Reborn in another world as a game

Chapter 527 Pricing of reward gifts; more ways to make money

【Starry Sky Live】It was so lively that it almost stole all the gimmicks and traffic, attracting the attention of countless people in the industry.

Is the profit-making model feasible?

The live broadcast of the stars has attracted a large number of fans, and many of them are willing to top up and give rewards, and they all use practical actions to support their favorite stars.

And because the "reward mode" quickly became a matter of course, some amateur anchors without a fan base, relying on eloquence, technology, singing... or selling points such as appearance and popularity, have also been rewarded by many netizens. reward support.

The amount of rewards varies, and the rewards are also very interesting.

Cheaper ones, such as the price of lollipops are 0.1 yuan/piece, spicy sticks are 0.5 yuan/pack, and there are drinks, chicken legs, pastries, feasts, special cakes, etc. If you go up, It is cars, ships, planes, rockets, satellites, aircraft carriers...

of course.

These things are currently still in the [Starry Sky Live] operation team's plan, and they haven't planned to make them yet, lest they be accused of being ugly.

It is precisely in consideration of public opinion and the sensitive topic of the difference between the rich and the poor that we are extra cautious when setting up reward items and amounts.

The lowest tier of lollipops is 0.1 yuan, and there is no economic pressure on all viewers in the live broadcast room.

The highest grade is a luxurious big cake, the price is: 199 yuan.

Compared with the top luxury gifts of several live broadcast platforms in the previous life, the most high-end gift of 199 yuan is really not worthy of even carrying shoes.

But even so, there are still many netizens complaining that the gift is too expensive...

Regarding this, Tian Moyun can only say that the benevolent sees benevolence and the wise sees wisdom.

Having money or not is one thing, but how much you are willing to tip while watching the live broadcast is another.

It is not a shameful thing to watch a live broadcast without paying a reward, it is completely reasonable, as long as it does not cause trouble.

Regardless of the live broadcast company or the anchor, it is not expected that all viewers will be able to tip. To put it bluntly, it is an entertainment method of "watching the fun without money, and the rich brother will be seated quickly". The content that the party can get is actually the same.

(Of course, private contact information, or appointments to meet up for dinner, chat, play games, etc., are another matter.)
……

There are not a few people complaining about the price of gifts on the Internet, but fortunately, the operation team controlled it in time to prevent this negative impact from spreading further.

At the same time, many netizens with relatively normal views have refuted such remarks.

"The host is sitting in front of the computer, talking to the screen alone, trying to make you happy, chatting with you, singing songs to you in different ways, and he has also put in a lot of hard work, what's the matter with giving a little reward? "

"It is precisely because someone rewards and supports that the anchors I like have the motivation to continue working hard."

"This is not a compulsive behavior. If you have money and are willing to tip, you can tip, and if you don't want to tip, don't tip. If you don't understand this kind of spontaneous thing, what is there to blame?"

"The price of the reward gift ranges from 0.1 yuan to 199 yuan. If you feel embarrassed to watch it for free, you can just send a lollipop, and you don't have to give a luxurious big cake."

"If you don't want to spend money, why bother to swell your face to make yourself fat? Why run out to feel sorry for the money after rewarding it?"

"It's all a voluntary thing. It's not that someone deliberately set up a trick to cheat you out of money. Who can blame your vanity?"

"According to this logic, does the court have to convict the shop owner who sold the kitchen knife if he killed someone by buying a kitchen knife?"

……

"Can't bear this?"

Tian Moyun didn't care much about these remarks, and shook his head with a smile: "Currently, the highest-grade gift is only 199 yuan, but in the plan of the operation team, the highest is 10000 yuan, which is a full 50 times increase. If it gets out , These people are afraid that they will make a mess."

"A lot of people don't look far enough ahead."

"The profit model of tipping is of course the main source of income for [Starry Sky Live] at present, but besides tipping, there are many places that can be profitable."

"For example, in advertising customization, we can cooperate with brand owners, and [Star Live] will take the lead to customize exclusive promotion resources, through official channels, or cooperate with contracted anchors to promote, and then the two parties will share profits according to their contribution."

"Besides that, there is a game area."

"We can cooperate with third-party game companies to promote new games in the game area, and game anchors can play new games for the audience. In this way, we can attract game manufacturers and increase exposure, which can also make profits."

"You can also make video recordings, record where the anchor went to play, which new store's special snacks you ate, and even the anchor's clothing and accessories during the live broadcast..."

"There are so many profitable places in advertising, why hang on a tree."

……

The profit methods mentioned by Tian Moyun, in the information age of the previous life on Earth, would have long been a bad street thing.

Those companies/capital groups that try to make profits from it have already dug out deeper gameplay, and are no longer stuck on the surface (for example, there is no secret big data).

but--

When these things that are destined to belong to the "future" are brought out when the Internet has just entered the public eye... it will definitely have a very wonderful effect.

Zhou Yunteng's eyes lit up, and he quickly remembered what Tian Moyun said, and prepared to report it to the operation team of [Starry Sky Live] when he turned around.

"Do you have any other instructions?"

Before he left, he asked a question, trying to dig out more valuable things.

"..."

Tian Moyun ignored him lazily.

But after thinking about it, I still warned: "[Starry Sky Live] must focus on a positive social atmosphere, especially avoiding those things that are clearly prohibited by the law, such as gambling, drugs, pornography, ethics, etc., you can't even say a word carry."

"Let the legal department and the backstage monitoring department closely follow up. Once there are any signs that may arouse public opinion, they must be cut off in time and communicate with the anchor."

"I don't want to hear [Star Live]'s name from public opinion, even news and court summons."

"If [Xingkong Live] has a negative impact on [Xingkong Brand], then I will shut down this business immediately, no matter how much money it can make."

……

Tian Moyun had to be cautious.

[Starry Sky Technology] The domestic influence has long surpassed that of the parent company (Thunder Group). Its Weibo, Fetion and other products are all leading Internet industries with terrible traffic, no different from monopoly.

There are many vested interests/capital groups who want to see their misfortune, Tian Moyun doesn't want some unpleasant things to happen on the live broadcast platform, and finally this fire will be caught on the head of [Starry Sky Technology].

This is the same as Tian Moyun's repeated emphasis that the company will never be a "gender social" social platform.

At the point of [Starry Sky Technology], it is more important than anything else to be steady and steady.

(End of this chapter)