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Chapter 645 Propaganda Strategies
When you are busy, time always passes quickly.

More than a month has passed in the blink of an eye, and the filming of "Once Upon a Time" was relatively smooth.

After the initial run-in, the progress is getting faster and faster.

However, Lin Xiao had to leave the crew temporarily. Fortunately, the crew would not stop filming without Lin Xiao.

The two assistant directors temporarily took over the filming work of the crew.

There is no way that "Kung Fu Panda" will be released soon. Both The Peak and Sanle Animation attach great importance to this big animation movie with huge investment.

The period before the film's release is also a period of intensive publicity.

Fortunately, in China, "Kung Fu Panda" has gained a certain popularity in China with the promotion of doll performance costumes on the ground, "Kung Fu Panda" and panda Po.

Then there is the big publicity.

Because "Kung Fu Panda" is different from other live-action movies, this movie is an animated movie, and there are no big-name stars participating in the promotion, so the means of promotion are relatively simple.

However, in China, Lin Xiao himself has a very high reputation, so the promotion is also more effective.

The first stop of the promotion of "Kung Fu Panda" is "Peppa Pig".

Yes, whether domestic or foreign, Sanle Animation has produced a special episode for "Peppa Pig".

The plot is actually very simple. It is to add Panda Po to the plot of "Peppa Pig" and travel as a star.

"Peppa Pig" already has a good fan base in China, and it is also an animation work for children, so it can be regarded as a wave of targeted publicity.

In fact, there were other companies who wanted to use "Peppa Pig" as an embedded advertisement before, but they were rejected in the end, but this time is different. "Kung Fu Panda" itself is also an animation work, and it belongs to Sanle Animation. The product is used to promote your own products, so there is no problem.

As a result, the Huaguo version of "Kung Fu Panda" episode of "Little Pig Peppa" was broadcast, and the effect was very good.

The panda itself is a national treasure mascot of Huaguo, and it has its own cuteness. Not to mention that children have no resistance to cute pandas, even many adults are also cute by panda Po.

North America, Los Angeles!

This time, Lin Xiao brought all the martial arts members of the Wu family gang together.

"Lin, why don't you fight anymore? Harrison won the gold belt in this year's World Boxing Championship, but when interviewed by the media, he said that the most regrettable thing is that he can't fight you again." Dick Group Rand, the vice president of Dick Films, who is in charge of the "Kung Fu Panda" project, said to Lin Xiao with a smile.

"Boxing is just my hobby, and my job is to make movies." Lin Xiao said with a smile.

"This is really a pity." Rand said with a regretful look.

The two of them got down to business while chatting.

"Lin, I still don't think it's a wise choice to release "Kung Fu Panda" during Christmas." Speaking of business, Rand also became serious.

"This year's Christmas schedule, the competition is very fierce. Our Dick Group itself has a sci-fi blockbuster "Fly Out of the Milky Way" to be released, and the other, on December 22th, the "Skyscraper Robbery" of the [-]th Century Group, Fox's action flick "Code Name Thirteen" on Dec. [-]."

"However, these are not the biggest competitors of "Kung Fu Panda". The biggest competitor of "Kung Fu Panda" comes from the animation film "Doll Kingdom" of DSN Group."

Lin Xiao's face also became serious. Obviously, the situation is more serious than he imagined. No wonder the Dick Group has repeatedly opposed the release of "Kung Fu Panda" on the Christmas schedule.

But really, Kung Fu Panda doesn't have much better options.

The Christmas schedule is already the best schedule, and any hot schedule will definitely have countless blockbuster competitions.

So if "Kung Fu Panda" wants to make a difference, it must withstand the pressure of these competitors.

In fact, it is impossible for any blockbuster movie to have no competitors, but to step on the competitors.

"There is no need to discuss the schedule of "Kung Fu Panda". I don't think that "Kung Fu Panda" will lose to anyone. Of course, the premise is that Dick Group can cooperate with us in promoting it." Lin Xiao said lightly.

"OK, don't worry, Dick Group will fully support the promotion of "Kung Fu Panda." Rand saw that Lin Xiao had no intention of changing, so he stopped continuing this topic.

"We have contacted the largest children's amusement parks in thirteen cities across the United States, and they have agreed to our request," Rand said.

Before, Lin Xiao asked Dick Group to help contact large children's amusement parks in North America. At that time, the Panda Legion, which cost tens of millions of dollars to build, will tour in these amusement parks.

This is the core promotional activity of this "Kung Fu Panda" promotion.

Of course, the combination of online and offline is certain. For the promotion of "Kung Fu Panda", Lin Xiao set out a promotional budget of 3000 million US dollars.

Although this budget is really nothing compared to those publicity budgets of hundreds of millions of dollars, but you must know that the production cost of "Kung Fu Panda" itself is about the same amount.

At the same time, according to the box office trend in the later period, there will definitely be additional publicity. Unless "Kung Fu Panda" hits the market, otherwise, the money will definitely not be enough.

This is one of the reasons why Dick Group attaches so much importance to it.

These publicity budgets do not need to be paid by the Dick Group. At the same time, the promotion of "Kung Fu Panda" will be done through the Dick Group, so this is a big business in itself.

And Lin Xiao's confidence has also infected the Dick Group, and their emphasis on "Kung Fu Panda" has also increased a lot.

Dick's theme park in Orlando.

Before dawn, the promotional team of "Kung Fu Panda", the Kung Fu Panda Legion, has arrived here and is busy.

The Kung Fu Panda Legion made its debut in North America for the first time, and Dick's Group had notified many media. As early as a few days ago, the Dick's theme park in Orlando had already advertised. Three days later, a surprise came from heaven!

For this reason, this morning, before Dick's theme park opened, many media arrived.

Today's Hollywood film and television giants are no longer a single film and television company, but almost all media groups.

Although Dick Group is generally inferior to those established giants, its strength should not be underestimated, especially in North America. Dick Group not only owns a number of newspaper media, Internet media, but also has its own TV station.

Although Dick Group's LMC TV station can only be regarded as a second-tier TV station compared with several major TV networks in North America, it also has a lot of users.

However, the overseas business of Dick Group, especially the business in Asia, has not been as good as other companies because it entered too late.

This is also the reason why Dick Group wins over Ling Xiaoge.

(End of this chapter)