Reborn in another world as a game
Chapter 364 The advertisement is broadcast; netizens think it should be very expensive;
Chapter 364 The advertisement is broadcast; netizens think it should be very expensive;
Five minutes later, a video was uploaded to Tian Moyun's Weibo.
Netizens clicked on it one after another, and after a few seconds of buffering, the video began to play.
This is a fine-quality animated short.
In the video, the first thing you see is an ordinary family scene with a little girl and her parents.
The little girl raised a pet cat, but the pet cat passed away due to illness. The little girl was very sad, and the parents were helpless.
The screen turns black and the day passes.
In the evening of the next day, the father came home and mysteriously took out a small box from his pocket and handed it to the girl.
Immediately afterwards, the screen turned black again. When the screen reappeared, the little girl was in the garden, next to a cute piebald kitten. The little girl interacted with the piebald kitten, feeding and bathing the kitten, as if The lost kitten is back.
And when the audience began to have a good impression of this tabby kitten, the picture gradually shrunk and the surroundings gradually became dark.
Two seconds later, the screen turned on, the little girl was lying on the bed, just opened her eyes, and the previous screen turned out to be the little girl's dream.
She picked up a small white box from the bedside, opened it, and then... the audience discovered that the kitten in the dream had appeared in the box, and as the little girl continued to operate, the kitten Also interacting with little girls.
at this time--
The mother called the little girl to eat, but the little girl closed the box, stuffed it into her trouser pocket, and ran out of the room.
As soon as the screen changed, another little girl appeared in the room.
I saw a similar small pink box in her hand. After opening it, there was also a small animal inside, which was a red panda.
Little girl: "Wow! You have pandas? That's amazing."
Another little girl: "Do you like it? Let her visit your house."
Immediately afterwards, the two small boxes were connected online, and the game screen gradually enlarged. I saw that the little panda went to the little cat's house, and the interaction between the two little animals was also very diverse.
In the end, the introduction to the simple development of the gameplay is almost the same.
Another little girl in a green dress appeared on the screen, and couldn't help asking: "What are you playing? It's so interesting, I want it too."
The two little girls replied at the same time: "Of course it is [Electronic Pet], look for [Thunder Card], go buy it now and play with us."
At the end of the screen, there is a slogan: Thunder brand electronic pets, elves in pockets, are your best choice as gifts for children and girlfriends!
……
Well, for adults, it might be a little embarrassing.
When Tian Moyun finalized the advertising plan, he also felt a little embarrassed, but thinking about the girlish (childish) style of this era... Well, Renren is over.
after all--
The target users of [Electronic Pet] are girls in high school and below, and you only need to impress them.
As for adults?
never mind.
……
After Tian Moyun uploaded the commercial video, he started busy with the company's affairs.
After two hours, I felt that it was almost done, so I clicked on [Xingkong Weibo] to check the comments of netizens.
"Is this ad... serious?"
"It's a pity not to make anime with such a good picture quality."
"Is this a handheld game console? It looks great, isn't it? A small square flip-top box, which is unheard of."
"Compared to this thing, those previous handhelds are simply weak, like ugly bricks."
"After reading it twice, you can get simple parameters: the screen should be 3 inches, the color LCD screen, depending on the thickness, it should be AAA battery, the clamshell design can protect the screen and prevent scratches, and the weight should be relatively light……"
"God upstairs, you can see these things in an animation video, it's amazing."
"Is [Thunder Game] finally released for handhelds? I love it."
"Color-screen handheld...I remember that this thing seems to have been released before, and the power consumption...it's scary to think about it."
"[Thunder Group] is so awesome, it shouldn't be difficult to make a power-saving energy-saving technology?"
"With Boss Tian's character of striving for perfection, if there are obvious flaws, he will definitely not show them."
"Since it's a handheld, why is it called [Electronic Pet]? The name doesn't sound like a handheld."
"Yes, and Boss Tian said earlier that this is a gift for girls... What's the situation?"
"It doesn't matter what the situation is. I only care about the selling price. I hope it won't exceed 1500 yuan. That's all I have saved."
"Color screen handheld 1500? I'm afraid you want to fart?"
"I think it's acceptable if it's less than 2500 yuan. If it's higher... I really can't get excited."
"Boss Tian, hurry up and announce the price, let me experience the feeling from heartbeat to heartbreak, okay?"
"It is indeed a gift for girls. Look at the advertisements of game consoles in the past. Which one is so childish?"
"What do you mean? We girls are naive?"
……
Tian Moyun watched it for a few minutes, and saw that many netizens expressed their love and love, but as for the issue of the advertisement being too childish, few people mentioned it, which shows that it is still within the acceptable range.
then--
He posted another Weibo: "What do you all think of this commercial? If there is no problem, I am going to discuss with the TV station about broadcasting commercials."
[Electronic Pet] is not a game console.
To be precise, this thing is not in the same market as game consoles at all, and should be classified as electronic toys rather than video games.
Tian Moyun hopes to recommend it to consumers across the country, not just the game circle.
and so--
The promotion method of [Electronic Pet] is also different from that of games.
For game promotion, [Thunder Games] already has a complete "recommended promotion mechanism", and a batch of games will be put on the "Thunder Game Exhibition" at the same time, allowing players to try, buy, and evaluate.
Among them, high-quality games will receive wider and more advanced promotion opportunities, and will eventually be open to players across the country.
However, [electronic pet] cannot be promoted in this way.
This thing looks very interesting, but it is not a game in the conventional sense after all, and it lacks the kind of quick feedback mechanism for players... To put it bluntly, it is just uncomfortable to play.
Most players have little interest in buying.
They prefer the kind of shooting, fighting, and level-breaking games, which are hearty and comfortable to play, rather than this kind of slow-growing game.
and so--
After careful consideration, Tian Moyun finally chose the way of TV commercials for promotion.
This is not the first time I have worked with a TV station.
When [Happy Cube Machine] was released, it also spent a huge amount of money to buy TV advertisements. Among the many new toy promotion plans of [Cool Game Company], the expenses for TV advertisements are the most.
……
"Damn it, it's going to be on TV? I thought it was only promoted online and in offline brand stores."
"Seeing the ad before it airs on TV... This is the first time I've experienced it."
"Uh...although it's a bit naive, but I think it's okay to fool children."
"I'm more concerned with the price than where the ad is aired."
"When will the price be announced? It seems very expensive."
Netizens commented one after another.
Some people complained that the plot was naive, and some people joked that they enjoyed the distinguished VIP channel, but more people paid attention to the price.
Netizens subconsciously feel that this kind of "high-end and high-end" electronic product is not cheap.
(End of this chapter)
Five minutes later, a video was uploaded to Tian Moyun's Weibo.
Netizens clicked on it one after another, and after a few seconds of buffering, the video began to play.
This is a fine-quality animated short.
In the video, the first thing you see is an ordinary family scene with a little girl and her parents.
The little girl raised a pet cat, but the pet cat passed away due to illness. The little girl was very sad, and the parents were helpless.
The screen turns black and the day passes.
In the evening of the next day, the father came home and mysteriously took out a small box from his pocket and handed it to the girl.
Immediately afterwards, the screen turned black again. When the screen reappeared, the little girl was in the garden, next to a cute piebald kitten. The little girl interacted with the piebald kitten, feeding and bathing the kitten, as if The lost kitten is back.
And when the audience began to have a good impression of this tabby kitten, the picture gradually shrunk and the surroundings gradually became dark.
Two seconds later, the screen turned on, the little girl was lying on the bed, just opened her eyes, and the previous screen turned out to be the little girl's dream.
She picked up a small white box from the bedside, opened it, and then... the audience discovered that the kitten in the dream had appeared in the box, and as the little girl continued to operate, the kitten Also interacting with little girls.
at this time--
The mother called the little girl to eat, but the little girl closed the box, stuffed it into her trouser pocket, and ran out of the room.
As soon as the screen changed, another little girl appeared in the room.
I saw a similar small pink box in her hand. After opening it, there was also a small animal inside, which was a red panda.
Little girl: "Wow! You have pandas? That's amazing."
Another little girl: "Do you like it? Let her visit your house."
Immediately afterwards, the two small boxes were connected online, and the game screen gradually enlarged. I saw that the little panda went to the little cat's house, and the interaction between the two little animals was also very diverse.
In the end, the introduction to the simple development of the gameplay is almost the same.
Another little girl in a green dress appeared on the screen, and couldn't help asking: "What are you playing? It's so interesting, I want it too."
The two little girls replied at the same time: "Of course it is [Electronic Pet], look for [Thunder Card], go buy it now and play with us."
At the end of the screen, there is a slogan: Thunder brand electronic pets, elves in pockets, are your best choice as gifts for children and girlfriends!
……
Well, for adults, it might be a little embarrassing.
When Tian Moyun finalized the advertising plan, he also felt a little embarrassed, but thinking about the girlish (childish) style of this era... Well, Renren is over.
after all--
The target users of [Electronic Pet] are girls in high school and below, and you only need to impress them.
As for adults?
never mind.
……
After Tian Moyun uploaded the commercial video, he started busy with the company's affairs.
After two hours, I felt that it was almost done, so I clicked on [Xingkong Weibo] to check the comments of netizens.
"Is this ad... serious?"
"It's a pity not to make anime with such a good picture quality."
"Is this a handheld game console? It looks great, isn't it? A small square flip-top box, which is unheard of."
"Compared to this thing, those previous handhelds are simply weak, like ugly bricks."
"After reading it twice, you can get simple parameters: the screen should be 3 inches, the color LCD screen, depending on the thickness, it should be AAA battery, the clamshell design can protect the screen and prevent scratches, and the weight should be relatively light……"
"God upstairs, you can see these things in an animation video, it's amazing."
"Is [Thunder Game] finally released for handhelds? I love it."
"Color-screen handheld...I remember that this thing seems to have been released before, and the power consumption...it's scary to think about it."
"[Thunder Group] is so awesome, it shouldn't be difficult to make a power-saving energy-saving technology?"
"With Boss Tian's character of striving for perfection, if there are obvious flaws, he will definitely not show them."
"Since it's a handheld, why is it called [Electronic Pet]? The name doesn't sound like a handheld."
"Yes, and Boss Tian said earlier that this is a gift for girls... What's the situation?"
"It doesn't matter what the situation is. I only care about the selling price. I hope it won't exceed 1500 yuan. That's all I have saved."
"Color screen handheld 1500? I'm afraid you want to fart?"
"I think it's acceptable if it's less than 2500 yuan. If it's higher... I really can't get excited."
"Boss Tian, hurry up and announce the price, let me experience the feeling from heartbeat to heartbreak, okay?"
"It is indeed a gift for girls. Look at the advertisements of game consoles in the past. Which one is so childish?"
"What do you mean? We girls are naive?"
……
Tian Moyun watched it for a few minutes, and saw that many netizens expressed their love and love, but as for the issue of the advertisement being too childish, few people mentioned it, which shows that it is still within the acceptable range.
then--
He posted another Weibo: "What do you all think of this commercial? If there is no problem, I am going to discuss with the TV station about broadcasting commercials."
[Electronic Pet] is not a game console.
To be precise, this thing is not in the same market as game consoles at all, and should be classified as electronic toys rather than video games.
Tian Moyun hopes to recommend it to consumers across the country, not just the game circle.
and so--
The promotion method of [Electronic Pet] is also different from that of games.
For game promotion, [Thunder Games] already has a complete "recommended promotion mechanism", and a batch of games will be put on the "Thunder Game Exhibition" at the same time, allowing players to try, buy, and evaluate.
Among them, high-quality games will receive wider and more advanced promotion opportunities, and will eventually be open to players across the country.
However, [electronic pet] cannot be promoted in this way.
This thing looks very interesting, but it is not a game in the conventional sense after all, and it lacks the kind of quick feedback mechanism for players... To put it bluntly, it is just uncomfortable to play.
Most players have little interest in buying.
They prefer the kind of shooting, fighting, and level-breaking games, which are hearty and comfortable to play, rather than this kind of slow-growing game.
and so--
After careful consideration, Tian Moyun finally chose the way of TV commercials for promotion.
This is not the first time I have worked with a TV station.
When [Happy Cube Machine] was released, it also spent a huge amount of money to buy TV advertisements. Among the many new toy promotion plans of [Cool Game Company], the expenses for TV advertisements are the most.
……
"Damn it, it's going to be on TV? I thought it was only promoted online and in offline brand stores."
"Seeing the ad before it airs on TV... This is the first time I've experienced it."
"Uh...although it's a bit naive, but I think it's okay to fool children."
"I'm more concerned with the price than where the ad is aired."
"When will the price be announced? It seems very expensive."
Netizens commented one after another.
Some people complained that the plot was naive, and some people joked that they enjoyed the distinguished VIP channel, but more people paid attention to the price.
Netizens subconsciously feel that this kind of "high-end and high-end" electronic product is not cheap.
(End of this chapter)
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