card star

Chapter 865

Hilton Hotel, the scene of the press conference at Ling Xiao Ge.

Xiao Jie replied with a smile: "Educational film and television does not pursue star effect, but the requirements for participating artists are more than ordinary film and television works. The first is the artist's artistic ethics. After all, education and film are mainly for students. We watch it, so the artistic virtue of an artist is the first, followed by acting skills."

"Currently, the participating artists of the "Three Character Classic" series of educational film and television short films have been confirmed. Mr. Lin Xiao, the chairman of our Peak Tower Group, Mr. Liang Shaoqing, the actor, Ms. Zhou Ya, the queen of the actress, Wu Fa, Wu Tian, ​​the popular Xiaosheng , Xie Xin, Xu Jin, popular actress, Fang Junyao, Yan Ruxi, popular actress, Yan Jue, Liu Xixi, and Hollywood actress, Kelly Logan and others."

Every time Xiao Jie pronounced a name, the media reporters below cried out in surprise.

Damn, what are you talking about not pursuing star power? Which one of these names that Xiao Jie pronounced is not a hot star?

What is a popular star is just when it is popular. It is not the kind of outdated star, but the star entertainer who has a strong appeal at this stage.

"Of course, we welcome celebrity artists in the circle to join this plan."

"Then what about their salary?" another reporter asked.

"Educational film and television is a public welfare undertaking. At present, the stars and artists who participate in the performance will only receive the same salary as ordinary actors. Among them, Mr. Lin Xiao, the chairman of our Peak Tower Group, will only receive a symbolic 1 yuan Chinese currency Pay." Xiao Jie threw another bombshell.

The meaning is obvious, that is, educational film and television projects are public welfare projects, so these stars basically do not receive remuneration.

Of course, some people have discovered that these celebrities are actually celebrities who are closely related to the Ling Xiao Pavilion.

The press conference in the High Heaven Pavilion went very smoothly.

Educational film and television has officially started listing.

As for the short films to be shot for "San Zi Jing", there are more than 20 short films in the preliminary plan.

Of course, the educational short films of "San Zi Jing" are all short films of no more than 10 minutes in length.

Although the film is not long, there are quite a few actors that need to be used.

In fact, the field of education, film and television will continue to see progress for a long time to come.

Although some shrewd merchants took a fancy to the educational film and television market and wanted to place advertisements, they were all rejected in the end.

First, at this stage, even if you sell advertisements, you can’t sell much money. Second, since it is in the name of education, there are still some things that need to be avoided.

Besides, Ling Xiao Pavilion is really not short of this little money at present.

To everyone's surprise, it was originally thought that the expected investment of Lingxiao Pavilion, but the initial investment will exceed 10 billion Chinese dollars. This project, which makes people see no profit prospects, will cause the stock price of Lingxiao Pavilion to fluctuate.

But it turned out that after the press conference ended, the stock price of Ling Xiao Pavilion rose by more than 2%.

Don't underestimate the 2% increase, you must know that today's Ling Xiaoge is already the first stock in the domestic entertainment industry, and its total market value exceeds [-] billion.

With a 2% increase, the market value has increased by more than 20 billion. That is to say, Ling Xiaoge just announced that it invested 10 billion in this unprofitable educational film and television project, and it earned it back in less than a day.

Lin Xiao didn't expect this.

As for the reason, a netizen who bought Lingxiaoge shares said: "Lingxiaoge can be said to be the top in China in terms of big moves in film and television content, but if a company wants to develop in the long run, it can't just focus on money. Educational film and television plans, it seems It seems to be a loss-making business, but we can see the courage and social responsibility of Ling Xiaoge. A company with ability, strength and social responsibility is worthy of our investment and trust."

"Everyone thought that the High Heaven Pavilion was being taken advantage of again, but in fact, they didn't see the meaning behind this project. Perhaps on the surface this project did not benefit the High Heaven Pavilion's finances, but in fact, educational film and television projects, On the one hand, Ling Xiao Pavilion can gain national favorability, people will recognize this company with a sense of social responsibility more, and at the same time, it can also get official affirmation. Cultivate a large number of talents in front of and behind the scenes for Lingxiaoge. In the end, the field of education, film and television has always been blank. Lingxiaoge is the first person to eat crabs. I believe that it is impossible to really not see the profit prospects of this industry. It is only temporary It’s just not clear.”

"Educational film and television is a very powerful nameplate created by Lingxiao Pavilion. We have noticed before that Xiao Jie, the vice president of Lingxiao Pavilion, said when answering reporters' questions that educational film and television works have a high impact on the morality of actors and artists participating in the performance. Then, in turn, can it be said that actors who can participate in educational film and television works are worthy of affirmation of their own character and artistic virtue? What is authority? This is authority! Just like the Oscars, the future can be Expect!"

No one expected that such a non-profit project would be well received by all walks of life.

Not only the media applauded it, but netizens also applauded it, and even the official issued a document affirming the educational film and television plan of Lingxiao Pavilion.

media.

"Lingxiaoge wants to build Huaguo's education, film and television industry. This is a public welfare project that benefits the country and the people. As a private enterprise, it can have such a sense of social responsibility. Perhaps this is the foundation for Lingxiaoge to become the first company in Huaguo's entertainment industry." ——"Southern Weekend"

"Whether the educational film and television industry plan promoted by Lingxiaoge will become an important supplement to the film and television industry, let us wait and see!" —— "Capital Entertainment""

"The reformer of audio-visual education, the educational film and television program of Ling Xiao Ge, may leave a strong mark in the history of education." - "Xue Er"

Education experts, famous teachers.

Xu Feihong, a well-known education research expert in Huaguo: For the education of young students, many times, through literal explanations, students often know what it is but don't know why.

For example, we usually tell students that the expression of happiness is to laugh, and the expression of sadness is to cry. What about the expression of anger?What does hysteria look like?

But through educational film and television, and through the performances of professional actors, we can clearly tell students that being happy is not just about laughing, being sad is not just about crying, what it is like to be angry, and what it is like to be hysterical of.

For now, I am optimistic and looking forward to the educational film and television programs promoted by Ling Xiao Ge.

You Dingran, a special-grade teacher at the primary school attached to Beijing Normal University: I am looking forward to the appearance of educational film and television works.Let's take the "Three Character Classics" as an example, for example, "Xi Meng's mother, choose a neighbor, if the son does not learn, break the machine!" 'This paragraph, expressed in words, is actually very feeble, because for children, they have not learned many words completely, and they still cannot have a good cognition.

But if it is expressed through film and television works, students will have a very clear understanding.

(End of this chapter)