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Chapter 727 "Kung Fu Panda 2"

Hello everyone, my name is Po, and I am a reborn person. In my previous life, I was a Chinese-American mixed race, born in North America, and traveled all over the world.

I am a national treasure of China, but I was born in North America. It is hard for me to understand why this is so?

I am fat, love to eat, round and chubby, but I am very cute, everyone likes me.

It's just that I speak English and eat steak on bread.

In this life, I was born in China, and I am of Chinese blood. I love martial arts and kung fu.

However, I have always been a panda. In fact, my biggest dream is to be a chef, but my screenwriter father refuses to let me.

So, I became the dragon hero in a daze.

Now, there is another storm in the Heping Valley, and I, who am dedicated to being an otaku, can't go on anymore, and I'm going out of the mountain again.

"Kung Fu Panda 2" compared with "Kung Fu Panda 1", the scale of publicity, the premiere ceremony, the opening screen, etc., have all been greatly improved.

"Kung Fu Panda" is more than just a movie.

It can be said that in recent years, the cultural output of Huaguo's film and television industry has been the most successful business card.

"Peppa Pig" is also considered a success, but there are not many Huaguo elements in "Peppa Pig", but "Kung Fu Panda" is different from the "Kung Fu Panda" with American plots redeemed by the system. It is a script that Lin Xiao and the screenwriting team have modified magically.

There are more and richer Huaguo elements in it. Of course, it is not that no one complains that "Kung Fu Panda" is a bit yellow-skinned and white-hearted.

For example, most Americans have a relatively clear outlook on family and growth, and the social recognition of related concepts is relatively high.For example, in terms of parent-child relationship, Chinese people pay more attention to blood relationship, advocating the saying that blood is thicker than water, while old beauties value the family relationship cultivated in the day after tomorrow, such as whether they spend time together (Abao and Dad cook together), this time How about the quality.These scenes look very Chinese, but they are very American in their bones.

However, Lin Xiao sneered after seeing it, why?
In fact, this is a matter of concept. People in Huaguo do pay more attention to blood relationship, but there is also a saying in Huaguo that the kindness of nurturing is greater than heaven. Therefore, this kind of social concept can't be said to be yellow-skinned and white-hearted at all.

Is it necessary to let Ah Bao have a bad relationship with his adoptive father?Just because it's not its biological father?
The fact is also true, there will never be a shortage of critics, but there are also a lot of supporters.

A famous scholar in Huaguo wrote a paper on the topic of "Kung Fu Panda" and cultural export.

The paper pointed out, what is the purpose of the so-called cultural export?In fact, it is nothing more than wanting to let more people know about Huaguo, which is an act of promoting Huaguo culture to the outside world, rather than attempting to use cultural exports to change the inherent values ​​​​of people in other countries.

This is unrealistic, and there has always been a problem in the cultural export of our Huaguo.

The paper also mentions two examples. One is that a domestic cultural unit tried to launch a large-scale exhibition not long ago, displaying paper-cutting, calligraphy, Chinese painting, embroidery and other excellent cultural heritage of Huaguo.The North American counterparts hope to promote school-level cooperation led by the cultural unit, and hope to describe their respective cultures through the mouths of primary and middle school students. They think this is the "real guy".Here, we can see that the two sides have very different understandings of the connotation of culture and the way of cultural exchange.But the formation of this kind of difference is not a matter of one or two people in a day or two. To change, it requires the joint efforts of cultural groups and individuals.

And, in fact, we are really not as good as others in some things, but Hollywood film companies have begun to add a lot of Chinese elements to some films in recent years. Is the same also the result of China's economic development?

Look, because Huaguo's market is getting bigger, others are also starting to think about how to add Huaguo elements, no matter what the purpose or original intention is, but the movie is for people all over the world to watch. Invisibly, it also promotes Huaguo. culture.

In fact, "Kung Fu Panda" and "Once Upon a Time" are different, because "Once Upon a Time" is a live-action movie, and it is naturally more difficult to break through cultural barriers. Chinese people will have a deep understanding of the historical background in "Once Upon a Time" I know, but foreigners are not. What they value is kung fu and movements.

The difference in "Kung Fu Panda" is that the Huaguo elements in it are easier to accept, and there is a feeling of moistening things silently.

Because "Kung Fu Panda" is a film for all age groups, it is easier for young audiences who have not yet formed an inherent ideological form to accept such things.

At the same time, scholars said that it is impossible for cultural export itself to really follow the Chinese people's take-for-granted thinking, to promote Huaguo elements and the like, because if you think about it in another way, you hope that the other party will realize what I am talking about. Culture, on the contrary, the other party will feel that the meaning of preaching is too strong, sometimes it will be boring, and sometimes it will be a cultural invasion. Isn’t this the portrayal of some Hollywood blockbusters by our Huaguo audience?

For example, the "folk music" praised by Chinese audiences is integrated with fighting scenes and nonsensical humor. Can Americans recognize that it is Chinese music? I don't know what it is and it doesn't affect their appreciation, but Chinese people can recognize the title of the song. In this way, everyone gets what they want and suits the needs of different markets. In fact, it is also a common practice in Hollywood.

To put it bluntly, in fact, "Kung Fu Panda 2" is just a movie.

However, "Kung Fu Panda 1" was a success, so "Kung Fu Panda 2" is placed with even greater expectations.

"Kung Fu Panda 2" lived up to expectations, and on its premiere day, it won the box office champion on its first day during the Christmas period, when many blockbuster movies gathered.

The box office of 3300 million US dollars on the first day can be said to have surprised countless people.

This data shows that it is possible for "Kung Fu Panda 2" to become Huaguo's first film to exceed [-] million in the first weekend in North America.

The point is that the word-of-mouth of "Kung Fu Panda 2" is very good, even with a lot of publicity, it is far from the word-of-mouth of the first "Kung Fu Panda".

The trend of the follow-up "Kung Fu Panda 2" also proved this point. The next day was 3800 million, which fell on Sunday, but it also reached 3000 million at the box office, and officially announced that it broke [-] million in the first weekend.

What's interesting is that the comments on those film review websites in North America seldom contain "huaguo elements".

On the other hand, Huaguo's audience was overjoyed. This is the first time Huaguo elements have been integrated into a movie, and it was successfully shown to foreign people.

A bunch of blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah.

Cultural export is a long-term work, not just one or two films can play a decisive role.

(End of this chapter)