card star

Chapter 830

This year's Lunar New Year stalls can be described as full of gunpowder.

The Lunar New Year file has always been a reserved schedule for Chinese domestic movies.

It is also a battleground for film and television companies, and Ling Xiao Pavilion has been the real king of Lunar New Year for several consecutive years.

In fact, the Lunar New Year stalls in the early years actually started in November. Strictly speaking, the Lunar New Year stalls lasted nearly three months.

But this is not the case in reality. For example, the schedule in November is actually not a hot schedule, as you can see from the New Year's Day schedule.

And those that can really occupy more than half of the total box office of the Lunar New Year stalls are actually concentrated in the week of the Spring Festival schedule.

So in recent years, the Lunar New Year stalls have gradually turned into Spring Festival stalls.

Why is the box office so high during the Spring Festival?This aspect is related to the domestic economic level, and this schedule is a holiday.

The reason why the summer file is popular is because it is a student holiday, while the Spring Festival file is a national holiday for the whole country.

Coupled with the special existence of the Spring Festival in China, it has caused a concentrated explosion of box office during the Spring Festival.

It is not difficult for careful people to find that the ticket price of movies in this schedule is often higher than that of other schedules, and the ticket supplement is relatively small, because in this schedule, theaters do not have to worry about no audience.

Naturally, it pushed up the movie box office.

This year's Spring Festival schedule is more competitive than previous years. At the same time, because of the previous entertainment Tianmeng, this year's Spring Festival schedule has become more uncertain.

This year's Spring Festival, as many as six competitive movies have been confirmed to be released.

Among them, "Nian Beast", jointly invested by Tianxing, Lingtian and Huaying, is the most important.

Because the production cost of "Nian Beast" is nearly [-] million U.S. dollars, it is said to be [-] million U.S. dollars.

Definitely a blockbuster.

Then there is the second film after the return of Qin Gang, the former king of the Lunar New Year film, and it is also a film cast by Huaying, plus the Chinese New Year comedy "New Year Rhapsody" that fits well with the schedule.

Therefore, although the investment is not high, it should not be underestimated.

Then there is the series of films "Happy Events Series" by Star Entertainment on Hong Kong Island. This series has filmed more than ten films. Although the reputation is getting worse every year, it can earn a lot of box office every time.

This year is the final chapter of this series, which can be described as a gathering of superstars, and the investment is far more than before, which is obviously ambitious.

Then there is Tianchen's reality-themed film "Save Mr. Wind", adapted from Feng Nanfei's real experience. Great director Yang Hao.

Xuanhuang Film and Television's annual mythological giant "Legend of the Gods" is second only to "Nian Beast" in cost, as high as 3 million.

The key is that "Legend of the Gods" also has investment from ECCOM and Ari, so "Legend of the Gods" definitely has a huge potential for competition.

Finally, there is "I'm Not the God of Medicine" by Ling Xiaoge. If this film is produced by other companies, judging from the investment of "I'm Not the God of Medicine", this is just a mid-to-low-cost feature film, which seems wrong at all. Other films are not a threat, but precisely because this is a project of the Ling Xiao Pavilion, "I'm Not the God of Medicine" is listed as one of the most competitive films in the Spring Festival schedule.

If a movie wants to sell well, it has never just depended on the quality of the movie.

Of course, today's market has matured, so it's not enough without quality.

The reason why this year's Spring Festival schedule is more smokey than in the past is because it is foreseeable that this year's "I'm Not the God of Medicine" will suppress the film schedule to a very low level.

as predicted.

"What did Huaying say?" Lin Xiao asked.

Yao Ding shook his head, and said with a wry smile: "Huaying can only arrange no more than 10% of the films for "I'm Not the God of Medicine". Because there are too many films this year."

"Where's Tianhua?" Lin Xiao asked again.

"Tianhua, Xuanhuang, Tianxing and other theater chains are probably similar. Although they will not be banned, there will not be much difference. Unless their own movie box office hits the street, otherwise, we will face It’s a situation where the film schedule is greatly suppressed.”

These actually did not exceed Lin Xiao's expectations.

However, this amount of filming is just talking about the opening of the filming and filming.

Although everyone controls a certain number of theaters, it is impossible to assign all the films to their own films. There will definitely be a bias in the opening and scheduling of films, but in the future, theaters also want to make money, so it is impossible to completely ignore the market.

As for stealing box office and the like, maybe a few years ago I would have worried about it, but now it is almost impossible.

Because more than 80% of audiences buy movie tickets through the Internet, and there are actually very few people who actually go to the scene to buy tickets to watch movies.

This is especially true during the Spring Festival.

Therefore, the most critical thing is naturally the quality of the film and the audience's reputation after its release.

Of course, the market is changeable, and no one dares to say that he can control the context of the market. There are not all films with good reputation among audiences that hit the street.

Luck is sometimes very important, of course, the type of film is equally important.

The end of the new year is approaching, and each company has come up with unique ways to promote their films.

However, there has been no smearing of each other for the time being. In fact, it is easy to understand. The movie has not yet started to be released, and there is more than one competitor. Also do not want to see things.

Moreover, the schedule of the Spring Festival is different from other schedules. The speed of news fermentation is not so fast during the Spring Festival schedule, and at the same time, the schedule is too short.

So most of the time, when a film is released in this schedule, it is more about luck, publicity and word-of-mouth after the release.

Movies in the Spring Festival schedule will basically not be released directly, but will undergo large-scale publicity, special screenings, etc. before the release.

As mentioned earlier, this schedule is aimed at the short-term explosive power of the film. After the release, it will be promoted, and the day lily will be cold.

Compared with other films, the promotion of "I'm Not the God of Medicine" is actually more difficult to do, because the subject matter of this film itself is relatively sensitive. A film like "Save Mr. Wind" seems to be realistic. But in fact there is a very fundamental difference between the two.

"Rescue Mr. Wind" can publicize the whole story of Feng Nanfei's kidnapping. Feng Nanfei also worked hard to prove his box office appeal, and personally appeared to explain it.

But "I'm Not the God of Medicine" can't do it. The issues involved in this film, even after many years, are still very sensitive social issues.

The problem of high-priced medicines, although the country’s official departments have been regulating it, and even most medicines are included in medical insurance, but in fact, this problem still exists.

In itself, the theme of "I'm Not the God of Medicine" is actually very easy to create a topic if it is directly used for publicity, but after the meeting with Lin Xiao, Nan Ke and others, they finally abandoned this publicity method, because The risk is too great.

(End of this chapter)