card star

Chapter 787

"Friends" exploded!
Yes, totally blown out, in the ensuing fourth week.

"Friends" is still broadcast late at night, but this week, the ratings of "Friends" broke through the 1300 million mark, and it directly came to [-] million viewers.

It is only one step away from the late-night ratings record.

These are naturally due to the previous wave of praise and heated discussions in the media. Of course, word of mouth is also very important.

The Dick Group never expected it, and the same is true for NBC.

Who would have thought that a low-cost drama series with a production cost of less than tens of millions of dollars for a whole season could actually create such ratings.

Don't think that TV dramas are not as profitable as movies. In fact, in China, a few years ago, TV dramas made far more money than movies, but the quality was not as high as movies.

In North America, because the market is more mature, and the consumption habits of the people in North America are different from those in China, in North America, their TV channels are thoroughly subdivided, and even the age groups are also very thorough.

Like Huaguo, it is nothing more than children's channels and other channels, but in North America, sports channels alone may be subdivided into channels for certain sports in order to accurately target the audience.

Because there are not only free channels in North America, but also many premium channels.

On the other hand, in Huaguo, premium channels are just start-ups, and more Chinese people are still not used to buying premium channels.

Therefore, a drama series with over [-] million viewers is already a very valuable and popular drama series in North America.

Because, the difference between North America and China is that most of their episodes are series.

Unlike Huaguo, many TV series are finished after one filming.

Looking at the American dramas in North America, those popular dramas almost always appear in the form of one season every year.

This is why, once an American drama becomes popular, its creation value is no less than that of a movie.

Because in China, when a drama is sold out on TV stations, the first round, the second round, rebroadcasting, etc., plus the online copyright, the potential will almost disappear, but it is different in North America.

TV stations have to pay once for broadcasting, and online video in North America is also paid for on demand, especially for these popular dramas, one of which can support a medium-sized company.

Because, this is a long-term meal ticket.

"Friends" was aired late at night, and the investment in promotional resources was very limited, but it still created such ratings, and don't forget that the first season of "Friends" has not been aired for more than half, that is to say, 1300 million , is far from the limit of this drama.

Soon, NBC adjusted its strategy and adjusted "Friends" to broadcast at ten o'clock in the evening.

As a result, in the first week of the adjustment, "Friends" exploded, 1800 million!
Although this number is still a lot lower than those dramas with a lot of ratings, but this is the first week when it is adjusted to ten o'clock.

The key is that the word-of-mouth of "Friends" gradually began to ferment.

The series "Friends" has never been the kind of series that makes people fall in love at first sight. Instead, it is the kind of series that the more you watch, the more you can't stop.

And the scary thing about this kind of drama is that unlike other dramas with obvious story ups and downs, the plot fluctuations of this kind of drama are actually very stable, that is to say, unless you get tired of watching it, otherwise If so, the ratings of this show are very stable.

Facts have proved that the potential of "Friends" is far more than 1800 million.

In the next two weeks, with the fermentation of word of mouth, as Dick Group and NBC tilted their publicity resources.

The ratings of "Friends" have been rising all the way, 2000 million, 2200 million, 2500 million.
Going all the way, "Friends" is completely popular.

At the same time, Legendary Pictures, a company that has just been established, has also become very popular.

Especially when ABC, MBC, FOX and other North American TV network giants found out that "Friends" and NBC had only signed a one-season contract, and the follow-up reservation guarantee clause was not so insurmountable, they were all excited Woke up.

Everyone knows that "Friends" is about to become another hit drama in the history of North American TV dramas with an audience rating of over 3000 million, and the story of "Friends" has just begun.

In the first season, NBC only won "Friends" at the lowest price, and the reservation guarantee clause for the second season has only one priority.

As a result, many TV networks have sent people to contact Legendary Pictures to test whether it is possible to win the second season of "Friends".

Money touches people's hearts. At present, the TV networks on the US side are actually all owned by media groups.

These TV networks are all listed companies with a market value of more than [-] billion US dollars. Why is the production cost of American dramas getting higher and higher?
On the one hand, it is naturally because the higher the ratings, the higher the advertising costs, but more importantly, the ratings of a TV series, especially a super hot TV series, can even affect the fluctuation of the stock price, even if the fluctuation is only 1 percentage point is worth hundreds of millions of dollars.

As a result, the media under the parent company of these TV networks began to dig out the past and present of "Friends".

What "Friends" was not favored at first, and even NBC picked up a hot drama for nothing without investing any promotional resources.

Shock!Currently NBC's hottest drama "Friends", the film crew only sold it for the price of cabbage!

The old American media also like to use headlines like shocking.

The point is, these are all true.

People like to watch the news the most.

"Friends" broke out from the late-night file, and then returned to the 180 o'clock file. The first broadcast only had 3000 million viewers, but so far, the highest viewership rate has exceeded 15 million, and the viewership rate has increased by more than [-] times. It is a legend!

And then "Friends" was also revealed that the first season was sold to NBC for only tens of millions of dollars!

As a result, netizens complained about "Friends", and many people complained about NBC. It is no wonder that NBC has gradually declined in recent years.

Naturally, NBC couldn't sit still. In fact, when "Friends" had just surpassed 500 million viewership ratings, NBC had already sent people to negotiate with Legendary Films about renewal.

But he was directly beaten back by Lin Xiao.

Lin Xiao could sell the first season at a low price, but now that "Friends" has exploded the power of its high-quality drama, if the second season does not sell for a sky-high price, wouldn't his work be in vain?

Today's "Friends" is a rare commodity.

NBC ate so much in the first season, and they didn't spit out more in the second season. Lin Xiao didn't mind selling the second season of "Friends" to other TV networks.

What?Dick Group is a shareholder of the two companies?so what?
In business talk business, "Friends" has shown its value, you get what you pay for.

Besides, the production cost of the first season of "Friends" is low, that's because the leading actors are all amateur actors, and the salary is very low, but after "Friends" becomes popular, the salary of these people will definitely increase significantly .

(End of this chapter)