Reborn in another world as a game

Chapter 414 Scalpers are hardcore fans, hehe...

February 2002th.

With the release of [Orange Phone], the price of 799 yuan has aroused heated discussions across the country.

Overnight, no matter what business newspapers, entertainment newspapers, story clubs... and TV stations, radio stations, no matter where you go, you can see/hear news about [Orange Phone].

This is not [Thunder Group] spending money on advertising, but that they are scrambling for this "fad" to attract the public's attention.

Speaking of-

[Thunder Group] has been established for almost two and a half years, and there are countless new products released, but those who can reach the craze of [Orange Phone]...

There are only a few phenomenal products.

For example [washing and drying all-in-one machine], [24-inch LCD TV], [Longteng electric car], etc.

All these products have a common symbol: they are popular in society, can effectively change the quality of life, and most families can afford them.

And things like computers and game consoles——

In terms of meaning and value alone, it is far better than these products by many times, but the society's "concern" for this is obviously lacking.

It is because: Although computers and game consoles embody strong technical strength, they cannot bring benefits visible to everyone's life.

It's like launching a rocket...

Whether the Rockets succeed or fail, how many people care?How many people know what is behind this.

……

“[Orange phones] are already in short supply in the market.”

Zhang Mingda approached Tian Moyun, and said distressedly: "The directly-operated stores and franchise stores all over the country are calling for supply, but the factory is too late. Can you increase the production?"

[Orange Phone]...

In fact, it is quite complicated behind the scenes.

This brand is affiliated with [Star Technology Company], and is produced by [Star Technology Company].

Then [Meige Appliance Company] and [Little Squirrel Electric Company] are in charge of sales, the former focuses on the domestic market, and the latter focuses on the international market.

Therefore, when [Orange Phone] was seriously out of stock, Zhang Mingda had no choice but to come to Tian Moyun.

"Out of stock so soon?"

Tian Moyun frowned slightly: "When it was officially released, there were already 300 million in stock in the factory, and it was sold out so quickly... Obviously it is unreasonable. There should be scalpers taking the opportunity to hoard the goods and drive up the price."

Today is only February 2th.

It was only 6 days after the official release, and 6 million mobile phones were sold in 300 days?

What a joke.

Even in the Internet era of the previous earth, to achieve this sales volume, it must be a rare explosive mobile phone, only a few a year.

It is difficult to say whether most mobile phone brands and models can sell so many in a month.

【Orange Phone】Is it cheap?

The price of 799 is equivalent to one month's salary of ordinary employees.

and.

For the general public, mobile phones used to be very high-end, but now they have suddenly become civilians...

After all, they need a process of acceptance, and they cannot adapt to it all at once.

It is impossible to sell 6 million units in 300 days.

The only possibility is that they were cut off by the scalpers in large numbers, and deliberately created a shortage panic and took the opportunity to drive up the price.

……

"It's true."

Zhang Mingda nodded: "But this is impossible. I have clearly ordered that each person can only buy one, but the scalpers have a lot of countermeasures. They directly spend money to hire a large number of migrant workers and let them buy mobile phones. As long as the funds are in place, hundreds or thousands of copies can be bought in a day."

"A gang of scalpers can make several villages and towns completely out of stock, and there are scalpers all over the country... This is very difficult."

Scalpers——

Whether it is manufacturers or consumers, they are very repulsive and disgusted with it, and these occupations are not welcome.

But there is no way, unless the supply capacity of the manufacturer is very strong, otherwise, once there is a shortage of supply, the scalpers can quickly create a shortage crisis, and then induce consumers to increase the price to take the goods from their own hands.

For a mobile phone with a retail price of 799 yuan, even if they increase the price to 1500 yuan, which is almost double the premium, most people will buy it.

This makes people very angry.

Manufacturers work hard to reduce prices for consumers, but consumers have to increase prices to buy, and even suspect that manufacturers and scalpers are in collusion...

In the end, the manufacturers did not get any benefits, and the consumers did not get any benefits, all of which were taken up by the scalpers.

They don't care about their own reputations, they just make a lot of money and leave, waiting for the opportunity to change industries and make another wave.

A job like a scalper...is not illegal, and can make a lot of money in the short term. There must be some smart people who want to take advantage of this loophole.

Of course, if you accidentally drop a batch of goods in your hands... then you can only consider yourself unlucky.

Just judging from the current situation——

The scalpers obviously don't think it is a high-risk business to hoard [Orange Mobile Phones] frantically, after all, there is the golden signboard of [Thunder Group].

Speaking of which, these scalpers are die-hard fans, and they will unswervingly pay for their support... Hehe.

……

"Increasing production is out of the question."

Tian Moyun said: "At present, the factory's daily shipments can reach 15 units, and 450 million units a month. I think this is enough, and there is no need to continue to increase... After all, it is only a short-term shortage, at most two or three There will be market saturation in a month, and there is no need to increase the cost now."

Increasing production means adding new, separate production lines.

[Orange Phone] Although it is not a smart phone, the internal components are also very complicated. If you want to expand the production line, the cost is not low.

It takes a lot of time and money to complete a series of production lines, and the most important thing is——

When these production lines are finished, it has not been used for a few days, and there is no shortage of them in the market... That is the funniest thing.

and so……

If it is out of stock, it will be out of stock. If it is short-term out of stock, it will be over.

[Orange mobile phone 1 generation] To put it bluntly, it is to take it out to make a word of mouth, and grab the title of "the first domestic mobile phone" in advance.

The real market killer should be the follow-up 2nd, 3rd, 4th generation... Even if it is just a functional machine, there are countless tricks that can be played.

Tian Moyun is too lazy to add a production line to [Orange Phone 1], it's not cost-effective at all.

……

"A shipment of 15 units a day?"

Zhang Mingda frowned: "But the goods I got were only 10 units, and the remaining 5 units were given to Yun Yingying? That's not right. Hasn't the international market in the Eastern Hemisphere not started yet?"

"Yun Yingying's side will not be officially launched until June, so don't worry about it for now."

Tian Moyun said casually: "However, I have a big customer here who directly placed a large order of 16 billion, and the rush was urgent... I need to finish this part first before I can produce the remaining 5 units." here you are."

Big client?
Zhang Mingda was a little puzzled.

"Think about it, what kind of big customer can buy 200 million mobile phones at once?"

Tian Moyun said pointingly: "He came to place the order in person, can I not take it seriously?"

"..."

Zhang Mingda's face changed slightly, and he had obviously reacted.

"If you are really in a hurry, how about I supply their goods to you first?"

Tian Moyun looked at him with a half-smile.

"No, no, no, I'm not in a hurry, I'm not in a hurry."

Zhang Mingda quickly waved his hands: "Then what, I have something to do over there, so I'll go back first."

(End of this chapter)