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Chapter 920 Ads Are Crazy

Now that we have decided to shoot, of course we can't just take things lightly.

After all, Lin Xiao's signboard can't be smashed, can't he?
Moreover, in fact, the outside world is still very concerned about Lin Xiao's filming of public service advertisements.

Many people know that some of Lin Xiao's advertising ideas in his early years were very good.

Great directors, most of the famous directors in China, basically seldom shoot things like public service advertisements.

On the one hand, it is because of creativity, without good ideas, a famous director will naturally not want to be thankless for it.

On the other hand, it is also because the technical content of short public service advertisements is not high. Of course, not all of them are like this, but most of them are.

Is Lin Xiao a great director?

Definitely, necessarily, and the king of commercials.

Then the public service advertisement he shot will definitely not be that simple.

On the official website of the High Heaven Pavilion, there is an extra section dedicated to public welfare.

In the future, this special page will appear, and all public welfare events related to Lingxiao Pavilion will appear.

For example, employees participate in social services and so on.

CCTV, advertising department.

The public service advertisements produced by CCTV are all masters. Don't think that the Tower of the Sky did not pay too much attention to CCTV's public service advertisement bidding before.

But in fact, for many advertising companies, for many advertisers, CCTV's public service advertisements are a very heavy resume. very strong.

Especially for many advertising companies, if they can pass the CCTV public service advertisement bidding, then the company will have a very official recognition of its creativity.

This recognition does not refer to the recognition of the public, but the recognition of those manufacturers' brands.

Originally, CCTV had already ended the public service advertisement creative bidding for this season, but this time the public service advertisement was provided by the Public Welfare Department of Lingxiaoge, Lin Xiao personally put forward the idea, and personally directed the public service advertisement.

Therefore, although the process was not followed, the CCTV advertising department still attaches great importance to it.

After all, the name of the person, the shadow of the tree, and most importantly, the last press conference of the Ling Xiao Pavilion satisfied the officials very much.

Another Ling Xiao Pavilion is not short of money, and of course CCTV is not short of money, and if you want to be on the platform of CCTV, you can't just do any public service advertisement.

"Although the collection period has passed, Lin Xiao personally created and directed these commercials after all, so let's take a look together." said Zhou Changqing, director of the public service advertising project in the advertising department.

"Then let's take a look. I'm curious, what is the difference between the commercials made by great directors and others." Another leader smiled.

"Lin Xiao's creativity is still very strong."

Soon, Zhou Changqing asked the staff to start playing.

He also watched it for the first time.

There are not many people in the screening hall, but their identities are not simple. There are people from CCTV's advertising production department, directors, screenwriters, planners, and leaders.

Bright lights began to appear on the screen!
The background of soft music sounded, and a reversed clock appeared, not very clear, but rather hazy.

Then there is the picture of the water splashing against the wind and condensing.

The water of the waterfall goes upstream. The opening is to use the method of reverse flow, and the flowing waterfall will flow backward again.

then
Dandelion seeds float back from afar and gather into umbrellas.

Then, the sun turned back.

The sun rises in the west and sets in the east.

Athletes return to the starting line from the finish line.

The picture shows a group of athletes running backwards back to the starting line.

This commercial made many people present feel a little puzzled after watching it.

how to say?This commercial video, up to now, is reversing and going back in time, but what is the significance?
The screen continues.

The train is driving backwards, the roaring train returns home!
I handed back the admission letter, forgetting the ten-year cold window!

The smell of food drifts back to the kitchen.

The handwriting fades away, on the paper you signed your name on!
You turn off the TV and help me put my schoolbag on my back.

Gorgeous fireworks, back to the horizon.
I took off my new clothes and put on an old one.

Snowflakes are flying and drifting towards the sky.

Turned back into a child, lying on the bed, warmly embraced by my mother.

I fell asleep and you were still by my side!

In the end, old photos appeared one by one, and the final subtitles appeared.

Do you have to go back in time so that you can stay with your parents longer?

The audience was silent for a while!
The intention of this commercial video is clear, that is, "I am still by your side" and "You are still by my side".

The last sentence made many people fall into silence. Could it be that you have to go back in time so that you can stay with your parents for a longer time, which exhausts the theme of this commercial video.

There is no sensationalism, too many plots in each story, no sound, only the passage of time.

Can time be turned back?Obviously not, so why not spend more time with your parents?
By the time you try to turn back the clock, it's already too late.

Many people work away from home, and their parents are not around. As the old saying goes, parents do not travel far.

But how many of them actually did it?
In modern society, this kind of situation abounds. Many people may not go home during the Spring Festival in order to save the money.

Zhou Changqing, the first to applaud!

Others followed suit.

"What do you think?" Zhou Changqing asked.

"The concept is very new and full of creativity."

"Use the backward method to interpret the value of companionship!"

"A very good idea, as expected of Lin Xiao, listening to thunder in a silent place, probably so."

"As soon as an expert makes a move, he will know if there is one! There is nothing worthless under the fame!"

The content of this short film is flat and straightforward, and there is no plot or anything, but it is full of creativity.

The public welfare short film itself is very creative. Maybe this short film cannot make many people cry, but it can make people feel deeply after watching it.

"Have you noticed that those subtitles, combined together, are actually a poem, a reverse poem."

"Speaking of which, it's really true that this copywriting is also very strong."

"Okay, stop bragging, let's see the next one." Zhou Changqing interrupted the bragging of a group of people.

At this moment, Zhou Changqing also sighed, this is really, a veritable strongman.

Then the second public service announcement video began to air.

Then, this time, many people present were silent.

"Eh!"

"Eh!"

"Suddenly there is an urge to go home."

"Yeah, I miss my little brat."

"."

All the people watching here are middle-aged people, and most of them have children in their families, but this second short film is the easiest to resonate with these people.

And then the third one!

This time, people of all ages were silent.

"This Lin Xiao is really a monster!"

"Who said no!"

"3 short films, the first one is better, the last two, hey!"

(End of this chapter)