Reborn in another world as a game

Chapter 708 Boss Tian, ​​who is drifting away on the road of digging pits
[Thunder Game]'s marketing activities continued one after another.

In this March, players all over the world feel extremely happy.

On the other hand, the old four friends and merchants next door seemed a little out of place in this high-profile atmosphere.

Some netizens are posting the store sales of both parties every day.

[Thunder Games] Although the sales here are not too hot, they are still passable. They seem to be in an endless stream, and it looks quite lively.

The old four can’t do it anymore, it’s been deserted for several days, and even some distributors have already removed [Shenguang 1st Generation] from their shelves.

There is no way, it is a waste of your own resources to put unsalable products in a good position.

Under such circumstances, there are even people who eat melons are joking: "The old four are really dying, and there may not be as many returns as they sell every day."

Returns are really high.

After all, the old four have no support from third-party manufacturers, and only 12 first-party debut masterpieces are not enough to support the lineup standards that a game console should have.

Players buy a game console, at least they have to play for three or four years, right?

How many games have you played in three or four years?
As for the continuous supply of host masterpieces by the first party... that's not much new.

The lack of a strong third party, based on the background of the first party alone, it is estimated that it will not take long to get tired of it.

At that time, what is the point of players guarding such an iron box?

If there is no other option on the market, then players might just bear it.

But [Thunder Games] next door is so attractive, and there are many cheap games, why should they guard the old four?

then--

This also creates a strange sales atmosphere.

In the [Thunder Game Brand Store], there are very few returns. 99% of the consumers come in to buy game consoles or games.

And at the sales counter of the old four's, the number sold every day is almost the same as the number returned.

Gradually, the old four came to realize that they had been "voted in vain".

Many players want to experience the debut masterpiece of [Shenguang 1st Generation], but they don't want to buy a game console. Therefore, after spending money to buy it and play it, they return it directly before the return period has expired.

It is equivalent to not spending a penny, and they have "wasted" their carefully crafted escort masterpiece.

What's even more exaggerated is that these players not only "empty voted" them, they even complained online, saying that their game is garbage, not fun, and it is far worse than [Big Lotus].

This is very worrying.

The anger in the hearts of the fourth family can be imagined.

"Why didn't such a thing happen in [Thunder Game]?"

The person in charge asked very angrily.

It is also a game console seller, why didn't this kind of thing happen on [Thunder Games], but there are a lot of "white tickets" on their side?
"Because our game consoles are crap..."

The subordinate thought so in his heart, but he didn't dare to say so. After thinking about it, he said euphemistically: "[Thunder Game Brand Store] provides a trial service, and users can buy after playing happily, so those who don't want to spend money can buy it. You can try it for free, but we don't provide such a service...it should be the reason."

"Why didn't we provide it?"

The person in charge continued to question.

"Because our space is limited, and the distributors don't allow us to do this."

The subordinate explained euphemistically.

In their sales system, the distributor is the father, and their sales space can be said to be expensive, so how can they give you trouble?

If the sales volume of [Shenguang 1st Generation] is very hot, even if they don't say it, the channel dealer will provide them with a golden pavement.

But now, [Shenguang 1st Generation] can’t be sold anymore, and some distributors have even removed it from the shelves. At this time, can channel suppliers be expected to provide more venues?
not to mention.

[Thunder Games] dare to do this because their game consoles are powerful and the starting lineup is also very strong, not only for free trial, but also for showing off their muscles.

But what about the old four's family?

Take 32-bit game consoles and 64-bit games?
Who gave you the courage?Miss Liang?
……

the next day.

The old four released a new rule - but all users who buy and start using the device will refuse to return or exchange unless there is a quality problem!
As soon as this regulation came out, the sales of [Shenguang 1st Generation] suddenly plummeted, and at the same time, the number of returned products stopped increasing.

This makes the person in charge very satisfied.

But netizens are not happy.

"You can't return it if you turn it on and use it, that is to say, I can't use it if I'm not satisfied?"

"Isn't this too overbearing? I originally planned to buy it to experience it, but now it seems that I should forget it."

"It cannot be returned or exchanged after it is turned on and used...then you should provide a trial service anyway."

"That's right, the shopping experience is extremely poor, the after-sales service is extremely poor, and the performance is not good... What kind of game console are you selling, go out of business quickly."

"I was thinking about buying it, forget it, let's go to the [Thunder Game Brand Store] next door and have a look."

"[Thunder Game Brand Store] provides free play services, which is much better than the old four, and it is better everywhere."

"It was still a little popular at first, but now that it's done like this, I want to see if anyone will buy your products in the future."

"I'll go! I bought the game console two days ago, can I return it now?"

"I don't know. Anyway, it's better sooner rather than later. Hurry up and try it out. If you can get it back, get it out quickly. If you can't, it will be bad."

"I think this regulation is quite reasonable. It is indeed not good to resell products that have been turned on and used, but the problem is... Can you provide it for a trial anyway?"

"Now it feels like I'm shopping with my eyes closed, so don't worry."

Netizens are discussing.

The fourth family is also discussing countermeasures, and the result of their discussion is: no matter!

In the words of a senior executive: "Consumers who really want to buy will still buy, and those who don't want to buy... still won't buy, it's no different from before."

I don't know if there is a difference, but it is a fact that sales have plummeted.

Many distributors have already removed [Shenguang 1st Generation] from the shelves, and put more easily sold products on the sales counters, so as not to lose money.

……

When Tian Moyun got the news, he was silent for a long time without speaking.

"Have you got another idea?"

Seeing his expression, Su Qiong guessed that this guy might be thinking about how to target the fourth family.

"Yes, but I have no intention of doing it."

Tian Moyun smiled: "I'm thinking about whether to set up a platform to play [Shenguang 1st Generation] for free, so that players can play all the games of [Shenguang 1st Generation] for free, but think about it." I still gave up, the harm outweighs the benefit, it is very inappropriate."

"How to say?"

Su Qiong asked.

"First, this move is tantamount to advertising [Shenguang 1st Generation] for free, and it might even boost the other party's sales."

"Second, it is easy for players to develop the habit of free games. Once consumers have tasted the sweetness, even if no one builds this kind of platform in the future, they will do it spontaneously... In the long run, it will affect the entire host game The ecology of the industry."

"Third, this is a bit too bullying. The fourth family is about to go bankrupt. There is no need to do such a thing. If it becomes self-defeating, it will become a joke."

Tian Moyun said lightly.

"That's the truth."

Su Qiong nodded slightly.

Just think about this kind of thing, if you really do it... It will make you look too stupid and bully.

"Okay, let's do it for now."

Tian Moyun said casually: "The battle in the game circle is not far from ending. Next, we will wait for [Longlin Company] to take action and deal a heavy blow... The old four are no longer a concern."

……

3 month 10 day.

[Dragon Scale Company] released a promotional video about the 4th generation game console online.

Once the news was released, it quickly spread all over the Internet.

"My God! Do you even want to join in the fun of [Dragon Scale Game]?"

"I thought [Dragon Scale Game] was about to withdraw from the game market, but I didn't expect it to revive."

"Resurrection...is this idiom used like this?"

"It has been three or four years since [Dragon Scale 3] was released, and it's time to launch a new product."

"It's still necessary to look forward to it, but it's a pity that the content of the promotional video is too little, and there is no release date for the new product."

"From the promotional video, we can still see some things, such as... a two-in-one game console."

"Is the [-]-in-[-] model really a major trend in the game console market in the future? All three platforms have launched [-]-in-[-] game consoles."

"I don't know, anyway, just look forward to it."

"The game circle has been very lively recently. First [Shenguang 1st generation], then [Big Lotus], [2nd generation handheld], and now [Dragonscale 4th generation]..."

"Is this the legendary battle between immortals? I love it."

Netizens are talking about it.

They didn't know the calculations involved, but simply felt that the game circle was getting more and more lively.

Originally, with the rise of mobile games, computer games, and Internet cafes, console games seem to be no longer the mainstream.

But right now, [Thunder Game], [Dragon Scale Game], and the old four, the three major platforms made simultaneous moves, causing waves throughout the world.

Even many netizens who don't play console games can't help paying attention.

Then, they successfully fell in love with the good games that were regarded as gods...

……

on the international market.

[Thunder Game] has not received any impact. Judging from the promotional video of [Dragon Scale 4], it is not enough to pose any threat to [Big Lotus].

But the old four family next door is different.

After the news of [Dragon Scale 4] came out, the sales of [Shenguang 1] were first affected. Originally, not many people bought it, but now it is even less.

the reason is simple.

[Dragon Scale Game] has defeated the old four players before, if it is not to make way for [Thunder Game], I am afraid that [Dragon Scale Game] is still the overlord of international games, overwhelming the old four players.

But now, [Thunder Game] has suppressed the old four and can't breathe, and [Dragon Scale Game] has made a comeback.

In the "battle" between these two emerging giants, the old four are bound to be completely marginalized.

There were no third-party manufacturers before, and now... let alone.

Those players who want to buy [Shenguang 1st Generation] will also carefully consider whether to buy it. If the game console they buy back has no follow-up new games, it will become a worthless plastic box.

The price of [Shenguang 1st Generation] is not cheap, $449.

Whether $449 is to buy a [Big Lotus], [Dragon Scale 4th Generation], or to buy a plastic box with a worrying future... Most consumers will think clearly.

"The fourth family is really going to be cold this time."

A player spoke online: "In the words of the Great Xia Kingdom, this should be the so-called... worse?"

"To be more precise, it should be a new generation replacing the old."

Some netizens corrected: "The old four games belong to the product of the previous era, while [Thunder Game] and [Dragon Scale Game] are products of the new era. Outdated things should have been sealed in history."

That's right.

The old four are outdated.

Players who played [Shenguang 1] are also outdated.

Only the players of [Thunder Game] and [Dragon Scale Game] are the mainstream of the new era.

……

After the news of [Dragon Scale 4] came out, people who eat melons are wondering how the old four will react to this.

As for [Thunder Game]?
They subconsciously ignored it. After all, everyone knew that these two families were good friends, and it might be the case in the future.

And the arrival of [Dragon Scale 4] will definitely not be aimed at [Thunder Game].

There is only one opponent of the two of them - a rotten product of the last era: the old four!
The people who eat melons are very curious, how will the old four fight back?

Well……

The old four's family didn't say anything, but they lowered the price of [Shenguang 1st Generation] the next day.

Originally priced at $449, it's now $349, and it comes with an escort masterpiece.

That's about $150 off.

It turns out.

The price reduction is still very effective.

After the price reduction of [Shenguang 1st Generation], the originally deserted sales shop became a little more popular.

Although it is not comparable to [Thunder Game Brand Store] on the whole, it is barely passable.

However, after the price reduction of [Shenguang 1], the players who bought it in the early stage were not happy, and complained about the speed of the price reduction on the Internet. There were even many people with unbalanced mentality who went to the place where they bought the game console to ask for compensation.

Of course there is no compensation.

"I think you can wait a little longer."

A melon-eating netizen gloated: "When [Shenguang 1st Generation] is on sale, let alone $349, you might be able to buy it for a fraction of $49."

Clearance sale okay?

Netizens have said: “[Shenguang 1st Generation] comes with 12 first-time masterpieces, if you can buy it for $49, I want 10 sets, thank you.”

To be honest, if you can buy it for $49, it would be nice to buy it and play it, not a loss.

Of course this is just a joke.

No matter how much they rushed to the street, it would not be such a clearance sale.

If you really want to do this, you will not be able to live well in the future, will you?
Wait a minute... With the current state of the fourth family, it seems that there will not be a few days to live in the future.

Some netizens also took a calm attitude: "Although the price reduction is good, I don't think there is any need to buy it. A game console has been played for several years. Compared with this cheapness, the game lineup is the most important."

People who eat melons praised it one after another.

As long as the price of the console is not too outrageous, the price difference doesn't really matter.

When consumers buy a game console, the first thing they look at is the game lineup, not whether they are satisfied with the price of the game console.

If the game lineup is enough to attract me, it doesn’t matter if the price of the game console is a little higher, but if the game lineup is bad... even if it is sold at a loss, consumers may not accept it.

[Shenguang 1st generation] After the price reduction, it looks more cost-effective.

However, when consumers are buying game consoles, they are still more willing to buy [Big Lotus] and [2nd Generation Handheld] rather than [Shenguang 1st Generation].

After all, after all, a rich game lineup and reliable after-sales service are the core of consumers' most concern.

……

time flies.

In the blink of an eye, the end of March.

It has been a month since the three game consoles were released.

[Thunder Game] is very efficient here, and Tian Moyun quickly got the global sales statistics of [Big Lotus] and [2nd Generation Handheld].

【Big Lotus】Accumulated sales of 597 million units.

[2nd Generation Handheld] Cumulative sales of 1185 million units.

The sales volume of the former is really mediocre, but the sales volume of the latter is not bad. It should be that many people are looking for the low price. There are new players who want to try something new, and some players who like to play games on the road buy it.

"Do you need to announce sales?"

Lu Wenbo asked.

"Of course it will be announced."

Tian Moyun smiled: "How much [Shenguang 1st Generation] sold? Rough statistics."

Although he knew that the sales volume of [Shenguang 1st Generation] was very bad, but he was also a competitor after all. It was necessary to understand the kind he once regarded as the enemy.

"A rough estimate is probably in the range of 180 million to 190 million, and definitely not more than 200 million units."

Lu Wenbo said: "Besides, this is not counting some returns, because the return is through the process of the after-sales department and has nothing to do with the sales department, so... If you count the returned goods, the overall sales will have to subtract tens of thousands of units. , the net sales volume of 180 million units is not bad.”

180 units!

What a concept.

Even in Tian Moyun's eyes, the "big lotus flower", which is "really ordinary", has three times the sales volume of the other party.

As for the pure handheld [2nd generation handheld], it has a sales volume of more than 1 million, which can be on par with [Shenguang [-]st generation] for a fraction.

This is a complete crush!
"Yes, sales are really good."

Tian Moyun smiled: "Through official channels, announce the sales of [Great Lotus] and [2nd Generation Handheld], and then through 'gossip', announce the sales of [Shenguang 1st Generation]... I think, Negotiations with the four major powers should also be over."

He felt that there was no need to continue wrangling.

Get this matter over as soon as possible, and before the big three are ready, you can rest for a few days, adjust your state, and actively prepare for the battle.

and.

After the old four were defeated and acquired, this news was a big blow to the Big Three and brought them a lot of pressure.

Sometimes, outside pressure doesn't necessarily lead to a breakthrough, it can also lead to despair and fear.

"But the price being negotiated now..."

Lu Wenbo hesitated: "120 billion US dollars, plus the permanent authorization of some technical patents... Isn't this up to expectations?"

"It has been reached."

Tian Moyun said casually: "Although the old four have been defeated several times in a row, they have dominated the international console game circle for decades after all. They have left too much wealth. Do you really think you can pack $50 billion? Impossible , I originally gave a valuation of 150 billion US dollars, and now I can talk about 120 billion US dollars, I am very happy."

"As for the permanent authorization of some technical patents... you will know later."

He didn't want to talk about it.

[Thunder Scientific Research Center] Part of the sub-level core technology.

This is what the four great powers value most, and it is precisely because Tian Moyun offered these in exchange that the four great powers are willing to sell the old four to Daxia Company.

You know, this is against the lighthouse country's explicit request to prohibit it, which is tantamount to singing against the lighthouse country.

In contrast, the purchase price of US$120 billion is not actually the focus of negotiations.

Tian Moyun and the official senior leaders of Daxia have spoken beforehand. This batch of "sub-level core technology" transactions is the top secret under the cooperation of both parties. In the next 10 years, there must be no relevant news spread out.

This is a big pit!

After those "sub-level core technologies" are traded to the four major powers, they will definitely invest a lot of research and development funds in the research of these technologies.

The problem here is: the development direction of those core technologies is very narrow, and the only room for improvement lies in the hands of [Thunder Group].

On the one hand, divert the attention of the four major powers.

On the other hand, hold back the speed of progress of the four major powers.

In a maximum of 10 years, this era of technology will undergo rapid changes.

The Great Xia Congress is getting stronger and stronger, gradually catching up with the other three major powers and becoming the strongest in the world.

And the four major powers that do business with [Thunder Group] will completely rely on the Great Xia Kingdom in the fields of these "core technologies" to help the Great Xia Kingdom become the strongest in the world.

Of course, this is also what Tian Moyun prepared for [Thunder Group].

In this world, no company can last forever, and the same goes for [Thunder Group].

Just like life.

The moment life is born, it embarks on the road leading to death.

Life is a straight line, not only the life of creatures, but also the life of companies.

The future of [Thunder Group] will definitely not be able to escape this fate, and everything Tian Moyun does is to prolong its lifespan.

At the beginning, it invested in thousands of domestic companies.

Now, set up a plan to calculate the four big powers behind the old four.

These are all the layouts Tian Moyun made based on the "diversified routine" of the Earth in his previous life.

……

this afternoon.

[Thunder Game Official Account] updated the dynamic content.

The content is as follows:

"It's been a month since [Big Lotus] and [2nd Generation Handheld] were released."

"In the past 30 days, we have achieved very good results. The monthly sales of [Great Lotus] are 597 million units, and the monthly sales of [2nd Generation Handheld] are 1185 million units."

"All of this is thanks to all the staff of [Thunder Games], the third-party partners who fought side by side with us, and the players and friends who love us."

"It is the united efforts of all of us that make [Thunder Games] once again stand on the top of the world's games."

"In order to thank you for your support and trust, we will bring you more surprise returns in the coming time. In short, we will continue to work hard and will not let you down."

"..." (ignore 1 characters here)

"Finally, there is a retweeting sweepstakes event that we love to see."

"Forward this Weibo post, and you will have the opportunity to win [Thunder II], [Great Lotus], [Second Generation Handheld], and "Dragon Babu" collection signature money and many other prizes."

An eloquent piece of news seemed to be declaring victory.

Not long after this news was released, countless netizens liked, commented, and forwarded it.

Even Tian Wenwen is joining in the fun.

She forwarded it and commented: "Smack me! Smash me!! Smash me!!!"

When Tian Moyun was browsing the comment section, he saw this news, and his hands were itchy for a while.

Is the pumping you are talking about the pumping I understand?

If yes, I'm welcome!
(End of this chapter)