Reborn in another world as a game

Chapter 21 Whole-Owned Sale
After a series of tedious processes.

Tian Moyun won 100% of the equity of Fenghua Food Factory without spending a penny, but at the same time, he also had an extra 500 million in debt.

He had known in advance that all the debts of Fenghua Food Factory came from the bank. Therefore, he went to buy the food factory as the chairman of "Happy Game Company". The bank readily agreed and extended it for half a year as required. repayment period.

The idea of ​​the bank is simple.

Fenghua Food Factory's debt was transferred to Tian Moyun, at least it would be no problem to repay the debt, but if it was placed on Chen Jiang, it would probably become a dead debt.

Back at Fenghua Food Factory, the two finished the handover procedures, and Chen Jiang left without any regrets.

……

Fenghua Food Factory, office.

Tian Moyun was thinking about what to do next, when he heard the knock on the door, he looked up: "Is it Mr. Zhang? Come in."

A middle-aged man with a square face outside the door came in, about 40 years old.

"Hi Mr. Tian, ​​I'm Zhang Haiyang. I'm currently the general manager of Fenghua Food Factory. When the chairman is away, I'm the one who manages the company."

The middle-aged man hesitated, and tentatively asked: "President Tian, ​​what are your plans?"

"When I acquire such a company, I must have my own arrangements."

Tian Moyun smiled.

This Haiyang is definitely the best employee in Fenghua Food Factory.

According to the data, he has been in the food factory for more than ten years. At first, he followed the old factory manager to conquer the world. Later, Chen Jiang became the boss, like a domineering dictator, suppressing Zhang Haiyang's talent, which made the food The factory was on the verge of entering bankruptcy proceedings.

"Let's hold a meeting, call all the employees, and mobilize them. By the way, settle all the arrears of wages, and pay an extra month's wages as compensation to motivate everyone."

Tian Moyun thought for a while and said, "The company has a new boss, so we need to give everyone confidence."

"Yes."

Zhang Haiyang nodded.

……

Employee mobilization meetings are something that every company must do when there is a major turmoil.

Tian Moyun is not a motivating and inspiring speaker. From the beginning to the end, what he said did not exceed 2 minutes. Most of the time, it was Zhang Haiyang who took the trouble to repeatedly emphasize and encourage.

Perhaps simple incentives are useless, but when Tian Moyun paid them all the arrears of wages and compensation on the spot, the employees all smiled, the negative atmosphere was swept away, and everyone was full of energy .

"It is a very shameful thing to paint cakes for employees and use their ideals to satisfy their hunger. Only real and visible benefits are the good medicine for inspiring people."

Tian Moyun thought.

……

Immediately afterwards, Tian Moyun established a new development strategy.

He first took Zhang Haiyang to a certain film and television company, and bought the portrait rights and usage rights of a TV series "Oriental Mythology" adapted from a famous book, which cost a total of 60 yuan.

60 is not a big deal in the era of information explosion in later generations, but now, when he proposed to spend 60 just to buy portrait rights and usage rights, the other party agreed without hesitation.

Afterwards, Tian Moyun successively bought the right to use many popular TV series and cartoons, spending more than 200 million yuan.

"Boss, I don't quite understand, what are you trying to do?"

Zhang Haiyang was confused and couldn't help asking.

"I have my own plans."

Tian Moyun shook his head and didn't say much to Zhang Haiyang.

Immediately afterwards, he contacted well-known advertising companies and printing houses, and spent more than 100 million.

……

"You're done."

Looking at the hundreds of large boxes in front of him, Tian Moyun smiled and said, "From today onwards, Fenghua Food Factory will focus on dry and crispy noodles, and replace them with brand new packaging and a brand new sales plan."

"Boss, I don't understand what you mean."

Zhang Haiyang frowned slightly, always feeling that this new boss was more tossing around than the previous Chen Jiang.

"It's simple."

Tian Moyun explained: "I invited the most powerful advertising company in the industry to specially redesign the outer packaging. These packaging are all the most popular TV dramas and cartoons at the moment. Inside each bag of instant noodles, there are two cards. They are collection cards and lottery cards..."

"Collecting Cards: At present, they are based on the 28 characters of "Oriental Mythology", and they are ranked according to their combat power, so as to arouse the desire of young consumers to collect. We can also advertise. After collecting all 28 cards, It can be exchanged for a handheld game console."

"Lucky draw card: It can be used to exchange for rubber character models, and there are also 28."

He explained this set of sales routines, which is the secret of the No. [-] sales of crispy noodles on Earth in his previous life.

Who makes the best money?

Some experts gave a ranking, namely children, women, dogs, old people, and men.

And what Tian Moyun thought of was to make money for the children, of course... this was just a part of the plan.

"Boss, your idea is really great."

The more Zhang Haiyang heard it, the more excited he became, and he couldn't help but said, "Compared to the boss's marketing strategy, the way we sold our products before was simply unsightly."

"Since you think it is suitable, then start to do it."

Tian Moyun smiled and said: "Remember, you must not save money on publicity, especially the collection and exchange rewards, and lottery cards. Make sure all the children know about it. In addition... if the sale goes well, I will pay extra Give everyone bonuses."

"Yes."

Zhang Haiyang was full of energy, arranged all Tian Moyun's strategies, and personally supervised the production and promotion, striving to do the best in every step.

……

A few days later, the brand new "Shenlong Crispy Noodles" became popular all over the country.

Character portraits of famous TV series and cartoons!
Brand new exquisite high-end packaging!
The collection + lottery game that makes children extremely excited!

hand-held gaming device!
28 exquisite character models, high winning rate!
According to Tian Moyun's arrangement, Zhang Haiyang deliberately highlighted these eye-catching selling points when promoting, and this kind of marketing strategy that caught everyone's attention in less than half a month also attracted attention. increased the buying interest of children across the country.

When many colleagues also wanted to buy copyrights and imitate this marketing model, they were shocked to find that all the copyrights of famous TV series and cartoons on the market had been bought by Fenghua Food Factory.

At the same time, Fenghua Food Factory took the opportunity to add several advanced production lines, but the supply was still in short supply.

"Boss, in just half a month, our turnover has exceeded [-] million."

Zhang Haiyang said excitedly.

"not bad."

Tian Moyun smiled, and then said something astonishing: "Release the news, Fenghua Food Factory is going to sell it wholly-owned, and the quotation will start at [-] million."

(End of this chapter)