card star

Chapter 650

At the beginning of "Kung Fu Panda", Dick Group thought that a total box office of 5000 million would be the best, but unexpectedly, in the end, "Kung Fu Panda" actually won the top spot against DSN's "Doll Kingdom". The box office of 1600 million on the first day, and the single-screen revenue of nearly [-], greatly exceeded their expectations.

In fact, it’s not just that, you must know that there are not only “Doll’s Kingdom” but also several films that will be released at the same time.

In the second week of "The Skyscraper", although the daily box office has dropped below [-] million, it is the second week of "The Skyscraper".

Fox's action blockbuster "Code Name Thirteen" is also on the horizon.

During the Christmas season, there were more than five films with an investment of over [-] million yuan. It can be said that the competition is fierce.

What's more, there are still several movies that are not cheap.

"Nation of Dolls" won the box office of 2200 million on the first day, taking advantage of the trend to win the champion of the day was not beyond everyone's expectations. After all, "Nation of Dolls" itself has a foundation of book fans, and it is also a veteran animation company called DSN. The movie of the film and television giant, so this result is not too surprising.

However, the second place is "Kung Fu Panda" with 1600 million, which surprised many people.

In particular, "Kingdom of Dolls" opened with a screen price of 2600 yuan, while "Kung Fu Panda" only cost 1700 yuan. As a result, although the total box office of "Kingdom of Dolls" is higher, the box office and attendance rate of a single hall are even lower than that of "Kung Fu Panda". What does it mean to be low?It means that if "Kung Fu Panda" has the same number of screen openings as "Kingdom of Dolls", then "Kung Fu Panda" is likely to surpass "Kingdom of Dolls"!
Of course, the Dick Group will not let go of the opportunity to take advantage of the victory and pursue it. Rand immediately contacted the theaters, hoping to increase the number of films and performances for "Kung Fu Panda".

If there is no accident, by tomorrow, the number of screens of "Kung Fu Panda" will increase by at least 300 yuan. After all, the attendance rate is there.

On the other hand, Qimeng Films under DSN, which is the animation film company of DSN Group, is also the investor and producer of "Doll Kingdom". When the president Delia got the daily box office statistics, she saw " When the box office of Doll Kingdom was 2200 million on the first day, they showed a satisfied smile, but when they saw that the second place was actually the 1600 of the animated film "Kung Fu Panda" from Huaguo that they had never considered before. When it was tens of thousands, Delia couldn't laugh anymore.

Especially when she saw that the freshness of "Nation of Dolls" on Rotten Tomatoes was only 65%, while the freshness of "Kung Fu Panda" was as high as 84%, Delia's face became more and more ugly.

In the light and shadow time, the public score of "Doll Kingdom" is only 7.5 points, but the score of "Kung Fu Panda" exceeds 8.0.

Delia immediately notified the entire publicity team to hold an emergency meeting.

When this data was thrown onto the table by Delia, several persons in charge of "Doll's Kingdom" all stared wide-eyed with disbelief on their faces.

"We all underestimated the people of Huaguo, underestimated Huaguo's animated films, and underestimated "Kung Fu Panda". I think you should understand what this data shows and what it means." Delia said with a serious expression.

"Our greatest enemy has appeared. Now, who can tell me what our plan is? Or, do you have no plan to deal with it at all?" Delia said coldly, scanning the crowd.

Everyone look at me and I look at you. In the end, the person in charge of "Doll Kingdom", Nick, the vice president of Qimeng Pictures, said: ""Kung Fu Panda" is a movie made by Chinese people! I think it is possible to carry out public relations from this point of view. .”

Delia looked at Nick with the eyes of a fool.

In fact, Delia has always disliked Nick very much, because behind Nick is one of the shareholders of DSN, who has been holding back Delia in the company.

Today is different from the past, the Huaguo market is now the second largest ticket warehouse in the world, and it is also the overseas market that Hollywood attaches the most importance to. Otherwise, why do so many movies start to let Chinese actors play more and more important roles?

DSN Group was the first to enter the Chinese market, and its business in China is also the best. Other Hollywood film companies do not know how many people are envious of DSN Group's business in China.

Once the media under the DSN Group started to use the "Hua Guo Threat Theory" to target a Chinese movie, it is conceivable that the DSN Group's movies will be treated in the same way by the other party in the Chinese Congress?

And the point is that it was an animated movie. As a movie giant, DSN Group, which is best at making animated movies, actually wanted to use that method to discredit its opponents. People always sympathize with the weak. A giant, because movies compete However, if the opponent uses this method to target the opponent, DSN is afraid that it will become the laughing stock of Hollywood.

Moreover, "Kung Fu Panda" is released by Dick Group. Although the overall strength of Dick Group is not as good as DSN, it is not easy to knead.

The key point is that in recent years, DSN has developed very rapidly, and there is already a tendency to become the number one giant in Hollywood.

Or directly put DSN's business in China into crisis?

Of course, these are not the key points. The key point is, is it really useful to advocate the threat of China?
Wrong, it may be useful in other industries, but in the film industry, are you stupid when you are a public?Now is not the past. In the Internet age, netizens are not so easy to deceive.

Unless DSN can monopolize public opinion, but is this possible?Even if it were possible, they would not be able to do so.

That's the way to offend the Chinese people to death.

In particular, Delia knew that before "Kung Fu Panda" won a box office of 1600 million US dollars in its first day, they could still use this method to start working, but now, it is very difficult.

"Intensify publicity, and the promotional methods of "Kung Fu Panda" can be used for reference. They can set up a panda army, and we can also set up a doll army, not limited to children's amusement parks, but also shopping malls and road shows. We are the DSN group. Lost to a company in China in terms of publicity, what kind of rubbish was the previous publicity?"

The face of the person in charge of the promotion turned blue and purple. It is true that because the Christmas schedule has always been their private land, in terms of promotion, they did not use any special plans, but followed the rules step by step.

They have done the same in the past, because the audience is different, so even if there are competitors, in fact, unless it is a phenomenon-level film, otherwise, it will not have much impact on them.

But who knows, this time, an animated movie from Huaguo, which is known as the desert of animated movies, actually took it by the mouth, and scored 1600 million in the box office on the first day under the pressure of "Doll Kingdom". The attendance rate of "Doll Kingdom" is actually higher than that of "Doll Kingdom", and the evaluation of all aspects is actually higher.

(End of this chapter)