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Chapter 646 The Panda Legion Strikes
"Hey, Barbara, do you know what the so-called surprise in Dick's Amusement Park is?" A reporter from a Hollywood entertainment newspaper asked Barbara, a reporter from the Orlando Times, who was on the side.

The main reason is that the Orlando Times, where Barbara works, belongs to the Dick Group.

"I'm not sure, but this time it's operated by the headquarters and has used a lot of publicity resources, so it will definitely be a big surprise." Barbara actually knew what the so-called surprise this time was, but she It will definitely not be disclosed to these colleagues.

Time passed by, because it was the weekend, and Dick Group had promoted it a few days in advance, so it still attracted many families.

Many adults come here with their children, wanting to see, what exactly is the surprise that Dick's Amusement Park is talking about?
A few minutes before the opening of the park, there are already many people waiting outside the Dick theme amusement park.

When it was finally time to open the park, the gates opened.

"Wow! What's that?"

"OH MY GOD! That's PANDA, but isn't that too much?"

"Wow! This is the surprise that Dick advertised? How many Pandas are there?"

The flashes kept flashing non-stop, and all media reporters recorded this scene with cameras!
Because from the entrance of Dick's theme park, the left and right sides are full of cute black and white pandas.

And each panda moves differently, but they all have one characteristic, that is, they are cute enough.

This is true for media reporters, let alone children.

"Wow, PANDA, so cute!"

"What is that? Kung fu?"

"Guess you are kung fu?"

The parents were also shocked by this spectacular scene.

And following the path formed by the panda army, the cute black and white creatures turned countless children and the media.

Of course, if that's all it is, the novelty will pass easily.

But when a child ran to a panda on the side and wanted to take a photo with the panda, suddenly the panda, which was considered to be a panda doll, moved.

At the same time, in many places in the amusement park, many panda dolls actually moved, and even gestured kung fu.

Pandas are already cute, but after all, they are just dolls and dolls, but when a panda who knows kung fu appears in front of adults and children, they can't stop them completely.

No one can stop the panda kung fu!
Suddenly, a burst of Dangdang sound sounded.

All the pandas played by everyone ran in the same direction, and some even rolled and crawled. Their stupid and cute appearance immediately conquered countless people.

Especially children and women, all of them laughed happily.

It's really hard to resist the clumsy appearance of a panda.

The collective actions of the pandas naturally aroused people's attention and curiosity, so they chased the pandas one by one to the panda assembly point.

Then there were nearly a hundred pandas in total, and they started to fight there.

But, the next moment, everyone burst out laughing.

Because the amusement park has a limited space after all, there are so many panda people, it is impossible to use it at all. As a result, when the pandas performed, you kicked me, and I kicked you. For a while, the Kung Fu Panda Army became one.

The effect is absolutely awesome!
Then, the panda Pos became the companions of tourists and children.

Panda Po have been interacting with tourists and children.

The news of the Kung Fu Panda Legion in Dick's Theme Amusement Park also quickly appeared in newspapers, and countless people on the Internet took pictures of the wonderful scene.

For a time, the Panda Legion attracted great attention.

At this time, the Dick Group also officially announced that the Kung Fu Panda Legion will tour in children's amusement parks in thirteen cities across the United States in the next few days.

And the protagonist of Panda Legion, Panda Po is the protagonist of the movie "Kung Fu Panda" which will be released in Christmas time.

In fact, this kind of publicity method is not to say that it is rare, but because of this kind of publicity method, first of all, you need a protagonist like "Panda Po" who has a stupid and cute attribute.

Then there are a lot of beautiful knives.

You know, for this publicity, "Kung Fu Panda" has ordered more than 1 panda Po.

Don't look at 1 pieces as if it's a small number, but in fact, because there are touring performances and road shows, the real cost is the labor cost.

There is also the cost of cooperating with amusement parks.

And these panda dolls will eventually be presented to many lucky people.

And next, Kung Fu Panda, the invasion of the earth, and other activities are also in progress.

Because the topic itself has a high degree of popularity, and a lot of beautiful knives are thrown out, so in just half a month, Panda Po has become the hottest topic nowadays.

Especially among children, the panda Po has become their new favorite.

At the same time, in China, similar publicity activities are also in full swing.

Although the cost of publicity is astronomical, the publicity effect is very good.

In Dick Group's targeted questionnaire survey.

In a total of [-] user surveys of families with children, more than half of the parents knew about Panda Po.

In the survey involving children, many children are very much looking forward to the release of the movie about the panda who can only know kung fu.

Less than 5.00% of the people don't know about the panda incident, and [-]% of people know about the panda, but they don't know that Panda Po is the protagonist of "Kung Fu Panda".

However, although the publicity effect is very good, it is one thing to have a good publicity, and it is another thing to get a high box office.

In particular, "Kung Fu Panda" is an animated film from Huaguo.

Although Huaguo has become the second largest box office in the world, Huaguo's movies have rarely performed well in North America. As for animated movies, they have always been the private land of North American film and television companies, because even the so-called two-dimensional It is difficult for animation films from the island country of the country to have a market in North America, let alone Huaguo.

Therefore, although the "Kung Fu Panda" publicity campaign is very good, many evaluation agencies in North America still have a pessimistic attitude towards the performance of "Kung Fu Panda" in the North American market.

In particular, "Kung Fu Panda" is scheduled for Christmas. In the eyes of many old Americans, it is simply asking for a dead end.

Because of the Christmas schedule, there are so many blockbuster movies, the film and television giants in North America can't guarantee that their own movies can stand out from the crowd, let alone Huaguo's movie, and it's an animated movie.

As a result, many film and television giants did not even target "Kung Fu Panda", because in their view, it was not a movie worthy of their seriousness, and their competitors were only each other.

No way, Hollywood movies are raging all over the world, and they do have the qualifications for this arrogance.

For a long time, there have been very few foreign films on the box office charts in North America.Let alone foreign animated films.

(End of this chapter)