Reborn in another world as a game

Chapter 650 A new world after traditional thinking; Su Qiong: Is this okay?

In June, there is not only Children's Day, but also the most anticipated world sports competition.

The world sports competition is held every four years, and it goes around in many mainstream powers around the world.

A few decades ago, the Great Xia Kingdom might not be qualified to participate in such a "game of the strong".

But after so many years of rapid development, regardless of military strength, economic strength, and scientific and technological strength, they have all shown their strengths, and even the twelve major mainstream powers in the past dare not underestimate them.

War is impossible, and the effects of economic and technological sniping are not strong, and they also covet this fertile land, so they can only bring the Great Xia Kingdom to play together.

then--

This year's [World Sports Competition] officially won the imperial capital.

For the entire Great Xia Kingdom, this will be a very good opportunity to show themselves in front of all countries in the world.

There are still a few days until the countdown to the competition.

Tian Moyun got a piece of news: Several game companies including [Super Hard Mo Luo] wanted to take this opportunity to buy a few advertising spots, so as to promote it in front of audiences all over the world.

Because the Imperial Capital is the organizer, if they want to rent an advertising space, they can only find the Imperial Capital.

And the official leaders of the imperial capital also thought about the competition relationship between the other party and [Thunder Games], and [Thunder Group] bought more than half of the advertising space... Well, they told Lu Wenbo the news.

The leader means: Do you want to refuse this?Anyway, it's not bad for their advertising fee, and it's the same for other companies.

Of course, the official leaders also have "investment indicators", which stipulate how much money must be made in these businesses. After all, [World Sports Competition] is a money-burning thing. If you play such a big game, you can't lose money, right?

However, [Thunder Group] spent a lot of money and directly exceeded the other party's "investment target".

The leader is in a good mood, and naturally he is also willing to establish a good relationship with [Thunder Group], and there may be opportunities for cooperation in the future.

"It's a good thing, why stop it?"

When Tian Moyun got the news, he also subconsciously wanted to stop it, so that game manufacturers such as [Super Hard Mo Luo] would not steal the limelight from [Thunder Games]. After all, he had prepared too much for this plan.

But on second thought——

Good thing!

No kidding, this is really a good thing!
"In the entire competition, we took away all the advertising spaces with excellent effects, while international game manufacturers such as [Super Hard Morro] can only get some advertising spaces with mediocre effects. What does this mean?"

"If the audience is attracted to the game console, they will subconsciously compare it. They will think that [Thunder Game] is really awesome, and it has almost become the big winner of the whole competition. How many opponents will they see? How stupid!"

"So, not only can we not refuse, but we have to take the initiative to facilitate this matter, and then take it to the international field for publicity, so that the public can know what the gap is!"

"Look at how powerful [Thunder Games] is. They are not merciless in advertising around the world. Hundreds of millions of advertising fees are directly spent. Looking at other peers, who has the courage?"

"Worshiping the strong has never been the patent of the people of Daxia. This rule is common all over the world. When everyone buys things, especially more expensive things, they will tend to big brands."

"As long as we create this powerful impression on consumers, and then show them our almost unbeatable global sales and game lineup, consumers will naturally know what to choose."

"And the somatosensory game we will launch next..."

"Do foreigners have this demand? Yes. But do these overseas game manufacturers have this concept? No."

"Our game consoles are not only cheap, have good performance, and have a strong lineup of games, but they can also exercise your body and educate your children...the price/performance ratio is simply unbeatable. What are they competing with us for?"

Tian Moyun talked eloquently.

"..."

Lu Wenbo, who was standing opposite him, had a dull expression and was completely dumbfounded.

Are you still human?
Can you imagine such a tricky method?

If your plan becomes a reality, those international game giants in [Superhard Moro], I’m afraid they will regret it and want to jump off the building.

Spending a lot of money on advertising, and then being severely humiliated by the opponent with the method of dimensionality reduction attack... It's better not to advertise.

Oh no, to be more precise, you can't even take this advertisement for free, it's too embarrassing.

Lu Wenbo had to admit at this moment that he was still too young.

When he got the news, all he could think of was to prevent the opponent from getting the advertising space, so that [Thunder Games] could become the only winner of the entire sports competition.

But he never thought that he could still play like this...

Originally.

[Thunder Game] Compared with those international game giants, it is almost all-round crushing, but there is only one place that cannot be beaten, and that is the brand reputation and the first-party background.

Brand value needs time and achievements to accumulate, and it is almost impossible to achieve it quickly. This is the weakness of [Thunder Games], and it is difficult to make up for it.

But right now, if he can really humiliate the other party once in this matter... Not to mention turning over and becoming the master, at least the brand value of [Thunder Games] will increase dramatically.

As for the first-party background?
Keep it simple, keep it simple in the way you speak.

Isn't it just those game IPs that have been accumulated for decades? Those are the trump cards and trump card nirvana in the hands of the giants.

[Thunder Games] In terms of the accumulation of top game IP, it is indeed a little weak, but if the trump card of "sensing game" is dropped...

In recent years, the obesity index of foreigners has greatly increased, and weight loss has long been no longer a popular topic for them.

And if [Thunder Game]'s new concept of "losing weight while playing games" is thrown out...

Compared with the lethality of this thing, the game IP is nothing.

One is to compete for strength through advertisements, and the other is to challenge classic game IPs with somatosensory games. If these two tactics are used at the same time, there is a high probability that some unexpected miraculous effects will be achieved.

Crush the global game giants and become the world's hegemon just around the corner!
……

"You are too insidious."

Su Qiong was a little speechless.

She felt that Tian Moyun's operation was a bit beyond her understanding of business.

"It's just normal business competition."

Tian Moyun spread his hands: "Besides, they bumped into it on their own initiative, and it has nothing to do with me. Think about it, even if I don't do anything and let them rent the advertising space, will the same effect happen? "

"A lot of things are not what we do business like, but what our customers want..."

"Where there are people, there will be competition, and where there is comparison, there will be disputes. This is a normal thing."

"Look at the mobile phone circle. Every day someone compares [Starry Sky Phone] and [Longtu Phone] forcibly, saying everything... Is this what Li Tenglong and I want to see? Of course not, but the relationship between customers With this emotional appeal, the people who eat melons want to watch the show, and the tech big V wants to attract hatred and become popular... right?"

"Even for tools like mobile phones, there are people who compare them every day, let alone game consoles for entertainment?"

"[Thunderbolt 2] has hundreds of millions of players worldwide, and [Super Hard Moro] and other manufacturers have a total of two to three hundred million players...Even if we don't do anything, players will have comparisons and disputes .”

"I've always felt—"

"We companies that buy game consoles can't just sell the game consoles and be done with it. They also need to have a good after-sales service. In addition to the most basic after-sales maintenance, the sense of honor and superiority... also."

"Players are proud of our products, they will become die-hard fans, become our moat, and continue to erode other manufacturers."

“[Thunder Game] If you can provide players with a comfortable shopping and playing environment through these methods, and let players proudly say that they are Thunder players, I think it is very worthwhile.”

……

"I've never seen such a conscientious... entrepreneur like you."

Su Qiong was silent for a long time, and said quietly: "Really, if you have such a conscience, I'm afraid even the greatest philanthropist in the world would feel inferior."

Inside and outside the words, full of ridicule.

"Yeah, then I'm really happy."

Tian Moyun didn't seem to hear her sarcasm, so he was cheerful.

……

6 month 20 day.

At the moment of much anticipation, the world sports competition officially kicked off.

Tian Moyun sat boredly in the VIP position at the scene, listening to the noise coming from his ears, he felt so sleepy that he wanted to sleep.

Turning her head to look, Su Qiong next to her was still looking forward to it, and she didn't know what's so good about this thing.

He reached out and touched Su Qiong's pocket, um...the other one.

He took out his phone and earphones, put them on, and felt a lot quieter. He opened the music library, looked at her download list, and fell into deep thought.

Well...it's a lot of fun.

Su Qiong has always been a very cheerful girl, and she rarely sees depression in her body, and she always feels in a good mood.

However, when she is in a good mood, she behaves relatively quietly, humming softly, scrolling through Weibo, and shaking her calves, unlike her sister who is energetic and wits with huskies.

When eating at noon, Su Qiong asked the doubts that he had been wondering all morning.

"Didn't you come to see the opening ceremony?"

Tian Moyun felt very strange: "I'm obviously here to watch the ad, so I'm looking for inspiration for future ad copywriting... If you really want to watch the opening ceremony, wouldn't it be nice to go back and watch the live broadcast?"

"..."

Su Qiong's pretty nose wrinkled slightly: "Watching the live broadcast is not interesting, the scene is so good, the atmosphere is good. It's just like listening to a concert, on the one hand, to see people, and secondly to feel the atmosphere. Listening to songs has never been the focus."

"Is there a difference?"

Tian Moyun didn't bother to argue with her about this, so he said casually, "Then I'll experience it again in the afternoon, hoping to feel the atmosphere you mentioned."

The delicate little Su Qiong heard a lot of perfunctory from this passage.

angry~
……

World Sports Competition!

This kind of big project is very important to many countries in the world. Its reputation, honor and other aspects even involve the strength of the country.

If a certain country performs very badly in the [World Sports Competition], it will inevitably be laughed at by other countries, and it will also be ridiculed by netizens from other countries with "regional hacking".

It's scary... [World Sports Competition] has many important meanings, not just playing with dozens of countries.

But these so-called important meanings... most young people don't bother to care about them, they just look at the results, and then dance on the keyboard for a while... If they really let them stare at the process, forget it, it's too boring.

Tian Moyun doesn't like the opening ceremony, but he quite likes watching the game.

Of course, instead of staying on the spot to watch, but sitting in the office, blowing the air conditioner, drinking coffee, eating popcorn, occasionally rubbing against little Su Qiong next to him, and getting a pair of disgusted looks.

……

Young netizens don't care much about this stuff.

They are not interested in staring at them. In their spare time after work, they prefer to play games and browse Weibo posts. Occasionally when they are in a bad mood, they go to the forum to find a mentally retarded person to play a keyboard competition.

The lives of netizens are so simple and boring.

But these days, they have a common interest.

That is the [Herring Phone] that has just been released.

When this mobile phone was first released, it adopted the online shopping mode, which caused a lot of controversy at that time.

Some netizens who don't like "bells and whistles" even said very arrogantly: This sales model is just a marketing gimmick. If it really sells well, I will eat Xiangxiang live~
Although many netizens ridiculed that the other party is cheating on eating and drinking, there is still a lot of controversy about whether this shopping model works.

Online shopping... has been around for two or three years, but it hasn't been very popular since then. Products on online shopping platforms are quite common in daily life. Some established supermarket chains have many better marketing plans.

[Herring Phone] is not the first to sell mobile phones online.

As early as when [Xingkong Mobile] was released, it provided online shopping services, and later [Longtu Mobile] also followed a similar online shopping strategy.

But why there was no public opinion dispute before, but [Herring Phone] caused an uproar?

the reason is simple--

[Herring Mobile] only provides online shopping mode, and no longer offers offline store purchases.

This situation is like selling game consoles, only providing digital versions but not CD-ROM versions... Naturally, consumers will have opinions.

however--

Just when many people expressed their dislike for [Herring Phone], the first round of panic buying began.

A total of 1 mobile phones were prepared, and all were sold out in less than 2 minutes.

[Herring Technology Official Account] issued an announcement saying: Today’s 1 mobile phones have all been sold out, and we will continue tomorrow.

2 units in 1 minutes!

Such a sales speed is undoubtedly very eye-catching, and it has aroused controversy among many netizens on the Internet.

……

Soon, there were many evaluation posts about [Herring Phone] on the Internet.

There are very few comparisons with [Xing Kong Phone], because the price difference is at least four times. This kind of forced comparison is very boring. Everyone still understands the principle that you get what you pay for.

Maybe it's because the prices are close, maybe it's because they belong to the same company, the comparative evaluation of [Herring Phone] and [Longtu Phone] is particularly popular.

【Herring Phone】The overall experience is definitely not as good as that of 【Longtu Phone】, there is no doubt about it.

Mature netizens do not have such illusions. They click on the review post mainly to see how the quality of [Herring Phone] is and whether it is worth buying.

Netizens who are interested in [Herring Phone] are paying close attention to this phone, and netizens who own [Longtu Phone] will also click in, hoping to get some sense of superiority.

As for some netizens who use the [Starry Sky Phone], they look at it with the mentality of sitting on the mountain and watching the tiger fight, which is particularly strange.

Facts have proved-

The quality of [Herring Phone] is really good. Although the comprehensive experience is not as good as that of [Longtu Phone], it is called "the most worthwhile smartphone to buy at this stage".

At the same time, many netizens who have snapped up this phone have also posted their own experience.

When they posted on Weibo, there was a logo "from Herring Mobile" on the back, which made many itchy netizens envious.

The evaluation posts of the technology big V are praising, and the users who have purchased are also posting their own experience... This makes many hesitant netizens stop hesitating and decide to buy online.

This also includes some netizens who originally rejected the online shopping model.

No way, it's really delicious.

however--

When they realized that it was a real fragrance machine, and they had recharged the virtual cash and were ready to buy it, they were shocked to find that...

Can't get it!
I can't grab it!

10000 mobile phones are sold every day, and they are sold out within a second of going online. Even if you just stare at the countdown and click the buy button, it is difficult to buy.

This wiped out the patience of many netizens, and began to greet [Herring Technology] and his family in soft voices on the Internet.

"Why can't I grab it!!!"

"Is anyone going to resell it? I can increase the price by 100 yuan!"

"I snatched it several times, and I was really angry. I couldn't snatch it at all. Did those who said they snatched it just trust me?"

"I'm really convinced. Is there any reason in the world that you can't buy things with money? [Herring Technology] What does this mean?"

"1 mobile phones a day... Is this making wool? At least it has to be increased by 1 times?"

"I didn't get it after snatching it several times. Isn't this a monkey trick? It's so annoying, I just buy [Longtu mobile phone] directly, and I can buy it at any time, and the comprehensive experience is better."

"[Longtu Phone] is indeed a better experience, but the price has doubled directly. Let's wait a little longer, and you can always buy it if you grab it a few more times."

"What exactly does [Herring Technology] mean? There's not even an explanation, so it's just a joke?"

Netizens vented their anger that they couldn't get to 【Herring Technology】.

This made those who eat melons dumbfounded. It was you who complained about the problem with the sales model of [Herring Mobile] before, but now you are the one who complains that you can't buy it... You are really hard to serve.

……

"Have you seen it? As long as the product is strong, it doesn't matter what sales model it is."

Tian Moyun lazily said: "Monkey tricks? So what if it's really monkey tricks? Are those consumers who participated in the rush buying stupid? They don't know that the merchants are tricking monkeys? But so what? Cursing when you can't buy it, if you really get it , isn't it really fragrant every bite?"

"But I don't think that's a good idea."

Su Qiong frowned slightly: "Why not sell directly, but make such restrictions? It's a bit too bullying to consumers. If this continues, [Herring Technology]'s public reputation may have problems."

"There will be no problem. In the Internet age, true fragrance is the only truth."

Tian Moyun shook his head and said with a smile: "If you stand on the side of the intended consumers, you will certainly feel that this hunger marketing model is not good, the shopping experience is very poor, and it will affect your mood... But if you stand on the [herring Technology] If you think about it here, you will find that the benefits of this sales model far outweigh the disadvantages.”

"Solution!"

Su Qiong humbly asked for advice.

"You get what you pay for, the so-called benefits of [Herring Phone] are actually only relative."

Tian Moyun smiled: "The price of this phone is indeed very low, but it cannot be denied that its overall experience is significantly different from [Longtu Phone]... If the sales are released, these defects will soon disappear. It will be seen by others, which will make many potential consumers hesitate, they are not very able to accept this online shopping model, if they hesitate any longer, the probability of buying will be very low.”

"And the hunger marketing model has an advantage: all the heat will be focused on the matter of snapping up, and few people will pay attention to its defects."

"When [Herring Mobile Phone] triggers a wave of panic-buying among the whole people, this enthusiasm will completely increase the popularity of this product, and then let more people know about it and more people rush to buy it."

"This has a lot to do with the herd mentality. Everyone will think that if so many people are snapping up, it must be a good thing. If you are attracted by the product, it must be right to follow along."

"True—"

"[Herring Mobile]'s hunger marketing will cause a lot of netizens to feel dissatisfied, which seems to damage the brand's reputation, but have you ever thought about a question, that is: Why are they dissatisfied?"

"These potential consumers are dissatisfied, not because of the poor quality of the product, but because they can't buy it..."

"If it is of poor quality, then this is an irreparable fatal flaw. It will indeed affect the brand's reputation, but what about the latter? Is not being able to buy it a fatal flaw?"

"No, of course not."

"Consumers will feel very dissatisfied when they can't buy [Herring Mobile Phone], but once the [Herring Mobile Phone] is completely lifted, and consumers buy it, will they still feel dissatisfied?"

"No, they will feel a kind of joy from the bottom of their hearts. All the dissatisfaction accumulated before will disappear in an instant, like amnesia."

"This is the most ingenious part of the 'hunger marketing' sales model - the negative emotions it creates for consumers are false, just like water without a source and trees without roots, it will not always exist."

"we can even say--"

"Now the harder you suppress when you are playing hunger marketing, the stronger the consumer's rebound will be when you fully open up the purchase."

……

Is that okay?

Su Qiong was stunned. In her eyes, the business model with huge flaws was so...perfect in the eyes of the other party?
"When you look at things, you can't just look at one side."

Tian Moyun said casually: "It's the same as I used the advertising space to plot against other game giants... Many things, if you look at them in a normal way of thinking, and then jump out of this way of thinking, you may find a new one. world."

"It's interesting, isn't it?"

Su Qiong didn't say a word, she admitted that she was still too young.

After thinking about it, she asked again: "Since the strategy of hunger marketing is so miraculous by you, why have you never used it?"

She knew very well that with Li Tenglong's brain, she would never be able to think of such a "wholesome" sales model, only this guy in front of her could.

Then the problem is coming.

Since hunger marketing is so powerful, why has Tian Moyun never used it?It stands to reason that he should have the best chance to use it.

"Because the model has a big flaw."

Tian Moyun said lightly: "Monkey-playing behavior is a great disrespect to consumers. Consumers have to tolerate it only because they are greedy for benefits. But what if the product is not affordable? Consumers have done their best if they don't make trouble. You still expect them to continue to buy your products. products? Continue to accept your monkey humiliation?"

"If you play the monkey game for a long time, the brand will be completely attached to the cost-effective label, and the consumer group will be directly locked in the three words 'cost-effective'. Once it is separated from the cost-effectiveness...it will be nothing. "

"[Thunder Group]'s products all follow the mainstream route of mid-to-high end. What we buy is not only quality, but also cutting-edge technology and various services, as well as brand feelings..."

"in other words--"

"I don't like things like value for money at all, and I don't think this thing can become the so-called... core selling point?"

"Since I don't like the price/performance ratio, why do I engage in hunger marketing? Isn't this stupid?"

Su Qiong listened to his words in a daze.

After a long time, she quietly asked, "Does Uncle Li know about this?"

What she asked was that [Herring Phone] relied on this method to become famous, and it would be fixed on the "cost-effective" label... this matter.

"I do not know."

Tian Moyun spread his hands and looked innocent: "He didn't ask me, why should I talk too much?"

Su Qiong: "..."

　Thank you [Salted Fish in the Freshwater Lake] for the 600 starting coins rewarded by the big guy—wow, it’s a cold day, and my heart is warm.

　　
　
(End of this chapter)