card star

Chapter 65

In the era of digital music, the physical record industry will inevitably be impacted. In the current Huaguo, platinum records refer to the total sales of albums exceeding one million.

And this million refers not only to physical records, but the sales of digital music albums are also recognized by the Huaguo Music Association.

You must know that the golden sales time for a new album or a single is three months, and most singers will carry out a lot of publicity when they release their albums. In addition, famous singers themselves have a lot of fan bases. Therefore, sales are often the highest on the day the album is released.

But Lin Xiao is different. He is a newcomer and has never released an album or single before. In terms of promotion, although there is a webcast, the promotion is still not comparable to those singers.

Over 20 trial listens and over 5 sales on the first day are absolutely unbelievable explosions among newcomers.

And the next day, after reaching the charts, "Running" became even more out of control. The direct sales more than doubled, and the number of paid downloads exceeded 10 in one fell swoop. The total sales in 2 days exceeded 15.

The number of auditions has exceeded the 50 mark.

The song feeds back the webcast. On this day, although the number of viewers in Lin Xiao's live broadcast room did not reach a new high, it remained at around 50.

Although on the third day, the sales volume of "Running" dropped somewhat, but it still exceeded 8 people.

Breaking through 20 sales in three days, this figure may not be a big deal compared to those popular singers, but among the newcomers, Lin Xiao's single made countless new singers jealous.

And the public's evaluation of this song is also quite high.

A Chang, a senior fan of Huaxun Cloud Music: "The passionate melody and passionate lyrics of the song give people a kind of courage and impulse to move forward. The rhythm of the song is brisk and harmonious, giving people a youthful atmosphere. The whole song With the theme of running, it shows the vitality of sports."

Music critic Xiaolu: "The song "Running" is said to be composed by Lin Xiao based on his actions of running hundreds of miles a day. The song itself is an inspirational song, expressing a spirit of forging ahead, What surprised me the most was the singer's own singing style. I went to watch the live singing video. I didn't expect a singer to be able to sing the feeling of a combination. This alone is enough to make me have the urge to buy. .”

Gao Hong, a famous musician who had met Lin Xiao several times, even wrote a comment on Lin Xiao's "Running" on his personal Weibo.

"I have met Lin Xiao several times. The first time he appeared on the "Huaxing Talent Show" as a magician, he performed wonderful magic tricks. Although he has been taking off, I have to say, it was a coincidence. , It was amazing to take it off, and later, I heard that he appeared on "The Most Powerful Brain" and became a mental elite. However, what surprised me the most, and even a little dumbfounded, was that in order to lose weight, he actually set a non The possible goal is to run a hundred miles a day and persist for fifty days!"

"The song "Running" was born under such circumstances. I specially downloaded this song. Let me talk about the lyrics first. Some people say that our Chinese songs have good lyrics, and ordinary songs are not bad. Although I don’t want to admit it, But it is true that in Chinese music, a good song must first have good lyrics. "Running" undoubtedly did it. The lyrics are catchy and the melody is passionate. The most important thing is that this song can easily touch people. The heart of the listener, many people will find that this song seems to be sung by two people, like a group, why does it make people feel this way?"

"For this reason, I deliberately listened to it several times. I can imitate and sing falsetto. Well done, good lyrics, good melody, and even more exciting performance, "Run" is definitely a rare inspirational golden song, worth listening to."

"By the way, looking forward to his next song."

Of course, not only praise, but also some negative voices.

It's just that as soon as this voice appeared, it was overwhelmed by fans who liked the song.

Anyway, "Running" is indeed popular, at least it is a small one, and Lin Xiao is also popular. Of course, some people say that it is too early to say success, because there have been one or two brilliant performances in China. There are actually not a few singers, but there are many more who have disappeared from the public afterwards.

In a week, "Running" had a total audition volume of over 300 million in ECCOM Cloud Music, and a total sales volume of over 50. Tian Wang, the second week of the release of the new single, the weekly sales volume is only one million. No.3 is the theme song of a popular drama, and the singer is not a newcomer, but a well-known singer.

At the same time, Lin Xiao was the best on the new song list, firmly holding the top position. The No.2 new singer's single had a weekly sales volume of less than 20.

In the Chinese music scene, newcomers, in many cases, a single with a daily sales volume of more than [-] is considered a big hit, and this is still based on the promotion in place and the purchase of charts and recommendation positions.

In a situation like Lin Xiao's, which is close to fruition, the sales volume is absolutely skyrocketing.

It can only be attributed to the good quality of the song itself. Of course, Lin Xiao is not completely reckless. After all, although he is a newcomer in the music scene, after "Huaxing Talent Show" and "The Most Powerful Brain", strictly speaking, he has already Not a rookie anymore.

What made Lin Xiao happiest was not that "Running" won the weekly sales champion, but that the song "Running" actually increased his popularity by more than 50.

Yes, it's 50 popularity. Lin Xiao doesn't know how the system calculates popularity, but, anyway, it seems that it has something to do with the sales of this music single?
In fact, "Running" won the first place in newcomer week sales and the top three in new song week sales. Although it is only an ECCOM cloud music platform, the actual reward brought to Lin Xiao by 50 paid downloads is not high. According to ECCOM Cloud Music's songs are priced at 1 yuan for a paid download, 30% off for members, 5% for the Huaxun Cloud Music platform, 25% for the Huaguo Music Copyright Association, plus tax deductions, what Lin Xiao can get in the end It was only about [-] Chinese dollars.This is also because this song is originally Lin Xiao's original song, and you don't need to share it with the songwriter to get it.

And you know, the cost of asking Li Heling's studio to record this song is almost 10. Of course, it includes the whole set, including re-arrangement, soundtrack, recording and so on.

This is still the friendship price given by Li Heling.

In other words, if a song is recorded, even if it is an original work, the sales of the digital version alone must reach at least 30 yuan in order not to lose money.If it is a purchased song, about 5-10% of the profits will be distributed to the songwriter.If you add the cost of publicity, it is another level.

Of course, generally speaking, there are also physical records. The profit of physical records is higher than that of digital records, but the sales volume is often not even a fraction of digital records.

Most of the people who buy physical records are die-hard fans, because downloading on the Internet is cheap on the one hand, and the price of a digital album is often discounted. In terms of 8 songs, it usually only costs 5 yuan to buy the entire digital album , while a CD with a physical record costs at least five or sixty yuan, or even more than one hundred.

The key is that you can listen to it directly on your mobile phone after you pay for it on the Internet, but the physical record still needs the support of the playback device. The advantages and disadvantages of the two can be imagined.

It’s really not that easy to be a singer. Of course, the sales of songs are not the main source of income for a singer. Often when a singer’s songs become popular and people become popular, a few commercial performances and a few commercials will be worth the album. income.

However, although the golden sales period of a new song is said to be three months, in fact, the outbreak period is very short, usually in the first month, unless there are other unexpected factors, otherwise, basically the first The total album sales in a month will account for more than half of the total album sales, but the song itself is a long-term meal ticket for the singer. If a singer has more songs, the sales accumulated over a long period of time is also a very objective figure.

According to the sales volume of "Running" in the first week, this single can reach the level of a platinum single in less than a month. For a newcomer, this is definitely hard to imagine, especially when it is still close to failure .

Of course, compared to the weekly album sales of domestic heavenly kings and queens, 50 may not even reach half of their counterparts, but this is already a very, very dazzling achievement for a rookie singer.

Some media have even given Lin Xiao the title of 2014 Newcomer King in advance.

At the same time, Lin Xiao released his second solo single a week after "Running".

(End of this chapter)