Reborn in another world as a game

Chapter 173 The Final Harvest Plan
"How to increase the installed capacity by 500 million?"

Su Hanlin was a little curious, wanting to know what else this guy could come up with.

"I've done detailed calculations—"

Tian Moyun explained: "If the 8-bit game console originally belonged to the Banana platform, if [Thunder Group] provides the hardware, the cost can be reduced to a very low level. I can provide it to you for 800 yuan, and you can sell it at the cost price of 800 yuan. .”

800 yuan?
Su Hanlin and Li Tenglong looked at each other.

Today, one of their game consoles costs at least 2000 yuan. If they cut more than half of it directly, it would indeed increase sales quickly.

but--

"There's another question."

Li Tenglong frowned slightly: "The game market is almost saturated, the impact of [Thunder Game Hall] is too great, there is not much market left for traditional TV game consoles, even if we lower the price to 800 yuan, it may be difficult to increase 500 million sales."

"And the game I developed myself."

Tian Moyun chuckled.

"That's impossible."

Li Tenglong shook his head: "Although we can find the media to promote it, consumers will still feel that it is not worth spending 800 yuan to buy a game console for a game. It would be good to increase sales by hundreds of thousands, 500 million? No. possible."

Tian Moyun didn't speak, but looked at Li Tenglong thoughtfully.

"Any questions?"

Li Tenglong was a little guilty when he saw it: "I am the result of many investigations and statistics. According to market feedback, unless a game is extremely popular, otherwise, it is almost impossible to rely on a game to increase the sales of consoles in a large amount." possible."

"especially--"

"Now there are [Thunder Game Hall], 16-bit game consoles, plus a large number of top manufacturers, medium and large manufacturers to join, so that consumers have better choices, they will not buy a console just for a game... Even if it's your game."

Tian Moyun didn't speak, Su Hanlin smiled and remained silent.

Only Li Tenglong was confused and a little confused.

……

"Things that you, a layman, can understand, he knows better than you."

Su Hanlin shook his head and looked at Tian Moyun: "There should be someone behind this?"

"The backhand is actually very simple."

Tian Moyun said: "First of all, I want to explain that the main task of this trick is not to make money, but to kill the other two companies."

"The specific implementation is like this—"

"First, the old-for-new method is adopted. The game consoles of Leyou and Strawberry can be exchanged for new game consoles with only 500 yuan added."

"Second, anyone who buys a game console will be given my new game for free to increase their attractiveness."

"Third, all new games on the platform will be reduced to less than 50 yuan, with the three price points of 29/39/49 as the standard."

"Fourth, increase the lottery mechanism. Buying game consoles and game cassettes can participate in the lottery. The prizes are toys and home appliances under [Thunder]."

"Fifth, increase the charity mechanism and promise to donate 10% of the profits to charity."

"Sixth, buy the game cassettes of Leyou and Strawberry for 10 yuan a piece, and charge as much as you have."

"Seventh, put the purchased game consoles and cassettes on the market in second-hand form and sell them at cost."

"In this way, you're done."

……

Su Hanlin and Li Tenglong were stunned for a long time, a little down.

"It's a bit ruthless to trade in."

Li Tenglong rubbed his chin and asked back: "No, you can certainly sell our game consoles and grab the market share of those two, but in the end you put the purchased game consoles into the second-hand market. Isn't that the same as not buying?"

He felt somewhat inconsistent.

First of all--

According to Tian Moyun's thinking, the intention of this move is not to make money, but to kill the last profit point of [Leyou] and [Strawberry].

"Trade the old for the new" is possible, but——

Sell ​​the purchased game consoles as second-hand and put them back into the market

This does not seem to squeeze the market share of those two.

Isn't all of this useless?
"You are wrong to think so."

Tian Moyun shook his head: "In my opinion, market share needs to be differentiated by 'effective' and 'ineffective'."

"First you have to understand—"

"This exchange method can sell the [Dragon Scale Game] console to the other two game players. What kind of market share do these game players belong to?"

"And what about consoles that are re-entering the second-hand market?"

"A game console worth 300 yuan, a game cartridge worth 10 yuan a piece... What kind of market share do consumers who buy these products belong to?"

After what he said, Li Tenglong suddenly realized.

"Consumers who buy game consoles are the main force in buying games, while consumers who buy second-hand cheap consoles and cassettes will hardly buy their new games, because these consumers...do not intend to accept high sales at all. A new game at an affordable price."

Li Tenglong's eyes brightened: "The former is an effective market share, and the latter is an invalid market share. It turns out that's the case."

What is effective?

After buying a game console, there is a high probability that consumers will buy new games.

Why is it invalid?

Consumers who want to buy second-hand game consoles and ultra-cheap cassettes cheaply and will not accept the normal price of new games will most likely not buy new games on this platform.

"Another point--"

Tian Moyun smiled lightly: "The game cassettes we purchased are large enough that consumers can't finish playing them in a short time, so naturally they won't buy new games."

"exactly."

Li Tenglong nodded again and again: "Turn their effective market into an ineffective market... tsk tsk tsk, what a clever plan, once this is successful, the last foundation of the two companies will be cut off, they will either go bankrupt, or raise money like crazy, and develop 16 Game consoles fight to the death."

"And no matter how they choose, in the end... it's a dead end."

Tian Moyun smiled without saying a word.

The 8-bit computer market is the foundation of profitability for [Leyou] and [Strawberry] at this stage.

And once this market is abolished, their only choice is to develop 16-bit game consoles and fight to the death.

but--

[Thunder Game] and [Dragon Scale Game] are waiting for them here.

More than 90% of the game manufacturers capable of developing 16-bit games are all on [Thunder Games].

Once the epoch-making 16-bit home game console war starts, the combination of these two platforms, together with the cost and price advantages brought about by self-developed, will crush [Leyou] and [Strawberry] to death in minutes.

all of these--

They were all in Tian Moyun's plan, and these two families were like turtles in a urn, unable to escape their predetermined fate.

……

"Speaking of which, you [Thunderbolt] still have 8-bit processors?"

Li Tenglong was a little puzzled.

"It's just reverse research and development, it's very simple."

Tian Moyun said casually: "We already have 16-bit and 32-bit R&D experience, and it couldn't be easier to reverse-engineer an 8-bit processor with low cost and superior performance... Moreover, we only need to install a virtual operating system to start Perfectly compatible, all right."

The truth is definitely not as simple as he said.

but--

The two people on the opposite side are not experts in scientific research, and aren't they fooling around casually?
(End of this chapter)