the meeting room instantly dropped to freezing point, everyone looked at Li Fan in surprise, and fell silent.

Li Fan's personal image, whether in public or in private, is extremely easy-going. Basically, everyone has never seen Li Fan lose his temper. He is always a sunny and handsome guy with a bright smile.

Because of this, Li Fan suddenly shook his face, his cold and serious face and dignified tone couldn't help but surprise people, and he had a faint new understanding of Li Fan.

Li Fandao: "Let me say it again, whether it is the company's operation or advertising planning, it must be based on abiding by laws and regulations and seeking truth from facts. If you say a bonus of 100 million, we will give you a bonus of 100 million! No fraud!"

Facing Li Fan who suddenly lost his temper, no one dared to speak for a while, and the meeting room fell into a tense and awkward atmosphere.

A few seconds later, Cheng Yong suddenly clapped his hands and came to the rescue: "Teacher Li said it well! Doing business in a hurry, do things in a disciplined manner! We are not only starting a business, but also realizing our social value!"

Everyone applauded quickly, and someone said: "Mr. Li, I really feel very proud and fulfilled in a company full of social responsibility like ours. Even if I make less money, I don't want to leave."

"Yes, me too!"

……

Everyone agreed, and Li Fan also took the opportunity to calm down and joked: "Thank you for your recognition and support of the company culture. Well, everyone's salary will be reduced by 15%, and we will get through the difficult period of starting a business together."

Amidst the laughter, the atmosphere finally turned around.

Li Fan continued: "While sharing the million-dollar prize pool, we will enable the tipping function. Netizens can tip content creators. In the early stage of website operation, all the tipping amount will go to content creators."

Wang Bo came to his senses, "Oh, I borrowed from the anchor model!"

"Yes, we borrowed from the anchor model. However, we have to set a bottom line. Content rewards are voluntary behaviors, which are netizens' recognition of your content.

Any content creator is absolutely not allowed to appear on the website platform for content that asks for rewards. If it appears, the funds will be frozen and the account will be banned directly. "

Li Fan's restriction is to establish the authority and purity of the website.

Think about it, if there are a lot of online begging behaviors on a popular science website, what about "old iron 666" and "a wave of gifts", just think about it...

Tan Qian raised her hand and said: "Mr. Li, I don't quite agree. We can split the revenue [-]-[-] with content creators. Given the novelty of our platform, there is no need to make it completely free because the market is currently in a vacuum."

Li Fan thought for a while and said, "What do you think?"

Zheng Dong: "I think what Tan Qian said makes sense. After all, the purpose of free is to reduce fees! We are the pioneers of the market, so let's set the rules."

Cheng Yong tapped the table alternately with three fingers, "Well, in my opinion, there is really no need for free."

Li Fan said: "Okay, then share the benefits equally with the creators."

Cai Cai suggested, "Ms. Li, can we donate part of the proceeds to the Hope Project? Not only did we donate love but also advertise, it's a win-win situation."

"Of course, but at the right time, don't be in a hurry."

Li Fan is very willing to accept everyone's opinions. It is great to be open to all rivers and have tolerance.

Li Fan said: "This content is here first, and I will talk about the next section, 'Reward Order'!"

Li Fan clicked the mouse and the PPT slid to the next page. At this time, those who were further away from the round table stood up and leaned forward to squint their eyes and look carefully, while those with poor eyesight had already crowded around Li Fan. .

"The so-called 'reward order', to put it bluntly, is to throw out a question, set a bonus for answering, and wait for an authoritative answer online. Uh, how about we take the round table away?"

The round table was not carried away, but everyone got up, squeezed to the side of the computer, and surrounded Li Fan. Li Fan pointed to the screen to explain his thoughts to everyone.

……

The meeting lasted for a long time, and it was not until two o'clock in the afternoon that it finally came to an end. Several major sections of the website and specific work for the next month have been planned.

"Do you have any questions? If not, we will implement it immediately. Mr. Cheng?"

Cheng Yong shook his head.

"President Song?"

Song Hang had nothing to say.

"What about the others? Well, the meeting ends!"

Li Fan gently closed the notebook, put it in his backpack, and strode out of the meeting room.

At this time, everyone completely changed their view of their President Li.

A meeting not only set the company's charter and the overall tone, but also completed the work planning of the marketing department and guided the work of the technical department...

Almost on his own, he straightened out the context of the entire company and determined the most critical development track in the first period.

Originally, it took a week or two or even several months of repeated discussions in large and small meetings to finalize them. As a result, Li Fan made the decisions in this meeting with a high-level plan, far-sightedness, and unfathomable inscrutability.

At this time, no one dared to say that Li Fan was only 19 years old and that Li Fan had no business experience.

Li Fan is indeed not suitable for business, because he is very bad at administrative management and other aspects, and it can also be said that he doesn't like to do business.

However, he has a natural advantage in grasping the company's artery. He has a strong theory and a lot of successful experience that can be used for reference in previous lives. These are his strengths.

As for the specific implementation and detailed scrutiny, that is not Li Fan's concern.

In this era, emphasis is placed on division of labor and cooperation, and doing everything by hand is no longer a compliment.

As soon as the meeting ended, Cai Cai returned to the office. She snapped her fingers and said emotionally: "My dears, let me have a small meeting, and I will pass on the 'spirit' of the meeting! No, I will pass on the 'spirit' of Teacher Li. "

For a while, every department of the company was holding a small meeting to share the "President Li's Program", comprehend the "President Li's spirit", and make a detailed plan to realize the macro vision of President Li.

A total of more than 70 employees in each office couldn't believe it. This is Mr. Li's decision, and that is Mr. Li's plan. They were all formulated by Mr. Li. Why is Mr. Li so powerful?

After get off work, the employees had a thorough discussion.

"The reward order, the million-dollar prize pool, the interest group... I didn't expect that these novel ideas were planned by one person, and these ideas are not only novel, but also very practical, which is amazing, my Mr. Li! "

"As a planner, I feel a deep inferiority complex in front of Mr. Li."

"Isn't it? It's just a reward for a million-dollar prize pool or something?" Some people were puzzled.

"Why not? Before President Li proposed these concepts, who of you would have thought of them?"

"It's not easy to come up with an excellent marketing plan. Someone proposed it, and everyone thought it was so simple, but before it was proposed, there were so many plans, and I didn't even think about it!"

"I think our company is reliable, spiritual and has huge potential!"

"By the way, didn't Mr. Cheng come up with this entrepreneurial direction? Why is Mr. Cheng so at a loss about the company's development and prospects?"

"That's right. When Mr. Cheng recruited me, he also said that he found a huge business opportunity and brought in two of the best partners. Why do I feel that's not the case? Mr. Li recruited Mr. Cheng Are you here?"

It's not just the employees who have doubts, even Cheng Yong himself is confused, what's going on?This business opportunity was obviously discovered by myself!Moreover, in the previous exchanges, Li Fan did not propose so many entrepreneurial ideas.

Don't blame Li Fan for not communicating with them in detail in the early stage. After all, he was still waiting for three hits on his first day in office.

If these three fires are not burning well, how can this group of "commercial seniors" be restrained?
……

In the office, Li Fan stood in front of the floor-to-ceiling windows and looked out of the window. He had finally finished his busy work these days, and the future of his business was uncertain. He hoped to have a good momentum.

After rubbing his temples, Li Fan picked up his backpack, ready to go to Feifei Sun's concert.

After watching Feifei Sun's concert, he will go with Feifei Sun to fly to a small town in the south to record Shonan Satellite TV's "Longing for Life", taking the opportunity to give himself a vacation to decompress.

Li Fan just pushed open the door of the office, just in time to see Cheng Yong walking towards him.

"Xiaofan, let's have dinner together."

"Brother Cheng, I won't eat, I have something to do later."

Cheng Yong said: "I really admire you today. To be honest, I really didn't expect you to be so business-minded, and your thinking is so clear. The success of the company is entirely due to you, Mr. Li!"

"Don't say that, first of all, I just have some ideas and plans, it's nothing. Secondly, the specific operation of the company, the specific practice of the company's planning, this important task falls on the shoulders of all colleagues.

In our team, we can't do without anyone, everyone is important. "

"No, no, no!" Cheng Yong shook his head, "Do you think oil exploration is more important than oil extraction?"

"It's all important!"

"No, oil exploration is more important! You are the brains of the company, the leader, and the soul of the corporate culture! I have a new understanding of you today. This ship of our company, Captain Li, has you here, We will definitely ride the wind and waves and move forward steadily.”

Li Fan's scalp was numb, why did he make himself feel sour?
It's not that Cheng Yong praises Li Fan, the key is that he really admires Li Fan today, not only for Li Fan's extraordinary creativity, but also for his personal qualities.

"Brother Cheng, I'm busy these days, so I can't come to the company. I'm sorry to bother you and Brother Song. By the way, where's Brother Song?"

"Leading the team to work overtime, trying to get the website online as soon as possible."

Li Fan left the company. Downstairs, Gu Yating had been waiting for a long time. It was already 6:[-], and Feifei Sun's concert was about to start.So she urged eagerly: "Li Fan, hurry up and don't delay the concert."

Li Fan got into the car, Gu Yating kicked the accelerator, and drove away with a "whoosh".

"Mr. Li, you performed well today, and I'll send you a little red flower."

"How do you know I'm doing well?"

"Your employees all boasted about flowers to you. They bragged to you when you were shopping in the supermarket. All creative masters came up. What do you think will happen if you slap your face in the future?"

"No, don't worry!"

"What ideas do you have, let's hear it!"

"Company Confidential!"

"Pretentious, I don't even bother to listen!" After Gu Yating finished speaking, she waited for Li Fan to tell her impatiently, because people are like this, the more they want to listen to others, the more tricky they are. side.

One minute passed, and Li Fan stared blankly out of the window, ignoring her.

Li Fan has accumulated fatigue for a while, he is really too tired, his voice is going to be hoarse this day, and he has no mood to talk anymore.

It's time to change your life.

(End of this chapter)

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