Reborn in another world as a game

Chapter 548 High-end Internet cafes; game consoles officially released

10.1, the national day of the parallel world.

Consumer markets across the country, large and small, are engaged in promotional activities, and every family is competing for beauty, trying to attract consumers' attention.

Even on the Internet, buyout consumer products such as games and software have started to be discounted and promoted, which looks very attractive.

In normal terms, products such as game consoles/games are not conspicuous in the entire consumer market, and they are far from being comparable to household appliances/mobile phones/computers.

But today is different—

The battle between [Dragon Scale 3] and [Shenhui Game Console] has spread to an extremely wide range, but there are basically no Internet surfers who are unaware of it.

Under such circumstances, it will naturally attract more people's attention.

In contrast, those products that are usually promoted during holidays seem to be less attractive.

……

Tian Moyun didn't care about these things. On the National Day, he took Su Qiong to visit many shops.

It's not that I want to buy something, it's just to join in the fun, there are so many people, it feels very festive to watch the excitement.

The two occasionally went to the game hall and Internet cafe to watch, and the atmosphere was very good, with people coming and going, and the noisy environment was full of fireworks.

"I'm hesitating whether to change the game hall into an Internet cafe..."

Tian Moyun said softly: "Originally, I thought that after the number of Internet cafes in the country reaches the limit, I will launch a high-end Internet cafe model to improve the image and positioning of the entire Internet cafe industry, but..."

But there are smart people in the world.

In the well-developed city of Imperial Capital, some people have already sensed the business opportunities of "high-end Internet cafes" and started trying to high-end Internet cafes.

Tian Moyun believes that not only people in the imperial capital are trying, but also smart businessmen in other developed cities with a high level of consumption must be doing the same.

The advancement speed of [Bright Pearl Project] is much faster than Tian Moyun imagined.

The number of Internet cafes across the country is close to saturation. Under such circumstances, the profit margin of [Star Technology Company] has more than doubled, but the income of Internet cafe owners is not as high as before.

It's not like losing money.

Internet cafes with a smaller scale, better geographical location, and more reasonable consumption can have at least tens of thousands of yuan in monthly net profit.

But this is obviously not in line with the ideas of the bosses, especially those who first set up Internet cafes, enjoying the short-term demographic dividend, and relying on Internet fees + additional consumption, they can make a lot of money.

But now?

When a large number of businessmen smell this high profit, as long as it is still a legal business, as long as it does not raise the threshold of professionalism and technology, it is impossible to have high profit again.

According to big data calculations, the average attendance rate of Internet cafes at this stage is less than 50%.

This is because there are too many Internet cafes, causing consumers to be dispersed. In addition, due to competition and other relations, prices have begun to drop, and the profit margin is not as high as it was at the beginning.

In this case, if you want to continue to survive, or even survive better than other bosses, you have to be different and improve your own selling points and positioning.

then--

High-end Internet cafes were born.

A better environment, a more comfortable large screen and sofa, better service quality, and a better atmosphere for comprehensive experience.

The transition from an ordinary Internet cafe to a high-end Internet cafe is like a barbecue at a roadside stall or a barbecue in a big hotel... I don’t know if the taste is more delicious, but the experience in all aspects is better, and the mood is naturally very comfortable.

As for the price?

It is definitely impossible for ordinary players to spend.

After all, Internet access fees + game recharge + meals are already very high expenses. They prefer to use overnight cards for the purpose of saving money. How can they go to high-end Internet cafes?

But... in any city with a high level of consumption, there are some high-end players who spend a lot of money. Some of them like to surf the Internet at home, but some like the lively atmosphere of Internet cafes, where they can play with friends in a row.

The environment and experience of ordinary Internet cafes obviously cannot satisfy them, while high-end Internet cafes have become the first choice.

On the whole——

The number of high-end Internet cafes is still very small, but the appearance of this "high-end positioning" can start a new wave of Internet cafe models, and Tian Moyun does not need to be a high-end Internet cafe to improve the image of Internet cafes.

Then the problem is coming.

In the current game hall, the profit margin of selling arcade games alone is not as good as before, and the average attendance rate does not exceed 30%.

So, how to change this situation?
Tian Moyun was lost in thought...

"Hey."

Su Qiong shook her palm and frowned slightly: "Didn't you agree to go shopping with me?"

"Feel sorry."

Tian Moyun finally came to his senses: "Maybe it's because I've been in business for too long that I have developed an occupational disease. Now I will subconsciously think about business matters when I see everything."

"Unhappy, angry~"

Su Qiong pouted and stared at him.

"Okay I'm sorry."

Tian Moyun admitted his mistake resolutely, and then said, "Then what do you think you should do now? I'll listen to you."

"Dinner~"

Su Qiong said, and then took him to find something delicious.

Tian Moyun really wanted to ask her, from whom did she learn this wording, the little Su Qiong in the past would not act like a spoiled child.

But... it's rare to be happy.

"I suddenly want to eat that... the classic dessert snack in the imperial capital, which has a long history and is well-known in our country."

"speak English."

"Sugar-coated haws."

……

On the Internet, many players rushed to buy new game consoles immediately when they were on sale, and then uploaded photos to share their shopping experiences.

"I didn't sleep well all night, so I went to buy a game console at 8:00 today, and ended up queuing for half an hour."

"It's not bad. I was in the imperial capital and queued for nearly an hour, but when I got it, all the bad moods disappeared."

"Just opened the demo and I'm not used to the operation logic of [Dragon Scale System], but the experience is still quite good."

"It's okay, [Dragon Scale System] is a complete imitation of [Thunder System], but it's not as simple as the latter, so it's not awkward to use."

"I just tried a copy of "The King of Fighters". To be honest, the experience of using the handle is very interesting. It's not a loss, but it's a bit expensive. The machine + game cost 2098 yuan."

"Did you buy it upstairs to play "The King of Fighters"? This special brew is true love."

"When I bought it, I saw a lot of people queuing up, and I was worried that it would be out of stock, so I gritted my teeth and bought the whole set. It's so fucking... my heart is bleeding."

"The full set... the full set at the press conference? It turns out that this is how rich people buy things."

"I didn't have the money to buy games, so I went directly to the machine in 1999, and then successfully got four masterpieces including "Sword and Sword". To be honest, it's a bit of a deal."

"It's really a good deal, but I suggest that if you have enough money, you can get the ten consecutive rounds first. There is still a 8% discount, which can save a lot of money. Anyway...you have to buy it in the end."

"When I went to one of the largest brand stores in this city to buy, I unexpectedly found that everyone went for the 'four free masterpieces', 'ten bursts', and 'arcade transplant', but the three overseas masterpieces..."

"To be honest, when I was thinking about buying [Dragon Scale 3], I never thought about those three overseas masterpieces, and I wasn't interested."

"Didn't you buy it? I didn't buy it either... I thought I was the only exception."

"If you all think this way, then Boss Li of [Dragon Scale] is probably going to cry."

"By the way—did everyone buy [Dragon Scale 3rd Generation]? I didn't see anyone discussing the [Shenhui] next door. Is it cold?"

"Hehe, you asked this question on [Dragon Scale Game Official Post Bar]? Don't you think you're weird?"

……

The first sale of [Dragon Scale 3] is very hot.

Some merchants with a small amount of stock have already called to order the first time, hoping to deliver as soon as possible.

At the beginning, Li Tenglong was happy when he received three or five calls for additional orders, but when hundreds of calls came... he couldn't be happy anymore.

"The stocks stockpiled by the factory have all been emptied."

A company executive in charge of production said.

"Empty all?"

Li Tenglong was taken aback, and then quickly said: "Then what are you waiting for, hurry up and work overtime for production."

"The problem is that it can't be produced."

The executives of the company said helplessly: "The cycle from mass production to sales is too short. With our current production capacity, we can only produce about 30 units a month, which is not enough at all."

30 units a month!

Li Tenglong was silent.

The preparation time for [Dragon Scale 3] is too short, and the stocking quantity is only 300 million units.

At that time, I thought it would last for a while, but in less than 4 hours, it was sold out by channel dealers all over the country.

Under such circumstances, the output of 30 units a month is simply a joke.

"Moreover, we have placed too few orders for [Thunder Group]. Even if we expand our production line, we will still face the problem of insufficient supply of core components."

The executive continued.

"Then get in touch quickly and place more urgent orders. It doesn't matter if you add a little more money. Go to the production line as soon as possible, the sooner the better."

Li Tenglong made a decisive decision immediately.

Although this decision is very likely to lose a lot of money in the early stage, he knows what the core of the traditional game industry is.

The sales of a game console can almost determine the life and death of a company.

The high sales volume of game consoles can promote game manufacturers to make games. The better the game lineup, the more consumers can be driven to buy. The hardware cost and game cost can be shared equally, which can further reduce the price and improve competitiveness. Players will also Happy to buy support.

It's a wonderful virtuous cycle.

But if it's the other way around—

It's a vicious circle that can't get any worse.

The sales of game consoles are low. No matter what you say, no manufacturer is willing to make games for this platform. If the game lineup is not rich enough, no consumers will buy it. If the cost is further reduced, the cost cannot be shared equally, and the selling price can only be increased to maintain the cost...

In the game hardware market, one thinks of heaven and one thinks of hell.

Every time a hardware manufacturer releases a new game console, they are faced with a life-or-death decision, which can range from severe damage to vitality to severe damage.

"By the way, how about the sales of [Shenhui Game Console] next door?"

Li Tenglong suddenly thought of something and asked quickly.

"I don't know, but the brand stores in several big cities said on the phone that although [Shenhui] is not in short supply, it is also very lively and requires a queue."

The secretary answered.

Li Tenglong's heart sank, and he quickly called the senior management for a meeting, and at the same time called Tian Moyun for help.

(End of this chapter)