Reborn in another world as a game

Chapter 677 "Defense of the Kingdom" is released; Tian Moyun wants to understand many things

Calm November.

"Temple Run" once again became popular all over the Internet, and the heat it aroused far exceeded the previous two works.

No way, who made this game free.

Free things, regardless of whether they are good or not, there is no reason to refuse, especially things that don't have to worry about being cheated or scammed.

It is precisely because of this that in forums such as Weibo and Tieba, you can see discussions about games everywhere.

Some are looking for strategies, and some are adding friends to score rankings. There seems to be some rewards for this. Tian Moyun didn't look carefully, and he doesn't know very well.

The popularity of "Temple Run" has also made a large number of game manufacturers start to move their minds.

It's not that I want to imitate or borrow something.

Games like "Escape from the Monk's Temple" are really not glorious, and they can't be said at all.

What game manufacturers really want to imitate is the mobile game model of "Temple Run", which is free to download and paid for in-app purchases.

Speaking of-

This kind of profit model has long been not uncommon. Tian Moyun did it on the computer side a few years ago. At that time, many game manufacturers followed suit.

Among them, heavy krypton games such as "Blood Sword Heroes" were born.

It's just that for a few reasons, this model hasn't caught on in the mobile gaming space.

What is the reason?

Tian Moyun couldn't figure it out at first, but after thinking hard and investigating, he realized that this matter had a lot to do with him.

At the beginning of the era of smartphones, Tian Moyun didn't pay much attention to mobile games. Games like "Cutting Fruit" were very popular, but they were not taken seriously. It was precisely because of Tian Moyun's "not paying attention" , causing many manufacturers to think that it is unprofitable, so they do not pay attention to it.

Their attention followed Tian Moyun to the two major fields of computer games and console games.

And then--

It's [Mini Game Platform].

Tian Moyun took the initiative to create a [small game platform], and many games were born one after another, but they did not become popular, and the profits generated on the mobile terminal were not very high.

This gives people the illusion that "mobile games don't make money".

Even the appearance of games such as "Go to the Moon", "If I Can Go Home Earlier", and "Under the Legend" only slightly attracted the attention of many second- and third-rate game manufacturers. The computer terminal and the host terminal.

What these manufacturers think is also very simple.

"Under the Legend", a masterpiece that is not restricted by the platform, has only earned "such a small amount". They are not sure to develop such an excellent game. If the gap between the mobile game developed by themselves and "Under the Legend" Big, isn't the revenue even worse?

What are you drawing?

Figure that 10,000+, hundreds of thousands of profits?

It’s okay to set up a random design team to test the waters, but if you really want to say that you pay attention to it... you really can’t pay attention to it.

This is also the reason why the creators of [Mini Game Platform] are so safe and secure, not being targeted by these game manufacturers.

Only those game makers who are incompetent will go to the [small game platform] to earn such a little hard money.

As long as they have some ability, they don't look down on them. Aren't computer games popular?Are console games not good?

Not all games have to be super masterpieces with a cost of tens of millions or hundreds of millions. As long as the content and gameplay design are good, the special effects and the like are almost as good as they are. At worst, they can be sold at a lower price... Save a little, a few hundred One million can develop a very good console game.

After all, it doesn’t cost money to develop an engine, and it’s easy to use…

……

"So, until the game "Plants vs. Zombies" came out, they didn't realize that this was a huge market that had never been tapped."

Tian Moyun sighed softly: "Isn't it clear that it's dark under the lights?"

He didn't even know what these game manufacturers were thinking. Such a big market was still under their noses, and they didn't even look at it. They kept fighting, robbing food.

Wait a minute...international?
Tian Moyun suddenly realized.

I really can't blame these game makers for the blackness under the lights.

Since [Starry Sky Technology] and [Thunder Games] officially entered the international market, Tian Moyun has devoted all his energy to "conquering the world".

And the development of this large market has brought about the participation of domestic and international game manufacturers.

In this industry, miracles of all kinds are seen almost every day.

There was an endless stream of news about a certain game selling millions of sets a month, and a certain game increasing the company's market value by more than one billion... and so on.

Under such circumstances, who cares about the money for mobile games?
The so-called "small game masterpiece" only earned a few tens of millions. Even a cross-platform masterpiece like "Under the Legend" could only earn tens of millions of profits.

But what about the masterpieces of console games?
It doesn't matter at all if there is no revenue of more than one billion or billions.

The gap is too big.

They would rather fish in the troubled waters of the console game market than become bullies on [mini game platforms].

To put it bluntly, it is a matter of profit.

It is precisely because of the opening up of the international market that [Thunder Games], [Dragon Scale Games], [Starry Sky Technology], the old four players, and the Big Three... all poured into it, and the dazzling ones looked like the top ten Golden Crows before Hou Yi shot them. .

Who can notice the faint glow of fireflies?

Yes, for a long time, the status of the word "mobile game" in the entire world's game industry has only been that of Firefly.

The emergence of games such as "Go to the Moon" and "Under the Legend" just turned this firefly into a light bulb, but compared with the sun, it is still far behind.

Until now.

Until Tian Moyun waved his hand and took out 10 billion cash to start the "Mobile Game Developer Program".

It wasn't until "Plants vs. Zombies" and "Angry Birds", two casual games that were completely unrelated to masterpieces, that they were released for less than a month, and the combined revenue of the two games exceeded [-] million... This made more manufacturers Start to pay attention to the mobile game industry.

……

"I figured it out."

Tian Moyun thought about this, and gradually realized many things.

He has always complained about the slow development of the [mini game platform], but now he realizes that it has a lot to do with him.

Not everyone has his "talent", not everyone has his fame, and not everyone can easily spend hundreds of millions of dollars in operations... [Small Game Platform] Development I can't get up, there are many reasons.

but--

What Tian Moyun is focusing on now is not this, but the entire field of mobile games.

He didn't think about some of the problems before, but after thinking about it now, he felt that everything was not as troublesome as he thought.

How to quickly create more good games and quickly improve the ecology of [Starry Sky OS] in terms of games?
too easy.

It's nothing more than profit.

When building a [small game platform] by themselves, game manufacturers are unwilling to bother, because they seek more benefits and are unwilling to be distracted by this benefit.

And those creators are just laymen. It is possible for them to make a living on the [mini game platform], but if you want to make a popular game...

Do you think everyone is Huo Yanyan?
Do you think that a game like "The Last Hope" that is close to a masterpiece level is so easy to be born?
This is also the reason why [mini game platform] is still developing slowly after Tian Moyun produced "To the Moon", "If You Can Go Home Earlier", and "Under the Legend".

Game manufacturers don't really want to pay attention to this platform. They may ask idle workers to do a test, and they will stop trying after they find that it is not profitable.

Without the traction of huge interests, even game manufacturers have no enthusiasm.

But it's different now.

"Plants vs. Zombies" and "Angry Birds" are so popular, can they not pay attention?
Tian Moyun set up the "Mobile Game Developer Program" with 10 billion yuan, and the next door [Longtu OS Technology Company] also donated 10 billion yuan to establish the "Longtu Mobile Game Developer Program". The "competition" between the two parties is imminent. The large market that has been reclaimed has appeared in front of all game manufacturers, and they must attach great importance to it.

The sense of smell of capital is very keen.

Just like sharks in the ocean, even the slightest smell of blood cannot be hidden from them.

Tian Moyun has already figured it out, as long as he can let game manufacturers see the terrifying benefits of this market, these people... don't even need to be invited by themselves, they are definitely eager to come in and share this delicious big cake more than anyone else.

Well……

If so, plans may have to change slightly.

Especially now, the birth of "Temple Run" has made game manufacturers start to think about the feasibility of this free in-app purchase system in the field of mobile phones...

This made Tian Moyun think of many things.

Originally, according to his idea, he only needed to develop a few masterpiece-level mobile games to guide, and then slowly incubate and improve the game ecology of [Starry Sky OS].

Of course, the "slowly" here will not be too long, at most two or three months.

But now that I have figured it out, maybe I need to change my strategy and give them a strong medicine.

"Isn't it profit?"

Tian Moyun said casually: "Other layouts may be troublesome, but if it's just to make money, it's too simple. I just make a few hundred million to blind their titanium alloy dog ​​eyes."

"..."

Su Qiong didn't know what to say.

If this word gets out, those small entrepreneurial bosses who are struggling in the imperial capital will definitely want to jump off the building.

Making money is too easy?

Do you think everyone is like you?
Although Su Qiong was a little speechless, she didn't despise it. She felt that it was not difficult to make money in terms of Tian Moyun's "talent".

But the Tinkerbell in my head—

不要脸+1、厚颜无耻+1、矫情+1、迪化怪+1、阴谋+1、自以为很聪明+1……

This is very spiritual.

……

mid-December.

Tian Moyun led the mobile game development team to produce "Kingdom Defense".

After checking twice to confirm that it is correct, the game will be put on the [Longtu Store].

[Longtu Store] is a software platform developed based on [Longtu OS], and it is also an important source of income for [Longtu OS Technology Company].

The software or games on this platform can be purchased and downloaded on any mobile phone equipped with the [Longtu OS] system.

Convenient and fast, very easy to use.

And after it was put on the shelves in obscurity, Tian Moyun posted another Weibo update.

Well--

Forward the latest Weibo of [Longtu OS Science and Technology Official Account], and add a note:

"The new game "Kingdom Defense" has landed on your platform and participated in the "Longtu Mobile Game Developer Program". I hope everyone will like, follow, and support, thank you."

Just such a sentence, the short one can't be any shorter.

It looks perfunctory.

……

Not long after Tian Moyun's Weibo was posted, he received a call from Li Tenglong.

"Have you followed my Weibo?"

Tian Moyun was puzzled.

He just sent it, and Li Tenglong's call was too timely.

"Yes."

Li Tenglong did not deny: "This is not the point, how is the quality of your game?"

"Alright."

Tian Moyun sighed: "It feels very ordinary. I am an unknown game producer, and I am really embarrassed to brag about my street-striking works. I just saw that your plan is very attractive, so try it out and see if the quality is good. ...It's not up to me either."

"..."

Li Tenglong wanted to hang up the phone immediately, a little annoyed.

Tian Moyun didn't bother to continue teasing him, so he was a little more serious: "The quality of "Kingdom Rush" is quite reliable, anyway, what you want is to compete, not surpass, my idea is very simple, [Starry Sky OS] This side stands in the front and expands the territory, [Longtu OS] is only responsible for following the trend, competing, and not falling behind."

"So in terms of games, I will focus on developing some games with a different style from mine, but with high quality."

"These games may not be as powerful as "Plants vs. Zombies" and "Angry Birds" in terms of operational effects, but if they are only used for confrontation, the effect is definitely not bad."

"Don't ask me why I don't develop similar games. First, serious homogenization will cause many problems. Second, my personal creative energy is also limited, so it is not possible for every game to be a hit. "

Li Tenglong thought about it and had no opinion.

What Tian Moyun said was exactly what he was thinking at the moment.

【Dragon Map OS】doing this "Dragon Map Mobile Game Developer Program" is not to surpass anyone, and they have no ability to surpass anyone for the time being. The main reason is to not fall behind and maintain an even match with [Starry Sky OS] in terms of competitiveness. status.

Only in this way, the shareholders of [Longtu OS] will see hope, and will desperately help Li Tenglong improve the system ecology together, instead of having second thoughts.

For example, the mobile system that the three giants are secretly developing...

For such things as expanding the territory, [Starry Sky OS], the big Mac, is very suitable in the front.

As for their [Longtu OS], just play the role of a "chaser".

What [Starry Sky OS] is doing, they will do. Whatever markets [Starry Sky OS] has opened up, they will also squeeze in to grab the cake... This is the most ideal position for [Longtu OS] at the moment.

Same as before.

Li Tenglong only needs to spend a small amount of money to get great benefits without taking risks.

Expansion of territory is risky, just like research and development of new technologies, if you go the wrong way, it will mean that all the investment will be in vain, and the losses will be at least billions or billions.

But if you follow in the footsteps of successful people, it will be different.

Maybe it will never be surpassed, but it will never go wrong.

In the past, after the [Thunder Home Game Console] was born, the [Dragon Scale Home Game Console] was also born. After the [Starry Sky Phone] was born, the [Longtu Phone] followed closely... This is how the two have always been. position.

Tian Moyun's side is responsible for conquering the world, and Li Tenglong's side is responsible for seizing the fruits of victory that he can't eat, so as to avoid being benefited by third parties.

And now.

When it comes to the field of mobile games... To be precise, it is the smartphone system that competes in this field, and the two sides still play the same roles as before.

The game "Defense of the King" is not suitable for marketing to attract those "mass mobile phone users", because the attraction is not strong and the selling points are not enough.

But that doesn't mean the quality of the game is bad.

On the contrary, when Tian Moyun led the development of this game, he really put his heart into it. On the basis of respecting the original version, he made a lot of improvements.

The improved version of "Kingdom Defense" can definitely be said to be a textbook in strategy tower defense games.

This game is different from "Plants vs. Zombies". It is a boutique masterpiece that Tian Moyun specially gave to [Longtu OS] to compete against himself.

Well……

That's right, I'm already invincible, but being invincible is too lonely, so I can only fight against myself.

Looking at the whole world, there is no one who can compete with me. Standing on this highest point, I tremble.

……

After hanging up the phone.

Li Tenglong then went to download "Kingdom Defense".

After downloading and installing successfully, open the game with excitement, go through the introductory guide carefully and in detail, and then start the game.

He didn't play immediately, but looked at the charging model first.

"Kingdom Defense" adopts the mode of prologue trial play, and then in-app purchase fee.

the price...

10 yuan, a one-time payment.

Like "Plants vs. Zombies" and "Angry Birds", there is no distinction.

After that, Li Tenglong started playing.

Li Tenglong was originally an investor/stock market tycoon, but he turned to the game industry halfway. He has done a lot of homework and has a good understanding of the global game field. Although he is not a tycoon here, he is also a senior reviewer.

Whether a game is good or not, Li Tenglong still has some idea in his heart.

Therefore, when he played for half an hour, he had to sigh from the bottom of his heart: It smells so good.

……

When Li Tenglong logged on to Weibo, there was already a lot of news about "Kingdom Defense".

But he still used [Longtu OS Technology official account] to repost Tian Moyun's news, and added:

"Thank you Boss Tian for your support. Oh, I forgot, you are a shareholder of our company. You don't need to thank me. This is what you should do. Naughty.jpg."

[Longtu OS Technology Official Account] It is also a big V account in the technology circle, with millions of fans.

Not long after this post was posted, the number of comments directly became 99+.

"Hahaha, die laughing."

"You don't have to thank me, this is what you should do... I was supposed to be talking about myself, but I changed it a bit, and I feel inexplicably happy."

"[Longtu OS] finally remembered that I still have such a shareholder? It's not easy."

"Boss Tian finally stopped favoring one another."

"I just played for 10 minutes. I dare not play more during work hours. To be honest, the quality of the game is great. It feels more fun than the "Plants vs. Zombies" next door."

""Kingdom Defense" is very fun, and it is also an exclusive game of [Longtu OS]. From now on, the next door should envy us."

"Let's envy each other... After all [Longtu OS] was only born by a stepmother, so it can't compare to [Starry Sky OS]'s own son."

"I don't understand. Isn't it okay to publish these games directly on all platforms? Why do you have to distinguish them?"

"It should be because of the competition for market share. [Xingkong Mobile] needs to maintain its high-end positioning and improve its competitiveness."

"I'm very happy. I've always envied the neighbor next door, and my mentality is almost out of balance. Now I finally have games to play here. It's not easy."

"If those mobile game designers see what you said upstairs, they will definitely vomit blood in anger."

"You don't understand upstairs, there are two kinds of games in the world, one is Tian Moyun's game, and the other is other games."

"Hahaha, I also have this illusion. It seems that only Boss Tian personally participates in the game, otherwise it is just a small fight."

"..."

Netizens are laughing and laughing in the comment area, they look like sand sculptures... Ah no, they look like optimists who surf the Internet with positive energy in the new era.

But the other side is different.

Especially under Tian Moyun's Weibo latest news, netizens are not very happy.

"When I first saw the news of the new game, I was quite happy, but I didn't find this game in the software store."

"Because this game is exclusive to [Longtu OS], this is a necessary condition for participating in the 'Longtu Mobile Game Developer Program'."

"Ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh why there is no [Starry Sky OS]? Isn't it good to have dual platforms?"

"Upstairs, you didn't say that when "Plants" and "Birds" were on a single platform."

"I just saw my classmates playing "Kingdom Defense". To be honest, it's fun, and it feels much more fun than "Plants vs. Zombies."

"It's sour, and my mentality is a little bit broken."

"I want to play "Kingdom Rush", but I only have one mobile phone, so I can't buy another mobile phone?"

"You can exchange it with your friends and classmates. Wouldn't it be nice to exchange "Plants vs. Zombies" for "Kingdom Defense"?"

"It seems that this is really possible."

"It's best to change it with a girl. A beautiful girl is soft and her phone smells good."

"upstairs???"

"Suddenly discovering that the game is released on an exclusive platform is not good. There will always be some people who can't play it, and can only envy it."

"I have a hunch that Boss Tian probably won't only develop such a game, and there should be more in the future."

"why?"

"Because Boss Tian is really efficient during this time, more diligent than the donkeys in the production team, the computer players and console players next door are dumbfounded."

"Hahaha, don't tell me, I almost forgot. Boss Tian hasn't made a computer or console masterpiece for a long time. The last one was "Counter-Strike", right?"

"After "Counter-Strike", Boss Tian switched directly to small games, and then mobile games... Could it be that he is not interested in super masterpieces?"

"I think it's possible. After all, domestic flowers don't have the fragrance of wild flowers."

"There's something wrong with the description upstairs. It doesn't matter whether it's a console masterpiece or a mobile game. It seems that these are all Boss Tian's own industries, right?"

"Family flowers do not have the fragrance of wild flowers. This is inappropriate. There should be 3000 beauties in the harem. They should be exposed to both rain and dew, and they should not favor only one person."

"Xiao Su always looked at it and wanted to hit someone."

(End of this chapter)