Reborn in another world as a game

Chapter 209 There is an idea called Thunder Tax!
"And then there's the unconventional desktop computer, which I'll call: an all-in-one."

Tian Moyun handed some photos to the leader: "As the name suggests, the concept of an all-in-one machine is to combine a monitor with a computer host. Except for the mouse, keyboard, and wires, there are no extra accessories. The whole machine looks like a thin and light LCD TV. almost."

"And in terms of configuration: the all-in-one solution provided by our company adopts the top configuration."

"24-inch large LCD screen, [Thunder OS] professional version, [Thunder LT-SS] improved version, dual independent display, 64G hard drive, high-speed interface... Price: 5999 yuan."

……

"There is such a thing?"

The leader was stunned for a moment, looking at the photo in his hand, this thing looks no different from the latest LCD TV, at most it is a little thicker.

I didn't expect it to be an all-in-one machine.

You must know that even in the lighthouse country with the most advanced scientific research, this thing is still in the concept stage. Several models have been launched tentatively, and the market feedback is not very satisfactory.

On the one hand, the price is too high, on the other hand, the performance is too poor.

The concept of an all-in-one machine seems ideal, but in fact, it is a tasteless product with extremely low cost performance, which is not suitable for later modification, so the sales volume is not good.

"The all-in-one machine is mainly provided to some high-end users."

Tian Moyun understated: "The leader also knows that the current mainstream hard disk configurations on the market are 8G/10G/16G, and this all-in-one machine is directly equipped with a 64G hard disk. Even if it cannot be modified later, it can be used for many years."

"In addition, some business people who require high hard disk storage and graphics processing capabilities can also use this all-in-one machine. Although the price is slightly expensive, it is still a very cost-effective product for them."

To put it bluntly——

In Tian Moyun's plan, the main products are the 1799-bit computer at 16 yuan and the 2999-bit computer at 32 yuan.

As for this high-end business all-in-one machine with a price tag of 5999 yuan, it is only used to sort out the brand image, so that more users feel that the first two models are more cost-effective.

Of course, this all-in-one machine is not a scam.

The series of configurations used are all the top research and development results of [Thunder Scientific Research Center], which is not inferior to the top configurations on the market.

If you look at the profit margin of a single product, the profit margin of the all-in-one machine is the lowest, and the cost is relatively high, far inferior to the other two models.

To put it bluntly, this is not a money for quantity, but just a product image.

……

[Thunder Group]'s first computer will use the brand of [Star Technology].

Tian Moyun doesn't want [Starry Sky Technology] to become a cost-effective brand, not because he wants to make huge profits, but... But any cost-effective brand will never be top-notch in quality.

In order for consumers to intuitively feel the advantages of cost-effectiveness, it is necessary to amplify the performance, and then make cuts in some places where the consumer perception is not strong, so as to give consumers a feeling of "picking up a big deal".

But in fact--

Some really excellent new technologies may also bring great convenience and benefits to consumers, and they are also worth the money.

Just because the "consumer perception" is too low, in order to improve the apparent cost performance, it was deleted.

This is not conducive to business development.

As a technology company, if it wants to continuously come up with new technologies, it must be high-end.

Only by increasing the price and positioning can we smash various new technologies regardless of cost, and let consumers know that this is a top-notch and most powerful technology company.

This is the positioning of [Starry Sky Technology].

……

However, now we need to respond to the call of the country, and at the same time, in order to quickly popularize [Thunder OS], we must come up with affordable and cost-effective products.

For example, there are two versions of computer hosts at 1799 yuan and 2999 yuan.

In Tian Moyun's business thinking, these two versions will go to the low-end to harvest market share in the years to come. If it really depends on these two price ranges, it won't take long for the [Xingkong Computer] brand to disappear completely.

……

The planning meeting on "promoting popularization of home computers" lasted for several hours.

When the meeting ended, Tian Moyun and the little secretary walked out, got in the car and left.

"There are 11 manufacturers at the scene, and the ones who are really capable of participating in the competition are actually only TM, Dongzhu, KT, JY, and our Thunder."

Tian Moyun said casually: "Of the five core manufacturers, [Thunder Group] has the weakest foundation. Coupled with the limited production capacity, it is already very good to be able to win 30% of the official promotion. The most important thing is to get subsidies and tax cuts."

"The 15% subsidy is not a small amount. It's the first time I've seen an official so generous."

"The 50% tax cut is also an excellent policy. We have already received a 50% tax cut, and now we will deduct another 50%... In the computer business, there is no need to pay a penny of tax."

Subsidies and tax cuts are very rare policy support.

What does the 15% subsidy mean?
Consumers can take home a computer with an original price of 1799 yuan for only 1529 yuan.

The current price of a 2999-bit computer with an original price of 32 yuan is only 2549 yuan.

On the basis of the original price, directly cut off 15%, so that consumers can spend a lot less money, which is more conducive to [Star Technology]'s product marketing.

And as for the 50% tax cut policy——

It is a benefit for hardware manufacturers.

[Thunder Group] Because of the previous chip research and development, it has already received a 50% reduction, and now it will be reduced by 50%.

This means that for a long period of time in the future, the computer business of its subsidiary [Xingkong Technology] will not need to pay any taxes.

How much money is earned, that is how much.

……

"Boss, can you still make money by making the quotation so low?"

The little secretary couldn't help asking.

"Of course it can make money."

Tian Moyun smiled: "How much you can earn is a commercial secret, so I won't tell you."

Making money is for sure.

Tian Moyun is not a philanthropist, how could he do business at a loss?

and--

The biggest advantage of mastering core hardware R&D and production technology is that you can clearly control costs.

Because of the rewards given by the [Game Master System], the cost of self-development of the [Thunder Research Center] is not as high as the outside world imagined, not even 10%.

These self-developed core hardware can be used in many fields.

Arcade machines, home game consoles, desktop computers, all-in-one computers, and other diversified fields... The cost is evenly divided, and basically only the cost of materials remains.

How can you make money with such a low quotation?

Ha ha--

The cost price of a 1799-bit host for 16 yuan is only a fraction.

The cost of a 2999-bit host for 32 yuan is less than 1500 yuan, which is simply huge profits.

Only the all-in-one machine at 5999 yuan costs a little more. After all, it is a precision object, and it is not as easy to control the cost as the former two.

However, it is still a huge profit.

And now there is still a 50% tax reduction policy. If the promotion goes well, the profit will be quite scary just by selling hardware.

Besides—

The profit of [Xing Kong Computer] has never been in hardware, but in software.

[Thunder OS] The closed nature of the system makes all software profits have to go through the "software mall". The standard set by Tian Moyun is 30% of the platform usage fee.

Abbreviation - Thunder Tax!

As for whether the 30% is too much, it depends on the individual.

You know, once [Thunder OS] is rolled out nationwide, its installed capacity will be a very scary number.

Moreover, [Xing Kong Technology] is also responsible for the voluntary recommendation of software in the "software mall" at the software level, helping developers save a lot of advertising and publicity costs.

On the whole, 30% is really not high.

(End of this chapter)