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Chapter 785

Even on NBC's side, "Friends" is dispensable, and no one pays attention to it at all.

No, the premiere of "Friends" was scheduled to air at midnight.

American dramas generally adopt a weekly broadcast mode. For NBC, popular dramas are generally broadcast on the entertainment channel at 8:10 p.m. and [-]:[-] p.m.

As for late-night episodes, in fact, most of the time, some irrelevant dramas are broadcast, or some old dramas are re-broadcasted.

Obviously, "Friends" is obviously not a big drama that NBC values. There are no special effects, no big stars, and even amateurs.

The cost is low, and apart from a funny plot, everything else is useless from NBC's point of view. If it weren't for the relationship with the Dick Group, they might not even give the late-night pilot a chance.

Yes, it is a trial broadcast. Once the ratings of the trial broadcast cannot reach the lowest level, it will be cut every minute.

In fact, NBC is basically ready to cut it off directly, why?
Generally, when a new show premieres, NBC TV will carry out a certain amount of publicity. If it is a big production, the publicity will naturally be stronger, and the general premiere time will be announced in advance. The premiere time of most popular dramas is not eight or ten. point, but 09:30.

There are even premiere ceremonies for the sequels of some popular dramas. Of course, these have nothing to do with "Friends".

It's just a short play with a small cost and not enough to fill the film library.

Laomei's ratings statistics are different from Huaguo's.

They counted the number of viewers first, and then the ratings for the 18-49 age group.

For example, this time "Friends" will take over from a drama series "Midnight in Los Angeles" that has just been confirmed to be off the air. This drama is already in its second season.

The previous first season of "Midnight in Los Angeles" had an audience rating of 300 million viewers, and the audience rating for the 18-49 age group was 0.7.This result can be said to be a pretty good result in the late-night file, so NBC will renew the second season.

But obviously, "Midnight in Los Angeles" failed to continue the trend of becoming more and more popular.

The audience for the first episode of the second season "Midnight in Los Angeles" was only 180 million, and the ratings for the 18-49 age group were only 0.4, which can be said to be seriously lower than the ratings of the first season.

Because it hit a record low in the drama's history, the ratings of the second season of the drama have remained in such a sluggish state since then. As a result, it happened to be stopped last week.

The late-night file has both good and bad points for Friends.

The disadvantages are self-evident, that is, the late-night file is of course not a good time.

But there are also advantages, that is, "Friends" has more trial broadcast time, if it is placed at 10 o'clock or [-] o'clock, or [-] o'clock, then once the ratings of the first two episodes of "Friends" cannot meet expectations , then NBC will definitely not give more time.

Today is the first broadcast of "Friends". Although NBC has given a little promotional resources, it's just a little bit.

NBC is currently airing two dramas tonight, one is the superhero series "Blue Arrow" and the other is the crime drama "I'm Not Guilty".

Both dramas are sequels. Although the ratings are not bad, they are not NBC's trump card.

Tonight's "Blue Arrow" has 1200 million viewers and a rating of 3.3, which is not bad.

The other "I'm Not Guilty" fell below the 1000 million mark, with only 820 million viewers and a rating of 2.1. Although it was not satisfactory, it was considered to be up to the standard.

Under normal circumstances, American dramas are broadcast weekly, with one episode a week and one season finished. If the ratings are lower than 2, most of the time, the sequel will not be rescheduled.

Of course, the audience rating requirements for late-night shows are relatively low. Generally, as long as the average audience rating is higher than 1, you can continue to book.

The premiere of "Friends" is fast approaching.

As a result, without publicity, without big-name stars joining.

The premiere of "Friends" did not create any miracles, but it still surprised NBC a little.

With a premiere rating of 180 million and an audience rating of 0.4, yes "Friends" copied the premiere ratings of the second season of "Midnight in Los Angeles".

But Midnight in L.A. is season two.

Of course, this result is not good, but it is not too bad.

On the second day, there were not too many comments about "Friends", but, interestingly, they were all positive.

"NBC's new late-night drama "Friends" is very interesting. At least it is no longer those superhero and crime movies."

"'Friends' is really good, I fell asleep with a smile on my face last night."

"Although there are no special effects, no super powers, and no high-tech, wise crime investigations, it can be said that this is a very daily drama, but it feels good, at least it can make me have a good mood before going to bed .”

"NBC's new drama selection is very distinctive and very interesting. Although there is nothing exciting, and there is no such a fascinating main plot, but this kind of short drama is very relaxing to watch, not bad!"

Most of the comments on "Friends" are, very relaxed, very warm, very everyday and so on.

There is no super high evaluation, and the response can be said to be mediocre.

Although most American dramas are broadcast weekly, there are exceptions.That is some pilot dramas on the late-night show, especially short dramas like "Friends". Because an episode is almost half the length of an ordinary American drama, or even shorter, so, sometimes, it will be played continuously for two days.

This is the case with "Friends". After the trial broadcast of the first episode on the first day, although the ratings are not high, the evaluation is not bad.

In addition, it is not a hot period now, so "Friends" will be resumed late at night the next day.

As a result, the rising ratings curve of "Friends" on the second day was very interesting, and it can be said that it was somewhat unexpected.

The next day, the second episode of "Friends" aired, and the audience nearly doubled to 300 million viewers, and the ratings reached 0.7!

The key point is that in terms of audience evaluation, it is obviously much higher than that on the day of the trial broadcast.

"Watching this new NBC drama with my old friends, although it has no special effects, no strong aura of the protagonist, and no super powers, it makes people very happy, and it is very warm, and even finds some of the things in our lives. shadow."

"This new drama introduced by a friend is very fun!"

"It's very warm, although there is no main line, but it is very daily and very relaxing."

"It's pretty good-looking. Although I can't tell you what's so good-looking, the characters in it are all impressive and fun. I'm envious of the way people get along with each other."

This kind of ratings trend and favorable ratings surprised the people in NBC's market research department.

Because it's so weird.

Many dramas, whether they can be popular or not, basically have signs as soon as they start broadcasting, but this "Friends" is too strange.

Although some people think it looks good, but everyone expresses that they can't tell what is good.

(End of this chapter)