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Chapter 679

For Lin Xiao, "Huang Feihong" can be regarded as the beginning of a new journey!
No wonder so many people want to be directors. When they see a movie, they shoot it with their own hands, and then go to the cinema, let countless people watch it, and comment on it. To a certain extent, there is a feeling of controlling the audience's emotions through the movie. a feeling of.

Of course, he definitely can't reach that level, but he already has a little bit of feeling!

The promotion of "Huang Feihong" actually started early in the morning!

But it was only a small-scale publicity before, and some shooting highlights, clips, etc. were often released.

Next, the promotion of "Once Upon a Time" will officially start.

The Ling Xiao Pavilion offered 5000 million Chinese dollars for the pre-promotion of "Once Upon a Time" in China, and more will be added later based on the box office.

On the North American side, this time there is "Kung Fu Panda" in the forefront, especially "Once Upon a Time" is a Kung Fu movie, so Dick Group is no longer as cautious as before. A publicity budget of 2000 million US dollars was set.

And the key point is that for the cooperation between "Once Upon a Time Once Upon a Time" and Dick Group, the publishing rights in Europe and the United States will be handed over to Dick Group, and the two parties will share [-] to [-]%. Of course, Dick Group will occupy the majority.

But this kind of share is already unique, and this is because of the previous explosion of "Kung Fu Panda", which has set off another round of Kung Fu craze.

In addition, after seeing the samples of "Once Upon a Time", Dick Group was very optimistic about "Once Upon a Time", so they negotiated such a condition.

The key point is that this cooperation is no longer like before, where the Ling Xiao Pavilion pays the publicity fee in advance.

After the trailer of "Huang Feihong" was released, the slogan of creating a new series of martial arts in Huaguo was launched, although this slogan was scoffed by many people.

Because of similar slogans, many.

But there is no real success!

The selling point of the film "Once Upon a Time in China" is completely different from domestic and foreign countries.

For foreign audiences, what they watch is kung fu and action, but in China, this movie is relatively more down-to-earth.

Because the story of "Once Upon a Time in China" happened in a special period in Huaguo.

Today is the small-scale screening of "Once Upon a Time"!

There is no way, the main reason is that Lin Xiao hopes that "Huang Feihong" can win more films in the schedule.

Therefore, small-scale screenings must be carried out.

Well, there is another saying called a media screening room.

Those who were invited to attend were basically domestic media professionals, film critics, and film reviewers from theaters.

This is also quite helpless. On the one hand, it is because "Huang Feihong" does not have any big-name actors, but the director Lin Xiao is the biggest.

Secondly, "Once Upon a Time" is a kung fu movie!
Although Huaguo is said to be the birthplace of the term Kung Fu, in fact, in the past few years, because of martial arts movies, Kung Fu movies have been indifferent in the Huaguo market, and it was only a few years before "Wulin Master" came out.

The release schedule of "Once Upon a Time" is aimed at the summer vacation, and this time it is still released simultaneously at home and abroad.

In fact, the opening time of the summer file in the domestic and North American markets is different.

In North America, it is already summer vacation in June, but in Huaguo, the students have to wait until July for the holidays.

But it can't be shown in North America first, because domestic piracy is too rampant. Don't think that they won't be able to get pirated film sources abroad, that would be too small for the Chinese.

So, in the end, "Huang Feihong" had no choice but to choose to release it in July.

But here comes the problem again, and July happens to be the traditional domestic film protection month in China.

Although this so-called protection month has no express regulations, but an unspoken rule, it has been going on for many years.

Even in the past few years, because Hollywood was dissatisfied with this hottest schedule, their movies could not be released, so they talked and talked, and finally the domestic side nodded.

However, the facts have proved that this is of no use. The domestic theater chains and the companies that distribute overseas films have still reached a tacit agreement that July is the domestic film protection month.

So here comes the problem. Although there are no Hollywood blockbusters released in July, there are a lot of domestic blockbusters.

Of course, "Huang Feihong" is not afraid of any challenges, but theaters need to consider it. After all, other movies also want high-ranking movies.

So, maybe in this kind of media screening, everyone is actually just going through the motions. As long as the star lineup is enough and the movie is not too bad, the general film schedule will not be low.

But the movie to be released in July is different.

Although the major theater chains will take care of the films of some film companies in some aspects, the theater chains want to make money after all, and among these blockbuster movies, none of them has a strong backstage and a poor network.

As a result, there was an unspoken rule about the same itinerary for the media screenings before July in China.

Everyone speak according to their ability!
The cooperating cinema chains will send senior reviewers to watch the samples.

If the movies in the past were too bad, before the release, the industry would usually keep their mouths shut. After all, the money was collected.

But if you want to be on the domestic film protection month, although this is still the rule, if the theaters arrange the films for you, then hehe.

Therefore, this can be regarded as the result of a game between the major film giants under the unspoken rules.

So, on the contrary, it formed a very interesting situation.

That is, the media screenings held before July, that is, on-demand screenings, can often explain the pros and cons of this film to a certain extent.

As the only remaining film critic of the older generation in the circle of film critics, Lin Jun has always cherished feathers.

Of course, no matter how much he cherishes his feathers, he still has to eat, so if a movie is good enough, he will of course accept the red envelopes, and he doesn't mind the icing on the cake.

But if a movie is not good, then I'm sorry, he can still write movie reviews, but he won't take the red envelopes, which means that he is not in the ranks of "keep his mouth shut".

The original model essay achievement is an example!
Therefore, to invite Lin Jun, you must first have enough confidence in your film.

In other words, domestic film critics like Lin Jun are already rare.

Today is no exception, "Huang Feihong: Top Gun" has invited Lin Jun.

Not only Lin Jun, but most influential film critics were invited.

At the same time, this time, giants such as Xuanhuang, Tianhua, Ari, Huaxun Pictures, etc. also came.

After all, if "Face Changing" and "Kung Fu Panda" prove Lin Xiao's control over the market as always, especially overseas markets.

But after all, these two films, after all, are not really all due to Lin Xiao.

But "Huang Feihong: Soaring Ambition" was created by Lin Xiao alone, and, from all aspects, Lin Xiao has great ambitions for this film.

Another thing is the cooperation between "Once Upon a Time" and Dick's Group, they also knew about the fact that Dick's Group promised to divide it into [-]-[-]%.

Therefore, although "Once Upon a Time" hadn't conquered the audience yet, it made the Dick Group people very confident. Otherwise, they wouldn't have offered such good cooperation terms.

(End of this chapter)