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Chapter 642 Aesthetic Issues
Chapter 642 Aesthetic Issues
"Kung Fu Panda" has been finalized.
Although there are still three months to go, the preliminary publicity is about to start.
This time, "Kung Fu Panda" Lin Xiao once again charged a sky-high promotional fee.
Moreover, a large part of this publicity plan was designed by Lin Xiao himself.
Tianhai City, Tianhua Square.
Usually, many merchants distribute leaflets and organize activities, and they will rent some doll costumes.
However, recently, many people who frequent Tianhua Plaza have discovered a very interesting thing.
Originally, there were all kinds of costumes for these dolls, such as Kumamon, Peppa Pig, and other popular cartoon characters and Internet celebrity dolls.
But recently, everything seemed to be unified, and they were all replaced by a panda doll.
By the way, this panda doll is called Po.
He also knows kung fu, and often interacts with young friends to perform poss of kung fu, and even punches.
It is very popular with the little friends, who often take pictures with the giant panda Po.
But the Abao dolls in all kinds of costumes are much richer than those uniform and rough doll costumes.
For example, the panda Po who wears the costume of the shop boy, such as the panda Po who wears a chef hat and a chef outfit.
Panda dolls like this perform costumes, and they are relatively well-made. The key is that every panda Po knows kung fu.
This miraculous phenomenon even attracted journalists and media reports.
And the merchants didn't know much about this matter. They only knew that these panda Abao's doll performance costumes were offered by a company that offered them to the merchants for free.
Even if you are willing to agree to some requirements of this company, for example, let the people who distribute flyers and do event promotion do some kung fu movements, gestures and boxing, etc., the other party will provide additional remuneration.
It's just that the purpose of this company's doing so is still unknown for the time being.
However, this is not the only thing that surprised everyone. During this period of time, similar scenes almost appeared in some well-known commercial plazas in several major first-tier cities across the country.
Suddenly, a wave of pandas swept the Internet.
Of course, soon, everyone knew that this panda, Po, was the protagonist of a movie, the protagonist of a movie about a panda who knows kung fu.
There is no way, although the panda is a national treasure of Huaguo, but after all, "Kung Fu Panda" is an original animation script, not an adaptation of the script, which naturally has flaws in its reputation.
Therefore, the offline promotion method adopted by Lin Xiao is first to let everyone know the panda who knows kung fu, and then extend it to the "Kung Fu Panda" movie.
For now, the effect is not bad. Of course, there is still some time before the release of "Kung Fu Panda", so the intensity of publicity is only average.
The promotion in North America is actually more difficult. On the one hand, it is because of the lack of popularity, and on the other hand, in North America, there are almost no imported animation films from Huaguo.
However, compared with other domestic animation companies, Sanle Animation has a very big advantage.
That is "Peppa Pig". Lin Xiao's plan is to implant Panda Po and "Kung Fu Panda" into "Peppa Pig".
At present, "Peppa Pig" can definitely be regarded as one of the popular animations in overseas regions, especially in Europe and the United States, especially in the British region, which has an unparalleled influence.
Therefore, this is a natural propaganda weapon.
Of course, it's still early days, after all, "Kung Fu Panda" is still some time away from the release.
Of course, it is impossible for Lin Xiao to devote all his energy to Kung Fu Panda. The preparations for "Once Upon a Time" are basically ready, and the next step is to wait for the training of the actors.
By the way, there is also the heroine Aunt Thirteen!
Today's makeup photo shoot, of course, the first heroine, Aunt Thirteen, is indispensable. Well, in fact, there are no female characters in the whole "Huang Feihong", except Aunt Thirteen.
But as soon as the clothes were put on, Lin Xiao began to frown frequently. It was not because Yan Jue was not beautiful enough, nor was she worried that her acting skills were not enough. She still has no big problem with the setting of the vase.
In fact, Lin Xiao used Yan Jue directly at the beginning, because he felt that Yan Jue's appearance was high enough and his figure was good enough, which was what Aunt Thirteen needed, but when he changed into the clothes of that era, what did Lin Xiao do? They all felt something was wrong.But for a while, I couldn't tell what was wrong.
"Teacher Chu, what do you think? Why do I feel like I've overlooked something?" Lin Xiao frowned and asked Chu Yuan, the historical consultant of the crew.
Yes, it is a historical consultant. After all, "Huang Feihong" is not a modern drama, and the story took place in the late Qing Dynasty.
So Yan Jue was wearing clothes created by a stylist according to the image of the end of the 19th century, the most popular foreign skirt of that era, and the most popular sun hat in England of that era.
In fact, Yan Juehe was pretty enough, even though she was a little younger, but the makeup artist's brushwork made her more mature.
"I think it's good. What exactly do you want to ask?" Chu Yuan was a little puzzled.
"Aesthetics!" Lin Xiao suddenly had a flash of inspiration in his mind and finally understood what was wrong.
"Aesthetics? You mean the era is different, so the aesthetics are different, right?" Chu Yuan also asked in a daze.
"Yes, we think she is beautiful and charming purely based on the current aesthetics, but if it was at the end of the nineteenth century, what about the aesthetics of that era? Is it different from ours now?" Lin Xiao asked.
Chu Yuan looked Yan Jue up and down seriously again, then nodded and said, "Yes, she is pretty enough, but she is too thin! In Victorian England, women didn't say fat was beautiful, but they It's not like thinness is considered beautiful now, so she is beautiful enough, but it is not enough to meet some characteristics of that era."
"That's right, no wonder I always feel that I've overlooked something. I remember that the British women of that era who were filmed by Hollywood before were all plump, especially the buttocks. She obviously looked a little thin." Lin Xiao finally said Found the problem.
"Yes, and this foreign dress has to be changed again." Chu Yuan nodded and said.
"Yan Jue, come here!" Lin Xiao greeted Yan Jue.
"Director Lin!" Yan Jue walked over.
It has to be said that Yan Jue, the school belle of Tianhai Film Academy, is definitely good looking, and under the ingenious touch-ups of the makeup artist, Yan Jue, who seemed a bit young at first, has a personality that does not match her original age. flattery.
"How much do you weigh now?" Lin Xiao asked.
"86 catties!" Yan Jue replied.
"No, it's too thin. Next, you need to gain weight, at least to 100 catties. Because the aesthetics of the nineteenth century are different from ours now, can it be done?" Lin Xiao asked.
Yan Jue's first reaction was a little dumbfounded, gaining weight?
For a woman, especially a modern beauty, no matter how thin she is, she will never feel thin. Don’t you see those skinny women who are already thin are still shouting to lose weight all day long.
"What? Is there a problem?" Lin Xiao frowned.
"No problem! I can do it!" Yan Jue gritted his teeth and said.
(End of this chapter)
"Kung Fu Panda" has been finalized.
Although there are still three months to go, the preliminary publicity is about to start.
This time, "Kung Fu Panda" Lin Xiao once again charged a sky-high promotional fee.
Moreover, a large part of this publicity plan was designed by Lin Xiao himself.
Tianhai City, Tianhua Square.
Usually, many merchants distribute leaflets and organize activities, and they will rent some doll costumes.
However, recently, many people who frequent Tianhua Plaza have discovered a very interesting thing.
Originally, there were all kinds of costumes for these dolls, such as Kumamon, Peppa Pig, and other popular cartoon characters and Internet celebrity dolls.
But recently, everything seemed to be unified, and they were all replaced by a panda doll.
By the way, this panda doll is called Po.
He also knows kung fu, and often interacts with young friends to perform poss of kung fu, and even punches.
It is very popular with the little friends, who often take pictures with the giant panda Po.
But the Abao dolls in all kinds of costumes are much richer than those uniform and rough doll costumes.
For example, the panda Po who wears the costume of the shop boy, such as the panda Po who wears a chef hat and a chef outfit.
Panda dolls like this perform costumes, and they are relatively well-made. The key is that every panda Po knows kung fu.
This miraculous phenomenon even attracted journalists and media reports.
And the merchants didn't know much about this matter. They only knew that these panda Abao's doll performance costumes were offered by a company that offered them to the merchants for free.
Even if you are willing to agree to some requirements of this company, for example, let the people who distribute flyers and do event promotion do some kung fu movements, gestures and boxing, etc., the other party will provide additional remuneration.
It's just that the purpose of this company's doing so is still unknown for the time being.
However, this is not the only thing that surprised everyone. During this period of time, similar scenes almost appeared in some well-known commercial plazas in several major first-tier cities across the country.
Suddenly, a wave of pandas swept the Internet.
Of course, soon, everyone knew that this panda, Po, was the protagonist of a movie, the protagonist of a movie about a panda who knows kung fu.
There is no way, although the panda is a national treasure of Huaguo, but after all, "Kung Fu Panda" is an original animation script, not an adaptation of the script, which naturally has flaws in its reputation.
Therefore, the offline promotion method adopted by Lin Xiao is first to let everyone know the panda who knows kung fu, and then extend it to the "Kung Fu Panda" movie.
For now, the effect is not bad. Of course, there is still some time before the release of "Kung Fu Panda", so the intensity of publicity is only average.
The promotion in North America is actually more difficult. On the one hand, it is because of the lack of popularity, and on the other hand, in North America, there are almost no imported animation films from Huaguo.
However, compared with other domestic animation companies, Sanle Animation has a very big advantage.
That is "Peppa Pig". Lin Xiao's plan is to implant Panda Po and "Kung Fu Panda" into "Peppa Pig".
At present, "Peppa Pig" can definitely be regarded as one of the popular animations in overseas regions, especially in Europe and the United States, especially in the British region, which has an unparalleled influence.
Therefore, this is a natural propaganda weapon.
Of course, it's still early days, after all, "Kung Fu Panda" is still some time away from the release.
Of course, it is impossible for Lin Xiao to devote all his energy to Kung Fu Panda. The preparations for "Once Upon a Time" are basically ready, and the next step is to wait for the training of the actors.
By the way, there is also the heroine Aunt Thirteen!
Today's makeup photo shoot, of course, the first heroine, Aunt Thirteen, is indispensable. Well, in fact, there are no female characters in the whole "Huang Feihong", except Aunt Thirteen.
But as soon as the clothes were put on, Lin Xiao began to frown frequently. It was not because Yan Jue was not beautiful enough, nor was she worried that her acting skills were not enough. She still has no big problem with the setting of the vase.
In fact, Lin Xiao used Yan Jue directly at the beginning, because he felt that Yan Jue's appearance was high enough and his figure was good enough, which was what Aunt Thirteen needed, but when he changed into the clothes of that era, what did Lin Xiao do? They all felt something was wrong.But for a while, I couldn't tell what was wrong.
"Teacher Chu, what do you think? Why do I feel like I've overlooked something?" Lin Xiao frowned and asked Chu Yuan, the historical consultant of the crew.
Yes, it is a historical consultant. After all, "Huang Feihong" is not a modern drama, and the story took place in the late Qing Dynasty.
So Yan Jue was wearing clothes created by a stylist according to the image of the end of the 19th century, the most popular foreign skirt of that era, and the most popular sun hat in England of that era.
In fact, Yan Juehe was pretty enough, even though she was a little younger, but the makeup artist's brushwork made her more mature.
"I think it's good. What exactly do you want to ask?" Chu Yuan was a little puzzled.
"Aesthetics!" Lin Xiao suddenly had a flash of inspiration in his mind and finally understood what was wrong.
"Aesthetics? You mean the era is different, so the aesthetics are different, right?" Chu Yuan also asked in a daze.
"Yes, we think she is beautiful and charming purely based on the current aesthetics, but if it was at the end of the nineteenth century, what about the aesthetics of that era? Is it different from ours now?" Lin Xiao asked.
Chu Yuan looked Yan Jue up and down seriously again, then nodded and said, "Yes, she is pretty enough, but she is too thin! In Victorian England, women didn't say fat was beautiful, but they It's not like thinness is considered beautiful now, so she is beautiful enough, but it is not enough to meet some characteristics of that era."
"That's right, no wonder I always feel that I've overlooked something. I remember that the British women of that era who were filmed by Hollywood before were all plump, especially the buttocks. She obviously looked a little thin." Lin Xiao finally said Found the problem.
"Yes, and this foreign dress has to be changed again." Chu Yuan nodded and said.
"Yan Jue, come here!" Lin Xiao greeted Yan Jue.
"Director Lin!" Yan Jue walked over.
It has to be said that Yan Jue, the school belle of Tianhai Film Academy, is definitely good looking, and under the ingenious touch-ups of the makeup artist, Yan Jue, who seemed a bit young at first, has a personality that does not match her original age. flattery.
"How much do you weigh now?" Lin Xiao asked.
"86 catties!" Yan Jue replied.
"No, it's too thin. Next, you need to gain weight, at least to 100 catties. Because the aesthetics of the nineteenth century are different from ours now, can it be done?" Lin Xiao asked.
Yan Jue's first reaction was a little dumbfounded, gaining weight?
For a woman, especially a modern beauty, no matter how thin she is, she will never feel thin. Don’t you see those skinny women who are already thin are still shouting to lose weight all day long.
"What? Is there a problem?" Lin Xiao frowned.
"No problem! I can do it!" Yan Jue gritted his teeth and said.
(End of this chapter)
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