Reborn in another world as a game

Chapter 23: A Hard-to-Follow Market Structure
a few days later.

Su Qiong handed over the keys to the new office to Tian Moyun with a blank expression, and then helped move things with a numb expression, which was a little different from everyone's joyful atmosphere.

"Arjun, are you unhappy?"

Mi quietly asked.

"No, I'm very happy."

Su Qiong squeezed out a smiling face, but felt a little depressed in her heart, the senior is so bad, the company has made so much money, yet they still count her rent...

It is also known as contributing to the company.

"Arjun, how is "Tank Battle" selling?"

Tian Moyun asked casually.

"I sold 10,000+ copies in the imperial capital, but I haven't received a reply yet for the whole country. It will take some time."

Su Qiong answered quickly.

Unlike "Contra: Hell Edition", "Tank Battle" is released on all platforms, three video game consoles, and three handheld game consoles.

In this way, the benefits can be maximized, so that more players can sell the game, so that it is not restricted by the platform.

But correspondingly——

There will also be platforms that are dissatisfied, such as the Leyou platform.

Later, Chen He called and asked for the company's new address.

From the looks of it, this person should have gone to the original office building, but couldn't find them.

After Tian Moyun informed the address of the new office area, within half an hour, Chen He ran over.

"This new address is not bad. The location and space are very good. This is in line with the scale of your company."

Chen He took a few glances and said with a smile: "The small office before is not worthy of a top game company."

"You're welcome."

Tian Moyun smiled, exchanged a few casual greetings, and then got to the point: "Is Mr. Chen here for something?"

He didn't think the other party was here to visit him.

The three bosses, Chen He, Lu Wenbo, and Wang Sicheng, always went to the Three Treasures Hall for nothing, so it was probably not a trivial matter for them to visit in person.

"Something is very important."

Chen He's face was serious: "Mr. Tian, ​​now your company has proved its strength through three consecutive top games, and it is not inferior to any top game company."

Tian Moyun didn't speak, knowing that the next part was the highlight.

"I don't know if you have noticed, but all the top game companies are basically bundled with a certain platform instead of selling on all platforms. This is not because they are unwilling, but because the market is limited."

Chen He carefully chooses his words: "Let's put it this way, your company's games are selling too well. It has been the best-selling game on all major platforms for three consecutive months. It has seized more than 40% of the market share, which has greatly squeezed out other games. The profit of the game company, ... this will make a lot of people unhappy."

Tian Moyun remained silent.

"Electronic games have just emerged for a few years, the market is limited, and the money in the hands of players is also limited."

Chen He continued to explain: "If your company is allowed to do this, the top game companies will feel dissatisfied, thinking that 'Happy Games' can make money from the three companies, and they can do the same, instead of being limited to a certain platform and passing a large number of players out of thin air."

"But if these top game companies all tear up the agreement and sell it on all platforms like 'Happy Games', what will be the consequences?"

"You will see that every time the release date, all the major top game companies flourish, stealing more than 90% of the players, and what about other small and medium-sized companies? Months of painstaking efforts were in vain, and finally they can only go bankrupt and liquidate."

"Mr. Tian, ​​the game industry is a content market. Only with enough game content can the entire market be maintained and expanded. If only the top game companies are left, then this market will only become smaller and smaller, and eventually become nine Become a minority, or even...disappear."

……

Tian Moyun sat on the chair and pondered for a long time.

He almost forgot that the current game market has just been developed, and there are only less than 2000 million players in total, which is not comparable to the huge market of billions of players in the previous life on Earth.

"Happy Game Company" achieved over [-] million in revenue in just three months.

It seems to be huge profits, but in the entire game industry, this is the only company that can do this, and even other top game companies can't do it.

They are all sold on a single platform, and it is impossible to make three hit games in a row.

Even these top game companies can't do it, let alone those second- and third-rate game companies?
To put it simply -

"Happy Game Company" has seized too many markets. If it goes on for a long time, it will cause a large number of game companies to be unable to eat, and eventually leave this industry, which will make other top companies feel unbalanced, and even tear up the agreement. platform for sale.

If it is a huge market of hundreds of millions, or even billions of players, it doesn't matter whether it is released on all platforms.

After all, no matter how popular your sales are, you won’t be able to seize too much of the market. Even if those small companies can only compete for 0.1% or even a smaller market share, they can eat as much as they want.

but now--

It can only be said that this market is too small, neither the game platform nor the game development company wants such a giant to appear in the industry.

"Let me show you something."

Chen He thought for a while, and took out a few sheets of printing paper from his handbag: "Just look at this and you'll understand."

Tian Moyun took it over and looked at it, his pupils shrank suddenly.

According to the survey report, since the release of "Super Mario", the total revenue of the game market is 6000 million, of which [-] million is related to "Happy Games Company".

In other words, in the past three months, 60% of the turnover in the game market has been snatched by the "Happy Games" family, leaving only 40% for other game companies, and the number of these game companies is as high as Hundreds.

"This is not conducive to the development of the game industry."

Chen He said with a wry smile: "Besides, all game companies have spoken out, hoping to curb your company's behavior, at least they must be limited to a certain platform, not all platforms, and even limit the number of games released, one masterpiece per month ...too often."

"What if I don't agree?"

Tian Moyun looked up at him.

"If you don't agree, we can only refuse your company's game release... This is a last resort."

Facing his gaze, Chen He felt a lot of pressure, but he still gritted his teeth and said, "This is not the decision of our Leyou family. The people in charge of the other two families should also talk to you about this soon."

"..."

Tian Moyun was silent.

He never thought that the release of only three games would cause such a big turmoil.

This is not the earth in 2020 in the previous life, there are no billions of players, and he can't tolerate his random tossing.

"I'll think about it."

Tian Moyun said: "I will give you an answer when I think it through."

After seeing off Chen He, as expected, Lu Wenbo, the president of Strawberry Platform, and Wang Sicheng, the president of Banana Platform, all came to him.

The two first analyzed the advantages and disadvantages for him, and then offered sincere conditions to win him over, but in the end, Tian Moyun sent them off one by one without giving an accurate answer.

(End of this chapter)