card star

Chapter 861
"Let me tell." Lin Xiao stood up and said.

"To be precise, although Ling Xiao Pavilion seems to be developing very well, it has already fallen into a bottleneck."

"In terms of film and television content, we can say that we have achieved the extreme that other companies can tolerate. In this regard, it is difficult for us to make breakthroughs." Lin Xiao said.

"So, we need a new blood-forming ability, and I think the educational media is a very good breakthrough point."

"However, the current domestic education industry is mixed with dragons and snakes. Even if we want to break through, it will be so easy, right?" Xiao Jie frowned.

"No, everyone may have misunderstood me. Our Ling Xiao Pavilion is essentially a film and television company, not an education group." Lin Xiao shook his head and said.

"Of course I understand the principle of developing strengths and avoiding weaknesses, so what we want to do is to educate film and television. We have unique advantages in this regard." Lin Xiao said with a smile.

"Educational film and television?" Everyone present was a little confused.

"Whether it's to open up new channels or something else, our ultimate goal is for the long-term development of our Lingxiao Pavilion. What is the core industry of our Lingxiao Pavilion? It's content!"

"So, it is said that it is educational film and television, but in the final analysis it is also about making content."

"There are a lot of film and television works about early childhood education and youth education on the market now, but they are mixed, and they are all very shoddy, and they can't even be called film and television works." Lin Xiao shook his head and said.

"Most of the educational film and television resources are produced by some animation companies and educational institutions. The production cost is very low, and the quality is naturally lackluster. It can be said that there is no real educational film and television industry."

"Because the educational film and television industry currently has very limited profitability. Most of the time, it appears in the form of animation and other forms, and the most critical problem is that these so-called educational film and television works on the market are actually aimed at For preschool children, from elementary school to middle school, the educational film and television works of young people in the stage can be said to be blank." Lin Xiao said with his hands on the table.

Xiao Jie and the others were taken aback.

"When Lin Dong said this, if you think about it carefully, it is really true. Many educational film and television works on the market are actually dubbing works strictly speaking, such as "Three Character Classics", such as some fairy tales and fables. In fact, they are all through some It was produced with very rough animations, but when it came to elementary and middle school, it was almost blank." Chen He thought for a while, and suddenly said.

"But since the profitability is limited, why do we still do it?" Xiao Jie asked a little puzzled.

"The limited profitability mentioned here refers to the obvious and the current stage, but in fact, it is not the case." Yao Ding said.

"According to our investigation, we found that at this stage, even those shoddy educational film and television works mainly serve the educational brand."

"As for the paid business of the current education groups, the profitability is actually very good. This is based on the premise of the current shortage of educational film and television resources."

"Perhaps at the level of education, our Ling Xiao Pavilion still has shortcomings, but we have the biggest advantage, that is, in the content of educational film and television works."

"At the same time, although educational film and television works cannot bring us obvious benefits at this stage, they can bring huge social favorability to the company. The brand will also be deeply rooted in the hearts of the people, which in itself is a profitable business, and at the same time, the government will also vigorously support our educational film and television projects." Yao Ding said.

"Another one is that this is also an act of cultivating fans from an early age. When everyone has watched the educational film and television works produced by our High Tower, then when they grow up, our brand of High Tower will still be deeply rooted in the hearts of the people. Although it will not be seen in the short term. to the point of profitability, but the potential value is immeasurable."

"But how to do it? Since there is no large-scale education, film and television, there must be problems and problems in it. Otherwise, it would not be possible to form a mature system." Nan Ke asked puzzled.

"In fact, the biggest problem is that if you want to scale up education, film and television, it is cost and risk, as well as the profit model." Yao Ding explained.

During this period of time, he has conducted in-depth research on the education, film and television industry.

"The first is the cost. If you shoot and produce conventional documentaries and TV series, although the cost is not high, it is definitely not low. The profit method of the education industry is gradual and develops steadily, not Like other industries, it can explode in an instant.”

"That is to say, the investment and output of the education industry requires a very long cycle. The greater the investment, the longer the profit cycle will be. Moreover, there is no domestic precedent for education, film and television, and the profit model is still unclear. Although it is not It is said that no one has tried it, but it is difficult to see the effect of one or two or a few films in educational film and television. It requires a cluster mode, but the cluster mode requires a lot of capital costs, which is unaffordable for most education industry companies " Yao Ding analyzed.

"In fact, in our country, regulations on support and rewards for educational film and television have been introduced very early, but there are still very few actually doing it, but we are different."

"For us, it doesn't matter if we lose all of it even if we spend a few hundred million. We are a listed company. In other respects, we have been able to do our best, but our Ling Xiao Pavilion lacks a sense of social identity. This kind of Social identity, in fact, most companies lack, sometimes, a group company to develop, not only depends on performance, social identity is also very important."

"The next educational film and television project will be the main project of the whole group in the next year. I hope everyone can make more suggestions in this regard."

"Actually, although the effect of this plan cannot be seen for the time being, in terms of cultivating talents, this project is a very good platform. It can even be made into a cradle for discovering new talents and cultivating new talents in our company."

"We have reached preliminary cooperation intentions with Huaying, CCTV, Tomato Satellite TV, Beijing Satellite TV, ECCOM Video, etc."

Regarding this education, film and television public welfare project, it was actually Yao Ding who first proposed it. Of course, at the beginning, Yao Ding considered the current situation of the High Heaven Pavilion, so he thought that the High Heaven Pavilion must open up new industries.

In terms of media, especially the Internet, it is actually not easy for Ling Xiaoge to get involved, but at present, Ling Xiaoge can be said to have achieved the extreme that other domestic counterparts can bear in terms of content.

Of course, the content here refers to the conventional content of the film and television industry.

(End of this chapter)